Archive for March, 2022

#LMA22: Join Me As We Stretch Beyond, Together, At The Legal Marketing Association Annual Conference – JD Supra

Looking for new posts summarizing the #LMA22 conference? Head down to the green headings below for new content added regularly. Dont forget to let me know if Ive missed anything, okay? Thanks!

Its time!

Wow, it has been a long last few years. In my world, it has been both great and odd. Business has been very good, but the pandemic has turned a few things upside down, sideways, or some other way that I cant adequately describe. I think you know what I mean because youve lived it, too.

The pandemic caused conferences to be canceled or to move online. Virtual conferences are better than no conferences, but I prefer seeing my colleagues in person.

If you know me, and even if you dont, about this time of year, I typically begin to get excited. Im happy to say that I can say that again!

Why?

Because I will be attending the largest professional family reunion of 500 1000 very smart marketing and business development professionals in Las Vegas at the 2022 Legal Marketing Association annual conference, affectionately known by its hashtag, #LMA22.

I attend because this is our association, LMAs, annual international conference for all of us who care passionately about helping lawyers, legal marketers, and law firms grow and do what they do better.

As I have done in 2019, 2018, 2017, 2016, 2014, and 2014, I will be curating or creating content and linking to it from this blog post to provide a quick, easy place to find all of the information you might like to consume. I will also link to content from others that is written, or via voice or video. I will do this before, during, and after the conference. Stay tuned as this post will change frequently.

Please bookmark this blog post as I will continue to add content as I find it, or as you let me know youve found it, too!

Here are a few details about the conference:

A conference while trying to emerge from a pandemic is no small endeavor.

The muscle behind this conference is the Legal Marketing Association, or LMA, and our international board of directors.

Conference Advisory Committee

This conference could not happen without our amazing 2022 Annual Conference Advisory Committee. Thank you, thank you to all of you for your amazing time and talents.

You can learn more about our Advisory Committee members by clicking on their photos.

JENNIFER JOHNSON, CONFERENCE CO-CHAIR

DEB RUFFINS CONFERENCE CO-CHAIR

BRENDA PLOWMAN, LMA BOD LIAISON

JASON BOVIS

LOUANNE BUCKLEY

NATALIE MACKINLAY

RACHEL S. WILLIAMS

TONI WELLS

DAWN SHEIKER

There are 5 pre-conference programs you might want to consider. Im sure you can still register right here, and I feel fairly certain they will all provide high-quality insight and discussion you will find useful in your career. If you would like to attend a pre-con program and are unable to attend the entire conference, use the code LMAPRC212 to bypass registration of the entire conference.

Again, you might want to bookmark this post as this is where I will be curating all of the content I and others will be creating about the conference. I will also add an important links section titled in green below so you dont have to search for them elsewhere.

As always, if you see audio, video, or written content for me to add to this post, please ping me wherever it is convenient for you:

NOTE: In the comments below, or via message, let me know if you will be attending and what you are most looking forward to.

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#LMA22: Join Me As We Stretch Beyond, Together, At The Legal Marketing Association Annual Conference - JD Supra

Pune INC: Pune startup helping the job market get 800 aspirants in a month – The Indian Express

After three waves of the coronavirus pandemic, the world is battling a ruined economy and shrinking employment opportunities. Some of the hardest-hit professionals belong to the creative sector, including content writers and photographers. In February, when startup Cast India launched in Pune, the aim was to form a bridge between creative professionals and employers.

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Since then, the startup has registered more than 800 aspirants from Pune and its surroundings as well as 40 companies with vacancies to fill for graphic designers, models and content writers, among others. We are starting to give them resources according to their requirements, says Praddyuman Bapat, Chief Executive Officer (CEO), who founded Cast India with Pulkit Jain, the Chief Technology Officer (CTO).

The startup is targeting an estimated market size of nine million across India, and are focused on film and television, media, advertising, public relations, events and marketing though not limited to these. After the pandemic, we have noticed that employment opportunities have decreased but a lot of independent professionals have started emerging because of the low incomes they are getting through their jobs. Experts in social media, for instance, are in high demand from companies and small startups who do not have the resources for their social media. The latter employ social media experts, such as influencers and designers, on contract, says Bapat.

The expected growth of the advertising industry is 11 per cent, while media, film and television will witness a nine per cent growth, the public relations sector will grow by 10.50 per cent and the events industry will grow by 11 per cent by 2024. This rise will generate opportunities for aspirants in the market, he adds.

The company has identified more than 350 profiles that are required in the market on a daily basis, such as graphic designers, experts in social media posts, brochures and flyers, content writers for blogs and models for shoots. Businesses require these services but do not want to spend a lot of money since the market is still unclear about what is going to happen next, says Bapat.

Cast India is bootstrapped with the founders investing Rs 1 crore, though they have a potential investor on board. At present, the service is free for aspirants and employers but, in a few months, there will be a charge of Re 1 per dayor Rs 365 annuallyfor aspirants and Rs 399 per month for employers looking to recruit talent. A concierge service, where a relationship manager connects aspirants and employers, is to be launched.

We are interested in connecting employers to local professionals. The pandemic era has seen a rise in people who create digital content, some of whom have millions of followers but are not local to where the employer is based. We try to put employers in touch with local talent who understand the market better than others, says Bapat.

The companys strongest region is Pune, but they have begun to get applicants who are voice-over artists and actors, among others, from Jammu and Kashmir Chandigarh and Bihar. Our aim is to reach out to multi-talented professionals over urban and rural geographies through an ideal platform where they can showcase their talents to the world, says Bapat.

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Pune INC: Pune startup helping the job market get 800 aspirants in a month - The Indian Express

Wise Women of Soulcomms Breaking the Glass Ceiling – THISDAY Newspapers

Haniel Ukpaukure

The theme for the 2022 edition of the International Womens Day celebration Break the Bias is a fitting description of the tradition at Soulcomms Limited, one of Nigerias leading strategic communications and engagement consultancy companies, where women have consistently risen above their circumstances to attain heights and achieve great successes in a seemingly male-dominated profession. The theme resonates with the women who have not allowed themselves to be discriminated against; who have refused to be stereotyped on account of gender, boldly asserting their relevance and making invaluable contributions to the string of successes the company has recorded in its almost 18-year history.

Mojisola Saka, Chief Operating Officer; Omonigho Agbator-Momodu and Uyiosa Aigbe can aptly be described as The Wise Women of Soulcomms. They are currently flying the flag that indicates the milestones that have been recorded by women across generations at the top-rate company. It is a flag that symbolizes the DNA that runs in the company.

The women have succeeded because the company provides a conducive environment and a level playing field that allows each person to thrive, irrespective of gender. It is an environment that allows women to realize their full potential, which is evident in their ability to effortlessly juggle their roles as professionals and executives at the workplace, as well as wives, mothers, daughters and sisters at home.

Despite the unenviable reality of carrying domestic and official burdens almost on a 24-hour basis, women have been able to make their mark by contributing immensely to the growth of Soulcomms, thanks to their never-say-die spirit. It is proof of their ability to break biases in a society where women have to work extra hard, more than their menfolk, to be recognized and appreciated.

It is a befitting testimony to the resilience and resourcefulness of women at Soulcomm that Mojisola, the only woman to run the company since its establishment in 2004, has held the position longer than her male predecessors, literally responsible for the enviable height the company has attained today. She wears many caps that include team leader, business driver, mentor, entrepreneur, conceiver and administrator.

The propriety of celebrating the women at Soulcomm on this years International Womens Day must be viewed against the background of the general disapproval and outrage that has greeted the failure of lawmakers to pass the four gender equality bills which were expected to be part of the constitution amendment process currently going at the National Assembly. In the view of many Nigerians, especially women organizations, the action of the lawmakers is simply a reflection of the patriarchal nature of Nigeria, where male dominance forms part of the culture.

According to the Human Resource Management International Digest (Volume 27 No.7, pp.9-11), The patriarchal system such as seen in Nigeria remains a strong culture of male dominance and women continue to be subjugated. Thus, in Nigeria, the patriarchal system still forms a barrier to achieving a good work-life balance and advancement for women.

The patriarchal system accounts for why there is lack of access to education for the girl child, especially in some sections of the country where little value is placed on education of female children because of the age-old but erroneous belief that their place is in the kitchen as full time housewives. This belief is fueled by the thinking that she loses the family name the moment she is married off into another family, and is therefore not worth being invested in.

There is also the cultural factor that robs the girl child of opportunity to acquire education because she is given out for marriage even before she attains adolescence, as is the practice in some areas.

It is a system that encourages gender discrimination against women in virtually every segment of society at the work place, in schools, in politics, in social organizations, etc. Succinctly put, Nigeria is a place where gender disparity has virtually reduced women to second class citizens, though the constitution guarantees equal rights and opportunities for all citizens. Even the statutes that set up public institutions discriminate against women, ignoring the same constitution.

Last month, an Abuja Federal High Court upheld the January 22, 2022 dismissal from the Nigeria Police of a female officer, Omotola Olajide, for getting pregnant while unmarried. The court re-affirmed Regulation 127 of the Police, despite the argument of the Nigerian Bar Association (NBA) which instituted the case, that the action is a violation of Olajides rights which are enshrined in the 1999 Constitution, as amended. The NBA pointed out the discrimination in the action of the Police authorities in the face of the well-known fact that unmarried policemen impregnate women and are not dismissed from the service.

In December, 2021, an Army Private, Hannah Akinlabi, was arrested and detained by the authorities for publicly accepting a marriage proposal from a member of the National Youth Service Corps at a passing out parade in Kwara State. The ladys offence was that she violated military rules by publicly displaying emotion while in uniform. Incidentally, it was the time a video of a male soldier doing the same thing to a lady trended on social media, with Army authorities keeping mute on the matter. It took public outcry and appeals for the authorities to release the lady a day before Christmas to enable her to spend the festive season with her family, but not without a stern warning to ensure she did not repeat such an act.

This is the society in which women at Soulcomm find themselves, but have refused to be victims of the many biases that are stacked against the female gender. It is the same society where they are breaking the proverbial glass ceiling. This is a feat that deserves recognition and celebration.

Mojisola, a globally trained and experienced resource manager in Advertising, Experiential/Direct /Social Marketing and Banking, has handled projects within Nigeria and West Africa. An amazon in her own right, she leads the team from a strategic and execution perspective as COO. The numerous successes recorded by Soulcomm on all the projects under her watch have come about as a result of her knowledge and dexterity in Strategic Communications, Engagement and Messaging.

She holds a Bachelors degree in Sociology, a Diploma Certificate in Issues and Crisis Management, London School of Public Relations and an Advanced Certificate in Social Media Management, Chartered Institute of Public Relations, in the United Kingdom. She is also an alumnus of the International School of Communications, London and a member of CIPR, UK and NIPR.

Mojisola is guided by a personal philosophy of Stand and be known for the best, the reason she is seen by many as a torch bearer for the new generation of female professionals in the public relations industry.

Omonigho has competencies in Engagement and Experiential/Direct Marketing (Events/Projects Marketing and Operations Development and Management). Her expertise in operational development and execution strategies has contributed immensely to chain of successes that have attended all the projects she has been part of, right from her days at Neo Media & Marketing.

She is a graduate of Computer Science from Ambrose Alli University, Ekpoma, Edo State, and also has a certification in Administrative Management from the London Academy Business School. She brought to Soulcomm a diverse yet passionately immeasurable value to strategic thinking and output, and easily taps into her vast knowledge and experience, having successfully executed numerous pan-Nigeria activation campaigns for leading brands and across varied sectors. These sectors include FMCGs, telecoms, government and stakeholder/community relations, as well as financial services.

Uyiosa, with a Bachelors degree in Political Science and a Diploma Certificate in Public Relations, has handled engagements with high profile clients in banking, FMCG, hospitality, government and non-government sectors. She is often described as a motivated and passionate soul who brings unparalleled commitment and dedication to her job, the reason she excels in every task she handles.

Her ability to multi-task is evident in the fact that within and outside the office environment, she creates time to plan and execute projects in diverse areas. In addition to her job at Soulcomm where she helps the company deliver five-star performances in terms of strategic marketing communications on some of the most popular local and international brands across different sectors, Uyiosa is an interior decorator and designer whose works are found in commercial and residential properties.

A co-founder of Scents of Aurora, an aromatherapy and self-care brand, she devotes her private time to mentoring young female teenagers on how to aspire and actualize their dreams for the purpose of contributing to nation building.

As the world celebrates this years edition of the International Womens Day, heres to more great accomplishments to these wise women who have borne and are bearing great talents to the marcomms industry, their clients and community at large.

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Wise Women of Soulcomms Breaking the Glass Ceiling - THISDAY Newspapers

TechTank Podcast Episode 39: Civil rights and artificial intelligence: Can the two concepts coexist? – Brookings Institution

Artificial intelligence is now used in virtually all aspects of our lives. Yet unchecked biases within existing algorithmic systems, especially those used in sensitive use cases like financial services, hiring, policing, and housing, have worsened existing societal biases, resulting in the continued systemic discrimination of historically marginalized groups. As banks increase AI usage in loan and appraisal decisions, these populations are subjected to an even greater precision in denials, eroding protections provided by civil rights laws in housing. Meanwhile, the use of facial recognition technologies among law enforcement has resulted in the wrongful arrests of innocent men and women of color through poor data quality and misidentification. These online biases are intrinsically connected to the historical legacies that predate existing and emerging technologies and stand to challenge the policies created to protect historically disadvantaged populations. Can civil rights and algorithmic systems coexist? And, if so, what roles do government agencies and industries play in ensuring fairness, diversity, and inclusion?

On TechTank, Nicol Turner Lee is joined by Renee Cummings, data activist in residence and criminologist at the University of Virginias School of Data Science, and Lisa Rice, president and CEO of the National Fair Housing Alliance. Together, they conduct a deep dive into these difficult questions and offer insight on remedies to this pressing question of equitable AI.

You can listen to the episode and subscribe to theTechTank podcastonApple,Spotify, orAcast.

TechTank is a biweekly podcast from The Brookings Institution exploring the most consequential technology issues of our time. From artificial intelligence and racial bias in algorithms, to Big Tech, the future of work, and the digital divide, TechTank takes abstract ideas and makes them accessible. Moderators Dr. Nicol Turner Lee and Darrell West speak with leading technology experts and policymakers to share new data, ideas, and policy solutions to address the challenges of our new digital world.

All Eye Overlordby Aswin Behera is licensed underCC BY 4.0

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TechTank Podcast Episode 39: Civil rights and artificial intelligence: Can the two concepts coexist? - Brookings Institution

What Is AI And How Does It Work? Your Guide To Artificial Intelligence – Swarajya

Intelligence is something we humans thrive on. We think of ourselves as the most intelligent beings, certainly on this planet but possibly in the entire universe.

However, it is a notoriously difficult task to define what intelligence really is.

Among various definitions, perspectives, and outlooks, the standard consensus is that a being is intelligent if it can respond to events and stimuli around it and be able to manipulate either the surroundings or itself to make things better for itself.

This definition suits artificial intelligence nicely since it can be adapted to non-living beings almost readily.

Artificial intelligence, more commonly known by its abbreviation AI, is the field of study that analyses this process of understanding or gaining intelligence; it is also concerned with building systems or agents that display such intelligent behaviour.

Given todays pervasion of AI in almost every field of innovation and development, starting from driverless cars to the recommendation of products online to personalised healthcare to natural language conversations, it is important to understand what artificial intelligence really is, and its capabilities and inabilities.

Comparison of AI systems with humans is natural. Throughout history, most such systems have been modelled on humans. However, humans may not always show what is called rational behaviour, in the sense that a human may choose an action that does not necessarily produce the best outcome for themselves. There is, thus, a dichotomy of human behaviour versus rational behaviour.

Perspectives Of AI

Using this dichotomy, the field of AI can be analysed from four broad perspectives. These perspectives test the ability of an AI system from four different angles.

The first is the ability to act humanly, that is, whether the system can mimic a human in its actions.

The most famous thought experiment in this field is called the Turing Test, named after British mathematician Alan Turing.

In this experiment, a set of questions is asked to a human being as well as an AI system and the responses are collected. The human interrogator does not know who is who, and the AI system passes the Turing Test if the interrogator cannot distinguish between the two.

This does not require the AI system to be correct or perfect. In fact, since its role is to mimic a human, and humans are error-prone, a perfect set of responses may actually give the game away.

The Turing Test requires the AI system to have the capabilities of natural language processing (to understand the questions written in a human language), knowledge representation (to store and process what it knows), automated reasoning (to answer a question by processing the stored knowledge), and machine learning (to adapt to new questions and draw conclusions from previous experience).

Researchers have proposed extending the Turing Test to the Total Turing Test, which requires the AI system to interact with humans and objects in the real world. This requires the additional capabilities of computer vision and speech recognition (to perceive the real world) and robotics (to manipulate objects in the real world).

The second important perspective of AI is the ability to 'think humanly'.

Testing this ability requires the development of a model of the human mind and thoughts. Cognitive science and psychology are two important subjects that deal with this aspect. Testable hypotheses of the human mind are designed and experiments performed to test the validity of the hypotheses.

The third and fourth perspectives deal with rationality, a subject that has been discussed and debated in philosophical treatises over centuries across the world.

One of the important ways to understand rationality is through the use of 'logic'. Can a conclusion be arrived at logically?

The stock example, due probably to Aristotle, is if the predicates Socrates is a man and all men are mortal are true, is the conclusion Socrates is mortal valid?

The conclusion can be arrived at by applying deductive reasoning. This logical argument structure is called syllogism. The third perspective of an AI system, to 'think rationally', tests this aspect.

While statements such as all men are mortal are certain, most real-life statements, such as India will win the next cricket world cup, cannot be determined to be either completely true or completely false. The field of probability and statistics here comes to the rescue. Uncertain information about predicates is handled by associating them with probabilities.

The fourth perspective is to go beyond thinking and test the ability to 'act rationally'.

A rational AI system not only thinks rationally but also takes action such that it achieves the best outcome. It is easy to understand this for board games such as chess and 'go', where an AI player is pitted against a human opponent. The objective is to win the game and the move that is most likely to achieve it is the best move. IBMs Deep Blue and Googles AlphaGo systems caused quite a flutter when they beat the best human players.

The last perspective, however, opens a Pandoras box. Acting 'rationally' may not always be acting the 'best' in terms of human interests or interactions.

Consider, for example, a chess-playing machine. If the goal is to win the game, the machine is free to do whatever it deems advantageous as long as the rules of the game are not violated. It can, for example, shine a light on the eyes of the human opponent or increase the temperature of the room to uncomfortable levels to disturb the thinking process.

While some such conducts can be disallowed explicitly, it is not always easy or possible to list all the possibilities that a machine may take to achieve its goal. Asimovs Three Laws of Robotics, for example, only lists broad rules where human beings cannot be hurt. Hence, the paradigm of 'acting rationally' can be modified to 'acting the best for a human'.

This leads to important discussions on where AI is headed. We will return to it in part two of this article.

Technical Paradigms Of AI

We now discuss the field of artificial intelligence from a technical standpoint.

The first broad paradigm of AI is problem solving. A large part of problem solving involves searching. Given a set of rules and an objective, an AI system searches its next move among a maze of possibilities such that, eventually, the goal is reached.

Navigating around obstacles for robots to conclude a task is a prime example. Sometimes, objectives are modelled as games with utility functions for each move. Should country X build up a nuclear arsenal? The decision is not unilateral because it depends on how enemy countries are behaving. The field of game theory developed by economists is used to solve and analyse such games.

The third important type of problem solving involves constraint satisfaction problems. Given a set of variables with their domains, can each variable be assigned a value without violating a given set of constraints?

Important application areas include job scheduling, such as in a car assembly system. Constraints, such as a wheel axle needing to be fixed before putting on the wheels, must be respected, and the objective is to find a parallel assignment of tasks to limit the total assembly time to less than the target time.

Propositional logic and first-order logic form the basis of the second important sub-field, which is reasoning and logic. The example of Socrates earlier highlights the use of logic. Knowledge representation and reasoning builds upon such logic systems.

An important concept is that of an ontology that describes the categories and relationships the objects in the system can have. It is often organised in a hierarchy with inherited properties. Thus, if the task is to find a human who knows Sanskrit, the system can return a woman since it can reason that a woman is a human being.

Since in real life most situations are uncertain and facts and relationships are mostly likely rather than certain, this leads to the next paradigm, that of uncertain knowledge and reasoning. Probabilistic reasoning using tools such as Bayesian networks and hidden Markov models derive probabilities of events or inferences.

An interesting example is trying to guess the weather outside by sitting in a room and only observing if visitors are carrying umbrellas. Decision-making systems use such probabilistic reasoning to meet a goal in collaborative as well as adversarial environments.

The fourth paradigm of AI, machine learning (or ML), is undoubtedly the most popular paradigm in both research as well as common parlance. It is so popular and pervasive that even students of AI often mistake ML to be AI.

Machine learning is the 'art' of making a machine or system learn how to achieve an objective without providing an explicit way of doing it.

Driving a car is a great example. When a human is taught driving, only some general rules are mentioned, such as that pressing the brake stops the car and turning the wheel changes the direction of the car. No human is or can be taught to rotate the wheel by x degrees at y speed so as to negotiate a turn of z degrees on the road for all combinations of x, y, and z. That comes from the experience of driving a car.

The same is true for machine learning systems. A system is given a lot of examples to learn from. In the supervised learning setting, each such example is additionally endowed with a class tag, while in an unsupervised setting, the tag is missing. The system then undergoes 'training' using these examples; often, it uses a 'validation' set to assess how well it has learned, and repeat the training if needed.

Students use this kind of validation when they try to solve previous years examination papers; if they do not do well, they go back to training.

After the machine is trained, given a 'test' object, the machine tries to reason about it correctly. The reasoning is typically classification, where the task is to predict what class the object falls under, or regression, where an exact value is predicted.

Examples of classification include identifying a handwritten digit, deciding whether an email is spam or normal, and diagnosing whether a medical image indicates disease. Unsupervised learning problems include clustering and anomaly detection. Detecting anomalies automatically is especially important in network intrusion detection systems.

In recent years, the semi-supervised learning setting has also come up, where a few examples with the class are given while a lot more are without a class tag.

Machine learning also includes reinforcement learning, where a machine is 'rewarded' when it produces a good outcome and 'punished' when it does not. The immediate parallel that can be drawn is training animals to perform in circuses. Reinforcement learning is used in various real-life applications, including driverless cars (to control acceleration and braking), stock price predictions, and recommendation systems.

Important machine learning models include decision trees, support vector machines, and artificial neural networks (or ANN).

ANNs are particularly important since they try to mimic the working of a human nervous system where information is processed and then passed on from one neuron to the next, layer by layer (neurons are called nodes in ANNs).

An extremely successful family of ML models is a type of ANNs, called deep neural networks (or DNN). The process of inferencing using DNNs is called deep learning.

In essence, DNNs are simply variants of ANNs that have multiple layers of hidden nodes (this multiplicity of layers lends the name 'deep'). They are astonishingly accurate in solving a wide range of real-life problems and, in many areas, have outperformed human experts. Their stunning successes in even humanesque tasks, such as language processing and conversation, is stupefying.

This success is in part due to the architecture of such machines. It has been shown that given enough training data, DNNs can model any mathematical function to any arbitrary precision. This, however, requires the use of an enormous number of hidden nodes and layers.

The advancement of computing paradigms, tagged data, and available hardware, such as GPUs (or graphical processing units), have contributed massively to this success. Consequently, it is not uncommon nowadays to encounter DNNs with hundreds of crores of parameters.

This was the first of two parts covering the basics of artificial intelligence. The next part will cover the applications, issues, and future of AI.

This article has been published as part of Swasti 22, the Swarajya Science and Technology Initiative 2022. We are inviting submissions towards the initiative.

Other Swasti 22 reads:

The Basics Of A Quantum Computer, Explained

National Science Day: The Raman Effect And One Of Its Key Applications, Explained

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What Is AI And How Does It Work? Your Guide To Artificial Intelligence - Swarajya