Mediaboss Marketing

New Jersey-based POS Solutions Announces Five Million In Free POS Software & Hardware To Local Restaurants That Are Raising Money For Ukrainian Relief.

ROCKAWAY, NJ-March 14th, 2022POS Solutions, the leading provider of point of sales solutions to thousands of tri-state restaurants, bars, nightclubs, and more, announced their free POS software and hardware for any restaurant, small business, or organization, raising money for the millions of displaced Ukrainians.

We are extremely proud to work with area business owners to boost their efforts to help the over two million Ukrainians that the ongoing conflict has displaced, stated Chris Sasso, President of POS Solutions. We are helping restaurants and businesses who facilitate the collection, processing, and disbursement of customer donations and helping the brave people of Ukraine, he concluded.

ABOUT POS SOLUTIONS:

Since 1978, POS Solutions has been providing restaurants, bars, and thousands of small businesses to accept and process credit cards and contactless payments. They serve businesses in New York, New Jersey, Pennsylvania, Connecticut, and Florida, with plans to expand in 2022. Based in Rockaway, New Jersey, POS Solutions employs over 40 local residents and offers tech support in both Spanish and English.

POS SOLUTIONS MISSION:

POS Solutions is dedicated to providing the best in POS solutions software, hardware, and service and giving back to our communities and customers through charitable giving.

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New Jersey-based POS Solutions Announces Five Million In Free POS Software & Hardware To Local Restaurants That Are Raising Money For Ukrainian...

FCR Media, a Dublin-based digital marketing agency, announced that it has acquired Amsterdam-based online marketing agency Youvia (previously DTG) to expand its operation in the Dutch market.

With this acquisition, FCR Media has become the largest digital marketing player in the Benelux.

These are the women in science of the Amsterdam startup ecosystem.

The acquisition was a logical step since the businesses of FCR Media and Youvia have a great strategic fit, says FCR Media.

FCR Media and Youvia help self-employed people and SMEs increase their success by making their businesses optimally findable on the Internet, and offering professional digital marketing and social media tools and services.

Moreover, both agencies combinedly manage the largest business directories of their countries FCR Media and Youvia (the digital version of De Gouden Gids and De Telefoongids).

Youvia, formerly DTG (De Telefoongids & Gouden Gids), offers online marketing for various SMEs.

The Dutch company works on the online presence, findability, reach, and reputation of its clients.

Raymond van Eck, CEO of Youvia, says, We are very excited that Youvia will be part of FCR Media. This allows us to add value to our proposition and accelerate our digital ambitions. We also thank European Directories and Triton Partners for the past 10 years in which we have been able to continue our market leadership in The Netherlands and are looking forward to our next chapter work with our Belgian colleagues in the future.

FCR Media is a digital marketing platform for independents and SMEs. The Irish company helps their clients to be optimally findable on the Internet and social media to boost their sales.

The company has a team of experts who creates and optimises websites, Google and Facebook ads, and much more every day.

The company has partnerships with Microsoft, Bing and Google. At present, FCR Media has activities in Belgium, Czech Republic, Croatia, and Romania.

The mission of both companies matches: We both support SMEs or businesses to be successful in the digital age with its countless and continual changes in media and marketing. We want to ensure that an SME or business is found where potential customers are looking for a provider of the desired products or services. Combined and taking advantage of our synergies we can serve our markets even better, says Jon Martinsen, CEO of FCR Media.

He adds, So this acquisition was a logical step for both companies. We at FCR Media are very much looking forward to this geographical expansion and to working together with our new colleagues to even better assist Dutch and Belgian SMEs in their digital marketing.

We would like to thank Raymond van Eck and his management team as well as all the employees for their great contributions to Youvia during European Directories ownership. Triton Fund III acquired a group of companies in European Directories in 2012 and we view this as an appropriate time for a new strategic owner to continue the development. Being a market leader in Belgium, FCR Media is a good partner for Youvia with competencies and ambitions to continue the growth, says Marcus Englert, Chairman of the Board at European Directories Midco S. r.l.

How partnering up with Salesforce helped him succeed!

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Amsterdam's online marketing agency Youvia acquired by Dublin-based FCR Media; here's why - Silicon Canals

As an extension of the #TheDriveWithin campaign, Hyundai India has launched another leg of the campaign featuring cricketers of the Indian womens team Smriti Mandhana, Taniyaa Bhatia, Shafali Verma and Jemimah Rodrigues. The campaign, launched near International Womens Day, highlights the real-life stories of the leading Indian women cricketers to encourage todays women to follow their passion and become successful in their careers. Virat Khullar, Group Head Marketing, Hyundai Motor India Ltd. talks about the insight behind the new campaign, leveraging sports events to reach the right target group, efforts towards women empowerment, marketing spends, and more.

Edited Excerpts

Please tell us about the insight and inspiration behind the new Women's Day #TheDriveWithin campaign. What metrics are you aiming to achievewith this campaign?

As a highly youth-centric brand, Hyundai aims to celebrate the true expression of Women Power and inspire budding women athletes across India. #TheDriveWithin campaign captures real events and stories from the lives of four leading Indian Women Cricketers who have laid a significant and strong contribution to Indian Cricket. We believe their grit & spirit is exemplary and will be an inspiration for the entire nation and budding athletes to harness their inner drive.

The campaign features Indian cricketers Smriti Mandhana, Taniyaa Bhatia, Shafali Verma and Jemimah Rodrigues. What are the synergies here and how are you looking at leveraging this association?

We have had a long-standing association with sports, our players, as well as audiences, share synergies with sports across the globe. Athletes across the world are driven by passion and commitment which enables them to become top performers globally. Hyundai also shares this same spirit of grit and determination; developing products and solutions that are built with passion and commitment to showcasing a superior performance on the world stage.

#TheDriveWithin will put forth the resolve of these cricketers that pushes them to break boundaries and excel with the support of their loved ones. Each film will individually showcase how a key person in the lives of these young and talented Women Cricketers has encouraged, challenged, and supported them in their journey to harness #TheDriveWithin.

How are you buildingon the earlier #TheDriveWithin campaigns?

We previously announced our association with four Indian women cricketers showcasing their drive to achieve extraordinary feats and attain the pinnacle of performance. This new campaign further builds on the narrative, giving viewers an insight into the real-life stories that drove these individuals to achieve higher and better than before. Through the association, Hyundai has been able to build on the unique life stories of Smriti Mandhana, Taniyaa Bhatia, Shafali Verma and Jemimah Rodrigues and connect audiences with their inspirational stories.

How are you looking at leveraging the ICC Women's World cup? Are you looking at associating with the Indian women's cricket team or any other sporting event?

Hyundai Motor India is associated with BCCI as an associate sponsor for all international matches at home. For ICC Womens World Cup, we are a Co-Presenting partner, amplifying our association multifold and further strengthening our bond with cricket. This association is another step towards motivating and empowering the Indian women sportsperson.

Whatis the media mix you are looking at to promote this campaign? Please give us a sense of in terms of percentage.

#TheDriveWithin campaign will run from March to April 2022, showcasing Hyundais commitment to inspire Women Athletes. We will be promoting the campaign across digital and electronic mediums along with TV Exposure during the Womens World Cup.

As an organization, what are Hyundai's efforts towards gender diversity and women empowerment in India as well as globally?

Hyundai continues to realise its global vision of Progress for Humanity through diverse partnerships with women leaders to support and empower young talent. Our partnerships signify Hyundais commitment towards enabling womens power that defines the new age India. As women empowerment is fundamental in driving a countrys socio-economic growth, in the future, we will be investing in innovative campaigns towards gender diversity and women empowerment. Also, on regular basis, we have been committed to iterating programs and policies that will benefit all employees, especially women and underrepresented groups at the company.

For FY21, your digital media spends share had jumped up from 10 to 30%. What percentage is it at currently? Are you looking to increase that as well?

Hyundai follows a digital-first marketing approach. With digital being the fastest medium to reach Millenial & Gen Z audiences, being a youth-centric brand, we explore new ways to reach out to our audience with initiatives like Influencer Marketing. Hyundai India is No. 1 community on social media channels among automotive brands in India. For the past several years, investments in traditional advertising have been consistent but digital marketing spends, by comparison, has consistently and significantly grown year after year.

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'Hyundai will continue investing in campaigns towards women empowerment ' - Exchange4Media

Shippers and brokers are traditionally forced to use off-the-shelf transportation management systems because they cannot afford to build their own TMS.

These systems come at a steep cost despite the growing number of TMS solutions on the market, many fall drastically short of expectations and are prohibitively expensive.

Whats needed is a freight management solution that does it all, but is scalable and affordable perhaps even free.

This is the goal of MVMNT, a Chicago-based FreightTech startup.

MVMNT founder and CEO Michael Colin drew from his logistics background and passion for fintech to create a freight management solution that addressed the many inefficiencies and pain points that hinder this industry.

When booking a load, youve got your TMS open on one window, youve got your email open on another window, and then youve got a Chrome browser open with like 15 tabs, Colin said.

In this emerging era of streamlined freight technology, using three monitors at once just isnt the answer.

Its a transportation management system, right? Youre supposed to be able to manage all of your freight in it, Colin explained. You shouldnt have to use external, individual subscription-based software solutions built 15 years ago to do your job.

From carrier procurement to pricing, load dispatching to making payments, MVMNT is the all-in-one freight management platform that encapsulates what a TMS should be.

We dont charge for connections made on our platform, he said. Were not in the business of making decisions for our customers; were just in the business of helping facilitate those decisions and making them quicker and more efficient.

MVMNTs free-to-use model takes capital constraints out of the equation when it comes to choosing freight management software.

If youre a small brokerage, not only do you have to think about making money but you also have to think about cash flow, Colin said. Transportations an industry where cash flow is incredibly important.

Colin stressed that cash flow goes beyond the books it can better position companies to make a direct impact in the market.

Cash flow is not just an accounting function by being able to pay your carriers quickly, you drive stronger retention, get better rates and are more competitive in the market, said Colin. Our QuickPay-embedded financing solution brings the benefits of paying carriers immediately to small and medium-sized businesses that otherwise wouldnt be able to.

He described MVMNT as unlike other free-to-use products, many of which sacrifice quality for accessibility.

We really want to make sure that this isnt true for our platform, Colin said. The ability to build something very strong that solves end users problems while also being free I think thats a really powerful combination.

Colin founded MVMNT in response to the challenges he faced at a large freight brokerage in Chicago. As then-director of business operations, he was frustrated with a number of technology constraints that made things inefficient.

What MVMNT has created is a reverse-engineered TMS, dubbed TMS 2.0, one that Colin said hed love to have used when he was in the trenches. The platforms familiarity and simplicity among industry leaders has quickly led to its widespread adoption. In just two years, over 30,000 carriers have joined the platform.

Weve redefined what your TMS should be able to do and found a way to give it away for free to everyone in the market, Colin said. And unlike many startups trying to enter the space, we are building MVMNT from the inside out as industry operators that believe in a strong command of operations via technology.

Click for more FreightWaves content by Jack Glenn.

The leading voices in supply chain are coming to Rogers, Arkansas, on May 9-10.

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TMS 2.0 is finally here and its free - FreightWaves

When great minds think alike, society benefits greatly. While the Indian Super League (ISL) works to bring the lives of local players to an international level, Apollo Tyres' #GoTheDistance Heroes initiative brings stories of extraordinary people who are uplifting society through sports.

So far, Apollo #GTD Heroes has recognised and celebrated 60 such individuals from various sports across the country who have used sports as a vehicle to give back to society, one of them being Vijay Barse. Millions of people have seen Amitabh Bachchan's Jhund, which was inspired by Vijay Barse's life. Slum Soccer, founded by Barse, uses football's unifying power to help underprivileged children

When asked about how he feels about the legendary Amitabh Bachchan playing his character in the film, Barse responded with, "It's a big deal for an ordinary man like me. Until I saw the movie, I couldn't believe it."

Whether it's Apollo or ISL, I'm sure there's a sports fan among them at the higher level who knows how to build sports communities in India which is why they came up with the GoTheDistance initiative, which has proven to be a successful campaign. Organizations like Apollo that work hard at the ground level to find such people do not have an easy task. It takes a lot of work to make such a campaign successful, and we also get funds for our work, said Barse.

Apollo Tyres also helps the heroes and their institutions with infrastructure. Some of the youngsters who have participated in programmes such as Vijay Barse's Slum Soccer have gone on to play in international arenas.

Institutes that are actively working benefit financially as well, and with the assistance of funds, institutes working at the grassroots level can achieve great success in their respective fields, added Barse.

Barse was the first hero to appear in Apollo's GTD Heroes campaign, which is now in its third year. Through this initiative, Apollo Tyres has lived up to its brand motto Go The Distance and demonstrated a keen interest in developing the country's sports infrastructure. The GTD Heroes Campaign was launched during ISL 6.

Apollo Tyre's 'Sports for All' philosophy has led them to cover the grassroots of India in the first year of the initiative, handpicking 20 distinct personalities who, despite limited resources, provide access to sport to their respective communities. The inspiring stories of each of these personalities were captured and amplified through pre-shows during ISL seasons and on ISL's social handles in collaboration with Star Sports.

Speaking of ISL, which is now in its eighth season, Barse stated that the ISL goes above and beyond what these football federations and the Government of India do to improve the lives of local players and help them reach the international stage. "They provide everything needed to assemble a national or international team." ISL encourages player competition while also providing opportunities for them to earn money that others cannot. They're doing an excellent job."

With ISL finals around the corner on March 20, the excitement is palpable. As per Barse, all teams are strong and the ISL is attempting to bring top players to the international stage. We can only nurture talent but properties like ISL help the talent to shine.

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Apollo's #GoTheDistance Heroes initiative is extraordinary: Vijay Barse - Exchange4Media