Mediaboss Marketing

Jul 23, 2017

While it's impossible to predict with certainty the trajectory of any evolving technologyafter all, none of us has a crystal ball to gaze into the futurehere are a few thoughts about where the IoT market might be headed, based on an online survey that Ayla Networks conducted in March 2017:

IoT 2.0 is well on its way. The IoT has progressed a long way in its transition from a novelty to a mainstream tool. More than half of our survey respondents said they already have IoT-enabled products on the market. Among those who don't, more than one-third work at companies planning to start IoT projects within the next 12 months. And experienced IoT implementers are increasingly looking beyond simple IoT connectivity to concerns about what to do with IoT data and how to scale their connected product offerings.

The benefits of the IoT will be well understood, while risks and challenges will be reduced. Comparing those looking back from the perspective of having launched IoT products with those looking ahead from the sidelines, it's clear that going through the IoT implementation process leads to a more positive perspective. In general, we predict that jumping into the IoT will be a good bet for the vast majority of manufacturersas well as the customers they serve.

Do-it-yourself IoT might not be dead, but it will continue to lose steam for most IoT implementations. In our survey, few respondents planned to depend entirely on their own internal resources to build their IoT solutions, and even fewer planned to hand over 100 percent of their IoT implementation to an outside party. The vast majority chose a mixed implementation, combining home-grown and outsourced resources. This realization points to the fact that in the classic build-or-buy question, the answer is "both."

Another point that emerged from our survey is that IoT technologies and expertise delivered in a specialized IoT platform will continue to be important for the foreseeable future.

Who Took the Survey? A total of 355 people responded to Ayla's online survey. Slightly more than half (53 percent) fell into the IoT-experienced campanswering "yes" to the question, "Are any of your products already IoT-enabled?"with the respondents answering "no" or "I don't know" making up our IoT newbies group.

Respondents work in industries including telecommunications; consumer electronics; industrial automation; smart home; heating, ventilation and air conditioning (HVAC); health care; utilities; lighting; automotive; financial services; aerospace; education ; and government. Their job functions spanned C-level and other executives through product management, hardware and software product development, IT, systems design, business development, technical support/service, marketing and sales.

Rod McLane is the senior marketing director at Ayla Networks, located in Santa Clara, Calif. You can contact him at rod@aylabetworks.com.

More:
The State of Internet of Things Product Development - IOT Journal

Tata Global Beverages has been one of the rare companies which has mastered the art of social marketing by rolling out concepts like Jaago Re, which has played a prominent role in influencing peoples behaviour thus benefiting the individuals and communities for the greater social good. Now the company is going the extra mile by coming up in new avatar aka Jaago Re 2.0, which focuses on pre-activism, an idea which urges consumers to act before a tragedy happens. It may be recalled that Tata Teas decade-old 'Jaago Re' campaign, which struck a chord with the masses and ignited the spirit of activism much before the advent of social media, has now become a hallmark for social media marketing.

Sushant Dash, Regional President, TATA Global Beverages, stated, I believe the kind of results that you get a movement from the lens of a Brand or from the lens of Marketing can give you a lot more success. What we have realized is that most of the activism happens after an incident has happened. But what we believe is if we really want to make an impact, then this activism has to become pre-activism. We need to raise our voice and do things before a disaster happens. Then only a true change can happen. That is the next phase of Jaago Re, which is about pre-activism and creating a new language. Our new campaign says, Alarm Bajne se Pehle Jaago Re.

Differing with his views slightly from Dash, Jeroninio Almeida, Founder, iCongo, Rex & Karmaveer Awards, maintained, Marketers and Business Heads need to make this an important step of their strategies. What you see in this country is that whenever there is a Tsunami or earthquake or something goes wrong, you dont wait for the alarm to wring. I dont think we should pre-empt something which is preventive. That is where the corporates and business leaders play a huge role. There ideal situation would be when the business leaders, army and the government come together and decide how to prevent a certain disaster, whether it a manmade or a social one."

Delineating her thoughts, Lynn de Souza, Founder, Social Access said, As an individual, whether you are in the army, company or in a managerial department of Tata Tea, or an NGO, ultimately all comes down to the individuals. If the country has to progress, the individual has to contribute. You (referring to Sushant Dash) chose to walk the talk. We being in the social space, urge you to Talk the Walk instead of what you are currently doing. There is so much that needs to be done by NGOs, individuals, etc. They want to talk about it now. Thats where the marketing community and corporate sectors can come and spread awareness and help these people Walk the Talk.

Talking about the genesis of social marketing that the company had pioneered, Dash said, A Lot of people talk about social progress and the role that corporates and brands can play in it. We run a very successful Jaago Re campaign which is a cause related marketing for the last 10 years. When we started this campaign in 2008, we were the first one to talk about cause related marketing.

Talking about its Jaago Re campaign, Dash recalled, When we started in 2007, we believed in apathy among the youth. People were not worried about social progress, but were only concerned about individual needs like job, house, etc. That apathy has turned to activism and people are vocal about it. We had a punchline-dont just wake up every morning, be awake. We were the first one to do it from the realm of a brand doing rather than just a CSR initiative. We did it because our brands DNA is cause related marketing. We do it because my companys profitability is linked to cause related marketing i.e. social movement or social progress. The passion with which what we bring to the table is very different from just a CSR activity.

He also stated how an ordinary person can take a cue from Tata Global Beverages by doing something which is in sync with their brand philosophy. As an individual, dont blame others rather than change yourself. So if you and I stop taking a bribe, then there will be no corruption and we will be able to elect the right candidates. Jaago Re is not just about creating awareness but also about helping individuals Walk the Talk.

Original post:
Pre-activism Will Be The Next Phase In Social Marketing: Tata Global Beverages - BW Businessworld

Hundreds of demonstrators took to the streets of Moscow on July 23 to protest Internet censorship and demand the resignation of the head of Russia's state media regulator.

The protest came amid a broad crackdown on online speech in recent years that rights activists say is targeting legitimate dissent under the pretext of battling extremism.

Organizers of the rally, which received official permission from Moscow authorities, called for the rehabilitation of Internet users convicted for reposting material on social networks.

Protesters also called for the sacking of Aleksandr Zharov, the head of Roskomnadzor, the state agency that plays a central role in regulating online speech.

The protest came two days after Russia's lower house of parliament passed a bill that would prohibit the use of Internet proxy services, including virtual private networks, or VPNs.

The bill, approved in its third and final reading on July 21, would also ban the anonymous use of mobile messaging services.

It will face a single vote in the upper house before going to President Vladimir Putin, who rarely rejects bills adopted by the Kremlin-controlled legislature.

Russian officials have dismissed accusations by rights groups and Western governments that authorities are stepping up efforts to stifle online dissent.

The rest is here:
Russians Protesters Rally Against Internet Censorship - RadioFreeEurope/RadioLiberty

Israeli security cabinet set to discuss compromise, as Palestinian Authority cuts off all ties

The crisis in the Holy Land reached a critical mass over the weekend, as tensions over the Temple Mount/Al-Aqsa Mosque failed to dissipate, but, rather, exploded into scenes of carnage.

Three Israelis in the West Bank community of Halamish, who had gathered to celebrate the birth of a grandson, were brutally stabbed to death while eating their Sabbath dinner by a Palestinian teen, Omar al-Abed, who wrote on Facebook just hours before the attack that he was answering the call of al-Aqsa.

The slaughter came after five Palestinians were reportedly killed in clashes with Israeli security forces that have extended for ten days, with no signs of abating. The ongoing point of contention is the installation of metal detectors at various entrances to Jerusalems Temple Mountknown to Muslims as Haram Al-Sharifin the wake of the killing of two Israeli police officers on July 14 by Israeli-Arab gunmen who smuggled weapons into the compound.

Muslim leaders say installing magnetometers violates the longstanding status quo governing inter-religious relations at the site, agreed to when Israel voluntarily ceded administrative authority over Judaisms holiest place in the immediate aftermath of the 1967 war (in which its army conquered east Jerusalem). Israel does, however, maintain security control over the site, which accounts for the implementation of what the government describes as necessary enhanced security measures.

Amid the violence, Palestinian Authority (PA) President Mahmoud Abbas announced he was freezing contact with Israel on all levels until [it] commits to canceling all the [procedures] against our Palestinian people in general and Jerusalem and Al-Aqsa mosque in particular. This includes the suspension of security cooperation between the PA and the Israeli armythe first time Abbas has taken this step during his decade-long tenurelong deemed essential in maintaining order in the West Bank. For its part, the Islamic Waqf (Muslim Trust which administers the holy site) was instrumental in organizing protests against the metal detectors, and said it was likewise unwilling to discuss any compromise until the metal detectors are removed.

Speaking to The Media Line, Lt.-Col. (res.) Alon Eviatar, who previously led an Israeli army (IDF) intelligence unit focused on Palestinian terrorism in the West Bank, explained that the immediate ramifications of the PAs decision to cut ties with Israel may not be severe. Abbas knows he cannot freeze everything. There is still an understanding that the Palestinian security apparatus will work with Israel, but in a grey area, and nobody will talk about it.

Even in the middle of the Second Intifada [the Palestinian uprising from 2000-2005], Eviatar emphasized, the two sides continued to coordinate with each other. It is never an all-or-nothing. Israels ability to handle reduced security coordination was seemingly confirmed by Defense Minister Avigdor Liberman on Sunday, when he told local media that, Weve managed for many years without [full] security cooperation, and well manage now as well.

Moreover, many analysts attribute Abbas move exclusively to political considerations, pointing out that maintaining, at the very least, limited security ties with Israel is in the PAs best interest. The main reason Abbas declared the move is the political situation he is facing, contended Eviatar, who is also a former high-ranking official with COGAT, the Israeli military body that oversees the IDFs activities in the West Bank. Abbas is not popular at home and over the past week his status deteriorated because the Muslimmovements, including Hamas, the Islamic Movement [in Israel], the Waqf, etc are at the forefront of the protests, and more broadly what the Palestinians call the resistance against Israel.

These other bodies reject the security cooperationit is viewed as totally unacceptableand there have long been calls for Abbas to end the ties, Eviatar continued. Nothing is more important than Al-Aqsa, it is the first priority. You cannot imagine the power of the hate against Israel for what is going on, and the players in the Palestinian arena view Abbas as cooperating with the Israeli government during a time when you can feel the tension. He felt boxed in.

The onus thus seemingly falls on Israeli Prime Minister Binyamin Netanyahu, who issued a statement expressing deep sorrow over the Halamish killings, while describing the perpetrator as a beast incited by unfathomable hatred. The premier vowed to do the utmost to maintain security and take all necessary measures [to do so]. To this end, Netanyahus security cabinet was set to convene on Sunday to discuss alternatives to the metal detectors, including the option of using full body scanners, not unlike those used at airports.

As a first-step towards a possible compromise, overnightIsraeli police modified the entrance to the Lions Gate of the Old City of Jerusalem, the main access point for Muslim worshipers to the Temple Mount compound. Fenced-off sleeves were erected through which security forces will escort visitors, with newly-installedcameras able to identify suspects carrying weapons. Those behaving suspiciously may also be checked by police using hand-held metal detectors.

Maj.-Gen. Yoav Poly Mordechai, who heads COGAT, confirmed to BBC Arabic that, We are examining options and additional alternatives that will ensure safety and prevent a terror attack from happening again.

We are ready for another solution if the security will return, he continued, we do not want to change the status quo, but I want to say clearlywe want to prevent another attack at this holy site. Why are the Arab leaders not saying this? Is it permitted for Muslims to bring weapons to the third-holiest site for Muslims, and to open fire?

Critics of the government, however, have been asking another question: Is it better for the government to be right or to be smart? arguing that while the placement of the metal detectors may have been justifiable on security grounds, it was nevertheless not advisable given the plausibility doing so could ignite an upheaval; a reality which has, in fact, materialized.

Dr. Yossi Beilin, an architect of the 1993 Oslo Accords who served as a member in the Israeli parliament for twenty years, believes, in this case, that the government acted appropriately, perhaps, but stupidly too, because it is such a sensitive situation and any move can create an excuse for riots and demonstrations in the Muslim world.

As regards the Arab-Islamic world, Dr. Beilin, who held ministerial positions in the governments of Yitzhak Rabin, Shimon Peres and Ehud Barak, explains that Muslims see the situation very differently. They really believe that Israel is doing whatever is necessary to change the status quo. And, regrettably, there are members of the government, including ministers, who are [reinforcing this perception] by saying that Jews should pray atop the Temple Mount.

Echoing the fears of many Israelis and Palestinians, Dr. Beilin concluded, If we are stupid [the violence] will continue and there will be another Intifada and people will be killed on both sides.

If we are wise, however, we will put an end to it today.

Go here to see the original:
Temple Mount Crisis: Violence Risks Spiraling Out Of Control - The Media Line

The four-part Jury Speaks on Oxygen looks at the trials of Michael Jackson, O.J. Simpson, George Zimmerman and Robert Durst.

The Zimmerman jury was the toughest episode to produce, executive producer Nancy Glass said by email Saturday. We reached out to all six jurors and the four alternates. Five out of 10 refused to talk about the case. One juror said it ruined her life and her marriage. She said she would never speak about it again.

The Jury Speaks: George Zimmerman premieres at 9 p.m. Monday on Oxygen.

Three out of the six voting jurors agreed to participate, but two of them would not be in the same room as the third, Glass said.

Amy Tronolone and Christine Barry get together with alternate Lauren German to reassess the Zimmerman verdict. In 2013, the Seminole County jury acquitted the Neighborhood Watch volunteer of murder in the fatal shooting of Trayvon Martin, an unarmed, black 17-year-old.

Madelin Rivera, the only nonwhite on the six-woman jury, is interviewed separately.

This case was so controversial and the aftermath was so emotional, it isnt surprising the jurors were reluctant to talk, Glass said.

The verdict sparked the Black Lives Matter movement and protests across the country.

Rivera had given interviews to ABCs Good Morning America and the syndicated Inside Edition. Glass said its the first time that Tronolone, the jury foreperson, and Barry have spoken since the immediate aftermath of the trial.

Barry derides the interview that Rivera gave to GMA as nonsense, and Germain agrees.

Everybody has their own opinion, Rivera told me in an interview last week. Im not here to talk trash about anybody else.

Defense attorneys Mark OMara and Don West give interviews to The Jury Speaks.

We spoke to the lead prosecutors on several occasions, but they had no interest in speaking publicly about the case, Glass said. This has been a common theme with prosecutors who lose high-profile cases.

Glass said she hopes viewers take away a message from the Zimmerman episode.

Being a juror on this trial was much more difficult and complex than anyone can imagine, she said. A young man lost his life, and even though the jurors stand by their verdict based on the letter of the law, the charges levied and the evidence presented, they feel as if justice wasnt served. The narrow guidelines they were given forced them into their verdict. What they learned about Zimmerman in the aftermath of the verdict has disturbed some of them deeply.

Rivera says she followed the instructions given to the jury, but still believes that Zimmerman got away with murder, a point she made to GMA in 2013.

Tronolone and Barry also say they followed the law although they felt sympathy for Trayvons family.

The Jury Speaks started Saturday with a look at pop singer Jackson, who was found not guilty of molesting a 13-year-old boy. The series continues at 9 p.m. Sunday (today) with a look at the O.J. Simpson murder trial. The series concludes Tuesday with a look at Dursts acquittal of murder in 2003.

hboedeker@orlandosentinel.com and 407-420-5756.

Excerpt from:
George Zimmerman: 'Toughest episode to produce' - Orlando Sentinel