Mediaboss Marketing

(Photo : Zahid Mohammadi)

As a country, Afghanistan has one of the most complex stories. The Afghan people have been deeply affected by religion, politics and war. Although many have suffered incredible pain and loss, they continue to persevere in search of their dreams - hopeful that they can help to give the next generation a more fruitful and peaceful life.

For Zahid Mohammadi, Afghanistan is a place that he will always consider home. However, after years of hard work and building his digital marketing business from scratch, he was forced to move it to a place where it could not only survive, but thrive.

During his childhood, Mohammadi's family was barely scraping by. He recognized early on that education was his best hope for a bright future, and so he poured all of his efforts into his studies. When he received a scholarship to attend the University of Pune, he decided to complete his BA in Political Science. It was an opportunity that he could not afford to waste.

At the same time, with nobody supporting him during his studies, it was imperative for him to work as well. He was a very busy man but, as luck would have it, the position that he found actually sparked his own entrepreneurial spirit. Working with SP Technologies opened Zahid's mind to the concept of B2B, as it was something not really present in Afghanistan.

As he continued his studies, he felt it was important to gain broader knowledge of the B2B market. He was able to work with both Vsynergize and SM Technomine before graduating, diversifying his skills and networking with others in the industry. His time in India brought incredible growth and helped to set his sights clearly on his goals.

Upon returning to Afghanistan, Mohammadi had focus, determination and passion. On his own dime, he began to lay the groundwork of his business - Pivotal B2B. As one of the very first B2B companies in the country, they worked online to serve international media and technology customers. Thanks to his efforts and digital marketing expertise, Pivotal B2B generated over 900% of the initial capital invested in the first year alone.

Of course, the life of an entrepreneur is full of highs and lows, and the Covid-19 pandemic was a definite low for Zahid. Although the business already operated in the digital world with customers, moving his employees online and shifting all operations online was a huge challenge. The first three months were by far the most difficult but, thanks to Mohammadi's strong leadership and efficient communication, eventually things started to flow once again.

Business was busier than ever, and Zahid was finally able to reflect on his success. He was so proud to be in a position to give opportunity to other Afghan people - in particular for the youth. Furthermore, his digital media company was helping to boost the tech industry within the country, and to put Afghans in the global market by working online for top media and software companies. However, his times of challenge were not over yet.

Sadly, in August 2021, the circumstances in Afghanistan took a dramatic turn for the worst. After announcing plans at the end of 2020 to scale down their military presence, the US began to withdraw their troops in May 2021. As was expected, the Taliban saw this window of opportunity, and began to take action with what is now known as the 2021 Taliban Offensive. According to The New York Times, "In a lightning offensive, the Taliban swallowed dozens of cities in a matter of days." By August 15th, they had taken the capital city of Kabul, completely overthrowing the Afghan government.

With the Taliban quickly implementing massive societal and legal changes, operating as an Afghan business was no longer an option for Pivotal B2B Media. Being the smart business man that he is, Mohammadi decided to move the operations of his company to the US, where Pivotal B2B is now headquartered, with an active branch in Kabul, Afghanistan.

He was quickly reassured that this was the right move, as his knowledge and understanding of the industry started to grow immediately. Since relocating to the US, the company has successfully launched several new products, including their Demand Generation for Technology and Content Syndication. By having access to, and implementing, advanced marketing technologies they have seen a steady and significant increase in revenue. Pivotal is a new model of modern media company, with a data-driven approach and marketing services that accelerate purchasing and deepen engagement. They have worked with highly esteemed tech and media companies in both the US and Europe, such as Freshworks, Nextiva, Argyle Executive Forum, Microsoft, and Oracle.

In closing, Mohammadi explains that: "We're here to assist tech companies in locating their target audience, publishing their content, and creating efficient lead generation programs that can boost their RIO. Our top-funnel initiatives are tailored in a way that can help our tech partners raise brand recognition, build interest, and target the types of prospects who will eventually fill their sales pipeline. We evaluate our leads for quality and back them up with a quick replacement policy. To us, it's not just work - we take pride in the solutions we deliver."

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The Story Of Zahid Mohammadi: A Digital Marketing Expert Who Was Forced To Take His Business Out Of Afghanistan - Tech Times