Archive for July, 2017

WebMD sold to Internet Brands for $2.8 billion – Healthcare IT News

WebMD Health Corp., operators of the popular WebMD website, is being acquired by Internet Brands, a portfolio company of KKR, for about $2.8 billion.

A subsidiary of Internet Brands will float a tender offer in the next 10 business days to acquire all of the issued and outstanding shares of WebMD common stock for $66.50 per share, to be paid in cash when the transactions a done deal.

The valuation represents a premium of about 30 percent to WebMD's share price on February 15 of this year -- the day before WebMD announced that it was starting to explore and evaluate potential strategic alternatives -- as well as a premium of around 20 percent over WebMD's closing share price on July 21.

[Also:Mayo Clinic kicks off massive Epic EHR go-live]

The financing for the transaction is fully committed, and the WebMD Board of Directors has approved the merger agreement. The acquisition is expected to close during the fourth quarter of this year, subject to the all of the customary closing conditions.

Martin J. Wygod, Chairman of WebMD, said the transaction provides our stockholders with immediate and significant cash value and a substantial premium. He said WebMD and its financial advisors reached out to more than 100 strategic and financial partners, garnering confidence that stockholders value would be maximized by the move.

Bob Brisco, CEO of Internet Brands, called WebMD a trusted source for health information with unparalleled reach to consumers and healthcare professionals.

Internet Brands' health vertical serves millions of consumers and more than 50,000 healthcare practices utilizing a multi-brand, multi-product approach. The company is the leading SaaS/web hosting player in the health space, serving a wide variety of practice areas, including dental, chiropractic, veterinary, vision care, and mental/physical therapy. Its health SaaS businesses provide web presence, online marketing and practice management solutions to practices across the country. These businesses include Demandforce, Officite, Sesame Communications and Baystone Media.

The company's consumer-focused health brands provide content and online communities for consumers in search of health-related information. These include DentalPlans.com, eHealthForum.com, HealthBoards.com, FitDay.com and VeinDirectory.org.

Equity financing for the transaction is being provided primarily by KKR's private equity funds.

The news comes during a busy period for WebMD. The company posted an 8 percent increase in revenue for the fourth quarter of 2016 as well as improved bio-pharma advertising, and a bump in their health and information services. Medscape continues to be the companys powerhouse, with 60 percent of the advertising revenue and 8.3 million physician sessions per month. The number of consumer visitors to the WebMD health network was also up on both desktop and mobile, with 64 million users during the quarter.

And as of March, people who use the Amazon Alexa voice-assistant service can launch the WebMD skill on any Alexa-enabled device -- such as the Echo, Echo Dot and Amazon Fire TV -- and ask a question about a range of health-related topics including conditions, medication, tests and treatments. Alexa will respond with WebMD-sourced answers in easy-to-understand language.\

Rumors that WebMD was shopping around for a buyer have sprung up for years. In January 2016 the company denied rumors that it was in conversations with Walgreens and UnitedHealthcare. At that time, we dove into the company's history and the ways in which it has navigated the emergence of digital health as a category.

Twitter: @JELagasse

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WebMD sold to Internet Brands for $2.8 billion - Healthcare IT News

How Successful Brands Use Instagram for Marketing – Inc.com

In our fast-paced digital world, social networking is taking over as the primary way most people receive information. Instagram, as one of the fastest-growing social networking platforms, is used daily by over half of its 600 million active users. And it's good for more than just posting selfies, brunches, and fur babies, as cute as they may be.

At a time when visual content is critical for any brand to execute on a successful marketing strategy, Instagram presents a unique opportunity to position your brand creatively and showcase its personality. Plus, it's a place where your consumers can see your curated content on the daily without feeling overwhelmed by emails and notifications. Half of the platform's users check their feed multiple times a day.

Companies have not only grown but have been born on social platforms like Instagram. So what makes them so insta-good?

We all know by now the basics for social content best practices. Create unique posts and engage users in a personal way that affects people on an emotional level. Know why you're posting what you're posting. And don't forget to participate in the conversation! It's invaluable to show your followers that you care.

You might be thinking, OK. So I'm doing all of that. What's next?

The Big Players in the Space

1. Nike (73.3M followers) is one of a handful of fitness brands that have really blown up on Instagram. Once the reigning champion of successful brands on this social network, it has recently slipped to second place, just behind Nat Geo.

Setting the bar for social brand identity, Nike posts images that embrace lifestyle, rather than focusing solely on product. Inspirational, motivational and inclusive, Nike uses creative copy that speaks both to professional athletes and exercise newbs alike, in all areas of life, not just at the gym.

2. Cosmetics retail giant, Sephora (12M followers) is super successful at engaging followers with visually stunning content that clearly reflect the brand's identity. Playful captions pair with colorful images and fun patterns. Sephora is not afraid of posting video content with the same playful vibe.

Made in Sephora, (438K followers) a secondary account for the brand, uses their handle to source user generated content (UGC) and hold contests that expand their evergrowing fan base and increases their daily engagement.

3. Vans (8.2M followers) is a great example of a brand that uses its social content to engage users outside of its brick and mortar stores. It's very successful at creating a brand identity around lifestyle, rather than product, staying true to their company roots and values established over 50 years ago.

Vans uses music, art and culture in its visual content, and takes advantage of user generated content that does the same. Vans hosts offline events (such as their famous Warped Tour) and meets customers and prospective customers where they live, work and play.

4. Finfolk Productions (173K followers) uses Instagram to build a community of mermaid followers (called the pod squad...can it get any cuter?). Finfolk is great at reposting photos of their customers in their product, getting buy-in from Instagram users that love to see their own photos on the Finfolk feed.

They also ask questions, requesting their pod members to leave comments, and post giveaways. Their most successful post included a long copy, heartfelt message written by the founders.

5. Yoga-focused athletic apparel brand Lululemon (2.1M followers) uses visually exciting content, shot in awe-inspiring locations, and motivational messaging to connect with their audience. They also walk the line between active wear and lifestyle, with a lot of content featuring regular people doing regular things - cooking, woodworking, painting - showing their passions outside of sweating. They build community around live events, festivals and group activities.

6. With over 79 million followers, Nat Geo is now the most popular brand on Instagram. Once considered an Instagram faux pas, Nat Geo proves that long captions just might be the new short caption. As a print publication dating back to the 1800s, Nat Geo has taken digital media and social content by the horns, demonstrating that flexibility and innovation can make you number one.

7. ASOS (6.2M followers) uses individual accounts as sub accounts, working as brand ambassadors. This means more personality, more visibility and more connection. The individual ambassadors are given a deal of autonomy, curating their own followers, but tying everything back to the main brand page. Using personal accounts creates authenticity and relatability, which makes users more inclined to engage.

8. Ah, Starbucks, the Instagram best practices model. One of the first brands to see the benefit in user generated content, Starbucks (14.9M followers) reinvented itself using social platforms, taking content marketing to a new level.

Once ranked the second most popular brand on Instagram (behind Nike), they remain among the strongest at leveraging creative hashtags and sourcing user generated content. Starbucks creates hashtags to promote new flavors and seasonal products, and users are more than happy to share their photos.

Now that you've seen how some of the most successful brands on Instagram are using creative content to build their brands, what will you do differently? #getinstafamous

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How Successful Brands Use Instagram for Marketing - Inc.com

Professor Criticizes Beijing Censorship At University of Montana’s ‘Confucius Institute’ – Newstalkkgvo

Photo courtesy of Jon King

History Professor Steven Levine is a specialist in East Asian affairs at the University of Montana. Fluent In Chinese, Levine was partly responsible for bringing the Confucius Institute to the state, a decision he now says was a mistake that has opened the door to Beijing soft power.

When I was at the Mansfield Center as Associate Director, I was partly responsible for bringing the Confucius Institute to the University of Montana, and, frankly, now I regret it because the Confucius institute, which is not particularly active actually at UM, is in fact an instrument of Chinese soft power.

Levine says the Confucius Institute offered money and language opportunities to the cash-strapped university, but he has come to be very critical of the educational structure of the institute.

The teachers are very carefully vetted to make sure that they dont differ one syllable from any of the official lines in Beijing, Levine said. As you get beyond the basic ABCs, so to speak, of Chinese, the books that are used and the teachers that are teaching them are forbidden by their contract from speaking about things like Tibet, for example, or Taiwan, or Liu Xiaobo, the Noble Prize winner that just died. They are constrained and censored basically.

Levine says it is unfortunate that Montanas education system cannot supply language teachers and funds to teach one of the worlds most important languages, rather than rely on Beijing.

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Professor Criticizes Beijing Censorship At University of Montana's 'Confucius Institute' - Newstalkkgvo

Judge: Oregon City Commission keeps control of urban renewal – Portland Tribune

Clackamas County Circuit Court Judge Michael C. Wetzel: State law gives power to the Oregon City's elected commission, not to voters, to shut down the city's urban-renewal program

In voting for Measure 3-514, Oregon City voters thought that they were making the city give up its urban-renewal program, but a judge has ruled that state law overpowers the directive now in the Oregon City Charter to shut down the program.

The judge's ruling essentially reduced Measure 3-514 to an advisory measure. Clackamas County Circuit Court Judge Michael C. Wetzel said that state law gives power to the Oregon City Commission, not to voters, to shut down the city's urban-renewal program.

Calling the measure constitutional (a ruling that went against the objections of the city's attorneys), Wetzel still affirmed the right of citizens to vote on a measure that is now part of the Oregon City Charter as Section 59E.

"I recognize that a majority of the voters of Oregon City adopted Section 59E, and I do not overturn their will lightly," Wetzel wrote. "If the citizens of Oregon City now wish to depart urban renewal, they will need to exit through the same door they entered, by utilizing the provisions of ORS chapter 457."

City Commission used this chapter of state law to adopt the downtown urban-renewal plan in 1990. A majority of city commissioners still supports using tax-increment financing for development projects in the downtown area, so they won't be willingly giving up on urban renewal. City Commission has authorized the spending of more than $180,000 in taxpayer money so far on legal fees to keep their right to use urban-renewal financing.

Wetzel declined to take a political position as to whether city commissioners should now follow the will of voters in shutting down the urban-renewal program.

"Of course, I express no opinion as to the wisdom of urban renewal or tax-increment financing, as those are policy decisions beyond the purview of this court," Wetzel wrote.

There were no big celebrations at City Hall due to the judge's decision, said Mayor Dan Holladay. The subdued attitude of city officials is in part due to an impending appeal from Measure 3-514 proponents, and in part due to the city's limited ability to spend urban-renewal dollars until the legal fight is over.

"The court merely affirmed that the law is what the law is," Holladay said. "Urban renewal is a tool in our toolbox, and you could say that urban renewal, especially the storefront grants, was a major part of the revitalization of downtown."

Co-chief petitioner John Williams said that the decision was actually a partial win for the proponents of Measure 3-514. Williams pointed out that the measure was ruled constitutional, so it will enshrined in the City Charter as a reminder to future city commissioners to encourage them to follow the state-authorized procedure for abandoning tax-increment financing schemes.

"It's important that we got the first part of that trial settled in our favor, and that was a big positive step," Williams said.

Limited victory

After the July 18 decision by Wetzel in circuit court, city attorney Bill Kabeiseman said, "Urban renewal is no longer constrained by the provisions that were added to the charter, so it can continue to operate as it was."

In practice, though, it's still in the charter, and the city will have to keep in mind that it could go either way on appeal.

A small change will be implemented through the city's budgeting process. Normally, half of the budget for Oregon City's Economic Development Manager Eric Underwood and his assistant is paid for out of the urban-renewal budget. After the success of the urban-renewal measure with voters, Oregon City started paying their salaries entirely out of the general fund.

"After this [July 18] decision, that will revert back to being the case," Holladay said.

Although the mayor said that potential developers of the Rossman Landfill were encouraged to hear that state law is pre-empting the Oregon City Charter, Holladay doubted that the city would be able to start any major projects funded using urban-renewal dollars in this timeframe.

"I think we could, but it's unlikely that we would move forward on a major project while this is out on appeal," Holladay said.

City commissioners could be personally on the hook for a financial decision that goes against the appeals court. In Umrein v. Nelson (1984), the Oregon Court of Appeals said that substantial changes to urban-renewal plan without proper authorization could make the public officials who authorize such expenses personally liable.

"Those dollars [now going to the city's Economic Development Department] aren't big enough that they couldn't be paid back out of the general fund if we somehow lose on appeal," Holladay said.

Measure 3-514 proponents are looking forward to the Oregon Court of Appeals potentially giving teeth to the will of voters, both for urban renewal and for annexation of land into city boundaries. While Oregon City declined to join the fight to defend its citizens' rights to vote on proposed annexations, the concept of local control or home rule is hotly contested statewide.

Oregon City used to be one of many cities in state that required voter approval of proposed annexations, but Oregon Gov. Kate Brown signed legislation in March 2016 to limit voter-approved annexations. Joined by the League of Oregon Cities in a lawsuit to keep its voters' rights, the city of Corvallis lost in circuit court earlier this year. Corvallis appealed the state's pre-emption of annexation laws to the Oregon Court of Appeals.

"Somebody needs to make a definitive judgement as to what home rule really means," Williams said. "The general principal here is that home rule and the state's urban renewal chapter 451 are not compatible."

Oregon City's mayor said he was confident that higher courts would also affirm the right of city commissioners to make the decisions regarding urban renewal.

"The only way for John to change urban renewal is to go to Legislature," Holladay said. "I think he's going to lose on appeal as well."

Attorney fees

In January 2016, Oregon City had tried to revoke the right to circulate a legal petition for Measure 3-514. The city had itself approved the petition for circulation in May 2015.

Saying that the city had illegally attempted to infringe on the petitioners' constitutional rights, Wetzel cited a similar case in awarding attorney fees to the chief petitioners of the anti-urban-renewal measure.

"Similar to the plaintiff's in Umrein v. Heimbigner (1984), [the Oregon City] plaintiffs' statutory argument was pursued to vindicate plaintiffs' substantive initiative rights under the Oregon Constitution," Wetzel wrote.

Asked to quantify the judge's decision to award attorney fees, Williams said Oregon City was successfully sued for $15,000 to $18,000, depending how much the judge allows the measure proponents to be charged per hour for an attorney.

Holladay said that asking the court to rule on the constitutionality of the measure was the only financially responsible thing for the city to do. He defended City Commission's decision to spend $166,029.14 in taxpayer money on legal bills since the measure was filed. He pointed out that the $15,000 to $18,000 in additional attorney's bills that the city will now have to pay its opponents' attorney is minimal compared to the overall legal bills.

Oregon City spent more than $50,000 between the time that the petition was originally filed in April 2015 and March 2016, just prior to a hearing determining that the city should not have reversed its decision to allow the petition ("Urban-renewal petitioners successfully sue Oregon City for attempting to block ballot measure," May 2, 2016). Public records show that the city has spent $115,373.64 since March 2016 (through April 2017, when the last hearings were held on the measure's constitutionality). To review the ballot measure for legality, write a ballot title/caption and draft an official summary of what the measure would do, less than $3,000 would be total legal bill that would have had to have been spent for a normal petition filed in a city in Oregon.

Williams questioned whether it's a financially smart decision for the City Commission to continue fighting the will of voters on legal grounds. He encouraged elected officials to close the urban-renewal district as voters intended when they voted for the measure.

"The real financial responsibility is obey the City Charter as amended and stop spending taxpayer money on more coffee shops, wine bars and downtown storefronts," Williams said. "Leave taxpayer money where it is intended to go: to schools, police, parks and public services."

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Judge: Oregon City Commission keeps control of urban renewal - Portland Tribune

The news outlet Trump could most easily control says he has not interfered at all – Washington Post

On the day this month when President Trump held a brief news conference in Warsaw, I visited the Washington headquarters of Voice of America, the government-funded media outlet that broadcastsnews about U.S. affairs to foreign audiences in 47 languages.

The timing was perfect. In Poland, Trump launched into one of his regular tirades against fake news, gave the first question to a reporter he had considered hiring as aspokesman and suggested that NBC owed him favorable coverage because he made them a fortune with 'The Apprentice.'

We want to see fair press, he said while making clear that what he really wants to see is good press.

How, I wondered, might a president who craves adoration usehis power to ensure that he gets it from Voice of America, the news source he could most easily control, if so inclined?

Honestly, there has been no change since Trump's inauguration, Voice of America Director Amanda Bennett told me. I find even my friends have a hard time dealing with this.

Skeptical journalists do, too, largely because it is hard to believe Trump could resist the temptation to create a self-affirming propaganda machine. The president has the authority to appoint a new chief executive to lead the Broadcasting Board of Governors, the body that oversees Voice of America, along withRadio Free Europe, Radio Free Asia and the Middle East Broadcast Networks.

A provision buried ina defense bill that passed in December reduced the size and sway of the bipartisan board while expanding the power of the chief executive. Politico reported last month that the leading contender for the CEO gig is Michael Pack, president of the conservative Claremont Institute, who served as vice president for television programming at the Corporation for Public Broadcasting and worked with White House chief strategist and former Breitbart News chairman Stephen K. Bannon on two documentaries.

The Broadcasting Board of Governors has not announced a leadership change, and a spokeswoman said she cant discuss personnel issues. It is worth noting, however, that the Claremont Institute said last week that its chief operating officer, Ryan Williams, will succeed Pack on Sept. 1, possibly indicating that Pack is readying for a new job. Pack referred a Fix inquiry about his future to a Claremont spokeswomanwho said we do not have that information, as no official announcements regarding a nomination have been made.

In the meantime, two former Trump campaign aides,Matthew Ciepielowski andMatthew Schuck, have worked alongside incumbent chief executive John Lansing, reporting back to the Trump administration on the operations of Voice of America and its sister outlets. Nasserie Carew, the Broadcasting Board of Governors spokeswoman, said she can emphasize that neither Matthew Ciepielowski nor Matthew Schuck have been involved in any editorial processes at VOA or any of our networks.

Bennett vouched for that claim: They have not just had zero influence on my coverage; theyve never suggested anything.

Bennett, a former Wall Street Journal reporter and executive editor of Bloomberg News, said she understands journalists' worries about Voice of America's independence. She shared them when considering the director's position early last year.

My concern coming here, since I came from a 35-plus-year background in media and had no interest in doing anything different, was to check historically how is thefirewallrespected, Bennett said, referring to the divide between administration objectives and journalistic decisions. I talked to every director I could get access to and they all said the same thing: It was taken very seriously.

I mentioned Trump's remarks at the news conference in Warsaw, delivered hours earlier, and asked whether Bennett frets about the prospect of future interference, based on Trump's attitude toward the media.

Im not sure how to talk about hypotheticals, Bennett replied. All I can talk about is what Ive seen so far. If I see things that are said and are accompanied by actions then Im going to worry greatly and this entire organization will worry greatly.

Accompanied by actions is the key phrase there. According to Bennett, the president's rhetoric has not been attendedby even the slightest attempt to alter coverage in his favor. Until she sees otherwise, Voice of America's director is giving Trump the benefit of the doubt.

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The news outlet Trump could most easily control says he has not interfered at all - Washington Post