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ANKARA/ISTANBUL, July 16 (Reuters) - A defiant President Tayyip Erdogan on Sunday stepped up his attack on the European Union, saying Turkey had to go its own way and vowing to bring back the death penalty if parliament passes it.

Erdogan, who was at the opening ceremony for a memorial dedicated to the roughly 250 people who died during last years failed coup, accused Brussels of messing about with Turkeys decades-long bid to join the bloc.

The speech, in front of the presidential palace in Ankara in the early hours of Sunday, wound up a marathon session of public appearances by Erdogan in both the capital and Istanbul to mark the anniversary of last years failed coup.

The stance of the European Union is clear to see... 54 years have passed and they are still messing us about, he said, citing what he said was Brussels failure to keep promises on everything from a visa deal to aid for Syrian migrants.

We will sort things out for ourselves, theres no other option.

Umit Bektas / Reuters

Ties with Europe were strained after the coup, given the Wests alarm about the scale of the government crackdown that followed. Some 150,000 people have been sacked or suspended from their jobs and more than 50,000 detained on suspicion of links to the U.S.-based Muslim cleric Fethullah Gulen, whom Ankara blames for the attempted putsch.

He also said he would approve, without hesitation the death penalty, if parliament voted to bring it back a move that would effectively end Turkeys bid to join the European Union.

I dont look at what Hans and George say. I look at what Ahmet, Mehmet, Hasan, Huseyin, Ayse, Fatma and Hatice say, he said, to cheers from a flag-waving crowd.

Erdogan, the most popular and divisive politician in recent Turkish history, sees himself as the liberator of pious millions who were deprived for decades of their rights and welfare by Turkeys secular elite.

Umit Bektas / Reuters

European Commission chief Jean-Claude Juncker said the EU remained committed to dialog with Turkey and called on Ankara to strengthen democracy and the rule of law. He also warned against reinstating the death penalty.

One year after the attempted coup, Europes hand remains outstretched, Juncker wrote in Germanys Bild am Sonntag newspaper.

If Turkey were to introduce the death penalty, the Turkish government would finally slam the door to EU membership.

Addressing a crowd of hundreds of thousands in Istanbul on Saturday evening, Erdogan promised violent retribution against Turkeys enemies, including FETO - his term for Gulens network - and the outlawed Kurdistan Workers Party (PKK).

We know who is behind FETO, the PKK and all of them, he said. We cannot defeat the queen, king, or sheikhs without defeating the pawns, knights and castles. Firstly, we will rip the heads off of these traitors.

He also said that alleged members of Gulens network would be forced to wear jumpsuits like those worn by prisoners at the Guantanamo Bay detention camp, after one detainee showed up to a court hearing wearing a T-shirt that said Hero.

(Additional reporting by Michael Nienaber in Berlin; Writing by David Dolan; Editing by Keith Weir)

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Erdogan Vows To Punish Turkey's Enemies On Anniversary Of Failed Coup - HuffPost

The cover of French newspaper Libration on July 17, 2017. The headline reads: "Turkey: But who wil stop Erdogan?"

euro-press review

Divisions over Macrons housing tax in France. Mays fractious cabinet gets top billing in London.

By Saim Saeed

7/17/17, 12:02 PM CET

Updated 7/18/17, 12:41 PM CET

Its been one year since a failed coup tried to dislodge Turkish President Recep Tayyip Erdoan from power. In the year since, thousands of government officials, soldiers, police officers and lawyers, as well as academics and opposition activists, have been arrested and jailed, allegedly for colluding with the coup plotters. Also in that time, Erdoans relationship with Europehas worsened, putting Turkeys chances of entering the EUeven lower. Commemorating the one-year anniversary in a large rally in Istanbul, the Turkish leader promised to break the heads of the coup plotters and to reinstate the death penalty, despite capital punishment being a red line for EU negotiators. While Turkeys pro-government press hailed the presidents words, the European press lamented them.

Pro-government paper Akam: Stopping the tanks with the fist: there is no other country [like Turkey] referring to Erdoans success in averting the coup attempt. Centrist Hrriyet Daily News led with Millions mark failed coup bid anniversary. (Its Turkish language version led with the same headline as Akam.) Opposition newspapers Cumhuriyet and Szc ignored Erdoan on their front pages entirely.

Left-leaning Libration and Catholic paper La Croix focused on Erdoan and the coup anniversarywith grim assessments of the current state of Turkish politics. Libration led with But who will stop Erdoan? And La Croix: Since the failed putsch, its only been a year, President Erdoan has extended his control over the country with purges that followed. Conservative Le Figaro railed against President Emmanuel Macrons tax plans. Housing tax: the great worry for mayors, led its headline. Its editorial, titled False good idea, was also about the housing tax, with the question: How will the state compensate for the scrapping of the housing tax?

The German press also led with Turkey. The Frankfurter Allgemeine had an opinion piece on its front page titled, Turkey is lost, which argued that talks on Turkeys accession to the EU should be stopped as well as a front pager on the Erdoans rally. Putschists will find no peace. Turkish president recommends death penalty more clearly than before, FA wrote. Sddeutsche Zeitung led with Social Democrat leader Martin Schulzs proposal to cut funding to EU countries, such as Hungary and Poland, that refuse to take in migrants. Right-leaning Die Welt, weighing in on Schulzs 10-point plan, added criticism from the ruling Christian Democrat coalition that said Schulzs ideas for greater public sector investment and a joint eurozone budget would be too expensive.

Brexit talks begin with the government in chaos: That sums up Mondays front pages in London. A bust-up between Chancellor Philip Hammond, an avowed Remainer, and senior Brexiteers in cabinet comes just as Brexit Secretary David Davis arrived in Brussels to continue negotiations with the EU on the terms of the U.K.s departure from the bloc. Metro led with the title, Wicked leaks, referring to statements attributed to Hammond, who allegedly said public sector servants were overpaid. Hardcore Brexiteers were responsible for the leaks, according to the chancellor. Hammond accused of Brexit treachery, led the Times. Cabinet chaos as Brexit talks resume, was is headline. The Mirror called Hammond a hypocrite: Multi-millionaire chancellor calls nurses and cops overpaid whilst raking in 10k a month renting property as he lives in luxury for free, it said.

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'Who will stop Erdoan?' POLITICO - POLITICO.eu

Searchmetrics partners with Content Marketing Institute in joint webinar revealing how search engine optimization unlocks high-performing content marketing

SAN MATEO, Calif. (July 19, 2017) The marriage of content marketing and search engine optimization (SEO) couples data insights and best practices for creating high-performing content that resonates with both humans and search engines.

Marcus Tober, founder and CTO of Searchmetrics

On July 26th, 2017, Searchmetrics, the leader in search and content optimization, and Content Marketing Institute (CMI), the leading global Content Marketing education and training organization, are hosting a joint webinar in which the worlds foremost content marketing and SEO experts will discuss how to bridge the gap between the two disciplines.

For content marketers, the webinar entitled Why Content Marketers Need to be Their Own SEOs will answer the following questions:

How can SEO data help me measure the real ROI of my content? Why should I design my SEO and Content Marketing strategies to support each other? How can I use SEO insights to create content that rank high in the search engines and meet the needs of my target audiences? What are the tools and best practices that can help me become my own SEO?

The line-up of speakers is: Joe Pulizzi - Content Marketing evangelist, entrepreneur and founder of the CMI and numerous startups, speaker, author, podcaster

Marcus Tober - founder and CTO of Searchmetrics, one of the leading SEO thinkers in the world, online entrepreneur, speaker, blogger and in-demand commentator on search and digital marketing trends

Lucasz Zelezny - Head of Organic Acquisition at UK price comparison website, uSwitch, SEO Evangelist and Social Media Speaker

The speakers will share their views on how and why content marketers must take advantage of data-driven SEO learnings from Google and other search engines to help develop killer content marketing strategies.

Webinar: Why Content Marketers Need to Be Their Own SEOs

Register for this free webinar here https://event.on24.com/wcc/r/1465690/32FA5A8D7F23A6A85E50B7EA93F62FB4?partnerref=SEARCH.

About Searchmetrics We are your pathfinder to content that uniquely matches user intent with the deep learning insights of the Searchmetrics SuiteTM and Searchmetrics Content Experience platforms. Search has evolved into a data-driven field that requires powerful tools to guide companies through discovery, optimization and measurement of engaging storytelling.

Theres only one search and content development platform that owns its data: Searchmetrics, the worlds #1 SEO and content performance platform. We dont rely on data from third parties. Our historical database spans five years and contains over 250 billion pieces of information, such as keyword rankings, search terms, social links and backlinks. It includes global, mobile and local data covering organic and paid search, as well as social media. We have the largest global reach of any search platform, crawling the web every day in more than 130 countries.

Searchmetrics monitors and reveals the full business available to you online. We provide our customers with a competitive advantage and help them to identify new business opportunities by exposing the content consumers are engaging with on industry and competitors sites. Our SEO Visibility Score trusted by reputable media sources such as The New York Times, Bloomberg and The Guardian reliably indicates your online presence.

We provide the insights our customers need to deliver results. Searchmetrics guides SEOs and content marketers with suggestions for creating content that improves relevance and boosts conversions. It shows the connection between social media links and overall engagement. And its analytics make clear which content performs the best and how an organizations content performs against its competitors.

With Marcus Tober, one of the top 10 SEO minds in the world, leading Searchmetrics product development, we have over 100,000 users worldwide, many of whom are respected brands such as T-Mobile, eBay and Siemens. They all depend on Searchmetrics and our 12 years of product innovation to maximize their online performance.

More information: http://www.searchmetrics.com.

Media Contact Uday Radia CloudNine PR Agency uradia@cloudninepr.com +44 (0)7940 584161

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Why Content Marketers Need to Be Their Own SEO's - RealWire (press release)

Search Engine Optimization (SEO) is the procedure adopted which helps to bring forth the name of the website in the result page of the search engines. It is a clever method which aims towards promotion of the website and improving the website ranking in the search results. Off page optimization includes tasks which are performed outside the websites barriers. The search engines have been working for generations now, to provide the searcher with the best results. Things like Blog marketing, Forum, Article submission and social networking account as Off page SEO. Off page optimization generally, helps to build links. There are various SEO Off page optimization tools which help to enhance the websites rankings in the search results. Here are some of the tools which aid in Off page optimization:

1) Link Building:

It is considered to be one of the clever ways to deal with Off page optimization. It is the process of building external links within the boundaries of your websites. Its main motive is to link the website to as many links as possible so that they get a vote in a way to increase the ranking of the website. Moreover, you can visit LinkOkay for easy tracking and monitoring of your link building process.

Here are the ways by which Link building can be improved.

Forum Signature: There are various forums such that commenting on them will redirect you to the website and will leave the link in your signature, increasing its popularity.

Blog Directories: They are featured in yellow such that a click on them will redirect you to the entry page of the website

Comment Link: Much like the forum signature, commenting on a site will redirect you to the website and leave the link in your comments

Shared Content Directories: Certain websites will allow you to have your content published on them and in exchange will enable you to add links to your content.

Article Directories: A backlink to your respective website is provided when you wish to publish an article on a certain website.

2) Blogging:

Blogging is considered to be one of the smartest ways to increase the ranking and hence the popularity of your website. When you write a blog for your website, you actually aid the customers in visiting your website regularly. They would visit the website to stay up to date with the blog, however, this will simply increase the visitor's count of the website thereby improving its ranking in the search results. As you keep on updating your blogs, the search engines will themselves creep into your site to keep their results updated, which is another method by which blogging can improve the ranking of your page. Remember original content has its distinct place in increasing the popularity of the website.

3) Social Networking:

Social networking is basically the boon in the world of Seo Off Page optimization. All you need to do is simply engage your website with your social networking profile or create a separate page for it. It's assured that people will tumble on the page and obtain knowledge about your website. A majority of them will definitely open your website, thereby increasing its popularity. When you monitor your company/brands website page on a social media, you can engage large number of public. With a good strategy, you are good to go.

4) Social Bookmarking:

It is yet another brilliant technique which is used as an optimization tool and attracts a great deal of traffic. All you need to do is promote your blogs not only on your site but on other popular websites which already have a huge traffic. Since these sites are already famous, it is likely for the search engines to update their search content about that particular website much faster. Moreover, these sites are given much preference by the search engines since they update their content quite frequently. However, you need to be well trained to handle this website and should possess complete knowledge of the various tags which can be added along with your blog and the ones which will make them eye-catchy and will hence bring traffic onto your website. Your effectiveness solely decides the amount of traffic you will be attracting.

5) Question and Answers

The question and answers websites help greatly in increasing the popularity of the websites. All you need to do is search for such a site and then look up for the questions related to your brand/ company. Answer them to the best of your knowledge. You have to attach a link to your website to your answer. The better your answer, more people are expected to explore it and then visit the website mentioned. This will definitely bring traffic onto your website.

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SEARCH ENGIEN OPTIMISATION : NEED OF THE TIME - TrainingZone.co.uk (blog)

Marketing budgets and business confidence

Marketers have revised their budgets for digital ad spend up by the greatest extent in almost a decadeas they shift priority to more activation-based marketing amid growing economic uncertainty and a murky outlook.

In the IPAs latest quarterly Bellwether survey, covering the second quarter, 32% of respondents said they increased their internet marketing budgets, versus 9% that recorded a fall. That means an overall net balance of 22.7%, up from 16.9% in Q1 and the highest level since the third quarter of 2007.

That growth in internet ad budgets has also helped drive marketing budgets up. Some 28% of the survey panel recorded an upward revision to budgets in the second quarter, compared to 15% that said it had fallen, resulting in a net balance of 13.8% seeing increased budgets.

That was again higher than the 11.8% recorded in the previous quarter and means the majority of marketers have been increasing their budgets for almost five continuous years.

On the surface, the corporate sector seems to be in good health, says Paul Smith, senior economist at IHS Markit. Our headline data shows that underlying budget growth is being sustained at a robust clip, extending a current record sequence of expansion to just short of five years.

Companies report that product demand remains positive, underpinning the expansion of marketing budgets, particularly for use in the digital space.

Search and SEO saw some of the biggest increases, with a net balance of 15.6% of marketers planning to increase spend, the highest level in 2.5 years. Main media advertising also saw a net balance of 9.8%, but this was down from 10.7% in the previous quarter.

Among the sectors to see declines are direct marketing, market research and sales promotions, which saw the biggest net balance reduction at -10.7%, the weakest level since the same quarter seven years ago.

Paul Bainsfair, director general at the IPA, says the figures suggest marketers are seeking out more activation-driven marketing but he warns against brands shifting too much of their spend away from campaigns focused on brand building.

While it is good to see spend up in internet, it is worth remembering that IPA studies have consistently shown that the most effective marketing results from a 60:40 brand building (emotional) to sales activation (rational) ratio, he explains.

While marketing budgets have continued their run of growth, Smith cautions that there are threats on the horizon that will weigh on ad spend growth in the foreseeable future.

Marketers are becoming increasingly concerned about the financial prospects for both their businesses and their industry. While 30% of the survey panel are more optimistic about their own companys financial prospects, more than 20% are less confident meaning a net balance of 9.8%, the lowest level since the end of 2012.

On balance we think the threats to the outlook are real and will weigh on ad spend growth in the foreseeable future.

And perceptions of the wider industry prospects fared even worse. While 14% are more confident, 26% are less so leading to a net balance of -12.6% and marking the second lowest reading in 4.5 years.

Smith says: Brexit and government paralysis were widely noted as key threats to future industry performance and by definition are likely to weigh on marketing budgets over the coming year. Marketers are concerned that the terms of Brexit remain unclear, especially in areas such as regulation and trade, while political uncertainty is seen as adding to fears in the private sector to invest.

While Smith admits it is notoriously difficult to quantify the effects of political uncertainty, what is clearer, he says, is the impact of rising inflation on company costs and household incomes. The IPA has kept its annual ad spend forecast through 2020 the same, but there are suggestions it could lower expectations if the next update from the Office for Budget Responsibility predicts a slowdown.

On balance we think the threats to the outlook are real and will weigh on ad spend growth in the foreseeable future, says Smith.

Higher frequency indicators suggest that private sector consumption is already on the slide, and marketing executives are indicating to us that recent budget expansion has been partly defensive in nature to protect market share and sales in a softening economic environment.

Read more from the original source:
Digital ad budgets see biggest rise in almost 10 years - Marketing Week