Mediaboss Marketing

Milton continues 50 magnificent years of their journey with the release of a series of TVCs highlighting its constant endeavour to solve everyday consumer problems. The films showcase the evolution of Milton products with the changing needs of consumers over the years, staying relevant across all age groups and target segments leading through innovation and technology. From their Thermosteel flask to the App-enabled Smart Range, the spotlight falls on the functionality to store and preserve freshness with this wide range of products. The brands philosophy Kuch Naya Sochte Hai encourages the shift to smart, progressive products whilst addressing evolving consumer concerns.

With innovation at its core, the Milton TVCs showcase products that make a significant difference in the lives of consumers. As conveyed through one of their TVCs, Miltons Thermosteel flask keeps beverages hot & cold for 24 hours regardless of the climate or ones mood!The other TVC focuses on the App-Enabled Smart Tiffin that allows one to eat a warm home-cooked meal irrespective of their work schedule. Both TVCs share the idea that despite the behavioural uncertainties and unpredictable aspects of life, the one certain element is Milton taking care of evolving consumer needs. In this manner the films reflect on the relationship shared by Milton with its consumers over the past 50 years.

Ajay Vaghani Managing Director, Hamilton Housewares Pvt. Ltd, says, Over the past 50 years, Milton has been an integral part ofconsumers lives and households. We keep our consumers at the heart of everything we do, thereby creating campaigns that illustrate unconventional, yet relatable special moments. The TVCs aim to show how Milton provides consumers with convenient daily solutions by blending design with technology.

The campaign will run on national TV channels. In addition, the TVC will also be promoted on Miltons YouTube, Facebook and Instagram pages.

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Milton reinforces commitment to consumers in TVCs marking its 50-year journey - Exchange4Media

D2C Ecommerce has signed leading actress Rakul Preet Singh as brand ambassador for its fashion jewellery brand AccessHer. As part of the endorsement, the actress will be seen as the face of the brand, promoting its contemporary fashion jewellery and accessories.

With the tagline Be Your True You, Rakul will bolster AccessHers pan-India visibility and appeal to young women from various socio-economic backgrounds. The brand is planning a social media campaign featuring the effervescent actress in the later stages of this partnership.

Commenting on the association, Manish Gupta, Founder & CEO, D2C Ecommerce said, We are elated to have Rakul Preet on-board as the brand ambassador for AccessHer. Keeping up with the pace of the evolving fashion jewellery category, AccessHer has always been the first to bring forth new trends on online marketplaces for its aspirational consumers. Rakul Preet is the perfect choice to represent AccessHer because she resonates with the brand's ethos and target market and is an epitome of fashion, style, success as well as an inspiration and role model for her young fans across India. On the association, Rakul said, "I am really fond of jewellery and have been a fashion enthusiast since I was a child. Now that I am associated with AccessHer by D2C e-commerce, I can share this passion with a larger audience of young, ambitious, free-spirited women.

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D2C Ecommerce ropes in Rakul Preet Singh as brand ambassador for AccessHer - Exchange4Media

The recently held e4m Confluence 'Media Investments Summit 2022' saw a venerable gathering of media and advertising industry veterans and business leaders. Among the many illuminating sessions held during the day was a Fireside Chat featuring Shashi Sinha, CEO, MediaBrands, India, in conversation with Naziya Alvi Rahman, Editor, exchange4media.

It was only apt that Sinha with his more than three decades of expertise in the industry would be speaking on - Future starts today: Building the agency of tomorrow.

Noting that he represented both traditional and digital media concerns, Sinha began the discussion by recounting some recent industry figures that he couldnt reconcile. While undoubtedly digital has been performing exceedingly strongly, there was a recent report, which noted that in the UK (which is supposed to be the worlds most evolved digital market), TV numbers were at 70% compared to digitals 30%, which doesnt seem to add up according to other market reports, he said, observing that every company had its own methodology when it came to measuring numbers so as to show the best outcomes.

Every channel cant be number 1, even if 15 of them are saying that they are. They all use different time slots and other measurements, so it becomes very hard to value something exactly. I will say, despite digitals obvious growth, there is still a lot of juice left inTV. Its fashionable to say digital has gone ahead, but Im old fashioned so Ill still stick up for TV, he quipped, while agreeing with Rahman that the issue of measuring data had become very difficult.

Stating that, in all seriousness, some concrete steps needed to be taken to address the issues of disparate ratings, the MRUCI Chairman said, Whether it is the sample sizes, the technology and methodology being used, these will be long haul processes. I think all of us involved in this want to make a positive difference. So cross-media measurement, in terms of qualitative and quantitative meters which can be used on a large scale and ramped up economically. But it will take time, said Sinha.

Addressing the new breed of media consultancies that have come up, Sinha said that while the A&M ecosystem had completely changed, agencies were still very much on top of the food chain as others couldnt hope to compete with the sheer volume of creative and commercial output that agencies put out and the kinds of margins they commanded.

Commenting that while there was much change and transformation in the industry, Sinha concluded As long as there are passionate people in the business, who arent just seeing it as a meal ticket, theyll be able to keep up with any changes or challenges that come up in the future. This business is here to stay and is not going anywhere. As long as you can balance the pains (whether its the long working hours or tight deadlines) with the fun and your passion, its all good.

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Despite digitals obvious growth, there is still a lot of juice left in TV: Shashi Sinha - Exchange4Media

Digital healthcare platform MediBuddy launched its new fifteen-second awareness video featuring Amitabh Bachchan, who was on-boarded as the brand ambassador earlier in 2022. The video urges people to prioritise their mental health on account of World Mental Health Day, observed on October 10. The unprecedented times of the coronavirus pandemic made society realise how critical it is to be aware of mental health. Subsequently, helping with getting rid of stigma around prevalent issues such as depression and anxiety is also very important.

The digital healthcare platform has released the video with the objective to emphasise the importance of mental and physical well-being, featuring brand ambassador acting legend Amitabh Bachchan, who encourages people to know the advantages and ease of digital healthcare via MediBuddy. The video is being promoted through all major media outlets and social media platforms to spread mental health awareness.

Commenting on the campaign, Satish Kannan, Co-founder and CEO, MediBuddy, said, "We at MediBuddy always encourage people to prioritise mental health and make constant efforts to make high quality healthcare available nationwide. Having acting legend Amitabh Bachchan as our esteemed brand ambassador, we aim to reach out to a large audience base and convey our message of giving more importance to mental health. Also, we intend to highlight that assistance for mental health care is available on our digital platform with complete guarantee on confidentiality. We have witnessed over 81% increase in queries related to mental health recently, which showcases the increasing trust of people in digital platforms.

MediBuddy has always been at the forefront of promoting the importance of mental & physical health and accelerating Indias digital medical ecosystem. The digital healthcare platform has a partner network of over 90,000 doctors, 7,000 hospitals, 3,000 diagnostic centers, and 2,500 pharmacies across the country. MediBuddys integrated ecosystem enables a one-stop healthcare solution for Lab Tests, Medicines Delivery, Vaccination, Surgery Care and Expert Consultations in 20 Indian languages to cater to the needs of people in tier 2 & tier 3 cities as well.

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Amitabh Bachchan urges everyone to prioritise mental health in new Medibuddy ad - Exchange4Media

Kia India supplied 68 vehicles across its product range to FIFA, to support the transportation needs at the U-17 Womens World Cup India 2022. The vehicles, including 30 units of Kia Carens, 20 units of Kia Carnival and 18 units Kia Seltos were handed over to FIFA officials in a vehicle handover ceremony at theDY Patil Stadium, Navi Mumbaiheld on7thOctober 2022. The ceremony was attended byTae-Jin Park, Managing Director & CEO, Kia India andJaime Yarza, Director of Tournaments, FIFA.

Kia is the official automotive partner for FIFA U-17 Womens World Cup India 2022. Kia vehicles will be used by FIFA to transport national football teams, referees, match officials, delegates, and other VIPs during the entire event. Kia will also provide 24-hour roadside assistance to FIFA, throughout the tournament.

Tae-Jin Park, Managing Director & CEO, Kia Indiasaid,We are extremely proud to be associated with FIFA U-17 Womens World Cup India 2022as the official automotive partner. With the rising popularity of football in India, this partnership made a natural fit here. FIFA tournaments are followed by millions of football fans worldwide and associating with such platforms allows us to reach out to Kia enthusiasts on a large scale. Kia and FIFA have been long term partners and being a part of this event in India has been an absolute privilege.With a passion for sports, Kia India is committed to support such global tournaments by offering its world class products that cater to the mobility needs of one and all.

Jaime Yarza, Director of Tournaments at FIFAsaid,Kia has been a trusted partner of FIFA since a very long time, and we are excited to team up with them once again for the U-17 Womens World Cup India 2022. Kia understands our transportation needs and have an important role to play in the operational success of the event. We are confident that this partnership with Kia will help both reach out to a wider audience and take football closer to its fans worldwide.

Kia has been an official sponsor of FIFA on numerous events, including the FIFA World Cup, since the beginning of the partnership in 2007. The FIFA U-17 Womens World Cup 2022will be held in India from 11th30thOctober22 with matches to be held in Navi Mumbai, Bhubaneshwar and Goa. This is the 7thedition of the biennial youth tournament and the first-ever FIFA womens competition to be hosted by India.

Photo caption:(L-R)Ankush Arora, Project Director, Local Organizing Committee for FIFA U-17 Womens World Cup India 2022,Tae-Jin Park, MD & CEO, Kia India,Jaime Yarza, Director of Tournaments, FIFA &Myung-sik Sohn, Chief Sales Officer, Kia India along with the event mascotIbhaat the vehicle handover ceremony.

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Kia onboarded as automotive partner for FIFA U-17 Women's World Cup India 2022 - Exchange4Media