Mediaboss Marketing

Wikipedia is God. Launched on 15 January 2001, the digital encyclopedia exists in 300 languages around the world and literally contains everything you could ever need to know. Would any of us have made it through school essays if it werent for the wisdom contained within? Probably not. Wikipedia is the best place on the internet, says 21-year-old Annie Rauwerda. Its collaborative and constructive in a way that makes it feel like a vestige of a bygone Internet era. I get so excited when I remember that the sum of human knowledge is available for everyone, for free. Isnt that exciting? It should be celebrated every day! Strangers online came together to organise all of the known information in the universe for you! Well, when you put it like that!

A longtime fan (she did a lot of wikiracing in middle school), during the first lockdown last spring, Annie found herself as one often does deep down several Wiki-holes. With nothing else to do, the Brooklyn-based Neuroscience student from Michigan decided to document the weird, wild and curious corners of the site she was uncovering. I was surprised there wasnt already an Instagram hub for weird Wikipedia articles, so I made the account one night. 160k people (including John Mayer) are very glad she did. Its approaching one year now since Annie shared her first post as @depthsofwikipedia one documenting the scientific research into how riding Disneys Big Thunder Mountain helped patients pass their kidney stones and over 400 posts later, shes brought Dicktown, chess on a really big board and cat nuns into the lives of fans.

Annie typically spends about 10 hours a week running the account, both trawling Wiki for weirdness and wading through suggestions sent in by dedicated followers. I get a lot of submissions these days, so I dont hunt for articles in the wild quite as much, but I still stay busy in comments and stories and maintaining the operations of merch sales, she tells us. About that if you, too, are keen to get your favourite depthsofwikipedia post in mug form (with half of all proceeds helping to fund Wikimedia Education) youre in luck.

If TikTok is more your bag, Annie shares highlights on there too. And if youre struggling to manage your own incessant urge to consume bizarre content from the depths of websites, Annie recently teamed up with her best friend Hajin to create @depthsofamazon. As their bio clearly states, posts endorsement of Amazons labor practices this is a safe place to chuckle at unhinged reviews without actually giving your time and money to the dark overlord of digital marketplaces.

Fascinated by her work, we asked Annie to compile and break down what she believes might just be the 10 weirdest things from the depths of Wikipedia. Find enlightenment below.

1. My Way Killings

There have been a number of deaths as a result of karaoke rage in the Philippines, including certain renditions of My Way by Frank Sinatra that were so bad people resorted to murder.

2. List of people who have lived in airports

I imagine it's like a layover that lasts for years. Motivations for living in the airports seem to range from 'ran out of money for a flight' to 'wanted to smoke and drink without his family bothering him.

3. Hedgehogs dilemma

It's a metaphor for the challenges of human intimacy. As much as hedgehogs want to move close together, they must remain distant to avoid poking each other with their sharp spines. It sounds like quarantine.

4. Small penis rule

When writers create characters inspired by someone in real life, this rule suggests they give the character a small penis in order to avoid libel lawsuits. The logic is that nobody would want to publicly say, That character with the small penis is actually me.

5. List of entertainers who have died during a performance

One actor, who played a character who died of a heart attack, died of a real heart attack between his scenes in a 1958 theatre performance. An 1897 Metropolitan Opera performer received a loud ovation after collapsing mid-performance, as the audience believed the event to be a stroke of brilliant acting. This article contains over a hundred more examples of bizarre occurrences like this.

6. List of sexually active popes

This one is a classic, and it's exactly what it sounds like. The article is surprisingly long and I learn a bunch of new pope facts every time I revisit it.

7. Sweater curse

Knitters hold a documented suspicion that knitting a sweater for a significant other will lead to the recipient breaking up with the knitter. Proposed solutions include waiting for marriage or starting with socks.

8. Animals with fraudulent diplomas

Certain pet owners have displayed the lax standards of diploma mills or otherwise fraudulent academic institutions by putting their dogs and cats through degree programs. Just because something looks like a diploma doesn't mean that someone has responsible training there's a pug with a bogus MBA.

9. Scunthorpe problem

As recently as October 2020, a filter blocked the word 'bone' during an online palaeontology conference. Poorly-designed profanity filters have created all sorts of issues, and this article documents dozens of them.

10. Timeline of the far future

In 20,000 years, only about one of every hundred core words will remain in use in future languages. The mind-boggling predictions continue all the way up to the proposed time for quantum efforts to generate a new Big Bang one trillion years from now.

Follow i-D on Instagram and TikTok for more weird internet stuff.

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This Instagram account dug up the weirdest things on Wikipedia - i-D

Wikipedias parent company has announced it is to begin charging major technology companies to access the online encyclopaedias vast trove of knowledge.

The Wikipedia Enterprise initiative will launch later this year and could see the likes of Google, Apple, Facebook and Amazon paying fees to access content theyve been using without traditional compensation for years.

Until now, the burden has been on benevolent Wikipedia users to keep the non-profit Wikipedia Foundation via donations of which the aforementioned firms are often among but now the balance will be redressed by tech giants and, eventually, smaller companies.

Wikimedia Enterprise is a new product from the Wikimedia Foundation, the nonprofit that operates Wikipedia and other Wikimedia projects, the foundation says. Wikimedia Enterprise provides paid developer tools and services that make it easier for companies and organisations to consume and re-use Wikimedia data.

Related: Best VPN

The new initiative was announced on Tuesday and came to light via a Wired report, which revealed conversations are ongoing between Wikimedia and a number of tech giants whore already in discussions over an agreement.

This is the first time the foundation has recognised that commercial users are users of our service, says Wikimedia Foundation senior director Lane Becker in an interview. Weve known they are there, but we never really treated them as a user base.

Apple, for example, leverages Wikipedia for Siris knowledge bank, but currently doesnt officially pay for that content. It does match employee donations to Wikipedia though.

Amazon uses the tech for Alexa and donated $1 million in 2018. Google, who heavily leverages results from Wikipedia in Search while using excepts in its knowledge boxes, donated $2 million in 2019. Facebook also chucked in a million in 2018. Its not clear how regular those donations have been since.

Do you think its time Big Tech started footing the bill for Wikipedia? Will it help to secure the non-profit companys future? Let us know @trustedreviews on Twitter.

Chris Smith is a freelance technology journalist for a host of UK tech publications, includingTrusted Reviews. He's based in South Florida, USA.

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Big Tech firms are facing a big bill from Wikipedia heres why - TrustedReviews

Should you be considering where Clubhouse might fit into your social media marketing efforts?

The trending social app of the moment, Clubhouse has seen massive growth in recent months, even with its conservative, invite-only approach. The serendipitous connection of real-time audio provides another means to stay in touch during the pandemic, when many people are lacking those regular social cues, which could position the app to become a more relied upon engagement tool moving forward.

That is, of course, unless the larger players, like Twitter,end up stealing its audience away.

Right now, it's too early to predict what the future holds for Clubhouse, or indeed, audio social more broadly, but it is interesting to consider the implications, and where the app might be of value as a marketing and brand communication channel.

To provide some perspective on this, the team from Branex recently put together this overview of the Clubhouse opportunity for brands, along with a range of other usage stats.

Read more:
Everything Brands Need to Know About Clubhouse [Infographic] - Social Media Today

The latest edition of the Chartered Institute of Marketings magazine Catalyst has a number of articles related to creativity especially involving brand, image and advertising and the overall marketing spend. However, the purpose of every business is to make money, for the benefit of the owners, the workforce and the long term future of the business. Brand, image and advertising are contributors to producing income, but they do not in themselves make money, but only spend it.

The Chartered Institute of Marketing (CIM) defines Marketing as the management process that identifies anticipates and satisfies customer requirements profitably Thus marketing is a management process and the responsibility of the commercial manager. Whether a business is large or small, its long term future will depend on the amount of income it makes and the amount of profit it retains. It is the commercial managers who have the responsibility for producing profitable income for the long-term future of the business by anticipating and satisfying customer requirements.

Sales are made when the product or service package presented to the potential customer solves the customers problem at a price they are prepared to pay. The product or service package will include not only the benefits of the product or service, but also its delivery and the manner of payment and subsequent service. Advertising, promotion, customer relationship management (CRM), are all important, but Selling is arguably its most important aspect, as it is the main interface with the customer and is directly responsible for generating the revenue on which the business depends. All marketing activities are inter-dependant and collectively contribute to support sales success. Making profitable income requires careful management of all the assets used to satisfy customer requirements.

Business is about making profit. As the late Robert Townsend said, If youre not in business for fun or profit, what the hell are you doing here? Profit is what is left when all the costs and investments involved in running a business have been subtracted from all the revenue generated by the business activity. Profit rewards the investors and provides for reinvestment to develop and sustain the business.

In recent years marketers have tended to concentrate on the customer to the exclusion of everything else. Customer satisfaction is vitally important, but sustainable profitable revenue is the prime requirement of every business, and customer satisfaction is merely the means of obtaining it. Generating profitable revenue is the responsibility of the commercial manager. Without sustainable, profitable revenue, there is no profit, and without profit there is no business.

The job of the of the commercial manager is to balance all the marketing activities to support and maximize the generation of sustainable profitable income for the long term, while at the same time, minimizing the costs incurred and the use of assets involved in its production.When evaluating the contribution of the marketing function, its performance must be measured in terms of output and efficiency. From the business point of view, the main factors will be the amount of sustainable profitable revenue produced together with a measure of its efficiency in converting marketing costs and investment into revenue. Using the CIM definition of marketing, it is soon apparent that there are many cost centres involved in anticipating and satisfying customer requirements profitably.

Here is just some of cost centres involved with customer satisfaction, with reasons for their inclusion:

* Warehousing costs Product is produced for customer demand and has to be stored before it is sold. Thus there are costs for heat, light, power and warehouse wages.* Distribution costs Getting the product to the customer involves fuel, postage, freight and associated salaries.* Advertising cost Communicating with the market includes media and production costs* Promotion costs Promotional schemes, exhibitions and PR expenditure.* Web-site costs Includes design, registration and management costs* Selling costs The salaries and expenses of all direct sales staff* Sales office costs Sales admin and marketing salaries, office running costs.* Discount All discounts on accounts and invoices, because this is a direct cost against income.* Market research costs Market research is a pre-requisite to anticipate customer requirements.* Bad debt costs Bad debt results from customer credit management* IT costs Software costs and licences, hardware rental and lease directly associated with sales and customer support.* Vehicle costs The cost of vehicles uses specifically for selling and selling support, capital and leasing costs.

In addition, the commercial manager must be aware of the value of the assets used by the sales organisation, including finished stock, dedicated vehicles and debtors.

The late Peter Drucker, is famously quoted as saying that in business if you cant measure it, you cant manage it. The performance of the commercial manager may be judged on the amount of profitable income produced, and the efficiency of its production measured in terms of the level of costs, investment and assets used, rather than the questionable value of an intangible asset such as a brand name. Ultimately, every aspect of business operations must be seen in terms of its contribution to producing income.

For many businesses, the marketing budget is still seen in the narrow terms of advertising, promotion, social marketing and other communication based activities. However, for the commercial manager, as well as the chief executive and the finance director, defining all the constituents of the marketing budget is essential, if assets are to be correctly allocated and managed profitably.

N.C.Watkis, Contract Marketing Service 10 Mar 21

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Are you confused? - Customer Think

Words by Will Brewster

Whether youre looking for a casual job to keep the lights on between gigs or youre on the hunt for a major career change, the music industrys a tough place to crack into.

To help out, weve sifted through Seek and leeched LinkedIn to compile all the best music jobs going in Australia this week, spotlighting the best new jobs from FBi Radio, Moodagent, Port Mac Guitars, RISING, Nura and Secret Sounds.

To discover more jobopportunities, head on over to Industry News.

Sydneys premier community radio station is on the hunt for a new leader to take over the role of Music Director. Based in Alexandria, the successful candidate will assumer responsibility for the sound of FBis airwaves and help spread their influence across new media platforms.

Skills /Experience Required:

Tasks / Responsibilities Include:

Findout more about this gig and apply via LinkedIn today.

With a fast-growing national presence and a unique AI-based listening system, Moodagent might just be the next biggest thing in music streaming. Theyre looking for a clever candidate with a background in music programming or journalism to join their ranks as Music Data Editor and drive digital operations.

Skills /Experience Required:

Tasks /Responsibilities Include:

Find out more and apply through Seek.

More enthused by social media and marketing than you are data? Never fear Moodagent have another position on offer that you might fancy. This ones all about making sure the platform is widely represented across Australian and New Zealand newsfeeds, and could just be a pivotal role in the story of this young company.

Skills / Experience Required:

Tasks /Responsibilities Include:

For more details, head on over to Seek today.

Port Macquarie Guitars are currently hiring for a support role to assist with their endless stream of customers. This remote role will allow you to work with one of the countrys best guitar stores anywhere in Australia how good!

Skills /Experience Required:

Tasks /ResponsibilitiesInclude:

Apply ASAP head to Seek forall the details.

Set to go down from May 26 through to June 6 this year, RISING marks the revival of Melbournes Uber-popular White Night Festival. Theyre on the hunt for an industry-savvy candidate to join their ranks as Artist and Sector Liaison in the lead up to the hotly anticipated event.

If youve got between three and five years of industry experience in artistic liaison or sector development and know how to communicate efficiently, head on over this way to apply!

The team behind the worlds first automatic-learning headphones, Nura are looking for a keen marketing graduate to join their team and compete an internship specialising in digital marketing. Ideally, youll have a working knowledge of social media and digital services, as well as a passion for music and tech.

Tasks /Responsibilities Include:

Head to Seek to get your application in today.

One of Australias largest music groups, Secret Sounds are the team behind major brand partnerships for the likes of Falls Festival, Splendour In The Grass, Spin Off and more. Theyre on the hunt for an experienced account manager to join their Sydney crew and solidify those partnerships even further as festivals return to Australia this year.

Skills / Experience Required:

Tasks /ResponsibilitiesInclude:

Find out more and apply via The Music Network.

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Mixdown's top jobs in the Australian music industry (this week) - Mixdown