Mediaboss Marketing

Ping Newland Communities Briar Chapel website for more information, and youll be asked to fill out a My Perfect Home questionnaire on family formation, when you plan to move, what type of community you want to live in, and price range. Visiting the information center in person? Youll get an iPad with the same innocuous form.

While our internet marketing is outwardly geared toward getting prospects to visit the information center, were also completing registration forms and beginning to collect and analyze shopping and purchasing data across the customer life cycle, says TabithaSpencer, marketing manager for San Diegobased Newland Communities.

Since deploying Marketo marketing automation software in 2016, Newland has been engaged in a data collection effort via customer surveys and web analytic programs, tracking age ranges, geographic location, income, and home and lifestyle interests. Complementing Marketo is a MatchPoint audience management system that provides predictive analytics on prospect behavior based on data profiles. The investment has paid off in sales, landing Briar Chapel and four other Newland developments on RCLCOs 2016 list of top-selling MPCs.

Newland isnt alone in its approach to web 2.0 marketing and the effort to sustain a digital purchasing journey while collecting contextual customer data along the way. Texasbased Republic Property Group (RPG)which already lays claim to two of the top 25 top-selling national MPCswill look to migrate Google and Facebook analytics to customer relationship management software and some proprietary marketing automation system as it begins the construction and sale of homes at Walsh Ranch.

We want to know what people interact with, who they are, and what kind of information works to combine a buying and learning experience, says RPG director of marketing and sales Travis Selcer. The statistics dont lie98% of home buyers search online and lets face it, its really 100% because its easiest and most cost effective way to compare properties. Its our job to leverage the internet with tools to refine focus and capture interest.

Data is also now helping to inform social media campaigns for MPC developers. At Briar Chapel, 50% of shoppers are on the younger side of the 25 to 44 demographic, and 61% of buyers end up being millennials. Were evolving into an Instagram and Pinterestfirst strategy ... because Facebook has about a 50/50 split of millennials to active adult, whereas Instagram is more like 70/30.

Not that social media has become easy. Sterling Ranch in Colorado advertises on Facebook and Twitter, and ramps up on Snapchat and Instagram when blocks of for-sales open up. Social is a constantly evolving channel, says Sterling Ranch chief technology officer Brock Smethills. Who would have thought a 72-year-old man would be the first person to realize how to leverage Twitter in an election campaign?

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Builders Mine Customer Relationship Managment Tools for Buyer Insights - Builder Magazine

Both artificial intelligence and social media marketing are getting a lot of attention nowadays because of their huge benefits and growth potential. They are benefiting both businesses and normal people in various ways. The investment has already been growing in the artificial intelligence, and the investment is further expected to grow by around 300%, according to the prediction made by the Forrester.

Talking about the social media platforms, more than 2.5 billion people are already using various social media platforms as per the statistic. This is nearly a 1/3 population of the whole planet. A marketer has the potential to reach a large no. of potential customers from all over the world with the help of various social media platforms. The artificial intelligence (AI) is already playing a key role in various business sectors, and now its colliding with the social media marketing.

The artificial intelligence has a long way to go; however, its thriving in a very quick pace. The entrance of the artificial intelligence has already revolutionized the social media marketing. Here are the ways how the artificial intelligence is changing the social media marketing.

There are some brands that need to publish huge volumes of posts every day. These brands also employ plenty of influencers by doing some social media outreach to promote their products. They find it difficult to decide which posts to highlight and which posts are likely to perform well among their audiences. Because its a tedious task to analyze huge volumes of contents, its more about guesswork.

The slack bots have been developed to avoid the guesswork. The bots have the ability to predict the chances of success of various contents and they can suggest the pieces of contents which have the highest possibility of doing well. Furthermore, these bots can also find the similar content on the social media and show you the performance of the content.

The Facebook, which is the most popular social media platform in the world today, is focusing a lot on the development of the artificial intelligence these days. They have recently developed the facial recognition feature, and this feature is not only the tool to enhance the tagging function of the Facebook.

This feature can be used in various ways by the brands for developing their social media marketing strategies to further increase the reach and success of their social media marketing campaign. For an instance, the hotels, restaurants, clothing stores, and others can provide the coupons to their followers who post their picture in their place. With the images publishing getting more popular these days, this feature can help the brands to stand out with their posts.

There are many creative social media marketers who are awesome at creating awesome contents. However, its not an easy task for the marketers to release the content, building schedules, maintaining content, and analyzing content. This is another reason why the artificial intelligence is so crucial for the social media marketers. The artificial intelligence can release all the pressure of analyzing and managing the content for the marketers.

Not only the use of AI will take off the pressure from the marketers, but it will also help them to grow as a successful marketer. The machine learning and other AI tools can analyze competitors performance, your historical content and performance, and much more to help you learn. These tools also provide you with the idea of what consumers want to see or want, which will help to make your every campaign an effective campaign. This can also help to publish better sponsored blog posts to reach more people with the content people want to see.

According to the study, the majority of the customers want to interact with the businesses via message nowadays. Its because its very easy to communicate with the brands via a message in comparison to the telephone. Furthermore, the customers also want businesses to respond them as quickly as possible. Its not possible to respond to a lot of customers queries quickly, and this is where the artificial intelligence is playing the role.

The social media marketers have the responsibility to engage with the customers after they are successful in getting plenty of queries regarding their posts. The artificial intelligence can help them to prioritize the queries of the customers, help them to find out whether the messages are from trolls or real users, and much more. All these tools can help the social media marketers to serve their customers in a better way; thus, increasing the chance of conversion.

The social media marketers need to listen to their followers to plan their next posts and also to make an overall strategy. The only way to find out what the customers want, the marketer needs to collect, interpret, and understand the data. However, the problem is that the massive amount of data is uploaded and downloaded each day, making it impossible for the human beings to correctly interpret the information.

The various AI tools help them to collect the valuable insights from the data collected through various social media platforms to get incredible insights on the customer taste and preferences. In the near future, the brands may also be able to find out who among their followers are wearing their brands T-shirt and using their products with the analysis of images and videos. It will help marketers create more personalized marketing campaigns.

By now, you mustve known how the artificial intelligence is changing the whole picture of the social media marketing. You must have also realized that the traditional social media marketing strategies need to be updated in order to get the success of your social media marketing campaign. If you dont combine the artificial intelligence in your social media marketing strategy, then youre likely to fail to get any return from your campaign because the competitor will be using AI to gain competitive advantage.

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When Artificial Intelligence and Social Media Marketing Collide - TNW

With nearly 2 billion users, Facebook reaches nearly a quarter of the people on the planet. And while its broadcasting power can be used for promoting good causes and unleashing viral cat videos, it can also be used to distribute hateful and violent content. This has put Facebook in the uncomfortable position of making judgment calls about whether the millions of posts flagged by its users as objectionable each week should be allowed to stay, flagged to other users as disturbing, or removed completely. Its an unprecedented responsibility at this scale.

The range of issues is broadfrom bullying and hate speech to terrorism and war crimesand complex, Monika Bickert, Facebooks head of global policy management, recently wrote in an op-ed. To meet this challenge, she said, our approach is to try to set policies that keep people safe and enable them to share freely.

Once Facebook sets these rules, it relies on 4,000 human content moderators to apply them to individual flagged posts.

The job isnt straightforward. According to a Guardian report based on thousands of pages of Facebooks content moderator training materials, Someone shoot Trump should be permitted, but not the phrase Lets beat up fat kids. Digitally created art showing sexual activity should be removed, but all handmade erotic art is fine. Videos showing abortions are also permittedas long as they dont feature nudity.

Guidelines like these illustrate the complexity of content regulation, which until social media came around, involved questions that, for the most part, only governments faced at scale. What constitutes dangerous speech? Should some peoplesuch as the presidentbe treated differently when they make criticisms or threats, or hate speech (paywall)? When is it in the public interest to show obscenity or violence? Should nudity be permitted, and in what contexts?

Some of Facebooks answers to these difficult questions mimic content regulation laws created by democratic governments. According to the Guardian, for instance, Facebook tolerates some violent content, unless it gives us a reasonable ground to accept that there is no longer simply an expression of emotion but a transition to a plot or design. This is somewhat similar to how the US views violent content, which tends to be protected unless it incites immediate violence. (Many European countries, meanwhile, have laws that prohibit violent content or hate speech.)

But the process Facebook uses to create and apply these policies has little in common with democratic governments, which have long, often-transparent processes for creating new laws and courts that weigh each case with considerations that arent available to Facebook moderators. Facebook could improve its content moderation policies, some suggest, by also borrowing some of these ideasrelated to process rather than policyfrom democratic governments.

The multiplication of guidelines, says Agns Callamard, the director of Global Freedom of Expression at Columbia University, as well meaning and well written as they may be, cannot be the answer.

Time to a decision: Facebook relies on thousands of content moderators to make decisions about whether to remove, permit, or label specific content as disturbing based on its rules. To deal with the massive scale on Facebook, the company recently said it would hire 3,000 additional people to review posts. It has also invested in artificial intelligence that could reduce the amount of work for human moderators.

For now, according to one report, a typical Facebook content moderator makes a decision about a flagged piece of content about once every 10 seconds (a Facebook spokesperson declined to confirm or deny this number, saying she didnt have the data). Context is so important, Facebooks Bickert told NPR last year. Its critical when we are looking to determine whether or not something is hate speech, or a credible threat of violence, she said. We look at how a specific person shared a specific post or word or photo to Facebook. So were looking to see why did this particular share happen on Facebook? Why did this particular post happen? Those questions take time to evaluate effectively.

Thats one reason why in most democratic countries, Callamard says, content regulation by media regulators and the courts involve decisions that take days or weeks.

Debate: Content moderators on Facebook dont hear arguments for why they should either permit or remove a piece of content. Users whose pages or accounts they remove do have an option to appeal the decision by submitting it for another review (Facebook recommends they remove the violating content first).

Government content regulators usually have more input from opposing sides. [Decisions] will often involve a judicial process, including several parties arguing one side or the other [as well as] judges reviewing the various arguments and making a decision, Callamard says.

Open discussion of rules: Facebook publishes broad guidelines for what it allows and disallows on its site, but, to keep users from gaming the system, the specifics are only shared in internal documents like the hundreds of training manuals, spreadsheets, and flowcharts that leaked to the Guardian.

A Facebook spokesperson says the company consults experts and local organizations to inform its community standards, but the public doesnt know all of Facebooks content moderation rules, nor is it part of creating them.

By contrast, Callamard says, in a democratic government, the laws upon which these decisions are made have been discussed and debated in Parliament by members of Parliament; by government ministers and where they exist by regional inter-governmental bodies. These laws or decrees would have been the object of several readings, and in the best case scenarios, the general public (including those particularly concerned by the law, e.g. the media) would have been brought in a formal consultation process.

Fundamental context: Governments have different goals than Facebook. In a democratic society, fundamental guiding principles include freedom of expression, freedom of political debate, and protecting content related to the public interest. At an advertising business like Facebook, success involves attracting and retaining users, many of whom dont want to visit a website that shows them offensive or dangerous content. This is a fundamental dimension of the way, in my opinion, Facebook always approaches content regulation, Callamard says. It cannot go so far and so as to undermine or weaken a business model based upon, and driven by data and more data (individuals data).

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Facebook has a government-size censorship responsibility without the structure to handle it - Quartz

KGW 7:36 PM. PDT May 29, 2017

Rally organizer Joey Gibson (in yellow hat) (Photo: courtesy Joey Gibson)

PORTLAND, Ore. -- After Mayor Ted Wheeler announced Monday that the city will not issue permits to alt-right groups for two planned June rallies in Portland, the organizer of one of the rallies said that move could make the event more dangerous.

Joey Gibson is organizing a rally on June 4 and has already received a permit for the event at Shrunk Plaza from the federal government, which controls the downtown park. A second rally is scheduled for June 10 but is not yet permitted.

Wheeler called for the federal government to cancel permits already issued to alt-right groups for the rallyon June 4, and asked organizers to cancel both June events.

During a press conference Monday, Wheeler said the rallies had no place in Portland, following the deaths of two men at the hands of Jeremy Christian, a self-proclaimed White Supremacist who has attended alt-right rallies in the past, including one organized by Gibson.

"Im reminded constantly that they have a first amendment right to speak," he said. "My pushback on that is hate speech is not protected under the U.S. Constitution."

Gibson, who runs the group Patriot Prayer, said he is a Libertarian and does not promote hate speech.

I promote freedom. I promote love and I promote bringing spirituality back into this country," he said.

Gibson said if the permit is revoked, the event could be more dangerous. He said he won't be able to kick people out if they're causing problems.

Christian was kicked out of a prior Patriot Prayer demonstration, Gibson said.

Jeremy Christian has nothing to do with us and nothing to do with our movement, he said.

Gibson said no matter what happens, people will be showing up for the June 4 rally. He said some are even flying in from out of town. He plans to meet with Mayor Wheeler on Tuesday.

The ACLU of Oregon said Wheeler's request is unconstitutional.

Despite the brutal nature of Christian's attack and the racist vitriol that precededit,ACLU of Oregondirector Mat dos Santos said that "government censorship is not the answer."

Our hearts are broken, but government censorship is not the answer. We must defend the constitution even when it is uncomfortable. https://t.co/7K33oLAbcZ

The ACLU of Oregon posted more on its Twitter page, saying "the government cannot revoke or deny a permit based on the viewpoint of the demonstrators. Period."

The organization said if there is evidence of an imminent threat, the government should address it "without restricting 1A rights of all."

If the government has concrete evidence of an imminent threat they can and should address it, without restricting 1A rights of all. https://t.co/jfxgJyvCpi

Portland GOP chair James Buchalhad a different take. Buchal told The Guardian that militia groups such as the ThreePercenters (some of whom were involved in the takeover of an Oregon wildlife refuge last year) should be used as security at public events.

Wheeler called for the event cancelations via his Facebook page:

On Friday three men Rick Best, Taliesin Myrddin Namkai-Meche, and Micah Fletcher stood up against bigotry and hatred. Two paid with their lives. A third was seriously injured.

Our community remains in shock and mourning. But we are also tremendously grateful to our heroes and their families for their selflessness and heroism. They will serve to inspire us to be the loving, courageous people we are meant to be.

As Mayor, I wanted to update you on a few developments:

1) I have reached out to all of the victims and their families, including the two women who were terrorized and subjected to such hatred and bigotry. I have offered my unconditional assistance and support, day or night.

2) I have confirmed that the City of Portland has NOT and will not issue any permits for the alt right events scheduled on June 4th or June 10th. The Federal government controls permitting for Shrunk Plaza, and it is my understanding that they have issued a permit for the event on June 4th.

3) I am calling on the federal government to IMMEDIATELY REVOKE the permit(s) they have issued for the June 4th event and to not issue a permit for June 10th. Our City is in mourning, our communitys anger is real, and the timing and subject of these events can only exacerbate an already difficult situation.

4) I am appealing to the organizers of the alt-right demonstrations to CANCEL the events they have scheduled on June 4th and June 10th. I urge them to ask their supporters to stay away from Portland. There is never a place for bigotry or hatred in our community, and especially not now.

5) I am calling on every elected leader in Oregon, every legal agency, every level of law enforcement to stand with me in preventing another tragedy.

6) When and if the time is right for them, I would like to work with the families to find an appropriate way to permanently remember their sacrifice and honor their courage. Their heroism is now part of the legacy of this great city and I want future generations to remember what happened here, and why, so that it might serve to both eradicate hatred and inspire future generations to stand up for the right values like Rick, Taliesin, and Micah did last week.

2017 KGW-TV

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Rally organizer: Revoking permit could make event more dangerous - kgw.com

Kigali - There will be no spur of the moment Twitter rants by Rwanda's presidential candidates, as the election commission has ruled that it must pre-approve all of their social media updates.

"We are asking (candidates) to present us their messages, their drafts" to verify that they are not against the law," electoral commission head Kalisa Mbanda told AFP on Monday.

The measure, published in the government gazette earlier this month, will be effective as from the start of the official campaign on July 14 and concerns "messages, photographs and other campaign material" published on social networks.

Any social media messages will have to be submitted to the seven election commissioners at least 48 hours before their publication.

"If the message is not accepted it cannot be published," said Mbanda.

He said the goal was to "prevent declarations, words, acts that can lead the population to acts of insecurity that could divide the Rwandan population."

The measure has been criticised by the opposition, who fears it is a tool to prevent criticism of President Paul Kagame who is seeking re-election in August after the constitution was changed to allow him to run again.

"It is unfair because we think social media should be something spontaneous so if someone wants to control it or to approve it first it is going to make our work very difficult," said Frank Habineza, leader of the tiny opposition Democratic Green Party.

"If there is some message that is very critical to the ruling party maybe they can stop it saying it is against national security or something like that," he added.

Habineza, who is one of only four candidates who have declared their intention to run against Kagame - pending the election commission's approval - said he was considering legal action.

Since the end of the 1994 genocide in which around 800 000 mostly Tutsi people died, Rwanda has been praised for its stability and economic performance. However it often comes under fire for a lack of political freedom.

Rwanda is constitutionally a multi-party system but there is practically no opposition within the country.

All recognised parties generally support the policy decisions made by the ruling Rwandan Patriotic Front (RPF) - with the exception of Habineza's Democratic Green Party which was the only one to object to the 2015 constitution changes allowing Kagame to seek re-election.

Kagame has been in charge since taking power at the head of a rebel army in 1994 and has already served two seven-year terms as president.

Kagame won previous elections with well over 90% of the vote.

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Rwanda to control presidential candidates' social media use | News24 - News24