Mediaboss Marketing

Whether youre just starting a digital marketing agency or growing it, theres no time like the present to start scaling. Amidst the ever-changing, post-pandemic economy, businesses are scrambling to keep up with trends. And with the rapid expansion of e-commerce, digital marketing agencies are in high demand.

Since so many businesses have shifted to an online presence, digital marketing has become a necessity in order to stand out from the crowd. The trouble is that not everyone knows how to market their business.

According to Marketing Profs and the CMI, 63% of businesses dont have a documented content marketing strategy a troubling statistic for todays highly volatile business industry. Luckily, this is where your digital marketing agency comes into the picture. From SEO marketing to social media campaigning, its your job to help get the message of your clients brand to the rest of the world.

However, the true success of a digital marketing company lies in how to help they can market themselves. To truly reach new heights, scalability is key to helping your digital marketing agency continue moving forward. While this process can be painstaking, its worth putting in the time and effort to ensure your business is ready for growth.

When it comes to optimization, sometimes less is more.

Many businesses make the mistakes of drawing up overly detailed project proposals, requesting extra team meetings, underestimating project timelines, demanding strategy sessions that workers dont get paid for, and other meticulous requirements.

This is why learning how to optimize your workflow process is crucial to achieving growth. While some smaller businesses can afford to do such petty and painstaking tasks, a bigger agency could hardly stay afloat under such conditions.

Evaluating your current workflow process and identifying areas that create the biggest issues for your company can help you stay ahead of scaling pains. Pia Silva, founder of NO BS Agencies, talks on her blog about how optimizing workflow process helped her company become a more profitable service.

Ill be the first to preach that more is not always better. Less can sneak up and be way more than what it looks like, which is what we discovered with a product that helped us get out of debt, Silva writes.

We militantly limited the time and scope of this product and stuck to a strict, this-is-whats-included list with [our product], we knew exactly how long a project would take and when it would end, which eliminated all the complications that came with the long, drawn-out custom projects.

Whether that means streamlining your hiring process, arranging more concise campaign briefs, or condensing meetings so people can be more productive, optimizing your workflow can ease any growing pains for your company.

The entire goal of digital marketing agencies is to help other clients build their brands. However, its equally as important to build your own, especially if youre aiming to attract new leads. In some ways, you can use the same strategies you use for your clients to reach new customers and employees.

Receiving commendatory references, building video case studies, showing dedication in your email marketing, maintaining an active presence on social media, and updating your blog will show your clients your talents. By using your own agency as proof of your expertise, your agency can reach new leads and candidates.

As a digital marketing agency, regularly updating your content will not only help you retain your existing clients but also attract new ones. To do so, you must also maintain consistency in your content. According to the CMI, 32% of marketers think their content creation workflow is fair or poor, and an additional 60% find it hard to produce content consistently.

As a digital marketing agency, consistency in your content is directly related to how credible people think you are. The more consistency in your content, the more people will be willing to trust your agency.

A scaling digital marketing agency amounts to nothing without its clients. From the beginning of your scaling process, all the way to the end, its crucial to manna focus on building a relationship with all of your clients. Your clients want to feel valued, so be sure youre paying attention to their needs according to their individual businesses.

Leading your clients through each stage of their marketing campaigns will make them feel like you truly care about their brand. As time goes on, these clients will serve as big contributors to your eventual growth, and may even provide glowing testimonials for new clients.

Scaling a digital marketing agency is no easy undertaking. It will take an extensive amount of time, research, and effort to learn how to adapt your business to the ever-changing business climate.

Now, the demand for digital marketing agencies seems to be only increasing, but its your job to make sure your company is producing the highest quality services. Using the strategies and tips outlined in this article, you can begin working on preparing your digital marketing agency for future growth.

Published March 12th, 2022

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How to Quickly and Reliably Scale Your Digital Agency in 2022 (and Beyond) - Influencive

Joce Macdonald is Head of Growth Marketing at ecommerce accelerator Netrush, a company which provides everything from creative services to third party logistics.

I recently sat down with Joce to find out more about her role, her biggest professional achievements, and her predictions for how ecommerce will continue to evolve.

My day job is head of marketing at Netrush, which is a leading ecommerce accelerator that helps brands grow their sales, especially on Amazon.com. We have our hands in everything from supply chain and logistics all the way through media and creative. Of course, no two days are alike, but on most, I have multiple meetings with business unit leaders to support the growth of our platform. I also work with our CEO on strategic initiatives to support our partnership program. On days like this, which are less frequent, I have interviews with publications interested in learning about my personal brand consultancy (Call Me Joce) and my experience in the self-care and ecommerce industries.

Days can be pretty long, but by 6 PM, Im at least winding down with my family. Like most people these days, email and administrative duties can feel endless, but I like to be present for my kids as well.

Its hard to be a successful brand in any year, but 2022 has had the added baggage of a Covid peak and a global supply chain that is still bent and twisted from the past 24 months. But I think the brands that will really shine will have three major priorities straight:

They get the foundation right. Retail dashboards lit up last year with wild variations in supply, demand, advertising, efficiency, and sales. A lot of brands found themselves out of their lanes and putting out fires rather than charting a strategic course. So, this quarter, tuning the system to get these fundamentals right is Job One. Brands will need to make sure they can get products in their customers hands (which was never an issue like it is now) as well as reach them with the right messages. Its definitely time to reset and get back to basics.

They know their customers. Customer understanding will also be critical. In an increasingly omni-platform, cookie-less world, it can seem daunting to understand your digital customers. However, if you want it, the data is there, and you can use it to formulate the right go-to-market strategies for your brand.

They understand and leverage customer lifetime value (CLV). Brand managers today have a diverse set of levers to drive growth, including media, content, social media, influencers, fulfillment, brand protection, and marketplace management. CLV can be the north star in prioritising actions across these limitless possibilities. A CLV focus also helps answer important questions about the balance between acquisition costs and value in a marketing environment that is more expensive than ever. Its important to know the answers to questions such as Am I overspending on lower value customers or Am I focusing enough on high-value customers? Do that, and youll be in a happy place.

There are so many possibilities here. Ill divide them into categories.

Host Defense (full disclosure, a Netrush partner) continues to impress me with their authenticity, innovation and customer loyalty. This mycelium-based supplement brand continues to maintain its market leading position amid a rapid growth of digitally native and other competition. By maintaining an almost magical convergence of health, science, authenticity, sustainability, loyalty and innovation, they are seeing good things happen.

Our industry has been majorly disrupted by the labor market. Its important to remember that people make your organisation thrive, and you have to invest in them, sometimes in creative ways, to succeed.

We will continue to invest in the capabilities that brands need to make a meaningful and valuable connection with their customers. For example, we acquired the automated marketing and optimisation platform Sellozo in 2021, which allows our partners to invest with confidence in Amazon advertising. We are also continuing to extend our platform to help meet brands where they are digitally native, naive, or mature and enable them all to thrive and grow.

Digital Shift Q1 2022 Chapter 1 Retail Trends

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Netrush's Joce Macdonald on the three priorities of successful ecommerce brands - Econsultancy

For some, Twitter is a toxic space, revealing the very worst in humanity. A place where ministers previously espousing fear fokkol bravado reinvent themselves as Mr Fix, who fix little except fixating on social media.

And when they tweet that they have arrived in Ukraine to score cheap likes from their followers, as if that means they would finally fix something, they attack disruptive journalists for having the temerity to question why a public representative in sheltered employment would tweet so tactlessly, against the backdrop of Russias war crimes, the humanitarian crisis in Ukraine, and Vladimir Putins trigger-happy fingers threatening nuclear Armageddon.

For others, its a democratic space of information and debate a space where timelines can mostly be tailored to the users wants and where ideas can be challenged and information disseminated.

The platform released its third annual Twitter Trends Report this week, revealing the three biggest movements in conversation: Finance Goes Social, The Great Restoration and Fan-Built Worlds. These were identified after an analysis of billions of tweets between 2019 and 2021.

It examines shifts in finance and the Covid-19 pandemic to the popularity of virtual worlds, revealing ways that marketers can capitalise on these trends.

An idea becomes conversation becomes a seismic cultural shift. And if you want in on whats next, listen to what people on Twitter are saying right now. To help you out, we analysed billions of Tweets over a two-year period to find three must-know trends about to go big, the report says.

From The Great Restoration to Fan-Built Worlds to Finance Goes Social, the talk on Twitter reveals the underlying shifts in power shaping where the world is going.

The statistics and data points in the report are from Pulsar & Canvas8, for the period 1 January 2020 to 31 December 2021, providing a sneak peek into the movements that will drive culture, no matter what business youre in.

Trend 1: The Great Restoration

The Great Restoration is a move among users that is about healing the planet by healing ourselves and rethinking climate change.

Within millions of daily tweets, Twitter says it recognises users are focusing on their personal health while increasingly calling out corporations to take the lead against the planets environmental crisis.

Terms such as restoring and rebalancing had a 64% year-on-year increase, and mentions of greenwashing (marketing spin to mislead consumers that companies products and policies are environmentally friendly) increased by 158%.

It says mass burnout has driven people to reprioritise their wellness over corporate serfdom, giving rise to trends seen at the end of 2021 and early 2022, such as the Mass Resignation in the US, whereas sustainability has become increasingly important.

After decades of big business inaction, consumers are tired of carrying the load. The conversations on Twitter show the pandemic shifting perspectives.

People are focusing on themselves and expect corporations to take the lead against massive planetary challenges, the report says. So, while folks are still talking about veganism and recycling, theyre also getting real about impact and accountability, too.

Personal and planetary health are intertwined, but a better balance of responsibility is needed.

The climate conversation is central to that Restoration, with corporate call-out culture in full swing.

People on Twitter are talking about decarbonisation, emissions and other big issues that put pressure on companies.

People are tired of being the only ones who care and an underlying anti-trust is bubbling over. They need brands to make some real impact, Twitter says.

Trends to watch: The report says people are talking about climate mitigation (instead of the climate fight) more than ever before, as it is a more achievable concept that focuses on slowing down environmental damage.

Theyre also turning to ideas such as planet-friendly wellness solutions and cleaner, greener healthcare, while calling out corporations and holding themselves accountable.

Whats next? Twitter believes the fight for the climate will be kinder.

Looking closer, we see this movement becoming more kind than militant. People want change, but in a holistic way alternative fuels, fighting waste, healing, metaphysics. Theres an ethos of appreciation, instead of obsessing with everything wrong with the world, the planet will restore when we do.

Trend 2: Fan-Built Worlds

Twitter says fans no longer just follow, theyre also calling the shots, making the rules, and creating worlds they want to be part of.

With a 51% decrease in the use of the term stanning [being an overzealous fan], this is an epic shift in power. In thousands of niche communities on Twitter, fans are building and creating collaborating with artists and each other.

Even more game-changing? Shared ownership. Fans having a genuine stake in what theyve made. And getting paid for it.

Twitter noticed a 994% year-on-year increase in mentions of fan tokens and twice as many tweet replies in the fandom.

Fans come to Twitter to talk, the report says. And they are looking at the conversation more purposefully. Theyre tearing down the wall between idol and fan, for more immersive experiences while creating art and ideas for themselves and their communities. People are talking about building complex worlds through cosplay, role-playing games, and virtual marketplaces leaving the superficial in search of real connection.

Trends to watch: New metaverse worlds such as Decentraland, a 3D virtual world browser-based platform, which allows users to buy virtual plots of land as non-fungible tokens (NFTs), and The Sandbox, a video game genre with a nonlinear structure that allows players to roam freely, allow fans to spend their time and money in niche virtual destinations with unique avatars, digital fashion drops, and endless expression.

Gaming was first to enter, the report says, and musics coming in fast.

But look out for core aesthetics entire worlds designed around shared passions like flowers or steampunk. Our basic need for belonging has come full circle.

Whats next? Fans will be using their power to create value for themselves and their tribe through currency-driven membership, gamified marketplaces, and NFT collabs connecting across fandoms.

Theyre also lighting up the VR/AR conversation, staking claim in new metaverse communities.

Trend 3: Finance Goes Social

Everyone is getting in on money matters, and theyre having fun, says the report. Communities of experts and ordinary people are freely sharing knowledge for all to see, with tweeting about finance among non-professionals and non-enthusiasts up by 78% year on year and its not only about stock picks.

The finance conversation has become part entertainment, part gaming, unapologetically social, and more open than ever before. With 75% growth, #FinTwit is driving a new cultural dialogue across Twitter.

There were also 17 times more tweets about NFTs than about work from home in 2021. And researchers noted a 492% increase in the use of emojis in finance conversations, with the hottest conversation on Twitter being cryptocurrency.

Topics such as trading and virtual gigs in virtual worlds are also hotting up, while stablecoin (a cryptocurrency), NFT marketplaces, decentralised apps (dApps, digital applications or programs that exist and run on a blockchain), the token economy and decentralised exchanges are growing by more than 242%.

From learning the basics to championing bitcoin and ethereum, folks want to be part of this new frontier But this is just the start. Talk of #DeFi decentralised finance tells us this is part of the larger power-shift away from institutions. And looking closer, we see the next trends already starting to form.

Trends to watch: Ordinary people are becoming more empowered about investing and speaking about entry-level products. Crypto could help the unbanked.

And the fast acclimation to NFTs looks to have people thinking of them like stocks. Then theres the increasing talk about cryptos environmental impact. And overall reliability. So, as this conversation grows, keep an eye on sustainability and trust.

Whats next? Twitter expects to see huge increases in talk about NFTs, decentralised exchanges and ways to put user-empowered communities to work.

Fast-growing conversation suggests the rise of people-centric decentralised autonomous organisations (DAOs, organisations represented by rules encoded as transparent computer programs), safer investments powered by stablecoins, and fun, passionate communities entering this space will attract even more everyday people.

With hundreds of millions of tweets sent on Twitter every day, theres a lot more going on Twitter than toxic conversations, memes and jokes. Twitter reflects what people are thinking, doing and feeling, influencing culture in the present and future. For marketers who want to get a sense of what is going on in the minds of their customers, peers and competitors, the Trends Report peels back some of the minds many layers. DM168

This story first appeared in our weekly Daily Maverick 168 newspaper which is available for R25 at Pick n Pay, Exclusive Books and airport bookstores. For your nearest stockist, please clickhere.

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Trkiye's President Erdogan denounces discrimination against all vulnerable people around the world, stressing that "Islamophobia" is not only an issue for Muslims but it should also be for all people around the world.

Turkish President Recep Tayyip Erdogan has said that anti-Muslim sentiments are continuing to spread like a plague in Western countries.

Anti-Muslim hatred "is poisoning all segments of society, from people on the street to politicians, workers, and civil servants, he said in a video message at the 2nd International Media and Islamophobia Forum in Ankara on Tuesday.

The atmosphere of hatred promoted by irresponsible media negatively affects Muslims as well as millions of people with different languages, religions, origins, and cultures," he added.

The embarrassing debates in the context of the Ukraine crisis reveal the dangerous dimensions of Islamophobia and cultural racism.

Erdogan denounced discrimination against all vulnerable people around the world, stressing that anti-Muslim sentiment is not only an issue for Muslims, but it should also be for all people around the world.

Otherwise, we cannot prevent Islamophobic attacks like (the ones in) New Zealand in 2019 and Canada in 2021, he warned.

The president emphasised that along with Western politicians, media outlets and state institutions, the biggest responsibility falls on the Islamic world and its institutions.

Muslims must react strongly, seek their rights on legitimate grounds, and fight against this injustice, unlawfulness and discrimination, which targets hundreds of millions of people along with them, he said.

READ MORE:Anti-Muslim policies in France reach threshold of persecution

Trkiye cannot fight Islamophobia alone

At this very point, Islamophobia is not a problem only for the Western communities and societies. As part of racism, Islamophobia is already a global problem, Trkiyes Communications Director Fahrettin Altun said in his address at the forum.

We see that Islamophobic events are also disseminating on the social life and we see that in certain countries. The women are prohibited from reaching out to education due to their clothes and headscarves, Altun said.

People who are subjected to hate attacks are in need of greater safety and security, he urged.

Islamophobia is not a problem that Trkiye can fight on its own. We are in need of an international and multi-dimensional struggle against Islamophobia, he added.

This struggle should definitely start from Europe and disseminate to the whole world. As Islamophobia is becoming institutionalized in Europe, the fight against Islamophobia should be institutionalized in Europe as well, he stressed.

READ MORE:Study: Dutch Muslims spat on, beaten, discriminated in Islamophobic crimes

Source: AA

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Erdogan: Islamophobia continues to spread like plague in the West - TRT World

The future of content marketing involves machines, in a much more robust way than you ever thought possible. While we may not have flying cars just yet, artificial intelligence (AI) and machine learning (ML) are making serious strides to impact business outcomes. Whether youre a forward-thinking leader at a Fortune 500 company or a marketing manager at a mid-sized brand, AI will soon be part of your team.

And before you go thinking that these AI robots are out for your job, its important to realize where we are in a time of technological advancement. The internet reshaped the way we work nearly 40 years ago, and it continues to evolve. AI will not replace humans. What it will do is reinvent the way we think about our work.

AI already helps so many professionals produce better business outcomes with data-driven certainty. It creates the opportunity for teams to generate more quality work, faster. So, what does this mean for the future of marketing? And content?

Lets explore some key insights.

As content marketers, weve all been in the position of generating several versions of ad copy, email subject lines, web page heroes, and call-to-action buttons. All with the intention of gaining more perspective into what garners more clicks. Clicks mean leads, leads mean conversions and conversions mean sales. We all know the basic lead funnel.

But most of the time, its a guessing game. Marketers may have personas developed by their genius product marketers that involve hours of market research and data analysis. But personalization is not that simple. Humans are not that simple. If they were, Im sure Jeff Bezos or Mark Zuckerberg would have already created an algorithm that generates a 99.9% conversion rate. Who wouldnt want that influence?

While no machine or human can accurately predict what will generate that kind of impact across a massive and broad audience, AI is helping marketers achieve incredible results that speak for themselves.

Machines are not human. Theyll never be able to provide the same value. But AI is able to work alongside us to generate better results, especially when it comes to repetitive and mundane tasks, like writing A/B test copy variations and surfacing the results back to leaders fast enough to take action. This leaves content teams open to focus more on strategy, elevating their roles in the business.

One of the most interesting ideas about the future is how we incorporate machines into our work. We need to embrace machines as automation team members to help us with mundane tasks and data-driven insights. These tasks are simply not possible for humans to complete at the speed and scale necessary for competitive growth.

AI will not replace humans. What it will do is reinvent the way we think about our work.

Thats why Fortune 500 brands are already using machine learning and AI to their advantage. As the Covid-19 pandemic enters its third year, the future is knocking, and its only getting louder. This pandemic wont last forever, but things will certainly never be the same. Marketing professionals must be ready to innovate with technology that empowers data-driven decision making.

Mark Cuban said that in the future, the most valuable job skill will be the ability to think deeply and problem solve. Its not a dystopian idea. People shouldnt be concerned that machines are coming for their jobs. As we automate tasks that take us much longer to do manually, what greater value of work can we bestow on our team? When do we need to use machines? When do we need to use humans?

As a content marketer myself, I am ecstatic about the opportunity to showcase the value of content. Language is the most powerful tool we have in marketing. Communication is core to everything we do, and the words we use matter. So, why not let AI help us find the right words for every person were reaching out to?

Humans are an invaluable resource. No machine will ever be able to replicate the way humans integrate creative concepting and strategic thinking into marketing plans. Let alone understand how analytics and insights correlate with overarching business goals. So, lets talk about the ways that future leaders are organizing their teams.

CMOs everywhere must assess the strengths of their teams and reorganize roles appropriately, enabling every contributor to shine in tasks that create higher value. Technology is advancing more rapidly than we ever thought possible. AI is just the next step, and it doesnt have to be a scary one.

AI is powered by data. And data is the best informant for generating customer connections. With third-party cookies performing a huge disappearing act in 2023, marketers must adapt to focus on a first-party data strategy. Large organizations are often sitting on a gold-mine of customer data that has the potential to generate millions in incremental revenue. And that is only possible with AI.

Because AI is the only way that you can generate personalized experiences for every customer segment, at every touchpoint. Its the only way to test so many variables at once to reveal results in record time and drive those insights back to the business.

Persados language-generation AI enables enterprise companies to generate personalized messages at scale with an average conversion lift of 41%. In fact, our data shows that AI can generate better performing language than the control content 96% of the time.

Are you ready for the content revolution thats about to unfold? Our roles are about to be better than ever, with more emphasis on data and better insights for strategic decision making. AI is the team member that is ready to help you meet this moment and produce the insights and outcomes you need to transform your business.

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The Newest Member of the Content Marketing Team Is AI - Adweek