Mediaboss Marketing

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Jill C. Klar has been promoted by the UNM Medical Group Inc. to chief executive officer and chief operating officer. Klar was the interim CEO since June of 2016 and has more than 20 years experience in leadership. She joined the medical group in January 2016 and previously worked as the chief operating officer at ABQ Health Partners. Klar has a bachelors degree from the University of New Mexico.

CHANGE OF ADDRESS

Reading Works, a nonprofit adult literacy program, has moved to 8005 Pennsylvania Circle NE, Suite C, in Albuquerque. For additional information, call 505-321-9620.

APPLAUSE

Randy Sanchez

Randy Sanchez of Albuquerque has received a Professional Achievement Award from the Columbia College Alumni Association. The award is presented to alumni who have attained outstanding success in their chosen field within the past 10 years. Sanchez, who graduated from Columbia College with a bachelors degree in business with an emphasis on shopping center management and marketing in 1983, has 33 years experience in the shopping center industry including managing eight different malls throughout the country. He is presently the general manager of Coronado Center.

Julie R. Epling of the financial services firm Edward Jones in Albuquerque, has won the firms exclusive Spirit of Caring Award, designed to recognize those financial advisers who exemplify the values, culture and spirit of giving back. Epling received the award for demonstrating unyielding dedication to giving back to her clients, community, other financial advisers, branch teams and their regional network, according to Jim Weddle, the firms managing partner. She is one of only 256 financial advisers out of the firms 15,000 financial advisers to receive the award.

WELCOME

Kelsey Captolia Eaton

Kelsey Captolia Eaton has joined Xynergy as SEO and social media strategist. Captolia will specialize in search engine optimization, pay-per-click campaigns, and social media. She previously managed email campaigns, direct marketing for industry events, and data analytics for clients ranging from a green building enterprise to a small college. She has a bachelors degree in communications from Green Mountain College; a masters degree in internet marketing from Full Sail University; and maintains certifications in Google AdWords and Google Analytics.

Scott Graves has joined Weil Construction as a senior project manager. Graves has 25 years of experience in the industry. His background includes commercial development and construction projects for the federal government.

The Care Management Group has hired two new staff members. They are:

Deborah McCullough, R.N., care manager. McCullough has 20 years experience in nursing. She is also a faculty member at Central New Mexico Community College.

Lee Ann McIntyre-Lees, R.N., MHA, care manager. McIntyre-Lees has 25 years experience as a registered nurse and administrator.

Rik Blyth has joined La Fonda on the Plaza in Santa Fe as general manager. Blyth previously was the general manager for the Hyatt Regency Newport Resort and Spa in Newport, R.I. He was also the general manager for resort properties across the Caribbean including Rose Hall in Jamaica, Biras Creek in the British Virgin Islands, and Caneel Bay in the U.S. Virgin Islands. He also served as president of the U.S. Virgin Islands Hotel and Tourism Association. Blyth has a bachelors degree in hotel and restaurant management from the University of Wisconsin-Stout.

MILESTONES

Wilson & Co. Inc., Engineers & Architects is celebrating its 85th year in business. The company was founded on July 1, 1932, in Kansas. The company has served New Mexico since 1943 and currently has 137 employees in the state. As part of their celebration and commitment to support a nonprofit, they are supporting Susan G. Komen in ensuring the fight against breast cancer is a top priority. On July 21, they will be having their third employee fundraiser, Picnic with a Purpose.

ETC.

Linda Rodgers

Linda Rodgers, city councilor for District 1 on the Farmington City Council, has been appointed to membership in the New Mexico Judicial Performance Evaluation Commission (NMJPEC). The commission was established by the Supreme Court of New Mexico in 1997 as a volunteer, nonpartisan commission to improve the performance of New Mexicos judges and to provide useful, credible information to voters on judges standing for retention in general elections. Under state law, judges standing for retention must receive 57 percent voter approval to remain on the bench. Rodgers, a longtime Farmington resident and businessperson, served as chief financial officer (CFO) of Pesco Process Equipment and Services Co. for five years; and worked 23 years in banking, serving as business banking manager at Wells Fargo Bank and as a commercial loan officer, loan reviewer and credit analyst at First National Bank of Farmington. She has a bachelors degree in business administration, summa cum laude, from New Mexico Highlands University.

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Briefcase - Albuquerque Journal

Businesses now have all of the tools necessary to find out how people feel about their branding efforts. Social listening is a marketing strategy that allows companies to read and respond to customer feedback on social media. This gives them the opportunity to fine-tune their marketing efforts to help them achieve their goals.

Social listening is really more about understanding and responding to the comments youre getting from your target market on social media. Integrating social listening into your current marketing efforts can help you craft the perfect strategy based on the needs of the people you want to attract.

But how do you use social listening to strengthen your online marketing presence?

Think of social listening as a conversation with your customers that is happening online. As they provide you with feedback, you reward them with a response that assures them that their concerns are being addressed.

Its important that you become more aware of feedback cues and respond to them appropriately. Failing to provide customers with an actionable response will earn you a bad reputation and diminish customer satisfaction.

Social listening can be a very effective tool to use for improving your current customer service strategy. Using social media as a supplementary customer support channel makes your brand come across as more approachable to potential and existing customers.

Customers no longer have to wait on hold in order to get a customer service representative when they can easily reach out to you via social media. Just remember to be especially responsive to complaints to avoid damaging your online credibility.

Brands who argue that social listening is an exhausting marketing technique are those who do not know how to use online tools to their advantage. There are many social listening tools available that can help you efficiently manage feedback and respond to comments all in one screen. These intuitive tools make social listening less tedious and more focused.

Finding the right social listening tool depends on your budget and needs. Below are a few programs you can choose from to improve your current online marketing strategy:

1. BuzzSumo

BuzzSumo allows you to closely monitor online engagement through their Content Alert feature. Similar to Google Alerts, you can set it to notify you of any trends based on specific keywords, domains, and authors.

2. HooteSuite

More popularly known as a scheduling tool, Hootsuite also has a feature that lets you manage and respond to complaints more efficiently. This can be a huge time-saver and is ideal to those who are new to online marketing.

3. FollowerWonk

FollowerWonk is a social listening tool designed for Twitter. This tool gives you access to insights about your competitors followers, which you can use to improve your strategy.

Social listening is a marketing technique companies should not overlook. It is critical for your marketing campaign to be tailored to your audience in order for you to achieve the results you want. Use the internet in general and social media, in particular, to make your brand more approachable to customers.

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How Social Listening Can Strengthen Your Online Marketing Strategy - WebProNews

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George F. Will is a columnist for the Washington Post Writers Group. Email: georgewill@washpost.com.

The Bronx, the only one of New York Citys five boroughs that is on the American mainland, once had a sociological as well as geographical distinction. In the 1930s it was called, as Daniel Patrick Moynihan noted, the city without a slum. It was the one place in the whole of the nation where commercial housing was built during the Great Depression. In the third quarter of the 20th century, however, there came, particularly in the South Bronx, social regression that Moynihan described as an Armageddonic collapse that I do not believe has its equal in the history of urbanization.

Of the several causes of descent, there and elsewhere, into the intergenerational transmission of poverty, one was paramount: family disintegration. Some causes of this remain unclear, but something now seems indisputable: Among todays young adults, the success sequence is insurance against poverty. The evidence is in The Millennial Success Sequence published by the American Enterprise Institute and the Institute for Family Studies and written by Wendy Wang of the IFS and W. Bradford Wilcox of the University of Virginia and AEI.

The success sequence, previously suggested in research by, among others, Robert Lerman of the Urban Institute and Isabel Sawhill of the Brookings Institution, is this: First get at least a high school diploma, then get a job, then get married, and only then have children. Wang and Wilcox, focusing on millennials ages 28 to 34, the oldest members of the nations largest generation, have found that only 3 percent who follow this sequence are poor.

A comparably stunning 55 percent of this age cohort have had children before marriage. Only 25 percent of the youngest baby boomers (those born between 1957 and 1964) did that. Eighty-six percent of the Wang-Wilcox millennials who put marriage before the baby carriage have family incomes in the middle or top third of incomes. Forty-seven percent who did not follow the sequence are in the bottom third.

One problem today, Wilcox says, is the soul-mate model of marriage, a self-centered approach that regards marriage primarily as an opportunity for personal growth and fulfillment rather than as a way to form a family. Another problem is that some of the intelligentsia see the success sequence as middle-class norms to be disparaged for being middle-class norms. And as AEI social scientist Charles Murray says, too many of the successful classes, who followed the success sequence, do not preach what they practice, preferring ecumenical niceness to being judgmental.

But what if large causes of poverty are not matters of material distribution but are behavioral bad choices and the cultures that produce them? If so, policymakers must rethink their confidence in social salvation through economic abundance.

Reversing social regression using public policies to create a healthy culture is akin to nation-building abroad, an American undertaking not recently crowned with success. Wang and Wilcox recommend education focused on high-level occupational skills, subsidizing low-paying jobs, and public and private social marketing campaigns, from public schools to popular media, promoting marriage toward the end of the success sequence.

Continued here:
Will: The success sequence way out of poverty - The Columbian

Two years ago, Charlie Cole became Tumisfirst chief digital officer, charged with bringinga digital mindset to the organizationandworkingwithmarketing, merchandising, creative and distribution ona comprehensive digital strategy. Cole now leads a digital team of over 20 people that reports to the CEO and takes care of online analytics, customer relationship management and direct display.

If we just talk about title names, by hiring a CDO, you are sending a message to the whole organization that digital is the most important thing to do, said Cole. If you have the CDOreport to the CMO, you are sending a message that digital is one level less than marketing.

Alexa von Tobel,who was appointed as the first CDO for financial institutionNorthwestern Mutual this year, agreed that the CDO and CMO roles are now complementary. She said her team is accountable for key digital client touch points like the production of financial plans, paying bills and reviewing balances, while the marketing team is responsible for advertising, field marketing, sponsorships and more to strengthen the Northwestern Mutual brand.

Essentially, the digital team is responsible for driving digital client and adviser experiences, from mobile towebtoemerging platforms, she said.

The CDO role would seem an anachronism at a time when nearly every company is steeped in technology. But far from fading, the CDOrolehas in many cases grown in importance at many legacy businesses still struggling to adapt to the rapid changes of digital technology. The CDO role of the past tended to fall under the marketing department and was often focused on e-commerce. Many CDOs were something of figureheads, without their own departments. But at Tumi, NorthWestern Mutual and other brandsincluding Nike and Morgan Stanley,the CDOrole has matured and taken on greater responsibilities.

For instance, Lisa Schneider, who was promoted from chief digital product officer to CDO for Merriam-Webster last year, thinks this title change reflectsboth greater responsibilities and overall organizational structure shifts. As CDO,Schneiderdoesnt only oversee digital product management, design, UX and product development as she used to but also editorial, marketing, social media and analytics.

Thisreflects the companys understanding that digital isnt a single department but simply a part of how we do business, said Schneider. These groups all roll up to one CDO so that we can ensure communication and collaboration under a unified digital strategy as part of our core DNA.

From a recruiters perspective, Ryan Bulkoski, partner of executive search firm Heidrick & Struggles, saidthat CDOs have become more business-oriented, and some even report directly to CEOs. CMOs are more about branding, PR and marketing communications, while CDOs are focused on user experience, user interface as well as product management and development. Sometimes, we see CDOs even own engineering resources, he said.

89% of marketers feel advertisers have a responsibility to pull ads from extremist websites. Check out the rest of our original research in this report.

Jerry Bernhart, a marketing recruiter with over 30 years of experience, agreed, saying that today most big companies want CDO to be a separate executive role from CMO and sit side by side withthe CEO. CDOs are now even put in the queue for CEO succession, said Bernhart. For instance, Kevin Walsh, former CDO for Carats Asia Pacific operations, was promoted to the agencys CEO in April of this year.

A new CDO study by PwC analyzingthe worlds 2,500 largest public companies shows that 19 percent of them designated an executive to lead their digital efforts in 2016, up from 6 percent in 2015. And over 60 percent of CDOs were hired in 2015.

Meanwhile, CDOs are more likely to have a technology rather than a marketing and sales background. The PwC study shows that in 2016, 32 percent of CDOs primary expertise was ina technology field, compared to 14 percent a year prior. In comparison, the percentage of CDOs with marketing, sales and customer service backgrounds fell to 39 percent in 2016 from 53 percent in 2015.

Thats because big companies no longer view digital as just a marketing tactic like social media and mobile apps. Digitalhas broadened to encompass questions like how companies can apply emerging technologies like blockchain, artificial intelligence and augmented reality toareas like consumer experience, recruitment and employee engagement, said Chris Curran, chief technologist for PwC.

CDOs are no longer just the digital czar they are the orchestrator within their company, said Curran.

Louisa Wong, who became the first CDO forDentsu Aegis Network last year, echoed that sentiment, saying that 70 percent of her time is spent on providingstrategic consultancy for clients, helping them understand how technology and data transform not just digital but also all the media formats.You need to understand the data and new technology not only from Facebook andGoogle but also from Oracle and IBM, said Wong.

Every organization is different, but Bulkoski said when companies hire a new CDO, functionslike digital marketing, digital analytics, social media and user experience design that historically reportedto the CMOmayshift to the CDO.The growing complexity of the position means its difficult to fill. Bernhart said that, onaverage, he conducts only one CDO search every three months because its sotime-consuming and resource-intensive.

The position requires a wide range of competencies: You need to have strategic skills, understand data and technology, execute for business results, be able to work in a complex environment and sit at right hand of the CEO, he said.

Michael Adler, senior managing partner for executive search firm AC Lion, added that his biggest challenge when looking for CDOs is figuring out if those candidates have the balance of strategic and executional abilities.A lot of C-level executives dont have the ability to roll up their sleeves and get their hands dirty, he said.

Bernhart and Curran think the role may present cultural challenges ina legacy organization. CDO candidates likely come from startups or entrepreneurial companiesand may view legacy businesses as old-fashioned entities that move too slowly. And the CDO may be much younger than most people on the senior executive team.

Some organizations want to shake things up and look for a CDO with startup experiences, while others may not realize what they get themselves into until they have hired the person, said Curran. A person from a nontraditional background may question lots of things. You need to prepare for that.

Read more here:
'Not just the digital czar': How the role of chief digital officer has evolved - Digiday

China's crackdown on livestreaming is really just the tip of the censorship iceberg Mashable In a show of strength, in anticipation of a huge political event, China is cracking down hard on the one thing it hasn't been able to control livestreaming. With 731 million internet users in China of which 300 million have used livestreaming ...

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China's crackdown on livestreaming is really just the tip of the censorship iceberg - Mashable