Archive for August, 2017

Janet Peischel’s The Internet Marketer: Blogging is the workhorse of your marketing program – Napa Valley Register (blog)

These days, were all marketers. The opportunities to position yourself as an industry expert and increase your Search Engine Optimization (SEO) value are unlimited.

However, with those opportunities come the relentless pressure to consistently craft brilliant blog posts, social media posts and snappy newsletters to remind your clients that youre still out there.

Trying to make it all work on top of your other responsibilities can be overwhelming.

Lets make this easy for you: it starts with a blog

Content marketing doesnt have to be overwhelming. It starts with a blog make this the workhorse of your content marketing program.

Your blog accomplishes two objectives:

It provides fresh content for your website, helping it rank in search engines, increasing your SEO value.

Youre sharing your expertise, positioning yourself as a thought leader.

Your weekly blog drives your content marketing program

Post your blog to social media with a link back to your website to drive traffic.

Extract excerpts and post to social media sites along with images to keep them lively.

Repurpose your blogposts to your newsletter and post to Linkedin and Blogger to reach new audiences.

Blogging is a commitment, and many people are defeated before they begin.

But you may be trying too hard.

Youre not trying to do something really difficult like get a bill through Congress or bring peace to the Middle East.

Talk about something you know tell a story that positions you as a problem-solver.

Be funny and use humor as a tool. Everyone loves to laugh.

Showcase a client, an employee, a colleague, a community event or something you learned at a webinar or workshop.

Subscribe to industry publications and scan these for topics. Take someone elses ideas and expand upon them or disagree and explain why.

Stay on top of industry news and discuss emerging ideas. Share your opinions.

For additional inspiration: Use amalgamator sites like SlideShare or Buzzsumo; key in your industry and pull up presentations and article.

Identify a time every week to write and post your blog and own it.

Do create a voice and tone and brand yourself with your writing. Dont be afraid of your opinions. Those who love you will love you even more. Those who dont, well . . .

A blog should have substance, at least 300 words to rank well in search engines.

It should be informative not a promotion, but something that will help people do their jobs.

Subject lines are, well, everything. You need to be clever to attract the attention of your audience. Be mindful of character limits with mobile devices these days, stay within 50 characters.

Make blogging part of your life. Think up blog topics when youre exercising, stuck in traffic, during commercials.

The benefits? Content marketing works

The key is consistent delivery of quality content.

It doesnt happen overnight, but people begin seeing your name, reading your articles, then looking forward to reading them.

When they need your services or know somebody who does, they will contact you.

Janet Peischel is a writer, Internet marketing expert and the owner of Top of Mind Marketing. Contact Janet at 510-292-1843 or jpeischel@top-mindmarketing.com.

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Janet Peischel's The Internet Marketer: Blogging is the workhorse of your marketing program - Napa Valley Register (blog)

Proceed Innovative Builds New Website For ServiceMaster By Restoration Contractors In Fort Wayne, IN To Improve … – Benzinga

Proceed Innovative launches new website for ServiceMaster by Restoration Contractors in Fort Wayne, IN that is mobile-friendly and optimized to increase online visibility.

Fort Wayne, IN (PRWEB) August 16, 2017

Internet marketing company, Proceed Innovative, is proud to announce the launch of a brand-new website for ServiceMaster by Restoration Contractors in Fort Wayne, IN. The restoration company has been working with Proceed Innovative to develop and grow their online presence for over 5 years, now expanding their program to develop and optimize a custom website to be found by major search engines. Its design features a modern look that was also developed to be mobile-friendly, providing users on all devices with a great online experience. Finally, the website has been optimized with custom SEO and marketing strategies to be readily visible and available when customers need them most.

About ServiceMaster by Restoration Contractors

ServiceMaster by Restoration Contractors has been a family-owned and operated business since 1975, providing residential and commercial properties in the Fort Wayne and Northeastern Indiana area with emergency disaster restoration services. These include water damage restoration, fire damage restoration, mold removal, and other repair services. They are proud to have an A+ rating with Better Business Bureau (BBB) as well as being QRV and IICRC-certified. Due to their exceptional service and commitment to restoring peace of mind, they have been the first-choice vendor for a number of local insurance providers, including: Allstate, American Family, Hartford, Farmers/Foremost, Horace Mann, Metlife, Auto-Owners, and State Farm.

With their 24/7 availability, their technicians will arrive on the property within 1-2 hours of the first call, equipped with advanced products and equipment to fully restore the property's building materials and contents to their original conditions.

From restoring commercial fires to extracting floodwaters, ServiceMaster by Restoration Contractors has years of experience and understands the sense of urgency needed to get its customers back on track as soon as possible. That is why their technicians are professionally trained and remain updated on the latest restoration trends to maintain the quality provided within each service.

About Proceed Innovative

Proceed Innovative is a Chicago suburb-based digital marketing company that provides both SEO and web design services, in addition to pay-per-click (PPC), local SEO, and other lead generation services. Over the years, they have developed and perfected custom marketing and SEO strategies for their clients that have helped them to grow their profit and customer base. When implementing these strategies, they focus on building brand awareness, increasing website search traffic, and improving ROI for clients from different industries.

The company also develops and optimizes each website to be friendly across all mobile devices, providing each user with a seamless experience. Finally, the client is provided with a monthly report that features and discusses the overall traffic of the website as well as the number of conversions, or goals - such as click-to-call, watching videos, sending a contact form, clicking on an e-mail link, etc. - that were met during that time period. This allows companies to see the effectiveness of their digital marketing campaign and how it helps them to grow as a business, both online and offline.

For more information about our web design or SEO services, contact Proceed Innovative at (800)933-2402 or visit our website at http://www.proceedinnovative.com.

For the original version on PRWeb visit: http://www.prweb.com/releases/servicemaster/fort-wayne-in/prweb14600694.htm

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Proceed Innovative Builds New Website For ServiceMaster By Restoration Contractors In Fort Wayne, IN To Improve ... - Benzinga

6 Crazy Effective Growth Hacks for Your Next Content Marketing Campaign – Entrepreneur

If youve ever been to Disneyland, then you have probably had the misfortune of experiencing the ride Its a Small World. While it may have taken you days of agony and despair to remove that oddly catchy tune from your head, the message behind the music is so true.

With the rise of the internet, email, and social media, the world is getting smaller and smaller. This while simultaneously being filled with a relentless stream of new and distracting content that makes it difficult for the modern marketer to gain any real relevance.

If you have been struggling to grow your content marketing campaigns due to the overabundance of competition, then it is time to try something a little bit different. Growth-hacking is a relatively new term for aset of tactics and techniques. These tactics give you a map for supercharging your content marketing growth and expanding your reach to new levels.

If you are interested in rapidly boosting the growth of your content marketing campaign, then the following 6 growth hacks will equipyou with everything you need. You'll quickly gain the know-how to improve your campaigns in exciting and sometimes counterintuitive ways.

Your headline is the most essential part of your content marketing campaigns. Without fully optimized headlines, you can'thave the greatest and most viral worthy content in the world. No one will ever be interested enough to take the time to read it.

This makes it absolutely essential that you A/B test headlines for every single article and analyze your testing results before publishing or promoting it.

Related: Suck at Writing Headlines? These 10 Online Tools Will Help

The company Upworthy, who regularly creates some of the most viral content on the web mandates that all of their writers test at least 25 headline variations through creative social media posts before they are allowed to publish new content.

Once a winner is found, and a winner is almost always found, they then publish and promote their new content. They now havea fully optimized headline, ensuring more engagement and more click-throughs.

The video game industry grosses tens of billions of dollars annually and isnt showing any signs of slowing down. I'mnot suggesting that you hop on the bandwagon and create a new video game development company, butyou can still transfer peoples love of games into your content marketing strategy.

By using a number of creative WordPress plugins, you can gamify your blog and your content with patches, achievements, and unique user profiles. This tacticwill have people begging to come back for more.

Repurposing old content is one of the easiest and most effective growth hacking techniques to grow your content marketing campaigns. It takes almost no time to convert old blog posts into YouTube videos. You'lldistilthe key points into Slideshare presentations, or summarize themin a Facebook post.

By repurposing your content you open dozens of new doors and take advantage of previously unused platforms that will quickly and easily expand your reach. The best part? You already have all of the content required to take advantage of this epic little hack.

A great way to grow your audience and increase content engagement is to get involved in social media groups where you can add genuine value while simultaneously promoting your new content.

Join relevant groups and jump into the conversation. People will start to see you as an authority and will take notice when you start sharing and promoting your latest blog posts and videos.

One of the most important parts of content creation is generating conversions from that content.An effective way to achieve this is through the use of creative content pop-ups that have a clear and user-friendly call to action.

For example, if you write an article on Facebook Ad hacks, you can implementa pop-up that encourages readers to opt-in to your newsletter.Include an exchange for a free video course on Facebook ad design is a phenomenal way to boost conversions in a natural and helpful way.

Related: Pop-up Shop Marketing: A Quick How-to Guide

With the enormity of most social media channels, it is easy for your content to get lost in the slew of other posts cluttering up your audiences newsfeed. This makes it absolutely essential that you regularly share new posts several times throughout the day.

Related: Here are the Best Months, Days, and Times to Publish

Contrary to popular belief, publishing your content at different timeswill not negatively affect your account or annoy your audience.According to most studies, is an incredible way to keep your social media profiles relevant and visible.

Whether you are a newbie in the content marketing game or a seasoned veteran, growth hacking, when used properly, will allow you to quickly take your campaigns to new heights.

Take advantage of the six hacks detailed above and watch your company and your revenue grow.

Sam Oh is a web strategist, digital marketer and founder ofMoney Journal.There he publishes in-depth guides to help entrepreneurs gain traction and grow by leveraging online marketing tactics.Ohhas also created profi...

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6 Crazy Effective Growth Hacks for Your Next Content Marketing Campaign - Entrepreneur

Brands take action to claw back control of digital media spend as 65% bulk up in-house teams – The Drum

Amid industry concerns around ad fraud, viewability, transparency and more, global marketers are making radical changes to claw back control of their media activity with 70% of brands amending media agency contracts to bring clarity to the buying process.

A fresh report from the World Federation of Advertisers (WFA) has indicated that household names are taking action to improve their media governance practices across a wide range of areas, rather than simply paying lip service to concerns.

Things came to a head last year after Procter & Gamble boss Marc Pritchard pledged to bring transparency to what he described as the murky at best, fraudulent at worst media supply chain.

As part of a step change in the way the industry scrutinises media buys, two-thirds of brands have also decided to bulk up their internal capabilities by hiring dedicated staff to ensure there is clear ROI.

Meanwhile 89% said they are currently limiting, or planning to limit, investment in ad networks that do not allow the use of third-party verification following a brand safety furore at the start of the year.

The WFA data was gleaned from marketers working at 35 multinationals with a combined annual spend of $30bn with transparency, ad fraud, viewability and brand safety coming under the spotlight as areas that have inspired action.

Media transparency

Following on the from the US Association of National Advertisers (ANA) and K2 report into media transparency, which caused waves in the industry last year, the WFA has found that transparency remains the number one priority for almost half (47%) of brands.

Mistrust in digital media has been tempered by Dentsu Japans $2.3m payout to advertisers following over estimations, and Facebooks inflated video views.

As a result, 65% of brand marketers have decided to bulk up their internal capabilities by hiring dedicated digital and media leads. The figure follows on from Tesco appointing a head of media to ensure it gets its moneys worth when it comes to such investments, and Airbnb hinting that it too was on the lookout for someone to step into a similar position.

Over the past 12 months there has been an overall sense among marketers that they had undervalued of the importance of media knowledge within brand marketing teams, but WFA data coupled with recent hires at big name brands shows steps are being taken internally to address the problem. However, just 14% of marketers said they feel like the transparency debate is de-escalating, meaning theres likely to be more big changes and calls to action before the year is out.

Others are following in the footsteps of P&G and reviewing their agency roster, with 70% saying they have already amended media contracts, and a further 41% saying they have already conducted a programmatic review.

Viewability

In the UK alone almost 600m per-year is believed to be wasted on non-viewable ads, and viewability concerns ranked high amid WFA members questioned. As such, 63% of marketers have said they are now only investing in viewable impressions which meet industry standards.

Progress in this area has been made by cross-industry body the European Viewability Steering Group (EVSG), which just last week launched a set of measurement values which aim to reduce discrepancies in the data provided by different viewability measurement tools.

However, according to the WFA, 20% of marketers say they have devised their own viewability criteria, with a further 40% announcing plans to do so; previously only 17% were doing this.

There is still ongoing conversation around what constitutes as a view, with P&G subscribing to the MRCs 50% rating and Unilever believing that ads are only worth the investment if they are 100% in view.

Ad fraud

Google admitted last year that it removed 1.7bn bad ads as part of its bid to tackle ad fraud, but some have warned the problem is set to swell unless more advertisers refuse to turn a blind eye to inflated numbers caused by ad fraud.

The figure forecast to be lost to ad fraud in 2017 currently stands at $16.4bn, and while agency heads have previously blasted platforms like Google and Facebook for marking their own homework, the WFA study found that brand marketers are taking matters into their own hands. 54% - a jump of 20% - are now working with third-party verification or counter-ad fraud partners, and many are now taking actions recommended by the WFAs ad fraud compendium like limiting run of exchange buys (55%).

A further 40% are developing internal solutions to the problem, highlighting a trend for brining digital buying capabilities in-house or working to a hybrid model.

Brand safety

Unsurprisingly brand safety is the second top concern among marketers, following on from moves by Google to assuage advertisers after their ads were served inadvertedly against controversial content.

Keith Weed, Unilever's chief marketing officer, has previously said that brands were also to blame for the furore, saying that some of the issues stemmed from shortcomings in brand's own media buying practices.

It appears marketers are taking action on this point, with 54% saying they have worked with third-party verification companies to monitor the environment in which their ads appear. Only 20% were previously doing this, and a further 54% have suspended investment in ad networks where they feel there is unnecessary risk, a jump of 34%.

"Last years ANA report was a catalyst for a new wave of action by brands not just in the US but around the world, addressing many of the media issues that our members have highlighted including brand safety and ad fraud," said Robert Dreblow, head of marketing services at the WFA.

"These actions, coupled with an increasing number of WFA members sharing that they have witnessed improved transparency, are positive signs that we can create an improved media landscape for brands, agency partners and media owners."

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Brands take action to claw back control of digital media spend as 65% bulk up in-house teams - The Drum

APES pollution control still up in the air – Portland Tribune

Oil recyling refinery still hasn't installed anti-smog devices, facing fines by Oregon's Department of Environmental Quality.

After years of dithering, the Oregon Department of Environmental Quality is finally trying to force a North Portland used-oil recycling refinery, American Petroleum Environmental Services, to construct and install air pollution control equipment at its plant near the Expo Center.

Last December, the agency ordered the plant to install the equipment, known as regenerative thermal oxidizers, by July 25. But when that day rolled around, the pollution control equipment was still not installed. The DEQ started issuing a $1,600 fine for every day that the plant operates without it. As of Friday, Aug. 4, the fines owed for three days of violations totaled $4,800, though none were issued last week, according to DEQ spokesman Matthew Van Sickle.

The company, also known as APES, closed down the North Portland plant from July 30 through Aug. 5, said Joe Stanaway, a company executive.

Until the oxidizers are installed, the DEQ is asking but not requiring the plant to limit its operating hours from 8 a.m. to 5 p.m. Monday to Friday, but not on weekends.

Illegally removed equipment, no fines

A previous owner of the refinery unlawfully removed the pollution control equipment in 2006, an action the DEQ says was a violation of its air pollution permit. During the last 11 years, the DEQ never issued any fines for the unlawful removal of the equipment.

APES' air pollution permit expired in 2013, but was extended for an indefinite period of time.

DEQ rules allow the agency to extend permits for polluters who are not in compliance with their permits, without giving public notice or holding a public hearing, so long as the polluter files the necessary paperwork. In the case of the APES plant, it didn't matter that the plant had generated hundreds if not thousands of odor complaints from its neighbors since 2000.

The DEQ is preparing a new permit that is expected to go into effect later this year.

Due to a series of blunders, as reported by the Tribune on March 6, the DEQ is only just now enforcing the terms of the old permit. The DEQ made errors in the way it wrote the original permit by omitting important language pertaining to daily operating requirements, and had forgotten to follow up on an inspection in 2011 that revealed the fact that air pollution control equipment was missing. According to an APES report from 2011 that was obtained from the DEQ under a public records request, the oxidizers were removed because they were "not properly functioning" and were causing odors.

The DEQ opted to issue fines recently rather than close down the plant, although it has the authority to do so, according to rules cited by Michael Orman, an air quality manager at the agency.

In a statement provided to the Tribune, the company said it is "working tirelessly to install the Regenerative Thermal Oxidizer that will vastly improve air emissions from the facility. We have invested additional funds and deployed extra resources on this project while remaining dedicated to meeting our commitments to the state and the local community."

The plant's emissions lead to numerous odor complaints from North Portland residents, and its toxic emissions may have made some of the residents sick from a variety of respiratory and other ailments, as the Tribune reported in March.

The DEQ suspects the odors were caused by dangerous chemicals emitted by the plant known as volatile organic compounds, or VOCs, many of which can cause cancer and other types of disease. The thermal oxidizers are designed to destroy VOCs by burning them at extremely high temperatures. But the oxidizers are not capable of destroying other pollutants known to be emitted by the plant, such as heavy metals like chromium, which can also cause cancer, or sulfur dioxide.

Residents say they are weary of being asked to endure continuing delays as they wait for the plant to control its pollution, said Mary Lou Putman, a Hayden Island resident. Complaints on social media from area residents have dropped off this year, possibly due to the fact that the plant has reduced its operations since February.

"I am not anti-business, but I am pro responsible business," Putman said. "APES and their out-of-state investors continue to be in violation of the federal Clean Air Act. Period. They act like it's a game. By not shutting them down immediately for these violations, DEQ continues to pander to polluters. What's wrong with these people?"

Meanwhile, she says the odors still persist. On Sunday morning, she was awakened by what she describes as "toxic emissions."

"At 3:40 a.m. this morning ( Sunday) I was awakened," she said in an email. Her weather vane showed that the odors were coming from the direction of the plant. "And @10:30 a.m. we detected it again."

Blaming development bureau

APES officials said the installation was delayed by the city of Portland's Bureau of Development Services, which issues building permits for large and small construction projects. BDS needed to approve a permit for the construction of a concrete pad before installation of the oxidizers could proceed.

But the DEQ blames the company for the delay. It said that on multiple occasions APES "failed to provide Portland BDS with the requested documentation to support or clarify your permit applications in a timely fashion," according to a letter to the company dated Aug. 4.

APES officials said the city, not the company, had dragged its feet.

"Despite working with experienced professionals, the project experienced repeat delays brought on by the city of Portland's ever-changing requests," company executives Joe Stanaway and Mike Mazza said in a July 28 letter to the DEQ. They said the company even offered to pay a city employee overtime to help expedite its application for a permit.

They said APES has taken several additional actions "to get the permits as quickly as possible. DEQ's contention otherwise is incorrect and misguided."

But in a recent statement to the Tribune, company executives said the city caused only a "slight delay."

"We have had a strong partnership with BDS in each phase of needed approvals," they said.

Nevertheless, installation of the oxidizers is now moving forward.

Ross Caron, a BDS spokesman, said the city issued the permit for the concrete pad on July 26, 2017, two days before Stanaway and Mazza sent the letter. Although the company declined to provide an updated timeline for completion of the project to the Tribune, the company said in a July 14 letter to the DEQ that "we anticipate requiring an additional 10 to 12 weeks to obtain city permits and complete installation."

Past violations

The APES plant has a long history of struggling to meet the requirements of city and state building permit codes, starting even before it removed the thermal oxidizers in 2006.

Last fall, the city's Bureau of Development Services notified APES of 21 building code violations at the plant, including some that occurred as far back as 2002. The notice of violations said numerous structural, electrical and plumbing projects at the plant had not been permitted or inspected. In addition, the installation of several storage tanks went ahead without obtaining necessary permits.

Although the permits and inspections do not guarantee the safety of new construction projects, they do ensure that they meet minimum standards laid out in state and local building codes, Caron said. He said the city is working with the company to correct the violations, and has issued no fines.

At plants like APES, safety is a major concern, not just for plant employees but for people in the neighborhood. In July 2009, several of the storage tanks at the plant exploded, according to news reports at the time.

"A huge explosion went off. It was just almost instantaneous. I went over and looked out the window and 20, 30, 40 foot wall of flame out there," Matt Coale, the owner of a neighboring business, told KPTV news.

Freelancer Paul Koberstein can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..

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APES pollution control still up in the air - Portland Tribune