Archive for June, 2017

NAU ranks No. 1 in nation for social media engagement – NAU News

For the second year in a row, Northern Arizona University was ranked No. 1 in the nation for social media engagement by Rival IQ and Up&Up.

The study looked at the social media channels of 338 Division I colleges and universities between August 2016 and May 2017. Using software to analyze more than 316,000 tweets, 170,000 Facebook posts and 79,000 Instagram posts, Rival IQ, a company specializing in social marketing analytics and insights, teamed with Up&Up, a marketing agency for higher education, to rank effectiveness, provide deep analysis and highlight best practices.

Were honored to be recognized as the top-performing university for social media engagement for the second year in a row, NAU President Rita Cheng said. Its a testament to the camaraderie and spirit of the entire NAU community who cant help but share how proud they are to be Lumberjacks.

John Gallagher, head of marketing at Rival IQ, said alumni, students, fans and the community can drive engagement, regardless of a schools size.

Our social media presence is an extension of Lumberjack life, said Maria DeCabooter, social media strategist at NAU. Social media changes all the time, but great content remains the core element of our social strategy. We listen, respond and engage with our audience in efforts to match the enthusiasm of our campus, community and the Lumberjack spirit on social media.

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NAU ranks No. 1 in nation for social media engagement - NAU News

Social Media Isn’t Just One Person’s Job – Inside Higher Ed (blog)

Social Media Isn't Just One Person's Job
Inside Higher Ed (blog)
The key to resourcing your institutional social media effort is to lean hard towards integration. Just like with any other significant marketing effort, you need to have a team that develops social media strategy, executes that strategy, and measures ...

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Social Media Isn't Just One Person's Job - Inside Higher Ed (blog)

Paying workers to protest: The controversial trend of social justice benefits – Fox News

Since the election, scores of activists have taken to the streets, town halls and rallies to blast President Trump. Thats all with the blessing of their boss thanks to social justice benefits and paid time off work policies that are growing in popularity.

At San Francisco marketing firm Traction, social justice benefits take the form of two so-called "Days of Action" a year.

"They can take part in a protest, they can volunteer for a cause that is meaningful to them," says CEO Adam Kleinberg. "Civic engagement is a foundation of our democracy, and companies should encourage it."

DOZENS OF WORKERS LOSE THEIR JOBS FOR PARTICIPATING IN DAY WITHOUT IMMIGRANTS PROTEST

Kleinberg says while he's liberal, Traction's new policy is neutral: so long as it's not a group that promotes violence, such as the Ku Klux Klan, his 50 employees can support whatever political group or cause they want. They must first get approval from management and submit a request for the time off.

"If someone wanted to participate in a pro-life rally," says Kleinberg, "they are absolutely welcome to do that. This is not about the partners at Traction promoting our agenda, it's about having a broader view of democracy, and encouraging people to be engaged."

But in the famously left-leaning Bay Area, conservative activists don't buy it.

"They want, basically, a harder left turn than we're seeing now," says Howard Epstein, vice chair of communications for the San Francisco Republican Party. "And if you're going political, you're going to discourage some people from going to your place of business."

EVERGREEN STATE COLLEGE EXCUSES STUDENT PROTESTERS FROM HOMEWORK

It is a risk: Consumers opposed to an official endorsement of protest culture might spend their money elsewhere. When news of Traction's Day of Action benefit spread, Kleinberg was the target of a backlash and calls for a boycott.

"Traction has been called everything from fascists, to socialists, to communists, to libtards, candya---s. I'm not quite sure what being a candya-- is, but if being candya---s is what it takes for Traction to inspire change, we're willing to own that."

In a statement to Fox News, outdoor apparel maker Patagonia had a similar stance.

A protest in Brooklyn in February on Trump's travel ban. Earlier this year, Comcast gave its workers paid time off to protest the ban. (Reuters)

"We hire activists... who are incredibly passionate about the environment. And, at times, protesting is part of that passion," said Dean Carter, vice president of human resources. "It all fits in with the companys greater mission to make the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis.

Several big corporations are also responding to their workers desire to advocate. Facebook told its employees they could take paid time off to May Day rallies which, in many cases, were largely about defending immigrant rights. Earlier this year, Comcast gave its workers paid time off to protest Trumps travel ban.

Most companies give their workers time off to vote, but "this is different this is going to a new level," said Scott Dobroski, community expert with employment firm Glassdoor.

A recent Glassdoor survey found more than half of employees believe they should have time off to advocate for social change, regardless of their politics.

"Many employers," Dobroski said, "are taking note that social change and positive action matters to employees both in and out of the workplace."

Claudia Cowan currently serves as Fox News Channel's (FNC) San Francisco-based correspondent. She joined the network in 1998.

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Paying workers to protest: The controversial trend of social justice benefits - Fox News

What to know about visual search – Digiday

Everything in digital media is going visual, including search. Platforms and brands have experimented with the technology for years to improve in-store experiences, increase engagement and retarget audiences.Heres what you have to know:

The numbers:

Pinterest LensPinterest in February introduced its visual search technology Pinterest Lens and is pitching itself to marketers as the place where consumers, especially millennials, come to discover items they didnt even know they wanted. The beta feature allows consumers to search using images. It isnot available to marketers yet, but Pinterest was pushing Lens hard in Cannes last week.

Its easy to see the appeal. Point the Pinterest mobile app at everyday objects a dress, a desk or a piece of fruit (Pinterest co-founder Evan Sharp first demonstrated the tool with a pomegranate) and it will return related images, even outside Pinterest. Last week, the platform updated its Lens with the ability to zoom in and out on an object. Lens sets Pinterest apart from Facebook and Instagram, which does not offer any means of search through images, pinning it against the search and discovery mammoths Google and Amazon.

Google Lens A few months after Pinterest premiered its Lens, Google came out with its own mobile version, even adopting the same name. Google CEO Sundar Pichai demonstrated the new technology at the companys I/O developer conference in May, describing it asa set of vision-based computing capabilities that can understand what youre looking at and help you take action based on what you are looking at.

Unlike Pinterest Lens, where a user takes a photo of an object, Google Lens uses artificial intelligenceso that information about a place or item automatically appears on the screen when a user scrolls over it with their phone. The visual search app can also be integrated into the Google Assistant, which means consumers can use a combination of voice and visuals to discover something they are looking for. Pichai said the technology will be available soon, perhaps in time with its Pixel 2 smartphone, which Google is rumored to be working on.

Bing Visual Search At the beginning of June, Bing upgraded its image search capabilities so users could search for images within images, something Pinterest, but not Google, does. Users can search for any photo and tap the magnifying glass button at the upper-left corner to zero in on anything within the image whether its an outfit, face or product. A selection of related images then appears, sometimes with links for the user to then buy the products.

Brands own visual search platforms Brands and retailers, such as Target, Neiman Marcus and Macys, began implementing visual recognition technology for their own apps and websites mostly around 2014. Home furnishings retailer Wayfair is the most recent brand to do so. In May, it created its own visual search engine for consumers to search for its products across desktop, iOS or Android.

The buyer view Searchers are increasingly interested in either graphic results, picture-based results or interacting with pictures for discovery because many people cannot explain what they are searching for in text all the time, said Scott Linzer, vp of media at iCrossing. We just dont have enough information on how far an advertiser can take it. One of the things we are working with Pinterest on is to find out how do I then take that level of intelligence from the picture and be able tomonetize against it for clients.

Were excited about all the new search and discovery tools and technologies hitting the market today, including Pinterest Lens and extending to voice search and other tools, said Orli LeWinter, svpof strategy and social marketing at 360i. While the advertising opportunities are few and far between at this moment, we believe they are indicative of a future where our technologies are much more intuitive to our lives.

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What to know about visual search - Digiday

Tycoon’s Claims Reverberate in China Despite Censorship and Thin … – New York Times

But it is already near impossible to hold a private conversation with anyone in the Chinese capital who takes an interest in politics without talk turning to Mr. Guo and his unverified insider tales of elite corruption and power plays. People here have followed each unveiling of Mr. Guos often long-winded allegations by creeping around Chinas barricade of internet censorship.

I dont think the party has ever had a big businessman so boldly challenge it like this, said Bao Tong, a former senior aide to Zhao Ziyang, a former party leader who was toppled from power during the 1989 protests. How to respond is a dilemma.

Mr. Guo, who also goes by the name Miles Kwok, has delighted in doling out his allegations on a lively Twitter feed as well as in hourslong talks and interviews broadcast, sometimes live, on YouTube and Mingjing, a Chinese news website based in the United States. All those sites are blocked in China.

During a broadcast in mid-June, which went on for more than four hours, Mr. Guo seemed to enjoy teasing the interviewer.

I dont get how youre just sitting there. Are you made from flesh and blood? Mr. Guo said as he laid out pictures and diagrams that he said proved his claims. Such huge news. Why dont you take off your clothes and get excited?

Mr. Guos stories have caused a stir in part because he socialized with security officials before he left China several years ago and has shown a familiarity with whos who in elite party families. But many of his recent claims are unverified and disputed, and Mr. Guo has sometimes left out important details needed to test the accusations.

Yet even without confirmation, the allegations appear vexing for Mr. Xi.

Mr. Guo has described himself as a paladin defending Mr. Xi and even acting indirectly on his orders. But the billionaire has also asserted that Mr. Xis plans for choosing a new leadership team for his second five-year term at the coming congress are mired in conflict. There is little evidence of that, but Mr. Guo has thrown a firecracker into the careful choreography of the lead-up, some experts said.

No matter whether these allegations are bogus or exaggerated, they have become a distraction, said Deng Yuwen, a current affairs commentator in Beijing. People who dislike Xi the democratic opposition, cadres unhappy with his policies are also finding something to focus on in Guo Wengui.

Much of the speculation has focused on the future of Mr. Wang, one of the most powerful men in China and the primary target of Mr. Guos ire. Party insiders have said Mr. Xi may want Mr. Wang to stay in office, bucking the established retirement rules.

But Mr. Guo wants Mr. Wang out and has claimed again and again that his extended family has amassed staggering wealth through a web of companies. At a minimum, the pounding has bruised Mr. Wangs reputation among members of the urban elite who have heard Mr. Guos claims. The state news media has long presented him as an incorruptible graft buster with the courage to catch tigers corrupt officials in the partys high echelons.

What if the tiger hunter turns out to be a tiger? asked Mr. Bao, the former senior aide. How do you explain that?

Still, Mr. Guos claims are uncorroborated and have been challenged even by some critics of the party.

Much of what Guo Wengui says is incorrect or speculative, said Zhang Lifan, a businessman and liberal intellectual in Beijing who has jousted online with Mr. Guo. Hes just letting off fireworks to create a ruckus.

Asked about Mr. Guos allegations, the Ministry of Foreign Affairs said he was a crime suspect whom China had put on an Interpol list, and it referred questions to the legal authorities. The State Council Information Office, the government agency that deals with such inquiries, did not respond to faxed questions.

Leaders in Beijing face a quandary: Openly disputing Mr. Guo would give him more prominence, while ignoring him could be read by some as a sign that he is telling the truth, several experts said.

You cant give him attention, but you cant ignore him, either, Mr. Bao said. You might have been able to entirely ignore Guo Wengui before, when society was shut off and had no access to information. But that doesnt work now. You cant act dumb.

Mr. Guo, his business and his employees have been assailed by a wave of lawsuits in China and the United States claiming unpaid wages and debts, fraud and libel. The authorities have also channeled vitriol against Mr. Guo through Global Times, a tabloid that the party often uses to attack its foes.

Hes lied so much that the lies dont match up, and Guo Wengui has totally given up on logic, the newspaper said this month.

Still, the editorial nodded to Mr. Guos acumen as a showman: It must be said that hes a spectacle, and at home and abroad there are those who loathe Chinas political system and get a kick out of political rumors enjoying taking in this spectacle.

Though some opponents of the partys rule inside China and abroad have embraced Mr. Guo as a folk hero, others warn he is an opportunist who could drag democracy advocates into perilous undercurrents of party infighting.

Mr. Guo has denounced some of these critics, accusing them of lacking the backbone to support him.

Hes become a divisive force in the democratic movement abroad, said Li Weidong, a former Chinese magazine editor living in New Jersey who has fought with Mr. Guo. Theres a clash of views over whether to back him or keep a distance.

Much of the whispering in Beijing has fixated on Mr. Guos claim that he still has powerful patrons inside the party, including an old leader whom he has not named.

But no Chinese leader is likely to make common cause with a volatile, talkative exile like Mr. Guo, said Minxin Pei, a professor at Claremont McKenna College in California who studies Chinese politics.

Those attempting to do that must be mad since they can get caught easily and suffer the consequences, he said.

Professor Pei added that Mr. Guo was unlikely to derail Mr. Xis plans for the next leadership. For his allegations to disrupt these preparations, there need to be at least a critical mass of senior officials who demand an investigation, he said. Under the current conditions in Beijing, it is inconceivable that there are people in Beijing who dare to take such risks.

Michael Forsythe contributed reporting from New York, and Adam Wu contributed research from Beijing.

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Tycoon's Claims Reverberate in China Despite Censorship and Thin ... - New York Times