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Littleton, CO 02/02/2017 The world of Internet Marketing can seem daunting and there are certainly plenty of options for casting a net to reach new customers. The most well known are perhaps SEO (Search Engine Optimization), PPC (Pay Per Click Advertising). Local SEO and SMM (Social Media Marketing).

Whilst each of these campaigns have a place, a flexible online approach could target several simultaneous activities or phase between different strategies to see which particular approach brings the best ROI (Return on Investment) for the business being promoted. The fundamental premise is that no two businesses are exactly alike so a tailored strategy will be more likely to generate leads than a one size fits all.

Trulium staff are experienced with a diverse customer base and specialize in tailoring internet marketing solutions for the small to medium sized business client. Any campaign, once established, should then be monitored and reviewed for effectiveness.

A physical storefront can only be open a limited number of hours a week. The internet brings a marketing opportunity 365/24/7 and can reach beyond the immediate area to win customers no matter where they are located. Some form of Internet Marketing campaign is now commonplace in many commercial ventures, when one company is slow to adopt online opportunities, competitors have a chance to leapfrog ahead in the rankings, in reaching new clients or in brand awareness.

Based in Denver, Colorado, Trulium offers Internet Marketing Services throughout the USA. Reports are generated to demonstrate the effectiveness of a campaign, broken down into terms which are easy to understand with strategy choices made in collaboration with the customer.

For businesses looking to introduce SEO, PPC, SMM or some other internet marketing to their overall marketing strategy, Trulium can be contacted by phone, by email or by filling in a contact form on the Trulium website at http://www.trulium.com

About Trulium Trulium is an Internet Marketing and Web Design agency located in Littleton, Colorado. They specialize tailoring solutions for small and medium sized business clients.

Contact Details: 9457 S. University Blvd., #746, Highlands Ranch, CO 80216 Phone: 303-346-5074 Email: info@trulium.com

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Denver Internet Marketing Services Offering Flexible Online ... - Satellite PR News (press release)

Google Fiber is arguably the best internet in the country right now.

The difficulty for businesses to compete with 1000MB upload and download for $70 per month cannot be understated.However, many problems in the internet industry are explained by a lack of competition from the top-down. Three of the top internet providers in the country hold around 63 percentof the internet market.

The concentration of consumers in top-level firms in this industryraisespricesandlowers speeds.

These mapsperfectly illustrate problems within the industry.The largest internet providers more or less carve out their territory, and because of the large consumer base, internet in big cities mightremain subpar.

Google Fiber serves not only as an excellent choice for individual internet, but as a local monopolybuster. The more competition within an area of internet service, the faster the speeds and the lower the prices. The industry is especially sensitive to competition due to artificial depression of internet speeds andproviders faulty marketing.

If Comcast wanted to offer gigabyte internet for cheap, they could. However, because of the lack of local competition, they do not have to diminish their profits through providing better service.

The regulation of internet marketing lags behind as well. The reason your internet only goes 15 Mbps when you bought 50 Mbps is because the provider is technically telling you the maximum download rate, while your effective rate is much lower.

Where does Houston come into this? Houston, in terms of internet speedacross the city,ranks mediocre at best, and with Google Fiber expanding in recent years, one would think Houston is a prime choice for Google.

Houston is a rare gem because it does not have any zoning laws. This means people areallowed to construct more freelywithin the city limits.

Therefore, Google would not have a particularly hard time laying the necessary fiber.Unfortunately, Houston has far too many areas locked in longterm internet contracts, meaning even if Google Fiber came to Houston, the coverage would be sparse.

The lack of motivation from Google also comes from their expansion philosophy. Generally, Google does not want to enter areas withtoo many people.The largest city in their upcoming expansion is San Antonio, whichhas about 800,000 less people than Houston.

Part of the expansion process for Google is negotiating with local governments to ensure the smoothest and best implementation for themselves. Relatively smaller cities retain less leverage in negotiations because of their smaller consumer base compared to larger cities like New York orLos Angeles.

Google Fiber is exactly what Houston needsto fire up the internet industry. The only way this will happen is through contract reforms and city council support. Google Fiber would be a big win even ifsome areas arenot serviced because it would pressure other providers to offer better service.

Opinion columnist Cameron Barrett is an economics senior and can be reached at opinion@thedailycougar.com.

Tags: Fiber, Google Fiber, Houston

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Google Fiber: expansion predictions and effects concerning Houston - The Daily Cougar

The 6 Nations rugby tournament - involving England, Ireland, Scotland, Wales, France, and Italy - begins on Saturday, 4 February, and millions of fans from those countries, and more, will be tuning in to watch the action.

"Rugby fans are a marketing goldmine," says Craig Tuck, UK managing director of data-driven marketing firm RadiumOne. "Incomes are at least 20% higher than UK average, 71% are social grade AB and they're more likely to respond to advertising across key sectors such as business, finance and automotive."

Already, 7.7 million rugby fans engage with rugby content online and, according to recent research from RadiumOne, nearly half of rugby fans share content, and do so 2.8 times a day.

However, more than three-quarters of this sharing (78%) happens on Dark Social channels such as email, text and instant messaging - channels on which it is harder for marketers to measure the impact of campaigns and content.

It may be that rugby fans choose to share via these channels so as to prevent match 'spoilers' via more public channels such as social media for those who have yet to see a game in other time zones, or who have recorded a match to view at a later time. In fact, this theory seems to be backed up in RadiumOne's finding that there are major differences around what 6 Nations content is shared publicly versus in on Dark Social. Fixtures/results dominate Dark Social sharing, accounting for 56%, followed by the tournament table (31%). However, the most popular content shared publicly is the TV/coverage schedule (42%) and team news (38%).

It is not impossible, however, for marketers to measure sharing via Dark Social. The origin of traffic can be ascertained using sharing tools such as URL link shorteners and the sharing widgets around articles.

And, says RadiumOne, there's good reason for marketers to target rugby fans that share content via Dark Social. They are 6x more likely to engage with 6 Nations advertising which "proves how powerful it is for marketers because sharing this way carries more weight as it is done on a 1-2-1 basis with family or close friends, rather than the 'blanket' approach on social networks. The likes of O2, IBM, MasterCard and Guinness have utilised Dark Social to great effect".

Tags: dark social, marketing, rugby, sporting events

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Dark Social key playing field for targeting affluent rugby fans - Social ... - BizReport

Kristina: What can brands do now to start building a social video strategy?

Cyndi Knapic, Head of Animoto for Business: It may seem obvious, but for brands looking to start building a social video strategy-- don't be afraid to start using video! There are tools out there designed to help marketers and SMBs jump into video content creation and start engaging with their customers on social. From there, see what works and what doesn't, and start building video content into your ongoing marketing strategy.

Kristina: What are 3 important keys for the use of social video?

Cyndi: Make it timely. Social media is all about living in-- and talking about-- the moment. If you can make your marketing content timely and become a part of that conversation, you will have a much greater chance of successfully engaging with your customers.

Keep it short. Keep your video short and to the point. Videos on Facebook that go over 30 seconds tend to lose one-third of their audience. Tell a good story quickly, and you'll keep your audience engaged.

Keep it simple. Video content doesn't have to be highly produced or complex to succeed; the explosion in popularity of Snapchat and Instagram stories -- which are quick, highly informal snippets of authentic video -- tell us that there is significant consumer appetite among consumers for simpler content.

Tags: Animoto, social marketing, social video, video content, video trends, viral marketing

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How to build a social video strategy - BizReport

PHOENIX A Senate panel voted Thursday to give student newspapers new freedom from censorship by school administrators.

SB 1384 specifically declares that student editors and not administrators are responsible for determining the content of school-sponsored media. More to the point, the legislation would prevent administrators from censoring publications and preventing publication except under four narrow circumstances.

The unanimous approval by the Education Committee came after a parade of student editors and advisers told lawmakers of situations where administrators had stepped in to block stories or cartoons.

Peggy Gregory of Greenway High School who said she has taught journalism and advised student papers for 36 years, told lawmakers that student press freedom was the law of the land following a 1969 U.S. Supreme Court ruling declaring that it was protected by the First Amendment. But nearly 20 years later the same court partly reversed itself, declaring that student newspapers do not have the same constitutional rights as other publications.

After that second ruling, Gregory said, everything changed.

For example, she said students were working on a news story on what she said was a testing program the district liked. That article quoted a teacher who was critical of that testing.

Gregory said the school superintendent instructed the principal to tell her to kill the story or lose her job.

The result was censorship, she said. But Gregory said the harm done to student journalists from these kinds of situations is much greater.

If they're only allowed to publish puff pieces, how will they ever learn the power of the press to bring about change, to challenge ideas, to take the responsibility for their words, and to take up the mantle of the great journalists who have preceded them? she asked.

The shield against prior restraint in SB 1384 is not absolute. The legislation spells out that it does not authorize content that is libelous, an unwarranted invasion of privacy, violates federal or state law, or creates an imminent danger of inciting students to violate the law or district regulations or materially and substantially disrupts the orderly operation of the public school.

Sen. Steve Smith, R-Maricopa, questioned whether that goes far enough. He envisioned situations where students might use words or publish cartoons that are inappropriate or unfairly poke fun of someone.

But Sen. Kimberly Yee, R-Phoenix, the sponsor of the legislation, said she anticipates those kinds of issues can be handled by the teachers who advise the newspapers. Yee said, though, she might add some language about material being age appropriate when the measure goes to the full Senate.

Henry Gordon, a student at Sunnyslope High School in Phoenix, said censorship sends a bad message.

What we're taught now in schools is we have to defer to government officials, to our school administrators, in the content we produce, he said. We are censoring ourselves and letting government officials manipulate the facts.

Yee knows something about this kind of censorship. In fact, this is actually the second time she has pushed the legislation.

The first time was in 1992 when she was a 17-year-old senior student at Greenway High School and was a reporter and cartoonist for the Demon Dispatch. She said there were numerous times when administrators refused to let items remain in the paper before it went to print, apparently because they believed they shed a bad light on the school.

So Yee convinced Stan Furman, who was the state senator from the district, to sponsor anti-censorship legislation.

And I came to the Capitol for the first time, she said, sharing her story and that of other students. In fact, Peggy Gregory also testified for the bill, as she was the newspaper's faculty adviser.

The result was not only approval by the Education Committee but a 21-8 vote by the full Senate.

Based on that, Yee assumed the problem was resolved. But Yee said she did not learn until last year, when asked about it, that the measure died after never getting a vote in the House Judiciary Committee.

Original post:
Student journalists gain freedom from censorship - Arizona Daily Sun