Archive for July, 2017

Internet Marketing Expert Evan Weber Founder of Experience … – PR Web (press release)

New York, New York (PRWEB) July 25, 2017

Affiliate Summit, the leading affiliate marketing industry conference and exhibition, will feature Evan Weber, CEO of Experience Advertising, Inc., as a solo speaker for their upcoming Affiliate Summit East (#ASE17) conference. Affiliate Summit East 2017 is taking place July 30th-August 1st, 2017, at the New York Marriott Marquis in NYC, NY.

Affiliate Summit was founded by Missy Ward and Shawn Collins in 2003 for the purpose of providing educational sessions on the latest affiliate marketing industry issues and fostering a productive networking environment for affiliate marketers, advertisers, ad networks, agencies, and other like minded performance marketing industry individuals.

Affiliate Summit has cemented themselves as the must-attend affiliate marketing conference taking place twice a year, with several thousand attendees at each show. This three-day conference includes a large-scale exhibit hall with 100's of merchants, vendors, and ad networks exhibiting. There is a complete line up of the who's who in the affiliate marketing industry, giving lectures and sessions of educational material covering a wide variety of topics related to affiliate marketing and Internet marketing in general, as well as covering the latest trends and information from affiliate marketing experts.

Evan Weber, CEO of Experience Advertising, Inc. a full-service Internet marketing agency, will be presenting an educational lecture titled:

Session 13B: The 20 Hottest Cloud-Based Tools for Websites and Businesses Date: Tuesday, August 1st, 2017 Time: 2 PM - 3 PM Format: Solo Presentation (60 minutes)

Weber stated, "I am thrilled to be a featured speaker at Affiliate Summit West 2017. It's a true honor to be selected. I look forward to delivering a dynamic, knowledge-packed lecture with practical strategies and plenty of examples from my direct experiences with cloud-based tools. I'm especially excited to meet the conference attendees afterwards and answer their questions. Another very exciting aspect of this particular event is that I will be trying to win the overall most attended session for the 3rd time, so I hope to see a big crowd there."

About Experience Advertising, Inc: Evan Weber's agency Experience Advertising, Inc. is a true full-service Internet marketing agency specializing in the following areas for clients:

Evan Webers Digital Marketing Philosophy: Weber states that he believes in implementing a comprehensive digital marketing strategy for his agency's clients. He also provides various types of consulting for companies of all sizes, working with their in-house staff to implement better strategies, improving processes, and refining campaign management techniques. Weber stated, "I really enjoy working with companies to help improve how they handle digital marketing in-house, as well as bringing them new tools and widgets to add functionality and boost conversions. When I can come in and make a significant impact in a short period of time, it's a fulfilling experience for me, so I enjoy doing that."

Affiliate Program Management Agency OPM: Experience Advertising is recognized as a leading "OPM" agency (outsourced affiliate program management). They manage affiliate programs for companies in a wide variety of industries on the major affiliate networks and in-house programs as well. Mr. Weber stated, "I started this agency to focus on managing affiliate programs because I saw a lacking of really good affiliate management in the industry, since companies generally don't have the ability to manage their affiliate program well in-house. I knew this to be the case, coming from the merchant side of the industry. I knew that if I brought my proactive brand of affiliate management to the industry it could have a profound effect and I could reach large groups of affiliates with my content and support, which is personally very fulfilling. So I've really enjoyed running the affiliate side of my agency over the last 10+ years because I've been able to directly impact 10's of thousands of affiliate marketers directly."

To contact Experience Advertising, visit their website and fill out the contact form for a complimentary evaluation.

"We're excited to have Evan return as a speaker on the Affiliate Summit faculty," commented Shawn Collins, Co-Founder of Affiliate Summit. "His sessions have been very popular and received high praise in the audience feedback."

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Internet Marketing Expert Evan Weber Founder of Experience ... - PR Web (press release)

Rand Internet Marketing Announces Partnership With Klevu – Digital Journal

South Florida-Based Website Design, Development, and Internet Marketing Company Partners with Leading Search Solution for Online Stores

FORT LAUDERDALE, FL - July 25, 2017 - (Newswire.com)

Rand Internet Marketing, a leading full-service digital agency, announces its partnership with Klevu, a leading search solution for online stores. The partnership will allow Rand Marketing to offer the most advanced site search technology to its clients, increasing their search-led revenue and enhancing customer experience.

Klevu empowers online stores with smart, semantic and contextually relevant search technology. With a remarkably easy and flexible integration process, it provides merchants the power of natural language search for higher conversion rates and better customer engagement.

"At Rand Marketing, we work with businesses that rely on their websites to drive sales. As such, we know that a strong site search feature set is crucial for most merchants. Just like a sales clerk, site search has the ability bring shoppers to the correct products, or to cause them to exit an E-commerce store. By expanding our relationship with Klevu, we look forward to promoting the use of advanced site search technology, while bringing the digital marketing design, development, and conversion optimization expertise of the Rand Marketing team to the Klevu ecosystem of partners said Robert Rand, Chief Technology Officer at Rand Internet Marketing.

Miles Tinsley, Head of Partnerships with Klevu comments: Klevu brings the most advanced site search to its customers globally. In our journey, top-notch partnerships across eCommerce platforms are vital to delivering our technical excellence. Rand Marketing, being one of the most respected full-service digital marketing agencies, helps a great deal to Klevu.

About Klevu:

Klevu brings a paradigm shift to site search for online shops globally. Klevu builds what helps its customers to succeed with site search. With its global team in Finland, India, and USA, and customers from over 40 countries, Klevu has been growing with its customers success.

About Rand Marketing:

Rand Internet Marketing, named to the 2016 Inc 5000 list, provides professional website design, development, and programming in addition to online marketing services to hundreds of national and South Florida-based businesses.

Led by founder and CEO Seth Rand, who was a 2016 South Florida Business Journal 40 Under 40 Honoree, the Fort Lauderdale-based firm has grown since its inception in 2010 to more than 30 in-house designers, developers, and internet marketers. The Rand team specializes in SEO (search engine optimization); Google AdWords PPC (pay-per-click) campaigns; social media marketing; email marketing; graphic design; and responsive website design and development.

Rand Internet Marketing was named a Premier Google Partner in 2016, a Google Partner AllStar in 2015 and also holds an A+ rating with the Better Business Bureau. The Rand team also supports the community through its support of local non-profit organizations such as the Leukemia & Lymphoma Society, Autism Speaks, Abi's Place, The Multiple Sclerosis Foundation and more.

For more information, call 888-707-7263 or request a free initial consultation online at http://randmarketing.com/request-consultation/.

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Press Contacts:

Miles Tinsley - Klevu

Head of Partnerships - North America

miles.tinsley@klevu.com

Robert Rand - Rand Marketing

CTO

Robert@randmarketing.com

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Rand Internet Marketing Announces Partnership With Klevu - Digital Journal

3 Advanced On-Page SEO Techniques To Enhance Your Online … – BCW

Marketing techniques are constantly evolving in correlation with advancements in technology, and in the internet age we live in SEO is at the forefront of marketing strategy. In yesteryear, manipulative SEO methods were commonplace and perhaps even courted by Google, but more recently the company has encouraged the demise of these practices, meaning marketers have been forced to get more creative to be successful.

This article will provide guidance which stretches beyond basic optimisation, instead presenting a list of problems and solutions using on-page elements to improve search rankings. To help you on your quest to effective marketing, it is first important to understand the difference between off-page and on-page SEO. Off-page is relative to PR and reputation management, whereas on-page concerns what your store contains, including fixed assets such as the cash register, shelves, and any other elements of this nature which are crucial to your stores success.

Here are three fantastic on-page optimisation tips for experienced SEO professionals, where assumptions on the advanced knowledge and technical ability of readers have been made. To enhance your marketing expertise further, I highly recommend working with a professional such as AD5, who have the experience and expertise to help you on route to successful marketing.

Sub-pages such as Contact Us and About are renowned for having strong DA and PR scores, yet they typically dont have external links. They usually appear in cross-website menus, and are given a boost by internal links. Improving the structure of internal links is a great way to optimise on-page elements, and by writing out all the anchors on a given site so they read consecutively, it paint a picture of your sites theme. One of the issues with internal links is that without a clear structure, the algorithm Google works on assigns search phrases which are less relevant, meaning just a few of the phrases you want to rank high make it to the top of SERPs.

A great way to resolve this issue is by posting good quality articles which link to relevant and important landing pages, in accordance with an extra five or so posts per month which delve deeper into the main subject of the landing page, with cross links between articles. It is important to ensure content is interesting and engages viewers, incorporating anchors that describe the target page. The next step with this process is to configure the strongest pages and link to the most important landing pages, which can be accomplished using advanced SEO tools which you can research further online.

This is often overlooked, but considering Google crawls your website for only a few seconds, maximising your crawl is strongly advised. Often site builders and optimisers discard files into the root folder and subfolders, but it is important to remember that every file is influential, and diluting relevant information into junk files can be harmful to your operation. One of the best ways to combat this is to open a directory called old files and place the entirety of your unused files in there. You should also organise your sub-directories and media files, while updating all addresses in the code. You wont be required to find every single link, but running a broken link check can help to indicate what needs changing. Again there are various tools online which can assist you with this process, and these are well worth researching.

Google ranks are synonymous with making information accessible, and this largely relates to helping users discover exactly what they need too as quickly as possible. It is important to retain your visitors, meaning site loading speed is a very important factors relating to user experience metrics. Slow loading speeds correlate with high bounce rates, and this can consequently lead to you being penalised by Google in the rankings.

Loading speed on mobile and PC devices has become an increasingly important factor in recent years, especially with the influx of mobile technology. Improving site loading speed nearly always boosts rankings, and to tackle this issue it is important to start by observing your sites current state. Utilising Google tools is a great place to start, and there are further tools available online, such as PageSpeed Insights and GTmetrix, which provide a comprehensive insight into your page loading speeds, with provision of information on how to increase page loading times.

Another great piece of advice is to optimise all images on your site, and enable compression using GZIP. You should also use a Content Delivery Network (CDN), which stores your content on different servers around the globe, and when consumers visit your website, the CDN loads the images or files from the closest server to the visitor, making the entire process quicker.

I hope you have found this article informative, and if youd like to contribute anything to the conversation, feel free to comment below to kickstart the discussion.

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3 Advanced On-Page SEO Techniques To Enhance Your Online ... - BCW

4 Tips for Creating an Efficient Marketing Department – Entrepreneur

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A good marketing-media mix is arguably the most important ingredient in business development. You can have the best product or service in the world. But, if its not promoted properly, no one will know it exists.

Related:10 Skills Online Marketing Teams Must Have to Succeed

According to a study by Infusionsoft and LeadPages, 47 percentof small businesses surveyed said they handle marketing efforts in-house. And that's signficant because, as many will attest, we'reat a point in history where marketing is witnessing incredible change. With all the rapid advancements and updates happening in the field, business owners need to equip themselves with everything they can to conduct a smooth operation.

Here are three tips to help build a marketing department that will advance your brand.

Most business owners like to think of themselves merely as idea people. Andcertainly,not everyone is a savvy marketer. But these days,owners have to have a firm grasp on the current concepts and strategies in their industry, for these conceptsplay an enormous role in how a companys messaging develops.

SEO, social marketing, content marketing, email, mobile marketing . . . How well do you know these strategies and how do they apply to your industry?

Your team members may know these things But, as talented as these staffers maybe, you dont want to be following their advice blindly. After all, you'retheir leader! So, while running a business leaves you little spare time, know thatimmersing yourself in the basics of digital marketing is one of the best investments you can make.

Related:5 Social Media Studies That Will Boost Your Marketing Skills

Toward that goal, there are tons of integrated digital marketing courses available online that you can take at your convenience. Udemy, for instance, offers a course that bundles SEO, social media, content marketing, email and mobile marketing. Trained industry experts are available to help you every step of the way. Such courses also familiarize you with the tools and software marketers use.

Ultimately, you are the one calling the shots. When your marketing pros present their ideas and plans, you should understand every facet of the system, risksand possible outcomes.

By nature, marketing requires versatility. While you will obviously be hiring candidates specialized in certain areas, you dont want to limit people. For example, you may be looking for a skilled copywriter. But it would also be beneficial if this person had experience in client relations so he or she can communicate directly regarding any changes or questions.

Alternately, you may be looking for someone with a background in design or data analytics who can help to streamline your company's processes formaking the proper optimizations.

Hiring versatile employees has many benefits. For one, it will keep your labor costs down --considering that you can't afford to bring on multiple specialists with exclusive skills. Second, people can jump in and solve issues quickly without all the back-and-forth. Three, both your business and your employees will be constantly expanding their savviness.

Marketing as a whole is far from a one-dimensional entity. The specialists you hire shouldnt be, either.

In 2017, incorporating collaboration and task-management software into your internal workflow is a no-brainer. Reason: The cost of poor communication hurts sales. The good news is that many companies seem to be moving in the right direction, here:A recent study conducted by PMI, for instance, found that overall waste in dollars, as a result of task misjudgments at companies studied, wasdown over 20 percentfrom last year.

This is important because of the importance of collaboration and teamwork: An efficient marketing department requires a great deal of both. The earlier you test and establish a system at your company, the more effective your efforts will be in the long run.

So, shop around for software that fits your business needs. If youre new to this field, Brown Boot Works is a versatile cloud-based tool designed especially for small businesses. Its user-friendly interface is built for both desktop and mobile utilization, and all you need to get going is a Gmail account.

Using the Google Cloud, managers can easily delegate and coordinate tasks through voice or text. Once campaigns are in motion, the program provides detailed reports on progress. It also allows for day-to-day budget management in multiple currencies.

The key to any successful business operation is having granular visibility on each execution. The PMI study referred toalso found that project success rates are 2.5 times higher when there is an established system in place.

A marketing department should constantly be looking for ways to improve the status quo. The best way for business owners to do this is by going straight to the source and asking those on the front lines for their input. Make it a point to gather feedback once or twice a month.

The most difficult part of this process, sometimes, can be getting your employees to be honest, as some may believe thatsaying what they think will jeopardize their job security. For this reason, always invite anonymous submissions.

Using a tool like WUFOO, you can choose from a variety of templates and create forms that ask the most crucial questions related to your department. The more detailed your employees are with their answers, the easier you'll find it to address hiccups and eliminate the bottlenecks. Look for patterns and common snags that are getting in the way of both short-term and long-term goals.

Related:10 Important Skills Your Social Media Manager Needs in 2017

A great business is nothing without a great marketing team. Properly executed strategies are what bring your product or service to the next level. As a business owner, you need to give your team the resources they need to succeed. Use these tips to get your operation going on the right track.

Pratik Dholakiyais the co-founder ofE2M, a digital marketing agency, andPreceptist, a content marketing agency. He regularly speaks at various conferences and events about digital marketing issues.As a passionate mar...

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4 Tips for Creating an Efficient Marketing Department - Entrepreneur

Should You Automate Your Instagram Marketing? – AdAge.com (blog)

Credit: Krisztian Bocsi/Bloomberg

If you're halfway through the year and your 2017 Instagram goals are starting to feel a bit too ambitious, bots may sound like a good answer.

Instagram automation tools help tons of accounts reach new audiences with algorithms that target users using generic comments, likes and follows, which every so often leads to those users checking out your account and, hopefully, deciding to follow you.

The problem is, this type of social automation can damage your brand faster than a tap-happy intern. Automation needs to be handled very carefully. So how do you decide where to draw the line?

Recently, Instagram took steps to draw the line for you. Major Instagram automation platforms, such as Mass Planner and Instagress, are quickly being shut down because Instagram "requested" this.

Not worth the risk Honestly, these services scared the crap out of me. Injecting a bot's automated engagement algorithms into a brand's DNA may cause a boost in followers, but in the end there's a simple name for it: spam. Posting meaningless comments on posts is not only in bad taste, it could seriously damage your rep. Can you imagine your brand commenting, "This is great! *thumbs-up*" on someone's post about the family dog that recently passed away? That's the risk you're taking.

That's not to say all automation is bad. Here's a trick for automating effective social media marketing: think curation, not conversation. Automatic tools that start internal workflows, distribute your blog posts or aggregate third-party content are all great if you know how to work them. But beware letting a machine algorithm control your brand's voice.

The trick to Instagram success -- like all social media marketing -- is patience. The best social companies online focus on both creating genuine content to connect with fans and being proactive about engaging with the right people. Brands like LaCroix have become dominant forces on the platform by building on small wins over time. You have to keep your eyes on the long view.

So instead of investing in "Insta-bots," it's best to focus on less risky Instagram marketing techniques that have been proven successful -- and on automation platforms that aren't going to shut down anytime soon.

A prime example is outbound engagement. Rather than just focusing on creating great content, think proactively about how you engage with other users. For example, you may want to follow and engage with the people who follow your top competitors or the accounts that inspire you most. Other tactics include committing to posting five comments per day, setting up a hashtag calendar, restructuring your photo database for easier posting, using a tool like OnlyPult to schedule photos in advance, and organizing your notes and schedules so you remember to regularly post throwback photos.

Another crucial tactic is influencer marketing. Partnering with popular personalities allows brands to cut through the "Insta-noise" in a way that's impossible with a branded page. Microinfluencer marketing is just as effective. By encouraging your regular, day-to-day customers to become ambassadors for your brand, businesses of any size can reach a much-wider audience in a super genuine way that really sings on the platform. Whether by offering something like a coupon or a freebie or creating photo display opportunities for them to willingly take part, thinking about your followers as microinfluencers can change the way you do business on Instagram.

A manual approach to Instagram will do a lot more for you in the long run than a bunch of random, automated likes and comments.

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Should You Automate Your Instagram Marketing? - AdAge.com (blog)