Mediaboss Marketing

NEW YORK APRIL 12, 2022 As digital media consumption continues to grow, advertising dollars are following fast. According to the newly released IAB Internet Advertising Revenue Report: Full Year 2021, conducted by PwC, all major channels increased significantly compared with a year ago, particularly across digital video (including CTV/OTT), digital audio, social media, and search.

We fully expected 2021 to be an exceptional year for digital ad growth, but even we were surprised at the degree of acceleration. Not only was every single digital channel up, but some were up more than 50% year on year, said Libby Morgan, SVP, Chief Strategy Officer, IAB. This years increase is 3x what it was last year.

The growth is consistent with a recent study from Harvard Business School, commissioned by IAB, which showed the internet economy has grown seven times faster than the U.S. economy over the past four years and now accounts for 12% of the U.S. GDP.

Whats underneath these numbers is a very clear narrative. We are witnessing the total and complete democratization of access afforded by ad-supported digital channels, said David Cohen, Chief Executive Officer, IAB. Increased consumer usage coupled with extraordinary growth of small and mid-sized businesses during the pandemic has fueled growth across all digital but especially digital audio and video. We expect this digital migration to drive the continued growth of a healthy and competitive digital marketplace driven by innovation and entrepreneurship.

Streaming media is significantly outpacing the overall industry in growth

Although the industry continues to face uncertainty surrounding privacy regulation, the deprecation of third-party cookies and identifiers, measurement challenges and supply-chain transparency, brands have spoken and digital is where they are putting their dollars:

According to the Census Bureau, 2021 saw the greatest business growth in history with 5.4 million new businesses created, said Cohen. Those businesses rely upon the ad-supported internet to attract new customers and provide products and services to the American public. We believe this small business engine will be a key contributor to fuelling ongoing digital media and marketing ecosystem growth.

Whats next for digital advertising?

Looking ahead to the remainder of 2022, IAB and PwC forecast continued digital ad growth, driven by significant innovation in retail media, CTV/OTT, gaming, and digital audio. The continued rise of AR/VR, the metaverse, and Web3 technologies is expected to spark innovation and continue to drive ad revenue in the years ahead.

The IAB Internet Advertising Revenue Report: Full Year 2021 can be downloaded here. And please join us for a special webinar today, Tuesday, April 12th from 2:00 PM to 3:00 PM ET for more insights on the report findings and trends.

Methodology

Commissioned by the IAB and conducted by PwC Advisory Services LLC (PwC) on an ongoing basis, with results released quarterly, the IAB Internet Advertising Revenue Report was initiated by the Interactive Advertising Bureau (IAB) in 1996. This report uses data and information reported directly to PwC from companies selling advertising on the internet as well as publicly available corporate data. The results reported are considered to be a reasonable measurement of internet/ online/mobile advertising revenues because much of the data is compiled directly from information supplied by companies selling advertising online. The report includes data reflecting desktop and mobile online advertising revenues from websites, commercial online services, ad networks and exchanges, mobile devices, and email providers, as well as other companies selling online advertising. The report is conducted independently by PwC, including research by their in-house market research team, on behalf of the IAB. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information. Only aggregate results are published and individual company information is held in strict confidence with PwC. Further details regarding scope and methodology are provided in the appendix of this report.

About IAB

The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media ContactsKate Tumino / Brittany Tibaldi212-896-1252 / 347-487-6794[emailprotected]/ [emailprotected]

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Digital Advertising Soared 35% to $189 Billion in 2021 According to the IAB Internet Advertising Revenue Report - IAB

Below is a list of the top and leading Web Development in New Orleans. To help you find the best Web Development located near you in New Orleans, we put together our own list based on this rating points list.

The top-rated Web Development in New Orleans, LA are:

Infintech Designsprovides its clients with top-notch and creative websites that come at reasonable rates. Next, they have a responsive customer support service that handles inquiries regarding the scope of their services and schedules appointments with their clients. also, their company has a professional staff that helps its clients choose the exemplary service that matches their preferences and budget and educates them regarding the rates of their services. Moreover, this web development firm has been in service for over 20 years, making them one of the reputable website experts in the community. Lastly, free quotations are provided to estimate the total cost of their services correctly.

Products/ Services:

web design, SEO, programming, digital marketing

LOCATION:

Address: 3436 Magazine St #120, New Orleans, LA 70115Phone: (504) 717-4837Website: http://www.infintechdesigns.com

REVIEWS:

With the support of Infintech Designs, we were able to optimize and increase rankings in New Orleans. Theyre a great bunch of people, and theyre really informed about how to increase your search engine results. We are really grateful for their attention to detail. Mount Emmie

Big Easy SEOis a premier website designer that guarantees its clients prolific landing pages as enticing. This company has professional website programmers with extensive experience and talent in designing and creating the perfect website for its clients. In addition, comprehensive consultations are provided to address and identify the clients website needs correctly. Next, they have a polite staff that happily accommodates its clients and helps them choose the exemplary service that best fits their clients needs. Furthermore, this company has a wide range of services that vary from digital design, internet marketing, SEO, etc.

Products/ Services:

web design, SEO, programming, digital marketing

LOCATION:

Address: 517 Soraparu St #103, New Orleans, LA 70130Phone: (504) 475-2049Website: http://www.bigeasyseo.com

REVIEWS:

Big Easy SEO is a class act! They take the time to get to know you and explain the many possibilities of what they can help with. They explained their expertise in web design and SEO in New Orleans so I can make the best decision. Jagoda Estrada

DP1 DESIGNdedicates its service to developing businesses and brands alongside maximizing their potential. Also, their company has a kind staff that educates its clients regarding their services and helps them choose the exemplary service that matches their needs. They have a wide range of services such as web development, digital marketing, branding, etc. In addition, this company offers extensive consultations to address and identify its clients needs effectively. Moreover, a responsive customer support service is ready to cater to inquiries regarding the rates of their services and schedules appointments with their clients.

Products/ Services:

web design, SEO, programming, digital marketing

LOCATION:

Address: 141 Allen Toussaint Blvd #244, New Orleans, LA 70124Phone: (504) 247-4345Website: http://www.dp1design.com

REVIEWS:

I have been using DP1 Design for many years it I cant speak more highly of their services. If you need web design or SEO definitely check them out. Stephen Leonard

Sideways Designsstrive to improve its clients business sales through its cutting-edge website and marketing solutions. Next, their agency has a professional team of marketers and website designers that ensures its clients catchy yet creative websites. In addition, they have been in service for over ten years, making them one of the most reputable digital marketers in the community. Also, this web development company offers comprehensive consultations to address and identify its clients needs effectively. Furthermore, they have a wide range of services that vary from content management, SEO, website design, etc.

Products/ Services:

web design, SEO, programming, digital marketing

LOCATION:

Address: 3014 Dauphine St Suite W, New Orleans, LA 70117Phone: (504) 408-0888Website: http://www.sideways-designs.com

REVIEWS:

Ive been working with Sideways Designs for six years now, beginning with the creation of my professional author website and continuing with redesign and maintenance. My initial thoughts and ideas about what the site might look and feel like were thoroughly listened to and transformed by Josh into exactly what I wanted. Melissa Brayden

OverDrive Web Designproudly provides well-designed and programmed websites to bring clients the traffic they need. Moreover, this website development firm offers extensive discussions and consultations to adhere to and determine its clients individual needs effectively. In addition, they have an online website where their clients can browse for their portfolios and personally schedule appointments with their digital experts. Next, they have a wide range of services that vary from email marketing, web design, digital advertisements, etc. Lastly, they have a polite staff that educates clients regarding their services and guides them to their respective programmers.

Products/ Services:

web design, SEO, programming, digital marketing

LOCATION:

Address: 650, 140046 Poydras St Suite 1400, New Orleans, LA 7013Phone: (504) 470-7811Website: overdrivedigitalmarketing.com

REVIEWS:

Overdrives web design service is amazing. Our sales numbers are up in a matter of days after they did the SEO for our website and google my business listing. Best web designer in New Orleans hands down. Marian Stephen

James has lived in California his whole life. He has worked as a journalist for nearly a decade having contributed to several large publications including the Yahoo News and True Dakotan. As a journalist for Kevs Best, James covers national and local businesses.

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5 Best Web Development in New Orleans, LA - Kev's Best

Teachers have raised concerns about the influence of incel subculture on teenage boys, as a survey revealed that seven in 10 female teachers have been victims of misogyny in school.

The poll by the NASUWT teachers union confirmed a significant culture of sexual harassment and misogyny in classrooms, with almost 60% of those who participated saying they had experienced misogyny from pupils.

The union, which has 300,000 UK members, says it is deeply concerned about the level of misogyny that is faced by women, trans and non-binary members, and students, on a regular basis.

It is also worried about a lack of government initiatives to tackle the subculture of involuntary celibates (incels), warning that teenage boys are finding themselves drawn into their views because of a lack of support from other, more appropriate, sources.

The term incel is used for men who define themselves as unable to get a romantic or sexual partner and express online hostility and resentment towards those who are sexually active, particularly women. Discussions in such internet forums are often hate-filled and deeply misogynistic.

According to recent reports, Jake Davison, who gunned down seven people, killing five, in a rampage in Plymouth in 2021 has been lionised by the online incel community, and data has shown the number of visits to forums has increased by almost sixfold in nine months.

Delegates taking part in the NASUWT annual conference in Birmingham over the Easter weekend will debate the issue, after a survey of more than 1,500 female members showed 72% had been a victim of misogyny in their school and more than half (53%) said their school was not doing enough to tackle the problem.

The motion up for debate calls on the national executive to lobby government for misogyny to be recognised as a hate crime. It also says the incel community should be considered an extremist group, based on its links to alt-right viewpoints and hatred of women, and calls for further research into the effect incel communities have on young boys within schools and colleges, which will report back to conference next year.

The motion also calls on the union to lobby for fully funded mental health and wellbeing programmes aimed at boys, stressing the need for early intervention from mental health services.

Kathryn Downs, a secondary school teacher from Leeds who proposed the motion, said: A study in October 2021 suggested that there was a 6.3% chance of being suggested an incel-related video by YouTube within five hops of a non-incel related video. Given the amount of time our young people spend on social media, this is 6.3% too much. Clearly this shows the dangers of failing to support and improve the mental wellbeing of boys within schools.

According to the NASUWT poll, misogyny emanated from across the school community 58% experienced misogyny from pupils, 45% from the senior leadership team, 42% from other teachers, 30% from their headteacher and 27% from parents.

The majority of respondents complained of intimidatory, undermining or unprofessional behaviour (76%), comments about ability (51%), intellect (33%), body (32%), teaching style (30%) and clothing (29%), while 3% of cases cited sexual and physical violence.

One in 20 said the misogyny had been posted on social media including Facebook, WhatsApp and TikTok. Of those respondents who reported misogyny to their school, 45% said no action was taken and one in five teachers said they were not believed or their claims were dismissed. Two in five said misogyny had affected promotional opportunities and more than a quarter (27%) said it affected pay.

Participants in the survey provided a long list of examples of the kind of misogyny they faced. One said: Children regularly make sexist comments about womens roles in the home and in the workplace. Children making comments about feminism being a terrible thing and explaining it as man hating, or even the wish to kill men.

Another teacher wrote: Students exposed themselves during a lesson, sexual gestures, sex noises made during the lesson to intimidate.

Another contribution said: Year 9 boys asking in class if Id had breast implants. I have had my backside grabbed in corridor by pupils. Another said: My mentor when I was teacher training said he was going to tie me up and rape me.

On misogyny from colleagues, one said: WhatsApp group which included only male members of staff. A member of SLT commented that I was hot and several teachers agreed. Another reported: Senior leaders being dismissive and undermining of female teachers in front of male pupils. Male pupils ignoring instructions from female teachers.

Dr Patrick Roach, the NASUWT general secretary, said: It is outrageous that so many women teachers continue to suffer this kind of appalling abuse in their workplaces. Our schools and colleges must be safe places for all staff and no woman should ever feel harassed, scared or intimidated just by going to work.

A government spokesperson said: In no circumstances should teachers be subjected to abuse simply for doing their jobs. Any report of sexual violence or sexual harassment to school leadership teams should be taken seriously.

Staff working in education should also receive regular safeguarding training to support them to spot and handle instances of abuse and harassment among pupils or staff.

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70% of female teachers have faced misogyny in UK schools, poll shows - The Guardian

An Ericsson logo is pictured at Mobile World Congress (MWC) in Shanghai, China June 28, 2019. REUTERS/Aly Song

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STOCKHOLM, April 14 (Reuters) - Swedish telecom provider Ericsson (ERICb.ST) said on Thursday it would likely be fined by U.S. regulators for its handling of a bribery investigation in Iraq and reported a slide in quarterly earnings due to its suspension of business in Russia.

The company disclosed in February that an internal investigation had found it may have made payments to the Islamic State militant group in Iraq - misconduct it said "started at least back in 2011".

Shares in Ericsson tumbled 7% in early Thursday trade, bringing the stock's losses since news of the scandal broke to around 30%.

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The U.S. Department of Justice could take a range of actions, it said. These "may likely include additional monetary payments," Chief Executive Borje Ekholm said in a statement, adding that the company could not reliably estimate the size of the fine.

Ericsson reported an 11% drop in adjusted operating earnings for the first quarter to 4.7 billion Swedish crowns ($500 million). It was hurt by a $95 million provision for its indefinite suspension of business in Russia over the invasion of Ukraine. read more

Ongoing patent litigation with Apple Inc and a delay in the renewal of a 1 billion crown annual software contract to the current quarter also weighed on the results.

But revenue rose 11% to 55.1 billion crowns on higher demand for 5G telecom equipment, beating estimates of 53.36 billion crowns.

A fine would come on top of a $1 billion fine paid to the DOJ in 2019 to settle bribery cases in several countries. At the time, Ericsson also agreed to supervision by the regulators for three years.

"A fine is, in our view, the best Ericsson can hope for, as much worse scenarios have been discussed in the market recently," said Mads Rosendal, analyst at Danske Bank Credit Research.

Market speculation about possible penalties has ranged from sanctions on the company to a ban on selling in the United States to legal action being taken against top Ericsson executives.

In a public rebuke for the scandal, last week shareholders representing more than 10% of Ericsson shares voted against discharging board members of liability for the previous year. That means Ekholm and other board members could be held personally liable for their actions. read more

Ericsson has also been spending heavily to boost inventory for critical parts in the face of a global chip shortage.

"We do see that certain vital components need extra attention... we have decided to invest in buffer inventory for some of those vital components," Chief Financial Officer Carl Mellander said.

($1=9.4483 Swedish crowns)

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Reporting by Supantha Mukherjee in Stockholm, Editing by Helena Soderpalm and Edwina Gibbs

Our Standards: The Thomson Reuters Trust Principles.

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Ericsson warns likely to be fined over Iraq scandal, reports profit slump - Reuters

BAGHDAD, IRAQAccording to an Ars Technica report, a team of researchers from the Iraqi State Board of Antiquities and the German Archaeological Institute has removed a block of sediment containing traces of a 4,000-year-old boat from a site that was once a river flowing on the outskirts of the ancient city of Uruk, in what is now southern Iraq. When erosion of the riverbed first revealed the outline of the boat in 2018, archaeologists documented the vessel, which measures about 22 feet long and five feet wide. The recent increasing rate of erosion at the site and nearby traffic prompted the researchers to remove the delicate imprints of bitumen that once covered the reeds, palm leaves, or wood of the craft. Archaeologists at the Iraq Museum will study and conserve what is left of the hull for eventual display. To read about the Mesopotamian ruler whose reign marked the end of the Neo-Babylonian Empire, go to "The Last King of Babylon."

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Traces of 4,000-Year-Old Boat Excavated in Iraq - Archaeology