Archive for March, 2021

Global Social Media Management Tools Market 2020 Trending Technologies, Developments, Key Players and Forecast to 2025 Cabell Standard – Cabell…

Global Social Media Management Tools Market 2020 by Company, Regions, Type and Application, Forecast to 2025 aims to hint at the current trend and valuable data of market with the aid of fragmenting the market into different segments. The report offers an extensive analysis that involves several aspects of market size, market share, category market growths, application, product approvals, product launches, geographic enlargements, imperative market growth analysis. The report focuses on aims to assist the reader to perceive a comprehension of the value chain analysis, regional topography along with statistics, diagrams, and charts explaining the differing interesting framework of the global Social Media Management Tools industry landscape. In the beginning, the report establishes the basis of the markets: definitions, categorizations, market rundown, product particulars, producing procedures, cost structures, and raw materials.

The report comprises a broad overview of the major retailers operating in the target market. The research forecasts the market development in the established year and prediction time frame from 2020 to 2025. The report encompasses key factors related to market share detained by each region along with development chances expected major geographies. The global Social Media Management Tools market division by product, type, application, and areas has been explained. Comprehensive particulars on market opportunities, restrictions, and probabilities are provided further in this report. The report also helps companies in marketing for tasks like identifying their prospective customers, building relationships with them.

NOTE: Our analysts monitoring the situation across the globe explains that the market will generate remunerative prospects for producers post COVID-19 crisis. The report aims to provide an additional illustration of the latest scenario, economic slowdown, and COVID-19 impact on the overall industry.

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The study exhaustively scrutinizes the aggressive scene of the global Social Media Management Tools market with principal concentration on the key organizations involving: AgoraPulse, NetBase, Falcon.io, Buffer, Meltwater, eclincher, Reputation.com, Later, Hootsuite, PromoRepublic, Sprinklr, Tailwind, Salesforce, Zoho, Sprout, Socialbakers, Searchmetrics, Traject Social, Statusbrew, Sendible

Research Technique:

This report is prepared by mining various secondary sources including magazines, encyclopedia, directories, company annual reports, industry association publications, articles, trade websites, and databases have been referred to identify and collect information useful for this study of Social Media Management Tools market. The primary sources such as interview of experts from related industries and suppliers are obtained and verified critical information as well as to assess the prospects

Based on product types, the market has been segmented into: , Cloud Based, On-Premises

Based on end-users/application, the market has been segmented into: , SMEs, Large Enterprises

For each region, market size and end users are analyzed as well as segment markets by types, applications, and companies. The global version of market analysis is provided for major regions as follows: North America (United States, Canada and Mexico), Europe (Germany, France, UK, Russia and Italy), Asia-Pacific (China, Japan, Korea, India and Southeast Asia), South America (Brazil, Argentina, etc.), Middle East & Africa (Saudi Arabia, Egypt, Nigeria and South Africa)

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Global Social Media Management Tools Market 2020 Trending Technologies, Developments, Key Players and Forecast to 2025 Cabell Standard - Cabell...

What makes some ads more shareable than others? RetailWire – RetailWire

Mar 18, 2021

by Guest contributor

Knowledge@Wharton staff

Presented here for discussion is a summary ofa current article published withpermission from Knowledge@Wharton, the online research and business analysis journal of the Wharton School of the University of Pennsylvania.

A new study from Wharton marketing professor Jonah Berger and Daniel McDuff of Microsoft Research finds that positive emotions result in more sharing, but so do feelings of disgust.

The study evaluated the emotional triggers that make people want to share advertising content. Thousands of participants in five countries were asked to watch a random set of commercials on their home computers while their webcams recorded their facial expressions.

Self-reports are often inaccurate, Prof. Bergershared with Knowledge@Wharton. People dont always have a good sense of what they are feeling, and even if they give you an answer, its not always correct. Further, people sometimes bias their responses based on what they think you want to hear.

The study, not unsurprisingly, found that people share things that make them feel good and avoid sharing things that make them feel bad. Some negative emotions, however, like sadness or confusion, decreased sharing, while others, like disgust, increased it.

Consistent with otherresearch weve conducted, this highlights that rather than just being about feeling good or bad, sharing is also about the physiological arousal associated with different emotions. Emotions that fire us up to take action, like anger and anxiety (and in this case, disgust) boost sharing, while emotions that power us down (like sadness), decrease sharing, Prof. Bergersaid.

For marketers, one implication is that making people feel good isnt enough to make them share. He said, You have to fire them up. Make them feel excited, inspired, or surprised.

Prof. Bergeradded, Second, you dont have to shy away from negative emotions. Because they fire people up, anger, anxiety or even disgust can be leveraged to encourage word of mouth.

The paper further found some of the emotions that boost sharing dont necessarily lead to increased sales. Prof. Bergerstated, An ad that shows something gross might boost sharing, but it might reduce the chance people buy the product.

DISCUSSION QUESTIONS: Whats the mystery behind why some ads are shared broadly across social media platforms and others arent? What advice would you have for retailers or brands seeking to create ads that go viral?

"There are loads of tips to make something more shareable, but going viral is more like capturing lightning in a bottle. But it does begin with triggering an emotion."

"Shock, awe, surprise! Whatever is newsworthy in the larger press is newsworthy among friends, too"

"Ads that evoke strong emotions, positive or negative, trigger responses from consumers."

Continued here:
What makes some ads more shareable than others? RetailWire - RetailWire

Censorship of Federal Environmental Agency Websites Under Trump: What We Learned and How to Protect Public Information Moving Forward – Union of…

Over the last four years, the Environmental Data and Governance Initiative (EDGI) has documented and analyzed changes to federal environmental websites. What our team found was alarming: unprecedented steps by the Trump administration to manipulate information about environmental issues and laws, marked particularly by patterns of removing public information prior to environmental proceedings and censoring climate change-related information on websites.

Websites are how federal agencies communicate with the public, and changes to them can impact public participation in environmental regulatory processes. The information thats availableor unavailableon federal websites matters for the health of democracy and the environment. Yet there is currently little policy guidance for the governance of information found on federal agencies websites.

The findings in EDGIs latest report Access Denied: Federal Web Governance Under the Trump Administration and academic paper Visualizing Changes to US Federal Environmental Agency Websites, 20162020 show why this needs to change.

In Access Denied, we uncovered a pattern of information being deleted or made less accessible just before or during a regulatory process. This finding was dramaticover 80% of the information removals we observed occurred just prior to or during an active regulatory proceeding. Here are some specific instances where this occurred:

In the paper Visualizing Changes, EDGIs review of thousands of web pages from federal agencies, including the EPA, NASA, and NOAA, found that the use of the term climate change decreased almost 40 percent between 2016 and 2020. We also found a pattern of using coded language such as resilience and sustainability instead of climate; changes that occurred more frequently and to a larger degree on pages of Cabinet-level agencies with a more direct connection to the White House; and changes that occurred more on higher-visibility web pages that the public would be more likely to encounter.

These are staggering findings, indicating a pattern under Trump of federal agencies manipulating information in ways that undermined the publics ability to understand environmental issues and participate in rule-making.

The White House Office of Science and Technology Policys (OSTP) current review of scientific integrity at federal agencies provides an opportunity to address current policy gaps around web governance. Based on our findings in Access Denied and Visualizing Changes, we recommend the OSTP create legally-enforceable policies that ensure public digital information is accessible and protected.

Currently, no repercussions exist for agencies that strip factual public resources from websites. Moving forward, there must be systems of accountability when changes to websites occur, as well as requirements that agencies provide vital contextual information for regulatory decisions. We recommend the OSTP direct agencies to build publicly accessible historical records and archives of web pages as they are updated, with a notification process of when content will be removed from websites.

To learn more about EDGIs findings and recommendations, read the Access Denied report and Visualizing Changes paper. Faith in the scientific integrity of federal agencies needs to be restored, and establishing better web governance policies is a central piece of regaining and retaining the publics trust.

Gretchen Gehrke is co-founder and website monitoring program leader of the Environmental Data and Governance Initiative. She also has worked in science communications and holds a PhD in environmental geochemistry.

Marcy Beck works in strategic communications and analysis with an environmental focus.

Eric Nost is an assistant professor in the Department of Geography, Environment, and Geomatics at the University of Guelph in Canada.

Shannan Lenke Stoll is the communications coordinator for the Environmental Data and Governance Initiative. She holds an MS in environmental studies.

Science Network Voices gives Equation readers access to the depth of expertise and broad perspective on current issues that our Science Network members bring to UCS. The views expressed in Science Network posts are those of the author alone.

Posted in: Science and Democracy Tags: #ScienceforPublicGood, EPA, NASA, NOAA

Support from UCS members make work like this possible. Will you join us? Help UCS advance independent science for a healthy environment and a safer world.

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Censorship of Federal Environmental Agency Websites Under Trump: What We Learned and How to Protect Public Information Moving Forward - Union of...

New Jersey Teacher Gets $325k Settlement Over Trump Yearbook Censorship – NBC New York

A New Jersey school district is paying $325,000 to a former teacher who claimed she was forced to digitally edit a Donald Trump T-shirt worn by a student in a yearbook photo.

The Wall Township school board approved the settlement agreement with Susan Parsons on Tuesday, NJ Advance Media reported. The district made no admission of wrongdoing or liability. The money will be paid by the district's insurance carrier.

Parsons was the high school's yearbook adviser when she said a secretary acting on behalf of the principal ordered her in 2017 to remove "Trump Make America Great Again and make it appear as if the student was wearing a plain navy blue T-shirt.

"That has to go, the suit alleged Parsons was told.

Parsons, who said she voted for Trump in 2016, said she was made a scapegoat and received death threats. She was suspended with pay after the incident. She claimed she regularly complained about being forced to alter photos.

Parsons will receive about $204,000 and the remainder of the settlement will cover attorney fees, according to the agreement.

The school district reissued the yearbook with the original unaltered photo.

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New Jersey Teacher Gets $325k Settlement Over Trump Yearbook Censorship - NBC New York

$325K awarded to former New Jersey teacher over Trump censorship – Yahoo Sports

Yahoo Entertainment

Overserved With Lisa Vanderpump debuted on E! Thursday night, as the former Real Housewives of Beverly Hills star hosted an extravagant dinner at her home with special dinner guests Lance Bass and Vivica A. Fox. One thing Lisa Vanderpump, Bass and Fox have in common? They have all appeared on Dancing With the Stars. While all three agreed it was "the hardest thing" they have ever done, Fox revealed the interesting real reason why she think she was eliminated from the competition during Season 3. "I made it to week four, and I was a sore loser," said Fox. Vanderpump asked Fox who her partner was, and the actress responded, "Nick Kosovich. And one of the main reasons why we got kicked off." Fox explained that "you got to play the game" while on DWTS, and her partner "made too many requests." Bass chimed in, saying, "Same. We were in the same boat." The former NSYNC member, who appeared on Season 7 of Dancing With the Stars said that his partner, Lacey Schwimmer, was "the bad girl of ballroom" and that "the judges just hated her." Bass says despite the fact that they made it to the finale, he felt that the judges disliked his partner. However, it wasn't until one night while having drinks at one of the judges' houses, when they had "a little too much to drink,'' that one of those judges told Bass, "We can't stand your partner." Bass joked, "I'm like, well, why am I working my ass off this weekend?"

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$325K awarded to former New Jersey teacher over Trump censorship - Yahoo Sports