Mediaboss Marketing

Position summary: The primary goal of the Social Programming Manager is to work alongside the GM with the focus on driving top line revenue by executing the strategic marketing plan. This includes, but is not limited to, creating promotions and campaigns, assisting with Sales initiatives, private event coordination, overseeing social media, and fully utilizing the various marketing channels to support the property.

It is the responsibility of the Social Programming Manager to work within the guidelines outlined by Kimpton, to possess knowledge of local trends, proactively respond to the restaurant needs, and work in tandem with the GM and Sales team to support top line revenue.

Sales & event management: Work closely with the Sales team through lead qualification and assistance in sales and event management initiatives. Constantly provide customers with accurate information about the venue and property as well as the entertainment offered in each. Grow revenue by maximizing available space and upholding event minimums at all times. Communicate all relevant event information to the service team, putting the service team in the best possible position to execute flawless service. Collect customer information for the venue database, while constantly striving to increase the size of personal clientele. Work with a high level of professionalism towards all customers, ensuring they will return. Communicate with management, hosts and service staff immediately to rectify any and all customer needs and requests. Generate revenue by cultivating strategic partnerships to strengthen and enhance the brand.

Marketing: Responsible for the execution of annual marketing / strategy plan based on company goals, structure, market knowledge and revenue needs. Manage integrated campaigns inclusive of Marketing, Social media, Digital marketing, PR. Marketing Plans Assist in the development and execution of the strategic marketing plan to drive business. Assess and target the best market segments to ensure the success of each event and promotion. Event Calendars Create a detailed calendar of events and promotions: weekly programming and one-off special events. Design Briefs Complete and submit detailed and accurate design briefs to enhance our marketing collateral to raise awareness of the events and promotions. Keep an accurate and realistic timeline while submitting design briefs to allow enough lead time to properly advertise and promote. Marketing Collateral Work with the design team to create eye catching, informative collateral pieces that enhance and complement the brand. Develop new and creative pieces of marketing collateral. Event Promo Graphics Complete and submit design briefs for all events and promotions. Create graphics that give each event and promo their own identity. Work with artists and/or their management teams to create pieces that satisfy their needs while still maintaining the brands within Kimpton as well as the property. Website Assist in the development and maintenance of the website. Consistently fill each monthly calendar with events and promotions. Offer insight and suggestions on design and functionality. Develop creative and unique add-ons to help make the website unique and engaging.

Programming: Entertainment Utilize existing relationships to execute top level promotions and entertainment. Develop the venue as a premier destination for special events and private event bookings. Special Events Execute unique special events to differentiate from other venues in the market. Develop a strategic special events calendar to capitalize on the holes created by other venues and organizations throwing events and parties around the same time. Artists / Performers / DJs Create a comfortable experience for all third party artists and performers. Properly represent the brands of Kimpton and the venue when hosting guests. Introduce them to the level of hospitality that Kimpton delivers so they can become mouthpieces for the company.

Social media: Develop creative and relevant social media campaigns on Social media; Facebook, Instagram and others in an ongoing effort to boost traffic, increase revenue and attain overall Social goals. Manage all Social channels and provide analytics on responsiveness of Social campaigns and programming monthly.

Public relations: Manage and liaise with the Kimpton public relations team by communicating upcoming promotions and events.

Financials: Pro Formas / Post Event Recaps Create event specific pro formas to properly analyze and assess the profitability of each promotion/event. Create post event recaps to pinpoint any missteps or weak areas that may have caused us to miss out on potential revenue. Use recaps to apply necessary changes to future events to ensure we are maximizing revenue. Budgeting Create accurate and realistic entertainment budgets: yearly, quarterly and one off event specific. Forecasting Assist with the 30-60-90 forecasting. Keep abreast of each propertys performance relative to budget, forecast and pace.

Administrative: Maintain the social calendar of events and promotions. Maintain image library on the share drive as well as Kimpton Visual Library (KVL). Develop PowerPoint and assorted presentations as required.

Job requirements: To perform this job successfully, an individual must be able to perform each essential duty exceptionally. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Skills needed: Must emulate Kimpton culture. Ability to think creatively and adapt to the dynamic needs of the market. Extensive knowledge and experience with events and promotions. Detail oriented with the ability to manage multiple projects from inception through execution. Excellent communication skills, both verbal and written. Excellent command of the English language both writing and verbal communication skills, computer literacy and working knowledge of Microsoft Office is required. Self-starter with both a collaborative and hands-on approach.

Other necessary skills: Aptitude to navigate through analytics and P/L statements. Ability to multi-task. Diplomacy.

Language: Proficient at all levels of English to include reading, writing and speaking. Able to read and interpret financial statements, able to create and conduct presentations to top management and peers that is creative, informative, and presents the point of view respectfully and timely.

Education:Bachelors degree in Hotel Administration, Business, or minimum 18 months in Events Marketing or similar industry.

Mathematical: Ability to calculate figures and amounts such as discount, commission, proportions, percentages and build formulas using excel is a needed skill set.

Originally posted here:
Social Programming Manager - Charlotte Agenda

By Dr. Deirdre Christofalo, Tim Guella, August 8, 2017 at 8:00 AM

We live our lives and do business through social media. Over 2 billion social media users worldwide spend an average of two and a half hours per day on Facebook, Twitter, Instagram and YouTube. And they're doing more than sharing vacation photos or following their favorite celebrities.

Research has found 74 percent of consumers rely on social media to make purchasing decisions. In turn, social media has become a powerful tool used by businesses to build brands, sell products and deliver services to customers.

As social media becomes woven into our lives, businesses are spending more resources than ever to reach consumers and customers in these digital spaces. According to a recent report by Statistia, social media advertising budgets have doubled worldwide between 2014 and 2016 going from $16 billion to $31 billion. Social media spending in the U.S. alone is expected to reach $17.3 billion by 2019.

Employers are looking for people at all career levels from entry-level positions to the C-suite, who understand how social media works and how to leverage this technology to build the bottom line. Recruiting site Indeed.com currently lists over 700 social media manager jobs in New Jersey, for Fortune 500 companies like Johnson & Johnson and Verizon as well as small businesses, advertising agencies and not-for-profit organizations. Social media specialists can earn from $46,000 to $71,000 annually, and social media marketing managers command salaries in the range of $115,000.

Social media skills are an important part of the managers tool kit. Older professionals in particular may feel the need to bolster their expertise and knowledge in this area. They may be familiar with Facebook and LinkedIn from personal use, but less conversant with platforms more popular with 20-somethings like WhatsApp and Snapchat. Understanding the ever expanding array of social media channels, the potential opportunities (and threats) they create for organizations, and knowing how to use social media to further business objectives are common concerns for managers across a range of industries and disciplines.

How do older professionals build their fluency with how social media works as a business tool? Reverse mentoring is one option, particularly for senior executives, who can be partnered with a younger social media expert for one-to-one tutorials.

For most managers, the most expedient course is to explore adult learning programs that provide an overview of current and emerging technologies as well, as practical experience using social media in business applications.

While the chosen program depends on the students personal interests and career goals, a robust social media adult learning program should offer the following components:

The uses of social media as a business tool are rapidly evolving as new technologies and applications emerge and new players enter the scene. Staying current on developments in social media, and thinking about the impact of these changes on your organization and your career, will be key to your personal and professional success in a digital world.

Dr. Deirdre Christofalo is Centenary Universitys Vice President for Adult, Corporate & Online Education.Tim Guella is the Director of Social Media for Centenary Universitys Social Media Center of Expertise | #theVIBE.

Read more from the original source:
Social media management skills bolster your resume and enhance your career - NJBIZ

WikiLeaks co-founder Julian Assange has offered a job to James Damore, a Google employee who was fired after he wrote a scathing internal memo criticizing the company's diversity policies .

"Censorship is for losers, WikiLeaks is offering a job to fired Google engineer James Damore," Assange wrote on Twitter Tuesday. In the same post, Assange also linked to a WikiLeaks article he wrote called "Google Is Not What It Seems."

Damore, a now-former engineer at Google, accused the Silicon Valley web giant of suppressing conservative voices in a 10-page memo called Googles Ideological Echo Chamber ," which was circulated over the weekend.

[W]hen it comes to diversity and inclusion, Googles left bias has created a politically correct monoculture that maintains its hold by shaming dissenters into silence," the memo, which was initially published anonymously, said. He later confirmed in an email to Bloomberg that he had been dismissed for "perpetuating gender stereotypes."

Google CEO Sundar Pichai told employees on Monday that parts of Damore's memo "violate our Code of Conduct and cross the line by advancing harmful gender stereotypes in our workplace."

See more here:
Wikileaks' Julian Assange Just Offered Google's Fired Anti-Diversity Employee a Job - Fortune

Department of Agriculture staff members have been advised to use the term "weather extremes" rather than "climate change" in their government work, according to a report.

An email sent to staffers at the Natural Resources Conservation Service, (NRCS) -- a USDA unit responsible for farming, ranching, and private forest land conservation -- lists terms that should not be used and suggests possible replacements in light of the Trump administration's position on climate science, The Guardian reported.

The note, sent by Soil Health Director Bianca Moebius-Clune, outlines a shift in language around the cause of human-driven climate change, proposing the term "reduce greenhouse gases" be nixed in favor of "build soil organic matter, increase nutrient use efficiency." In addition, "sequester carbon" would be altered to "build soil organic matter."

"We won't change the modeling, just how we talk about it," Moebius-Clune wrote on February 16, saying the language had been provided to her staff with the suggestion to pass it on to colleagues within the department. "There are a lot of benefits to putting carbon back in the sail (sic), climate mitigation is just one of them."

Moebius-Clune added a coworker from USDA's public affairs unit had given her advice to "tamp down on discretionary messaging right now."

Trump has frequently questioned climate change science and his administration formally gave the UN notice Friday of the United States' intention to withdraw from Paris climate accord. Many scientists believe climate change, and the subsequent warming of the globe, is being caused by the burning of fossil fuels and other human factors.

"The Natural Resources Conservation Service has not received direction from USDA or the administration to modify its communications on climate change or any other topic," a NRCS spokeswoman told the Washington Examiner. "These emails, sent in the first days of the new administration to a small number of agency staff, did not reflect the direction of senior agency leadership."

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Federal government email suggests censorship over 'climate change' - Washington Examiner

Julian Assange has reached out to James Damore, the software engineer fired by Google for publishing an "anti-diversity manifesto." The WikiLeaks founder used his Twitter account (currently sporting a fake "verified" badge) to offer him a job.

Linking to an article entitled "Google Is Not What It Seems" about his book When Google Met Wikileaks, Assange said: "Censorship is for losers. @WikiLeaks is offering a job to fired Google engineer James Damore."

As well as the offer of a job for Damore, Assange criticized Google for what he sees as censorship, suggesting that employees should not be fired for "politely expressing ideas." The response on Twitter was not particularly positive, with many people calling out Assange for his definition of censorship and calling for him to vacate the Ecuadorian embassy where he remains holed up.

Assange posted a series of five tweets:

With no details given of what the job offer entails, the Twitter rant seems more like an excuse for Assange to revisit a favorite topic of his and sound off at the expense of Google. As for Damore -- from whom little has been heard -- the chances are he will not be short of job offers.

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'Censorship is for losers': WikiLeaks offers fired Google engineer a job - BetaNews