Archive for July, 2017

California takes on Trump again on internet privacy rules – Sacramento Bee


Sacramento Bee
California takes on Trump again on internet privacy rules
Sacramento Bee
It would force internet providers to get permission to sell or share private data such as a customer's web browsing history and personal identifying information with third parties, which could use the information for targeted ads and other marketing ...

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California takes on Trump again on internet privacy rules - Sacramento Bee

New Manta White Paper Delivers Best Practices for Managing Online Reviews – Benzinga

Customer reviews often frustrate small business owners. Manta's latest resource offers actionable tips for taking control of reviews and turning online feedback into a powerful marketing tool.

COLUMBUS, Ohio (PRWEB) July 18, 2017

Manta, one of the largest online resources dedicated to small business, today released a new white paper entitled "How to Harness the Marketing Power of Online Reviews." The white paper outlines how small business owners can engage customers who actively share online reviews, how to solicit more positive reviews, and how to approach negative reviews.

"How to Harness the Marketing Power of Online Reviews" aims to educate small business owners on the best ways to engage with their local communities and current customers while building their online reputations to acquire new business. As the white paper explains, small business owners must first understand the importance of online reviews, which are key to both optimizing search engine results and convincing prospective customers to patronize your business once they find it online. Only then can they move onto accumulating new reviews, promoting positive reviews, and turning negative reviews into opportunities to positively interact with customers.

"Online reviews are the most important form of customer feedback available to any business," said Dario Ambrosini, COO of Manta. "Customers are turning to the internet for recommendations. Google and Bing have taken notice, and businesses with more reviews will see better search engine results. Once small businesses realize this, they will see the value of online reviews, make a concerted effort to engage customers this way, and capture new business as a result."

"How to Harness the Marketing Power of Online Reviews" provides small business owners with actionable recommendations for taking control of online reviews, including:

Download Manta's full white paper here to learn more about how small businesses can leverage online reviews to boost their digital presence and increase customer acquisition.

About Manta Manta, an online resource for small businesses, educates, supports and empowers small business owners to succeed and grow on their own terms. Manta provides its small business members with the education and marketing tools they need to reach local customers and grow their businesses. More than 2.6 million small business members use Manta's simple and effective solutions.

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New Manta White Paper Delivers Best Practices for Managing Online Reviews - Benzinga

Frequent Internet Bans Are Slowly Choking Kashmir’s Online Businesses – The Wire

Business A struggling e-commerce and start-up community says it has become nearly impossible to build a sustainable business.

Interruptions in online connectivity may have cost the Kashmir valley 7,000 IT jobs. Credit: Reuters

Srinagar: For Zeeshan Mir, a young entrepreneur who runs an online marketing startup thatprovides photography and graphic solutions to other business units, frequent internet shutdownshas hit his business, which is dependent on uninterrupted online connectivity.

Shutting down of mobile internet limits me to a mere fraction of the audience that I usually have on days when mobile data works, says Mir. Its a shame how in these times of technological advancement, we are deprived of even basic internet access which is vital for our businesses to survive.

Iqra Ahmad, another young entrepreneur and owner of Tulpalav, an online clothing store, is also troubled by the frequent internet bans, which has heavily disrupted her online business start-up.

While the rest of the states have developed tremendously in the last couple of decades, from 2G to 3G to 4G high speed internet, we are deprived of even basic internet facilities here, she says with disappointment, adding that her entire business, which runs online, revolves around uninterrupted internet connectivity. From product display to product query to payment and delivery details, all of that happens online through social media sites like Facebook and Instagram, she says. Smooth internet connection is very essential for my online business work.

Ahmadsays frequent internet blockades not only impact her business, preventing her from reaching out to customers, but it also strains her small team of workers who find themselves out of work every time online connectivity is snapped by the authorities. This unpredictability and uncertainty of routine internet bans gets me back to square one apart from other business losses, she says. It makes me worry about my livelihood and that of my workers.

Whenever theres an internet ban, my sales go down by 50% as our customers cant order food via our online application, says Furqan Qureshi, another young entrepreneur who runs KartFood, an online home delivery application thathas tied up with many restaurants and fast food joints in Srinagar as a home delivery solution. Because of these frequent bans I have not been able to expand and employ more delivery boys, he says. My start-up is suffering.

Co-working spaces havealso been hit. Tabish Habib, a 27-year-old entrepreneur who runs ThinkPod, Kashmirs first and only co-working space and business incubator, says while businesses across the globe are moving towards digitised revolution, Kashmir is going backwards given the frequently enforced internet blockades thathamper ventures like hers. In a world filled with digital communication modules, enforcing a digital blackout doesnt make sense, she says. Students, businesses people, travelers and tourists all of them suffer due to these frequent internet blackouts.

She says the internet is the backbone of IT companies, e-commerce websites and individuals working remotely. For a co-working space, internet connectivity is not only the first preference for marketing and communication but also as a service to people who take spaces for their offices here, she says. As it is the economic resources are bleak in Kashmir and this digital blackout is going to make it worse with each passing day.

39 internet shutdowns and counting

Following Hizbul Mujahideen commander Burhan Wanis killing in July last year, internet services were snapped for about four months in Kashmir, which meant over 2,920 hours without access, according tothe website internetshutdowns.in, which tracks incidents of internet shutdowns across India.

According to the figures compiled by the website, internet services in Jammu and Kashmirhave been shut down for a total of 39 times from 2012 till present. Online connectivity was snapped three times in 2012, five times each in 2013, 2014 and 2015, ten times in 2016 and, so far, 11 times this year.For over five months, from July 9 to November 19, 2016, mobile internet was also banned, and pre-paid mobile services were suspended until January 27.

Both mobile and broadband internet services have been shut down ten times from April to July 13 alone. The latest internet ban was enforced in the Valley by the authorities on July 12 when mobile internet was cut following the killing of three militants in Redbug in Budgam district.

Earlier in May, a month after authorities blocked 22 social media sites and mobile data services in the state, David Kaye, the United Nations special rapporteur on freedom of opinion and expression, and Michel Forst, the special rapporteur on human rights defenders, condemned the restrictions on the internet and social media services in Jammu and Kashmir. The restrictions had a disproportionate impact on the fundamental rights of everyone in Kashmir, he said, adding that the restrictions had the character of collective punishment.

According to areportby Brookings Institution, India has recorded more days of internet shutdown than Iraq or Pakistan. The report also estimates Rs 6,458 crore business losses to India due to the internet shutdowns over the past year or so, which is the highest harm caused to one country globally due to internet shutdowns.

Most of these disruptions are being carried out by state government agencies, often under the terms of broad legal powers such as Section 144 of the Code of Criminal Procedure derived from 19th century British Raj era provisions meant to empower police units and district administration officials to enforce curfew and confiscate property, wrote Apar Gupta, a lawyer, and Raman Jit Singh Chima, Policy Director with Access Now, in an Indian Express column last year, adding that the trend of shutdown orders by state government agencies undermines the division of power between the union and the states. When responding to protests or other public developments, many police officials and district administrators across India are making it part of their standard operating procedure to use this vague legal provision to issue orders to telecom providers to suspend mobile internet access across districts, and sometimes the entire state.

Business losses

Banning of internet has a huge impact on our work, says Farooq Kuthoo, the secretary general of Travel Agents Association of Kashmir. These days our entire work is dependent on internet and when the government blocks the internet, our business suffers 100% losses.

Kuthoo says he himself works on a business-to-business model as they make bookings online from other travel companies, hotels and business establishments. When internet is blocked we never get to know what happened to our bookings and other dealings, he says. And there is no alternative to know about the status as everything is online. He says most of their customers outside the state prefer to book their tickets online, which is easiest for them. But when we cant access our website when internet is banned, all bookings get cancelled which results into losses for us.

Kuthoo says if internet blockades continue to be enforced more frequently, their business might as well shutdown. About a 1000 registered travel agents work in this field in Kashmir and many more work in unorganised sector. If net continues to be banned frequently like it has been, we are going to entirely lose our business, he says, adding that they have also brought their concerns over frequent internet bans to the notice of the government but nothing has been done to address their concerns. Of late we feel the government is helpless and least bothered about our losses due to these internet shutdowns, he says. How can we do business when internet is shut down ten times in a week?

Last year, according to a report published in a local daily, out of the 14,000 local youth employed in the IT sector in the Valley, an estimated 7,000 people lost their jobs due to the frequent internet shutdowns imposed after Wanis killing.

The Supreme Court considers internet access a basic right thatgovernment is trampling with every passing day in Kashmir, says advocate Maroof Khan. Here in our state this right is denied every now and then as the government puts a gag on the internet access in the name of security.

The internet works here according to the will and whims of government, says Khan, adding that it isstrangethat the government authorities at times allow internet access in one area and block it in other areas. It has also been observed here that sometimes net is gagged in one district and other district is allowed to have internet access. These frequent internet gag orders border on hooliganism.

How can the government year after year cite security reasons to gag internet? he asks. They wont work towards improving the security scenario here but they will continue to gag internet.

Majid Maqbool is a journalist and editor based inSrinagar, Kashmir.

Categories: Business, e-commerce, Economy, Featured, Government, Politics

Tagged as: Burhan Wani, Internet bans, Internet connectivity, Internet shutdowns, Kashmir internet ban, Kashmir Valley, Kashmir violence, online connectivity, Valley internet ban

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Frequent Internet Bans Are Slowly Choking Kashmir's Online Businesses - The Wire

S&S Restructures Children’s Publicity and Marketing – Publishers Weekly

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S&S Restructures Children's Publicity and Marketing - Publishers Weekly

MALFOR GOOD Writes Next Chapter Social Impact Marketing Agency Founded By Creative Legend Lee Clow Ramps … – PR Newswire (press release)

LOS ANGELES, July 17, 2017 /PRNewswire/ --TBWAMedia Arts Lab social impact agency MALFOR GOOD (MFG), which was launched in 2014 and is dedicated to purpose based work, is ramping-up its leadership team by naming Julia Porter Plowman as Managing Director. The agency today also released a manifesto outlining its "Be Good. Do Good" philosophy and launched its first website: http://www.malforgood.com. Building on MFG's three years of proven success within the social purpose marketplace, these moves elevate the TBWA shop's profile and accelerate its mission to solve big, bold social issues.

"As a social impact agency with an extraordinary pedigree in serious brand building and culture creation, MFG has been in a class of its own," said MFG Global Creative President Duncan Milner, who joined the shop in October last year from TBWAMedia Arts Lab where he was the Chief Creative Officer. "Today we proudly announce that we are stepping out with a reinforced leadership team, a stronger vision, a new look and naturally, a new website. We're here to be good and do good, and do it differently."

As a former Wieden + Kennedy Global Group Account Director, Plowman created world famous, award winning campaigns for Nike, Microsoft, Coca-Cola, Old Spice, Electronic Arts and Audi. She has worked with Wieden + Kennedy in Portland and Amsterdam, and helped launch the agency's office in Tokyo. Since leaving that agency a decade ago, she has pursued a commitment to social enterprise and innovation, starting with the Nike Foundation where she helped launch "The Girl Effect," a multiplatform campaign promoting investment in adolescent girls in the developing world to break the cycle of global poverty.

After the Nike Foundation, Plowman was named COO of the non-profit World Pulse, which she helped turn into a social media network that supports and advocates for grassroots women leaders. Later, she became Managing Director of the social innovation design startup Context Partners, working closely with consumer brands and foundations including Vulcan, John D. Rockefeller Foundation, David and Lucille Packard Foundation, Walton Foundation, Knight Foundation and Ecotrust. Finally, before joining MFG, Plowman was Director of Integration and Communications at Providence Health & Services, the third largest not-for-profit health system in the country. At MFG, Plowman will be working alongside Milner, guiding next steps in the evolution of this unique social impact agency.

"Our working model is to offer world class creative focused on social impact," said Plowman. "We've got a clear vision, the social enterprise climate is ripe and we're backed by TBWA, a global network. MFG is all about helping brands and organizations find and spread their good in an authentic way in order to make the impact they want."

"Julia's career has been about innovation, purpose and making a difference," said Troy Ruhanen, president and CEO, TBWA Worldwide. "She also has an incredible resume working for some of the world's top consumer brands. She is a perfect fit for MFG. We're building an agency that is staffed with some of the best, smartest and most talented people in the industry and we're bringing all that to service causes and organizations that do good in the world. Our super powers are creativity and strategic thinking, and if we can use those to make positive change, that's a good thing."

TBWA/Media Arts Lab Chairman and Global Director Lee Clow launched MFG as a division of the TBWA Apple dedicated agency Media Arts Lab in March 2014. Since then the agency has created impactful campaigns as well as social movements; for example, MFG conceived and launched the nationwide XQ Super School bus tour, a grassroots community initiative now in its third year that challenges the nation's largest public institution, the public school system, to change and better itself. In 2015, MFG won a Cannes Gold Lion award for film craft for the film The Ocean, created for Conservation International's "Nature Is Speaking" campaign and narrated by actor Harrison Ford.

"Today, brands need to have more than just a point of view on what's happening in the world," said Clow. "A brand's values need to be part of their brand behavior and message. Julia and Duncan leading MFG, uniquely positions us.They combine a deep understanding of "Social Impact" marketing with a world-class history of brand building and storytelling. They'll do good."

ABOUT MALFOR GOODBased in Los Angeles and part of the TBWA network of agencies, MFG is a social impact agency committed to the planet, the people who inhabit it and brands that want to make a difference. Working with for-profit and not-for-profit clients, we deliver innovative, inspiring creative for brand building, storytelling and consumer engagement. Weintegrate brands into culture, producing fan bases and social movements. MFG believes every brand, every organization and every individual has good to offer to the world, but sometimes they need help tapping into it and packaging it. MFG clients have included XQ Institute, Emerson Collective, Conservation International, Starbucks, One Love, Tom's, Earth Justice and Best Friends Animal Society. About TBWA Worldwide TBWAWorldwide (www.tbwa.com) is a top-ten ranked global advertising collective that holds Disruption at its core to develop business-changing ideas for brands. TBWA has 11,300 employees across 305 offices in 98 countries and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, The Integer Group, TBWAMedia Arts Lab and TBWAWorldHealth. TBWA's global clients include adidas, Apple, Gatorade, Henkel, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Sotheby's and Vichy. Follow TBWA on Twitter and Instagram and like us on Facebook.

About Omnicom Group Inc. Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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MALFOR GOOD Writes Next Chapter Social Impact Marketing Agency Founded By Creative Legend Lee Clow Ramps ... - PR Newswire (press release)