Mediaboss Marketing

(ANSAmed) - ISTANBUL, JUNE 13 - The Ataturk cultural center, one of the symbols of Taksim square in Istanbul, will be demolished and replaced with ''more beautiful artwork'', Turkish President Recep Tayyip Erdogan said during Iftar - the evening meal that breaks fasting during the holy month of Ramadan - hosting the cultural and sports community.

The building, ''absolutely ugly'' according to Erdogan, has hosted concerts and cultural events since the 1970s but has been closed for the past decade as it awaited a renovation project.

In 2013 it became an icon of Gezi Park protests, when it was occupied by demonstrators who covered it with flags and banners to protest against Erdogan.

The Turkish president claimed the project is ready, without elaborating. In the past, an idea to turn the structure into a mosque had sparked strong protests.

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Turkey: Erdogan, Ataturk Center in Taksim to be demolished - ANSAmed

Taking advantage of search engine optimization seems simple. Just tag your web pages and posts with relevant keywords and youre done, right? Not quite. Web crawlers run billions of Google searches a day and after two decades of web building, theres a science in determining what steps will lead the right searchers back to your content.

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Armed with this 19-hour package of intensive training, youll know all the concepts, tools and techniques for SEO, the practice of helping your content rank at the top of any web search lists.

This course unlocks the mysteries of keyword management, link building, and more as you work with the tools to help organically increase your site traffic and sales.

Your instruction will take you through the process of planning and marketing a website. Youll also go inside web analytics, helping you understand what your site traffic is telling you about your customers, their needs and your future potential.

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Read next: Twitter powers-up Direct Messages with smart new action buttons

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Understand your online audience with certified SEO training for under $30 - TNW

Remuneration: Market related Benefits: Medical Aid, Gap Cover, Pension, Annual Bonus, Personal & Career Development Opportunities; Competitive Package; Generous Leave Allowance; Flexi-Hours Location: Umhlanga Job level: Management Jnr-Mid Travel requirement: Occasional Type: Permanent Reference: #JFSA_SEO Job description The role

Were looking for an experienced and rounded SEO manager to lead high-impact organic search campaigns on behalf of our clients, fulfilling agreed objectives, working within budget, and delivering against KPIs. From technical analysis to content optimisation, outreach to link building, our SEO team is dynamic, results-focused, and a proven authority within our field.

Could you be one of our next superstars? If so, we want to hear from you!

About our team

The SEO manager plays a key role in Jellyfish. The role is creative, technical, and managerial; responsible for contributing heavily to strategic planning and execution on a campaign level, plus also being involved in new business opportunities as and when they arise. The SEO manager will, over time, establish themselves as an agency thought-leader, and contribute heavily to internal knowledge-share activity and events.

Responsibilities

Posted on 13 Jun 08:02

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SEO Manager - Bizcommunity.com

For many legal professionals, internet marketing is a key element in their strategy to generate new business. One typical approach to internet marketing is simply tracking inquiries and website visits based on Google Analytics data. That is true whether we are talking about attorneys, litigation financiers, expert witnesses, or others. Yet such an approach misses a key point in marketing not all inquiries are created equal.

In fact, many legal professionals have a variety of inquiries that come to them. Some are new customers, others are customer service requests, background research by industry participants, accidental or erroneous inquiries, etc. Most of the time, its difficult for businesses to determine what type of inquiries come from what sources. In other words, businesses often lack effective tools for lead validation. Thats true in both the business of law and in other industries.

Different facets of the legal industry are at different stages in terms of marketing. While firms like LexisNexis offer outstanding backend services enabling practice management for attorneys, small ancillary industries have nothing comparable. In litigation finance, for instance, Mighty.com offers the best platform for investment management, but the platform still leaves significant white space in the field. For expert witness firms and solo practitioners, the options are even fewer.

Big data analytics plays a valuable role in marketing, and it can help with optimizing marketing spend and predicting outcomes, but it relies on correct data to operate effectively. In one recent case my firm worked on, we were looking at predicted incremental revenue from two different promotional offers targeted to two different demographics on two different sales channels.

While the tools we were using were effective, we found after examining the data that the inquiries data wed been given had bundled both sales inquiries with non-sales inquiries, which made effective promo targeting much more difficult.

Put differently, its impossible to effectively determine ROI on marketing spend for, say, Google AdWords versus specialized website banners without knowing whether the leads being generated are sales leads or non-sales leads. A lack of lead validation ends with overstated results on marketing ROI, as well as inability to do effective revenue optimization in marketing.

What does all of this mean for attorneys and others in the field?

First, know what your practice management tools are and are not doing for you. When you are calculating ROI and looking at the sales funnel, is that sales funnel truly comparing apples to apples when looking at alternative investments?

Second, legal professionals should look at using the power of data, but that data needs to be cleaned and structured. Forecasting leads generated by a promotional offer or a new ad campaign is only effective if we understand the characteristics of the leads that come in, and the probability that they actually result in new business.

Third and most importantly, dont just leave the marketing efforts to Google. A simple set it and forget it approach to internet marketing is likely to leave significant opportunities on the table, and result in marketing spend that ends up being partially wasted on unqualified customer leads and on non-sales leads.

In summary, as with so many other facets of the legal industry, there are no perfect solutions, but it pays to do a little homework when making a marketing investment, and know what the results you are truly getting are.

Michael McDonald is an assistant professor of finance at Fairfield University in Connecticut. He holds a PhD in finance. Michael consults extensively throughMorning Investments Consulting and writes for Litigation Finance Journal. Michael has served as an expert witness in legal disputes, and is an arbitrator with the Financial Industry National Regulatory Authority (FINRA). Michael can be reached atM.McDonald@MorningInvestmentsCT.com.

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Lead Validation Is Key For Legal Professionals - Above the Law

Mike Risko Music in Ossining has been named one of the worlds Top 100 musical instrument and product retailers for the fourth year in a row.(Photo: Submitted)

WEST HARRISON -Fordham Universitys School of Professional and Continuing Studies (PCS) and the New York State Small Business Development Center will present 7 Practical Tips for Digital and Social Marketing Success June 21 at Fordhams Westchester campus in West Harrison.

The free event will be hosted by Robin Colner, founder and director of Fordhams Digital & Social Media Marketing Professional Certificate Program, which is housed in PCS.

The lecture will review the social media landscape and showcase best practices, critical trends and winning strategies for channels such as Facebook, Twitter, LinkedIn, Snapchat, Instagram, messaging apps and live-streaming video platforms. During the event, Colner will also share her top digital marketing tips for small businesses.

All participants will receive a free copy of the book Social Media Marketing for Small Business, by Simone Mullinax. Registration is required by calling 914-367-3303. 6 p.m. June 21, room 228 inFordhams Westchester campus, West Harrison.

OSSINING - Mike Risko Music in Ossining has been named one of the worlds Top 100 musical instrument and product retailers for the fourth year in a row. The global association for the music products industry, the National Association of Music Merchants (NAMM), will formally present Mike Risko Music with the Top 100 honor on July 14 during the industrys upcoming trade event as part of the 2017 Summer NAMM Show in Nashville, Tennessee.

The Top 100 designation recognizes recipients for the following criteria: Ademonstrated commitment to exceptional customer service, proven community advocacy and support for music education, an exemplary retail experience worth returning for and recommending to others, merchandising and marketing tactics that encourage repeat sales, sound planning for future success, employing marketing and training initiatives and engaging and effective use of web and social media.

The local school and store is also under consideration to receive the Dealer of the Year award, NAMMs highest honor for retailers, and seven other Best of awards including: Best Store Design, Best Marketing and Sales Promotion, Best Online Engagement, Music Makes a Difference Award, Best Emerging Dealer, Best Store Turnaround and Best Customer Service. Winners of these categories, as well as Dealer of the Year, will be announced at the July 14 award ceremony in Nashville.

Businesses vying for Top 100 status are evaluated for a sound business model, resourceful approaches, and effective implementation of best practices. A panel of independent judges scores each entry to determine the Top 100.

NEW CITY - Orange Bank & Trust Company will open a full-service New City branch at 254 S.Main St. The new location will be unveiled with a ribbon-cutting ceremony at 5:30 p.m. June 27. The branch will be open 9 a.m.-4 p.m., Monday-Friday and will provide a complete range of financial services; with a focus on commercial lending, cash managementand trust and estate services. Visit orangebanktrust.comor call the branch at 845-639-1000 for additional information.

Orange Bank & Trust to open new full-service branch in New City.(Photo: Submitted)

WEST NYACK - Local entrepreneur Tejash Patel will open the first Firehouse Subs restaurant in West Nyack on June 19. The new eatery, which offers small, medium and large hot specialty subs, will be located at Palisades Center Mall, 4364 Palisades Center Dr. The restaurant will be open 10:30 a.m. to 9:30 p.m. Sunday-Thursday and 10:30 a.m. to 10:30 p.m. Friday and Saturday.

This is the first restaurant for Patel, who signed a multi-unit franchise agreement to develop five restaurants in Rockland County, New York and Bergen County, New Jersey. For additional locations and more information, visit firehousesubs.com.

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