Archive for October, 2022

0-3: A win that sends them through to the next round of the Youth League – Real Madrid

The Under-19s beat Shakhtar thanks to goals from Palacios, David Jimnez and Julen Jon to ensure a top-two finish in Group F.

The Under-19s picked up another win in the UEFA Youth League matchday four. Palacios, David Jimnez and Julen Jon got the goals to clinch the three points against Shakhtar in a match that Real Madrid dominated from start to finish. This victory extends our youth team's lead at the top and guarantees them a top-two finish in the Group Stage. Should Arbeloa's side finish in first place, they will progress directly to the Round of 16. If they qualify as runners-up, they would have to play a knockout game against a side from the national champions' route.

The Under-19s kicked off on the front foot, not letting the Ukrainian team get out. The first real chance came following a first 20 minutes of Madrid domination, a free kick from Pol crashed against the left post. Arbeloa's side took the lead just two minutes later. The defence cleared the initial cross from Youssef, but Palacios picked up the ball and struck across the face of goal to open the scoring (22'). Scoring in four consecutive Youth League matches, the midfielder is now the team's top scorer with five goals.

In the second half, our youth team, kept up the same momentum and increased the lead thanks to a goal from David Jimnez. After good work down the left, Yeray played in the full-back who sent the ball home (55'). The Ukrainian team had the chance to pull one back, but Pieiro kept the ball out with two good saves. The Under-19s wrapped up the game in the 86th minute as Julen Jon made it 3-0, securing qualification for the next phase of the competition.

MATCH INFO0-Shakhtar Donetsk: Tvardovskyi, Rosputko, Faryna, Buleza, Savchenko, Yanovich (Bashmarin, 92), Yushchenko (Oharkov, 92), Losenko (Tsukanov, 77), Siheiev, Pushkarov (Lomaha, 92) and Pohorilyi (Smetana, 87).3-Juvenil A: Pieiro, David Jimnez (Alejandro, 82), Jacobo, Manu Serrano, Youssef, Chema, Manuel ngel, Palacios (Julen Jon, 82), Pol (Borja Alonso, 77), Yeray (Enrique, 77) and Gonzalo (Nico Paz, 70).

Goals:0-1 (min 22): Palacios.0-2 (min 55): David Jimnez.0-3 (min 86): Julen Jon.

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0-3: A win that sends them through to the next round of the Youth League - Real Madrid

Orlando City vs. Inter Miami CF: Final Score 4-1 as Lions in Free Fall with Another Loss – The Mane Land

Orlando City sank beneath the weight of bad bounces and defensive transition mistakes in an inconceivable 4-1 beatdown loss to Inter Miami CF at DRV PNK Stadium. The loss dropped the Lions below the playoff line with one match day remaining.

Starting in the games very first minute, awful mistakes cost the team and luck played a little bit of a role as well, as the Lions (13-14-6, 45 points) fell back below .500, fell below .500 on the road (5-6-6), and lost their fourth game in the last five since winning the U.S. Open Cup. Meanwhile, Miami (14-13-6, 48 points) climbed above .500 and clinched a postseason berth for the first time.

Leonardo Campana, Gonzalo Higuain (twice), and Ariel Lassiter did the damage on the scoreboard, but the Lions were honestly their own worst enemies in the first Tropic Thunder match that was decided by more than one goal. Ercan Kara pulled a goal back in the second half but by then the game was effectively over.

I know what these kinds of games mean for our fans and Im very disappointed not to perform the way we should, Orlando City Head Coach Oscar Pareja said after the match. In that part, I take responsibility.

I want to say sorry to our fans, because they come from Orlando to Miami to to push us and today was not so good for us, Junior Urso said.

Pareja rotated his lineup somewhat, playing Pedro Gallese in goal behind a back line of Joao Moutinho, Rodrigo Schlegel, Antonio Carlos, and Kyle Smith. Cesar Araujo played his customary stopper role next to a deep-lying Mauricio Pereyra, with an attacking midfield line of Benji Michel, Junior Urso, and Facundo Torres, with Tesho Akindele up top.

It took less than a minute for that lineup to break down. Smith somehow knocked a pass attempt off an opponent and the ball squirted in behind the Orlando center backs. Neither Carlos nor Schlegel went to get the ball so Campana ran onto it and chipped Gallese, who was off his line but not nearly far enough out to get to the ball before the Miami forward. Just over 30 seconds into the match, Orlando City trailed. (Warning: sound off is better, so you can avoid Ray Hudsons overblown, maniacal commentary.)

The Lions didnt respond well to going behind, despite getting a ton of possession. Orlando looked unsettled, consistently did nothing with set piece opportunities, and broke down in transition when there were chances to get numbers forward. Wayward passes from Torres, Akindele, and Urso and a couple of poor touches from Michel prevented some quality chances from materializing. The Lions did set up some half chances but did nothing with them.

Its normal when you start the game in the first minute just conceding the goal and then obviously, the other team with energy and with this momentum that they have, they take advantage of that situation, Pareja said. And then from there, our energy was doubtful and we were not precise in the movements, and then we started losing confidence.

Akindele tried to flick a pass from Smith on target but he didnt quite pull it off, slowing the ball too much and sending it off target. Smith sent a blistering pass through the six in the 18th minute, but there was no way Akindele could get to it in time and Michel didnt anticipate the pass quickly enough to get to the back post for the tap-in.

Higuain nearly got in behind in the 21st minute but Carlos did just enough to force him wide and Gallese chased him into the corner and knocked it out of play. Two minutes later, Campana got in for a first-time shot but just missed wide.

Moutinho smashed a shot well wide from the top of the area when a long throw fell to him. A failure to put shots on target was a problem Sunday at New York City FC and it definitely continued into tonight.

The hosts doubled the lead in the 38th minute on a weird transition as Akindele tried to force a pass into traffic. Miami came the other way and Schlegel got caught pressing high, giving the Herons a 2-on-1 break. Ariel Lassiter crossed in early to Higuain and his first touch was a shot past Gallese to make it 2-0.

Akindele s headed flick went just over the bar in the 43rd minute off a corner kick cross, which was the closest the Lions came in the opening half. In the final minute of the half, a good cross found Urso but he swung and missed at it and kicked DeAndre Yedlin instead.

Orlando City held more possession in the half (61.9%-38.1%), had more shots (7-4) and corners (2-1), and passed more accurately (87.3%-78.3%) but Miami got more shots on target (2-0) and both of those went in. It was the second consecutive first half in which Orlando failed to get a single shot on frame and the Lions had only one on target in its last three halves.

The Lions brought on offensive-minded reinforcements to start the second half as Pareja withdrew Akindele, Michel, and Smith, sending Kara, Ivan Angulo, and Ruan onto the pitch. The changes made Orlando seem more dangerous immediately. Angulo got in the box, made a good move to bypass two defenders and took a shot. The Lions screamed for a handball but Victor Rivas did not give it and a check by the video assistant referee maintained the call on the field. The only replay shown on the broadcast was inconclusive.

But Rivas wasnt opposed to giving Miami a penalty moments later when the Lions were bit again by a bad bounce. A ball in for Lassiter skipped up off the Miami forwards foot and hit Ruans arm at close range. The fullbacks arm wasnt extended unnaturally, nor was the play intentional, but the call was upheld again and Higuain scored on the ensuing penalty to make it 3-0 in the 53rd minute.

Three minutes later, Lassiter added to Orlandos misery with a shot just inside the right post, making it 4-0. Dont ask me why Carlos was trailing on the play, my stream froze a few seconds earlier and started back up right where this video begins.

Things got worse for Orlando City moments after the fourth goal when Carlos was booked, meaning hell miss Sundays regular-season finale against Columbus with a suspension for yellow card accumulation.

Its a little bit soon to answer it but we always have to think about whats next, Pareja said when asked if he had formulated a plan for the back line on Sunday yet with Carlos suspended and Robin Jansson injured. (The booking) was probably the thing that frustrated me the most. Its the lack of common sense from the referee. Its unbelievable. Their responsibility is to protect the game and they need to have the context of the players. And it was a very, very, very unnecessary yellow card, and thats what disappoints me. Not a good call for me, and it affects us not having Antonio, but we have to find a different answer and see how we can set out that back four. Somebody needs to do the job.

Kara spoiled Miamis shutout bid in the 71st minute, taking a pass from Torres at the top of the box, then turning and firing a well-placed shot just inside the left post. It was the big Austrians 11th goal of the season.

Ruan had a chance to set up Kara for another moments later. With Kara running free to his left, Ruan tried to chip a pass across to him over Miami goalkeeper Drake Callender. Unfortunately, he didnt quite get the pass high enough and Callender caught it to prevent the easy header at the back post.

Orlando squandered a late series of corner kicks and Ruan got deep into the box but sent a pass behind both of his teammates crashing the net and that was basically the end.

As a product of chasing the game for all but a few seconds of the match, Orlando finished with more possession (60%-40%), shots (16-6), corners (8-1), and passing accuracy (89.1%-83.4%), but Miami got more shots on target (4-1). Every shot on target in the match ended up in the net. The Lions now have one shot on target in each of the last two matches, which is just two on 29 attempts.

I dont know how to explain it, Urso said of the lack of precision. We had good passing, we had good combinations, but like Oscar told us we have to get more confidence in front of the target and to shoot well. I think we have to be more calm in front of the goal, but no excuses for us.

Were going to leave it there, were going to make our corrections, Pareja said. Weve got to move on. This is a quick turnaround. We have a possibility at home that nobody gave us. We fought for that one during the season and this opportunity belongs to us. Well see. If we dont beat Columbus then maybe we didnt deserve to be in the playoffs, but certainly we have a great opportunity at home to get our qualification.

The Lions have a knockout game in the final match of the regular season on Sunday, when the Columbus Crew visit Exploria Stadium. A draw wont be good enough unless Cincinnati somehow loses at D.C. United.

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Orlando City vs. Inter Miami CF: Final Score 4-1 as Lions in Free Fall with Another Loss - The Mane Land

Advertising in the New Normal – WCNC.com

Sign up for the Webinar with Tom Ray of JDA.Media taking place October 12th at 10am

CHARLOTTE, N.C. Advertising post pandemic is the focus of todays subject. Tom Ray Exec VP, JDA.Media is here with more. Tom Ray is a perennial favorite speaker at the National Association of Broadcasters conferences and at various programs and seminars, he is often introduced as the premier television sales trainer in the country.

Tom brings more than 35 years of local media experience to your team. From radio, television, cable and streaming video, to five years in Internet marketing and development, Toms diverse background gives him a unique perspective on driving results for local advertisers.

For more than 15 years, Tom has traveled the country 25-plus weeks a year, helping sales teams and advertisers discover what works (and what does not) in local advertising.

His popular book, Branding is OUT, Results are IN! Lessons for the LOCAL Advertiser is a well-respected hit with sales and marketing professionals achieving Amazon bestseller status. He released a new book in May of 2020 to help media professionals during the pandemic, Recession Lessons: Selling Through Adversity.

Toms webinar will be held on Wednesday, October 12th, 10am.

Any and all influencers, advertisers and local business owners are invited to sign up to attend this virtual event.

The webinar will focus on local advertiser and what they need to do. Also how to address advertising in this new normal. As well as tips and techniques to allow your message to thrive. The Pandemic has changed the landscape of advertising and the webinar will inform and teach advertisers or businesses how to reemerge and reengage says Ray. It is important to tailor their message and pricing to meet the demands of the new times. Its not enough anymore to Brand your business, you need to be more deliberate with your message. We will get into the Tradigital conversation where traditional advertising melds into the digital construct. To register and get more information visit JDA.media

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Advertising in the New Normal - WCNC.com

400 Mn+ exclusive TV viewers in India cannot be reached by digital video – Exchange4Media

Indias enormous TV universe of 900 million individuals continues to grow and is set to achieve a future scale of 1,300 million on the back of rapid economic growth. There is also the potential conversion of one-third of the countrys homes, which dont have a TV just yet.The current scale and expected growth in the future will keep TV audiences substantially higher than digital video platforms. In this article, we delve deeper into the massive audience exclusivity that TV possesses over digital video in India.

TVs mammoth presence gives it exclusive access to over 400 Mn+ audiences

TVs audience universe of 900 million as compared to online video viewers of 497 million, as reported by FICCI-E&Y M&E 2022, clearly demonstrates an exclusive TV audience of 400 million that cant be accessed by digital video platforms.

While the reported online video viewers are a touch below 500 million, the daily reach levels are much lower for even the biggest video platform - YouTube - at 360 million, according to App Annie report in August 2022. This further confirms the presence of over 400-500 million TV viewers who remain out of bounds for digital video platforms. Ormax Medias OTT audience report 2021 estimates, Indias OTT audience universe stands at 353 million which not only shows the wide reach gulf vis--vis TV but also highlights that only TV can provide unique audiences at a huge scale. This gulf in scale between TV and digital video has been a key factor behind brands across categories and life-stages, making TV the core of their media plans.

While TV has broad-based reach across geographies, pop strata and various affluence segments, digital video in contrast gets more than 60%+ of its watch time from places other than the top metros. Additionally, while nearly 80% of TV universe is watching pay TV content, paid OTT audience estimated at 109 million by Ormax barely constitutes about 30% of the overall 353 million OTT audience universe. This indicates that TV possesses a greater proportion of affluent audiences relative to digital video, which has attracted its core viewers from lower socio-economic classes and outside the top 6 metros that comprise of only 11% of the OTT universe.

Exclusive digital audience is miniscule in comparison to TV, unlikely to gain adequate scale this decade

Digital videos exclusive audience is only 12 million, as per the FICCI-E&Y M&E 2022 report which is no match for the scale of exclusive 400mn+ audiences offered by TV. Despite the smartphone user base being over 500 million, it has been unable to provide an exclusive digital audience. This is best exemplified in cord cutters being limited to a few million only.

Considering the current base of digital videos exclusive audience and expected growth rates over the next few years, it is unlikely to provide brands with a significant incremental audience over TV for the remainder of this decade. TV in India unlike other global markets will continue to expand its universe with a huge opportunity to reach another 400 million people moving forward and its scale of exclusive audiences is only going to get bigger in the years to come.

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400 Mn+ exclusive TV viewers in India cannot be reached by digital video - Exchange4Media

Zoya pays tribute to the feminine spirit in new brand film – Exchange4Media

Zoya, the diamond brand from Tata, has released a new brand film, Beyond - A Boundless Journey, to pay tribute to the feminine spirit as a force of nature. Seeking cues in the passage of the mighty Indus as a powerful analogy for the Zoya womans journey through life and an inspiration for its timeless classics, the film depicts her continuous, larger-than-life journey that traverses through genesis, conflict and turbulence and is eventually imbued in calm contentedness.

We have a brand myth about the Zoya woman. She is very accomplished and very aesthetically astute. She could be a nurturer, a caregiver, a dreamer or an ambitious go-getter. We see her breaking free from societal expectations that define who she should be and finding joy instead in being who she truly is instead. Comfortable in her own skin, she starts to feel alive and becomes the best version of herself. Zoya is a powerful marker in this journey, explains Amanpreet Ahluwalia, Business Head, Zoya.

The film has been crafted with the help of the Centre of Gravity, a strategic consultancy that specialises in brand consulting. Qualitative research gathered through several years of conversations with high-net-worth women indicates that this unique narrative finds great resonance amongst its audience. Zoya understands that jewellery is uniquely positioned to receive deep personal meaning, and invests its pieces with personal significance, transforming them into catalysts that serve as powerful markers in the unique journey of every Zoya woman, says Ahluwalia.

Ajay Ram, Design Partner & Founding Team Member, Spring Marketing Capital who directed and produced the film says, Right from the start, this project pushed us to dream. We had to bring it to life with the same level of craftsmanship with which it was envisioned. Our story follows the Zoya woman and her riverine avatar across four chapters, each evoking a characteristic emotion. The inspiration behind the jewellery design was reinterpreted in the form of life-sized prism-mirror installations. We wanted an ethereal quality to our visuals, to conjure a landscape as nuanced as the Zoya woman. We wanted our narrative to bring alive the meaningful & layered brand world of Zoya. With its heart in India and an eye on the world, Zoya has found great resonance amongst its niche audience across the country. Although Zoyas goal has never been the pursuit of numbers alone, the brand far exceeded its turnover goals to cross over 140cr last year.

Over the last few years, Zoya has opened two new stand-alone boutiques and six galleries with a store-in-store concept across India. The luxury market in Indias is growing exponentially, says Ahluwalia, By 2027, we expect to grow our customer base by a minimum of 5x, and have more galleries and stand-alone stores in key cities of India. The new brand film strengthens the homegrown luxury brands positioning as the countrys most design-forward atelier with exceptional jewellery that is as artistic as it is meaningful. The new campaign will be showcased across social, digital, direct marketing, OOH, and TV. It will be supported by strong PR and events.

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Zoya pays tribute to the feminine spirit in new brand film - Exchange4Media