Archive for August, 2017

ATTA rolls out training modules – TTR Weekly

BANGKOK, 3 August 2017: Association of Thai Travel Agents will organise 12 training programmes for the remaining months of this year as a part of its policy to build skills for member travel agencies.

ATTAs recently elected committee is now moving ahead on its promised policy to improve HR capital through digital marketing training courses.

The association says it will organise 12 training programmes August through to December; four events per months all open to members.

In August, four training programmes have been organised under the ATTA Thailand Tourism 4.0 Course Training Series.

They include: Digital Photography (Intensive) on 9 August; Photoshop for Marketing (Intensive) on 16 August; Illustrator for Marketing (Intensive) on 23 August; and Info Graphic Design (Intensive) on 30 August.

Each course is open to just 30 people. The first course has eight vacancies, while the rest of the months courses are fully booked. The rule is one person from one company can attend each course. The fee is THB535 per course (inclusive of VAT, snack break in the morning and afternoon, tea and coffee).

Training programmes will be held at the associations head office, ATTA meeting room, 10th floor, Wall Street Tower, Suriwongse Road, Bangkok.

Details on remaining eight training courses in September and December will be announced later.

The programmes will cover Magazine Design with Adobe Indesign (Intensive); Advertising Design & Creative Thinking (Intensive); Lightroom for Photography (Intensive); Creating website by WordPress (Intensive); Basic SEO (Intensive); Movie Editing with Adobe Premiere CC (Intensive); Movie Special Effect with Adobe After Effect (Intensive); and Microsoft Office (Intensive).

For more information visit http://www.atta.or.th.

(Source: ATTA)

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ATTA rolls out training modules - TTR Weekly

Internet marketing SEO – Blueprint Marketing

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Principles of Internet Marketing | Stanford Graduate School …

Marketing has always been the voice of the customer--a conduit through which the rest of the company can hear the wishes of its customers. With the Internet, the voice of the customer becomes a shout, says GSB faculty member Ward Hanson.

Early online marketing began in 1995 with simple sites on which companies published little more than brochures or technical manuals. Those sites evolved rapidly as both marketers and customers learned the power of real-time information, such as order-tracking, online account information, and catalogs packed with exact inventory details. Today, Web traffic and the information generated from each visitor is an asset, a valuable marketing opportunity.

In one of the first comprehensive books on the subject, Principles of Internet Marketing (Southwestern College Publishing, 1999), Hanson lays out the strengths and weaknesses of Internet technology, describing how it can generate immediate benefits and how it can cause a company to rethink its entire marketing organization.

"The person I had in mind when I wrote the book was really the VP of marketing, anyone responsible for knowing what is fundamentally new and different about the Internet and its use in marketing," says Hanson, who teaches courses in Internet marketing at the MBA and executive levels. "My goal is to systematically explain why and how Internet marketing is exploding and how it can create value and profits." The chief tasks at hand for the Internet marketer, he says, are building brand name, generating traffic, achieving personalization, and creating an effective online retailing environment.

The explosion of Web content has grown faster in the last year than Web usage. As a result, it is actually harder to get noticed and have people stay around a site than it was three years ago. Marketers not only must get people to their site, they must get them comfortable enough to place an order. As a result, one of the biggest challenges on the Net is creatingbrandsstrong ones like eBay, Yahoo, or Amazon that achieve an image of quality, trust, and familiarity. Beyond that, there's the problem of generating traffic. So-called "stickiness"how often people visit your site and how long they staythereis a good measure of value. And it's measurable, thanks to the information that can be gleaned from every website contact.

Part of the branding and traffic issue is figuring out where to spend advertising money. Radio and TV are effective media for building brand strength. Traffic, on the other hand, is often generated by external website links andalliancessuch as having a dedicated button to your site or a banner ad on the pages of a Web portal such as Yahoo or Excite. Traffic seems to flow from these alliance deals as well as from targeted email to customers who have asked for specific information on future product promotions, not just blanket spam.

"Personalizing Internet marketing is the hardest thing to do right now because it's the least familiar," says Hanson. Historically, this was the job of the sales force. Now it is the marketer who must understand when people want personalized products and when they don't. "It's important to match the type of personalization with the type of product that you sell," adds Hanson. Whether you're Avon or Amazon or Ford Motor, whether or not it's profitable to personalize depends on a couple of variables, including the so-called "spread of lifetime customer value." In other words, will personalization keep customers coming back for more over a lifetime?

One good example of successful marketing through personalization is Barbie.com. Customers now can create their own customized Barbie by giving her a unique skin color, eye color, name, wardrobe, and even a printed-out life story. While Barbie has struck a creative marketing strategy for now, this added, online, distribution channel is a huge vulnerability for many large companies that cannot afford to alienate their regular distributors.

The inevitable conflict with traditional distributors is perhaps the hardest thing for established companies to confront. The distribution system that has served established companies so well to date was designed for a different world, a world in which retailers, distributors, and resellers were the contact point with customers. In the past it was much cheaper for a customer to go to a store than to go to each individual manufacturer, so most sales have been done through an indirect distribution system. But now companies have found that in the Internet world the cost of customer contact is not only much cheaper but it can be turned from a cost into a benefit. Companies can get more information and more loyalty and can sell additional products that way. The marketer with an individual connection to a customer has more sales incentives and opportunities.

But while relatively new companies like Dell Computer have used direct distribution to their advantage, older companies such as Compaq and HP are struggling between developing direct relations with customers and keeping longstanding middlemen happy. The fact is that middlemen will have to change too. Distributor Egghead Software, founded in 1984, offered early evidence of the problem. Customers would go to a store, get information, and then order cheaply from a catalog. Eventually, Egghead became unprofitable, and in 1998, it made the transition to an Internet-only retailer.

"The Internet is going to put pressure on retailers and middlemen," says Hanson. "It's going to force them to offer different capabilities if they are going to stay in business." One thing retailers do offer is convenience and ambience, he notes. Stores in malls can sell fashion shows and concerts and take advantage of the immediacy of their sales and of impulse buying to hang on to their markets.

Behind all of these decisions is the delicate balance between man and machine. The cost savings and speed of the Internet are seductive, but online marketers must be careful that their technology is useful, understandable, and friendly. Consumer expectations are rising faster than technical capabilities. Bad uses of technology, such as poorly organized websites or losing the human touch in online customer service, can alienate some of the most valuable customers.

One thing is for sure: The Internet is changing the very structure of many marketing organizations. Instead of a portfolio of products, marketers of the future will have a portfolio of customers. Rather than having a marketing agent in charge of fiction books or non-fiction books, an online bookseller may have a marketing manager responsible for college students or women in book clubs. "It's almost like private banking," says Hanson. "They will draw upon the customer. A marketer will be responsible for the relationship, not for a narrow product."

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Principles of Internet Marketing | Stanford Graduate School ...

Internet marketing company in Panama owns a dump of 9 million tyres in Victoria – The Age

A shadowy offshore internet marketing company based in the tax haven of Panama now has control of a toxic dump of 9 million used tyres considered a huge fire risk in the state's west.

The notorious Stawell tyre stockpile, one of the world's biggest, has largely sat dormant for nearly a decade, despite major environmental concerns and repeated orders for it to be cleaned up.

Anger in the community has reached boiling point, as repeated inaction finally led the Environment Protection Authority last week to declare it would take charge of the dump unless the fire danger was reduced. If fully ignited, it could burn for months.

The previous owner had promised residents that it would rid the country town of the dangerous mass of rubber using a controversial recycling process known as pyrolysis, which involves breaking down the tyres at high temperatures.

However that plan has not reached fruition and with the threat of action looming, Fairfax Media can reveal that ownership of the site has been transferred in recent months to an overseas company known as "Internet Marketing Solutions Corp".

A title search shows the transfer of the Saleyards Road property by the previous owner Used Tyre Recycling Corporation was completed on June 8.

No ACN or Australian address is listed for Internet Marketing Solutions Corp on the land title. The company is based in the central American country of Panama.

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Panama company records show Internet Marketing Solutions Corp was registered in 2010 as a "sociedad anonima" or anonymous society, a form of private corporation which protects the identity of shareholders.

Directors listed on the company's documents are linked to hundreds of other entities in Panama.

The sole director of the Used Tyre Recycling Corporation, Matthew Starr, said he was not connected with Internet Marketing Solutions Corp in any way and had completed the deal in New York City earlier this year.

Internet Marketing Solutions Corp bought the dump because they wanted to focus on developing rubber-based products, he said.

"I have never been to Panama and can't speak or understand any Spanish," he said.

It appears no money changed hands. On the land title, the property was transferred as a "desire to make a gift".

Dr Starr said the deal was backended, with an agreement that his company would recycle Internet Marketing Solutions Corp's tyres at a plant still planned for a neighbouring property.

Stawell resident Allan Cooper, 65, said the community had been worried about the tyre stockpile for at least 10 years, after the site's then-owner Motorway went bust in 2008.

He lives on Longfield Street, about one kilometre away from the dump, and had major concerns about the possibility of the town being blanketed with toxic smoke if it were to go up in flames.

"If it started the whole town would be polluted with smoke," he said. "There's no way known you could get everybody out that quickly and it won't take long to start up once it goes."

Mr Cooper said the town was sick of the buckpassing that had taken place in recent years between the owners, the EPA, local council and state government, and just wanted something done.

"If it was in Melton, closer to Melbourne, they'd be doing something about," he said. "They would have that much money poking at it. But they don't care."

Environmental groups have previously described the dump as a "Hazelwood waiting to happen". The CFA has assessed the site as a "very high fire" risk, with the potential for catastrophic consequences for the town of Stawell.

Environmental group Boomerang Alliance, which has advocated for stricter controls on tyre dumping, estimated there were 9 million tyres in the stockpile.

"Every year it stays there, the greater the chance of a massive fire," said Boomerang Alliance director Jeff Angel.

Lax regulation had allowed the stockpile to grow, he said, as unscrupulous collectors undercut legitimate recyclers with lower rates and then dumped the tyres without fear of reprisal.

He said the problem was improving as state governments tightened their laws, while major tyre brands also had begun sending their used tyres to genuine recyclers.

"However, we've got this enormous legacy problem at Stawell," he said.

EPA chief executive Nial Finegan said there was a long history with Used Tyre Recycling Corporation trying to get them to comply with various notices.

The EPA would seek to recover costs from the owners if it had to take control of the dump and reduce the risk, he said. The current owners have until Wednesday to explain why the EPA shouldn't take charge.

"If the Environment Protection Authority is stepping in there is a real risk to the community," he said.

Dr Starr said his company had stopped owning the dump on March 30, before the EPA had slapped the tyre yard with three statutory demands.

Any delays were caused by documentation having to be translated between Spanish and English and then approved, he said.

The company had previously tried to get a permit for a pyrolysis tyre recycling plant but claimed to be slowed down by red tape.

Dr Starr said the company had spent large amounts of money and had improved the site substantially since taking over in 2015.

"It appears that the EPA are overreacting at Stawell given the recent paper recycling dump fire in Coolaroo that took weeks to put out," he said.

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Internet marketing company in Panama owns a dump of 9 million tyres in Victoria - The Age

What to do Before Renewing Your Auto Insurance Policy – Markets Insider

LOS ANGELES, Calif., Aug 5, 2017 /PRNewswire-iReach/ -- Cheapinsuranceforyoungdriver.com has released a new blog post explaining what to do before renewing an auto insurance policy.

Before an auto insurance policy expires, the agency will inform the driver and propose new renewal terms. This is usually done 30 days before the final expiration date, which gives the driver plenty of time to consider the offer.

Time is moneyAfter reading the renewal terms, clients should not lose time and start comparing car insurance quotes. This is the best way to see what other competitors are offering. An auto insurance quote shows how much a plan costs for a specific driver. By looking at different policies, clients can make an informed decision.

Comparing car insurance quotes may help drivers find cheaper coverage. Brokers estimate that comparing quotes can help drivers save more than 25% on their plans.

How to get free car insurance quotesClients can get free auto insurance quotes by visiting http://www.cheapinsuranceforyoungdriver.com. Here, they can complete a ZIP code and then complete an online form with a few details about their vehicles, driving records and the policy that they want.

The website displays all the offers on a single web page, making the comparison process simple, fast and efficient.

"Online car insurance quotes can help you decide whether to stick with the same provider or switch to another agency," said Russell Rabichev, Marketing Director of Internet Marketing Company.

Cheapinsuranceforyoungdriver.com is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

For more information, please visit http://www.cheapinsuranceforyoungdriver.com.

Media Contact:Russell Rabichev, Internet Marketing Company, 800.475.3410, rel="nofollow">russell@internetmarketingcompany.biz

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SOURCE Cheapinsuranceforyoungdriver.com

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What to do Before Renewing Your Auto Insurance Policy - Markets Insider