Mediaboss Marketing

In a world where attention is currency, it's becoming increasingly more difficult to attract the eyes and ears of your target market. Not only are you up against larger companies with nicely funded marketing departments, you're also competing with social media and a multitude of other distractions for the attention of your prospects.

But that doesn't mean your marketing efforts have to cost a ton of money or be overly dramatic in order to stand out from the crowd. Here are five creative and inexpensive ways to market your business in a digital world:

1. Get endorsed by a local celebrity. Many business owners dream of having their product or service endorsed by a global celebrity. But instead of trying to get a superstar to support your business, try seeking out a local celebrity instead.

Who exactly are local celebrities? These are people your local paper is writing about -- perhaps an "unsung hero" such as a teacher or a resident who's doing something positive and newsworthy. Since they're in your neighborhood, these people should be relatively easy to locate and contact by phone or e-mail. Let them know you'd like to send them a gift, namely your product or service.

The only catch: you'd like to follow up with them in a few days to get their honest feedback. Their responses can make for useful blog or marketing content.

Related: 7 Tips For Building a 'Power Network' on LinkedIn

2. Create a LinkedIn group. Not only is a LinkedIn group free to create, it can enable you to offer your professional network a vibrant, useful information resource all while driving traffic to your site and increasing sales. Just don't use the platform to hard sell anyone.

It can take time and effort to get one going, but the goal should be to help provide resources and start discussions on topics that can benefit your community. Groups should also be a place for your members to network with other professionals online.

3. Get published on niche blogs. While it may be difficult to get on the front cover of a major magazine, you can create marketing strategies and opportunities by being featured in a popular niche blog. Identify three to five blogs that target your market then contact the creator and offer a few ideas of how you'd like to bring value to his or her readers. You can:

Related: 3 Tips for Maximizing YouTube's New Layout for Brand Channels

4. Create videos for YouTube. With more than 800 million unique visitors a month, YouTube can be a powerful platform for marketing a business online. To do so, go beyond simply posting random videos of your product or sharing your thoughts.

The marketing videos you create should include the following elements:

While you can spend a small fortune on cameras, lighting equipment and editing software, the camera built into your smartphone should be able to capture suitable online video. As for editing, if you're on a Mac, for instance, you should already have iMovie in your applications. Even if you don't have a Mac you can find free software online or hire a professional editor on sites such as Fiverr.com, possibly for as little as $5 depending on the scope of the work.

5. Write an e-book about the biggest issues in your industry. No longer do you need a publishing company or thousands of dollars to get distribution for a book. Amazon, for instance, will let you upload a digital book for free, with a 33 percent take on every sale. The goal is not to make a profit from direct book sales but to use it as a lead generation tool, encouraging readers to opt into your website for further information.

Even time-strapped entrepreneurs who aren't great writers should consider this. You can search sites like E-lance or Odesk to hire an affordable ghostwriter who can help you convert your blog posts or audio recordings into book format.

When it comes to marketing your book, set the price between $1 and $5 -- which makes it affordable -- then use social media, video marketing and e-mail list marketing to promote it. To generate more leads, keep in mind that Amazon allows prospective buyers of your book to take a sneak peek of the first few pages. Be sure to embed links into these early pages so you can capture leads from people who were interested but didn't wind up buying your book.

Related: 5 Tips for Hiring an All-Star Marketing Team

Continued here:
5 Online Marketing Strategies for a Tight Budget

Find-ability: Can prospects find you quickly and easily?

Is it easy to find you? Do you have top search engine rankings on your keywords? Are you on the first pages of Google, Bing and Yahoo? Are you using targeted Internet marketing strategies along with traditional marketing and promotional efforts, like print advertising, direct mail and publicity to reach your prospects and entice them to visit your website?

Our targeted Internet marketing will help you:

Studies show that people decide whether or not to do business with you within 20 seconds of visiting your website. Imagine the impact a poor visitor experience has on your business success.

The visitor experience means giving your website visitors exactly what they are looking for in a clean, clear and organized layout and design. It means making it obvious where to click on your landing pages, what choices they have, how they can contact you, buy, download or find a solution to their problems or desires. What impression is your website making?

Our targeted Internet marketing will help you:

Do you have your critical drivers, conversion metrics, and website statistics delivered to you in a format that helps you measure the success of your website? Have you calculated your visitor value (monthly sales / site visitors)? Are you effectively and automatically leveraging the enormously powerful data from your server logs using Webtrends or services like Google Analytics? The key isnt just more traffic, its getting targeted traffic that converts into new leads, inquiries and sales.

Our targeted Internet marketing will help you:

Follow this link:
Targeted Internet Marketing | Internet Marketing Services

Article Writing - SEO Article Writing Service! One thing that is highly valued among search engines is content, this is where ContentProz exceeds expectations.

ContentProz offers one of a kind Article Writing Service that increases web visibility, and adds value to your business. We provide you the fresh and optimized articles that will bring unique visitors to your website and help you reach your business goals.

Grow your business with our quality article writing service.

Have any questions? Discuss it with one of our representatives! Start a Live Chat | Call Now: +1 800 879 3182

Get This Featured Service Read More

To keep the interest of visitors on your site intact, you need to regularly publish unique and informative content on your blog. At ContentProz, experienced teams of Bloggers and SEO professionals offer topnotch Blog Management that adds value and credibility to your business.

Avail our professional blog management service and increase blog traffic.

Have any questions? Discuss it with one of our representatives! Start a Live Chat | Call Now: +1 800 879 3182

Get This Featured Service Read More

ContentProz Web Content Writing Service offers an exclusive chance to promote your online business through creative, unique, informative and relevant content. An attractive web design with appropriate web content can do wonders for you, especially when it comes to attract online visitors.

Check out activities and metrics geared at turning leads into customers.

Have any questions? Discuss it with one of our representatives! Start a Live Chat | Call Now: +1 800 879 3182

Get This Featured Service Read More

ContentProz employs the best Social Media Marketing techniques to provide you the desired results for your online business. In the quest to promote your online presence and market your products/services online, there can be nothing more effective than hiring social media marketing professionals.

Ensure your customers brand experience (and love) last a lifetime.

Have any questions? Discuss it with one of our representatives! Start a Live Chat | Call Now: +1 800 879 3182

Get This Featured Service Read More

Read the original here:
Internet Marketing Services | ContentProz

No. While they both function as a medium to help increase your web traffic, user engagement & bottom line, these are two completely different product types. Each one serves a different purpose, but including both into your internet marketing can help generate the best results. You can find some of those differences labled below.

1) PPC is a budget driven campaign. You pay each time a user clicks on your ad and once your budget is depleted for the day your ads cease to run until the next scheduled day. SEO on the other hand is a monthly based product. You pay an SEO cost on a monthly basis. Whether you have 1 visit or 100,000 the cost is always the same.

2) Ad positioning is different in PPC comparred to SEO. PPC you will find highlighted on top and to the side of the organic search results. SEO is positioned on both the maps and below the maps on the search engine results page.

3) PPC runs on networks and display sources you designate unlike SEO. PPC does not include deletion and correction of incorrect data across the web like SEO will.

4) PPC Gives you instant access to potential customers. SEO takes time to implement to get new potential customer views.

There are a ton of differences between SEO & PPC if you would like more help understanding what PPC or SEO can do for the growth of your business and what the complete differences are between the two products, please contact us today.

Originally posted here:
Internet Marketing | Local SEO | Busy Bee Media Group, LLC

Internet Marketing is one of the easiest, cheapest and fastest ways for businesses to reach maximum customers today. Internet marketing, also known as Digital Marketing or Online Marketing. The Recent survey says that every businessspending their one in four money for digital marketing instead of prints, television and radio advertisement.

The first step in digital marketing is having an online presence. It means you should have a well-established website and maintain an active social media pages in the name of your entity. With the first step, use the second step such as online marketing strategies and tactics. These strategies will help yourwebsite to get top rank in search engine results and obviously, more customers will visit and buy your product or services.

The best advantage of online marketing is that even a small business can do a better performance by coming into online. For small businesses, they get more benefits in terms of expense and exposure from online. Expenses such as rent, salary..etc are very high to maintain an offline store. But in online, maintenance cost is very less. Same way offline exposure is confinedbut in online, businesses get global reach, you can sell anything to anyone globally at any time. You will get a consistent flow of sales.

Read more on Online Marketing Vs Offline Marketing

To perform well in online, there are certain strategies you must follow. These are the best strategies;

1.Search Engine Optimization, known as SEO

2.Pay-per-click (PPC) Advertisements

3.Content Marketing

4.Social Media Marketing

5.Email Marketing.

These all strategies must work together to get a constant output. But it is not necessary that you should spend an equal amount of money on every strategy. Try one by one and select the appropriate one which is giving you more returns. But it should be in your budget. It doesnt mean that you should avoid other strategies. Everything should be balanced. Generally, strategys performance depends on who your customer is.

Lets enormouseach tactic;

1.Search Engine Optimization

The definition of SEO given by Wikipedia is Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a Search Engines unpaid results often referred to as natural, organic or earned results. The goal of SEO is to get a higher ranking to your website in search results. I mean to say that if someone search for a product/service in a search engine like Google if your site is related to that respective product, your web pagealso should appear on the front page or first page in the search results.

Why is the higher ranking important in search engines? It is nothing but 90% of the searchers never go to thesecond page or third if they find the solution from the first page itself. So just by having a website you may not get the consistent sales flow, you should dooptimization and bring it into the first page of the search results. Then you will get free traffic and more visitors. Ultimately your business will grow.

Important points to remember while doing SEO;

It is an ongoing process. Website optimization never completes in a month. it takes time. But once you build a beautiful exposure for your website, it will be the best profit generator forever. I suggest Rankpay for SEO works. They never charge in Advance. Also, they provide Social Media Management at free of cost.

Read more on;

Organic Search Ranking Tools

OnPage Optimization Complete Tricks

How can you improve Off Page Optimization

2.Pay-per-click Advertising

Pay-per-click (PPC) is one of the method of advertising in online and we should pay only when a customer clicks on our ads.

The best PPC option is Google AdWords. In Google AdWords, businesses bid on keywords. If your bid is high on that particular keyword, your Ad will appear firston the Google if someone searches for that particular keyword. Your Ad will come on Googles first page of the result. Some searchers will click on that and come to your website. It will increase your website traffic as well as sales. One more advantage of Google AdWord is their process is very fast, within hours your ads start appearing.

3.Content Marketing

Content Marketing is nothing but creating a content and sharing or publishing that content to retain customers. It also helps to acquire new customers.

I will give an example to understand this concept;

Suppose if you have a blog and you have written many articles on your blog about Personality Development. These articles are called Content. But my question is that how will these contents reach to maximum people? Here content marketing is needed. You can do marketing for your content through various channels such as social media, email marketing, slide shareetc and acquire more new readers. Meantime your existing readers will read your blog whenever you publish a new article. Same theory applicable for e-commerce also. You can publish your new offers and do content marketing as maximum as possible. it will bring new customers as well get more sales from existing one. I suggest Hire Writers. You get quality and unique content at a cheaper price of 2$/article.

Read more on 6 Vital Tips to Boost Content Marketing Strategy

4.Social Media Marketing

It is nothing but to reach maximum customers, businesses do the marketing through social media platforms such as facebook, Twitter, Google+, LinkedInetc. Social Media became the pulse of this generation and businesses will get assured exposure through it.

Advantages of Social Media Marketing are;

Read more on Social Media Marketing for Small Business

5.Email Marketing

Email marketing is nothing but businesses uses emails to communicate with their existing as well as potential customers. In a simple way if I say, using emails to communicate with the customers. Businesses use email marketing to do these all activities;

Read more on Outbound Email Marketing

6.Other Internet Marketing Tactics

The other major digital marketing strategies are;

Among these, Online reputation management is one of the most important strategies, small business owners should consider. It is nothing but keeping an eye on the reviews about your brand. Good reviews will help you to build a strong empire in theonline platform. Business always depends on the reviews of your customers. Try to create a positive impact.

Conclusion

Small business owners will get a global exposure within no time. You get unlimited sales if your reviews are good. No time boundaries. Grab this opportunity. Coming into Online is not just selling the products, also building a beautiful brand name for your business.

Anish George, the brain behind JUSTMYCHOICE, is one of the co-founders of Bizbay E-commerce Pvt Ltd, the first Customer Retention Loyalty Program in India. He is a Graduate in Business Administration and also a trained SEO professional.

View original post here:
Internet Marketing: A Perfect Handbook - JUSTMYCHOICE