Mediaboss Marketing

SANTA MONICA, Calif.--(BUSINESS WIRE)-- GraphEffect, a social marketing software company, announced today that Paul Ollinger, J.B. Kropp and Hari Menon have joined the company’s advisory board. In this capacity, they will provide counsel on business development, technology and advances into new markets.

“GraphEffect is playing a leading role in changing the social marketing landscape by providing Fortune 500 companies and global agencies the tools they need to discover new, influential audiences and to transform their best owned and earned content into paid media,” said James Borow, CEO of GraphEffect. “The wealth of knowledge, professional experience and strategic insights Paul, Hari and J.B. bring to the advisory board will be key in our continued profitable growth and development.”

Paul Ollinger, one of the original 250 employees at Facebook, helped lead business and sales growth for the company as West Region VP of Sales, working with some of the world’s most prominent marketers and Facebook’s top clients. Prior to joining Facebook, Mr. Ollinger held positions at LAUNCH.com and Yahoo, where he worked in sales, business development and content partnerships.

J.B. Kropp is a leader in interactive marketing and consumer generated media. Prior to joining Twitter in Strategic Partnerships, Mr. Kropp was an executive with Vitrue, a social media management company. Mr. Kropp launched a consumer marketing accelerator, The Brandery, and also led the product strategy and distribution efforts at ShareThis, developer of the social sharing tool that now reaches more than 400 million users across more than 500,000 websites. Mr. Kropp was a co-founder of one of the first online video sharing communities, Sharkle.com, which was acquired by Vitrue.

Hari Menon is a serial entrepreneur who advises and invests in companies around the world. Mr. Menon was most recently Senior Vice President of Strategy and Business Development for Ensemble at Collective Media, Inc. Mr. Menon joined Collective Media upon its acquisition of Tumri, Inc. where he was Founder and CEO. Prior to Tumri, Mr. Menon was the founder of Accordia and SixthDimension, and served as director of strategy and product marketing at Aspect Development, which was acquired by i2 Technologies.

They join current advisory members Brandon Berger, Bob Dees, Peter Hershberg and Dave Knox. Mr. Berger, Chief Digital Officer, Worldwide at Ogilvy, is a global digital leader responsible for digital resources in over 120 countries. Mr. Dees, recognized media expert and founder of DeesMadia, has led media buying strategy for Proctor and Gamble. Mr. Hershberg, active entrepreneur and angel investor, was Co-founder of Reprise Media, which was sold to IPG. He is currently Co-founder and Co-CEO of Social Plow. Mr. Knox, Chief Marketing Officer at Rockfish Interactive, is an experienced strategic marketer and brand builder. He is also Partner at Rockfish Brand Ventures.

GraphEffect is the foundation upon which the most successful social marketing initiatives are built. GraphEffect’s social marketing software helps brands and agencies simply and effectively manage, measure and optimize paid, owned and earned media, delivering performance at scale.

About GraphEffect

GraphEffect, a social marketing software company, enables companies to seamlessly integrate and manage their advertising and conversational marketing programs on a single platform. Large brands orchestrating multiple marketing agencies can use GraphEffect's collaboration tools to coordinate their efforts and measure bottom line impact. The company's platform is designed to work with any current or future social media channel, with the first release focusing on Facebook. GraphEffect was founded in 2010, and is backed by venture capital firms Lerer Ventures, Thrive Capital, Founder Collective, Rincon Venture Partners, CrossCut Ventures and Baroda Ventures. The company has offices in Los Angeles, New York and Chicago.

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Ollinger, Kropp and Menon Join GraphEffect Advisory Board

Angie of Angie’s Cake: Cake Balls and Cake Pops in Houston woke up to a startling discovery one morning when she learned that Itty Bitty Cake Pops of Calabasas, Calif., had stolen her cake ball images and displayed them as their own on Facebook. Angie, who has had much success through social media, boasting nearly 3,000 Likes on Angie’s Cake’s Facebook Page, raised awareness of the infraction with her fans on her Facebook wall. Fans rallied to support Angie’s claims, visiting Itty Bitty Cake Pops’ Facebook page and leaving comments. Later, Sally Rahban, CEO/President of Itty Bitty Cake Pops, apologized publicly to Angie’s Cake, citing that she was unaware and doesn’t run the Facebook page. For a fledgling business, like Itty Bitty Cake Pops, this is a public relations nightmare.

In this age of internet and social media, intellectual property is shared with the click of a button and it is just as easily stolen. The recent attention to this matter of stealing intellectual property by the PIPA and SOPA bills demonstrates that this issue is far reaching, yet an adequate solution has not yet been found.

Social media marketing services is an emerging field. Services from consulting to coaching to full management are available. Social media marketing includes strategic posting of status updates, photos, videos, and links, bringing branding to social media platforms, providing feedback on response with company postings, and engaging in direct conversation with followers and fans. A quality social media marketer offers expertise and experience using tested and proven methods that comply with all guidelines and regulations.

Dana Williams of {PRO}motion Social Media, LLC explains “Trust is at the foundation of any relationship, business or personal, and it certainly factors into online relationships in social media. Social media marketing is no exception, in fact, the relationship aspect of using Facebook, Twitter, Google+, and the others makes it that much more critical to use your manners and play nicely in the sandbox. PRO}motion Social’s values of trust, individuals, partnerships, and technology help businesses to navigate the always changing and often complicated world of marketing in Web 2.0.”

{PRO}motion Social Media, LLC is a social media marketing company dedicated to offering professionalism and expertise in social media relationship marketing. It provides world class collaborative social media management and training services to a limited clientele in order to deliver superior, personalized attention to each unique business.

For more information, call 832-408-0999 or visit http://www.PROmotionSocial.net, facebook.com/PROmotionSocial, or twitter.com/PROmotionSocial.

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Social media marketing starts preventable food fight

30-01-2012 06:38 Micro-blogging service Twitter has announced that it will filter tweets on a country-by-country basis due to differing legal demands. Critics were quick to accuse the company of attacking freedom of online speech to make extra profit. Aaron Schwartz, the founder and executive director of Demand Progress.org, an organization campaigning against Internet censorship, thinks the newly introduced measure will hardly achieve its goal of censoring Twitter. RT on Facebook: http://www.facebook.com RT on Twitter: twitter.com

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Censorship Senseless? 'Twitter always faster than govts' - Video

Twitter users are pretty angry over the company’s new censorship policy. Twitter’s CEO thinks you worry too much.

PC Mag is reporting that Twitter’s CEO Dick Costolo spoke Monday evening at the “Dive Into Media” conference hosted by All Things D. He spoke extensively on their censorship policy hoping to put the public at ease.

Costolo says that the new policy “will simply allow the company to transparently deal with valid government requests to remove certain content.” He goes on to say that the company didn’t go looking to implement this new policy, but rather it was a reactionary move.

He said that there has been “no change in our stance or attitude or policy with respect to content on Twitter.” The company believes that they are doing the right thing when it comes to dealing with issues operating in certain countries. He added that they need this policy to continue operating in certain countries, like Thailand.

He denied the rumors that the company implemented the policy to get into China.

“I don’t think the current environment in China is one which we think we could operate. We would love for people in China to be able to use Twitter the way we want them to be able to use it, which is speaking freely and letting their voices to be heard by as many people around the world as possible, we would love that.”

As for other topics, Costolo touched upon the idea that 2012 is going to be the year of the Twitter election. He points to the presidential candidates using Twitter and users of the social media site letting out a “collective groan” when Obama made that terrible spilled milk joke during his State of the Union address as examples.

He finally addressed Twitter’s potential IPO by saying that they won’t be going public just yet, instead focusing on the business at hand.

“We are going to be really patient about the way we build the business. We are trying to build a decades-long, lasting business.”

When directly asked about an IPO for Twitter in the future, he said, “I choose not to answer that question.”

The full interview is below for your viewing pleasure:

About Zach Walton
Zach Walton is a Writer for WebProNews. For fun, he sips bourbon while writing commentary on the games industry. Google+

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Twitter CEO: Don’t Worry About Censorship

Twitter chief executive Dick Costolo, stern-faced and blank-eyed, explained his company's new censorship capabilities defensively on Monday night. When asked Twitter's stance on free speech, its plans for international expansion and the criticism the company's faced for bending to governmental pressure, Costolo implored the audience -- and ostensibly Twitter's users -- not to speculate about whether or not the new technology that can withhold tweets in certain parts of the world means that tweets would continue to flow freely around the world. It has nothing to do with wanting to move into China or anything like that, Costolo explained. It's just what some companies have to do to grow.

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"We could go into hypothetical after hypothetical after hypothetical," Costolo said. "Our perspective is that the most honest transparent and forward-looking way for a company to deal with the myriad of complex issues around the world that you experience when you have to operate in these countries." Based on the company's recent history dealing with government orders, though, the hypothetical is exactly what worries free speech advocates.

RELATED: U.K. Front Pages Are Covered with News Ryan Giggs Tried to Hide

The Good

Twitter's new censorship wall is full of holes. As we explained last week, the new tweet-blocking technology doesn't delete tweets; it simply withholds them in parts of the world where relevant laws would make it illegal to publish tweets. If a tweet is blocked, simply change your country to one with less stringent privacy laws. If you think that this be Twitter's might be a way of getting to the Great Firewall of China, think again. Twitter does not operate in China and based on Costolo's comments on Monday, they don't plan on operating there any time soon: "I don't think the current environment in China is one in which we thing we could operate." Costolo added."

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Twitter also says they did not build this technology with the expressed intention of withholding content, but rather to provide a buffer between governments and users. "We do not proactively monitor or filter any content," Twitter representative Matt Graves told The Atlantic Wire last week. "This is a reactive policy: that is, we will withhold specific content only when required to so in response to a valid and applicable legal request." 

RELATED: China, U.K. to Shoot Stuff Into Space in Name of Urban Planning

The Bad

Cooperating with governments inevitably means that people could go to jail for tweeting. One such (somewhat problematic) example of this is the United Kingdom, where it's illegal for the media to name people with court-ordered super-injunctions. A super-injunction is a particular kind of gag order issued by a judge often in order to protect public figures from coverage of potentially sensitive issues. When a tweeter identified professional footballer Ryan Giggs as having obtained a super-injunction to hide his affair with a reality TV star, the courts attempted to force Twitter into revealing the identities of the users who broke the super-injunction and punish them for speaking up. This did not go over well on Twitter, but eventually the company caved in to government pressure by releasing the names. "Are you really going to say that someone who has a true claim for protection perfectly well made has to be at the mercy of modern technology?" Lord Judge, the Lord Chief Justice of England and Wale asked The Guardian. "I'm not giving up on the possibility that people who peddle lies about others through using technology may one day be brought under control…"

"The mercy of modern technology" is a really funny phrase. It will take a while to sort out the legal details, but James Webley, who sent the original tweet, leaking news of Giggs' affair could face jail time. While this doesn't sound like a good thing for anybody, the truth is that Twitter's new tweet withholding policy could prevent cases like this -- ones that scare old British judges wearing powdered wigs -- would be brought under control before they bubbled up to the high courts. That's a very speculative hypothetical, however. But since we're already speculating, imagine what would've happened in Iran or Egypt had Twitter decided to cave in to government pressure.

The Fuzzy

As Costolo said, it's very unclear what will happen in the future that will force Twitter's hand and make them censor tweets. For now, nothing has really changed. "There’s been no change in our stance or attitude or policy with respect to content on Twitter," said Costolo on Monday. "When we receive one [a cease and desist order] we want to leave the content up for as many people as possible while adhering to the local law." Until then, keep tweeting.

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The Good, the Bad, and the Fuzzy of Twitter's New Censorship Rules