Cultivate and enhance your communication skills in the MA in Communication Management program, designed and delivered for early to mid-career communication professionals looking to advance in their field. Learn to navigate internal and external communication challenges by blending traditional and digital communication methods. Youll be prepared to influence constituents through persuasive communication, implement organizational change, manage crises, and cultivate a reputation for creative leadership.
To learn more about the Communication Management degree, visit the program overview page.
Titles Director of Marketing, Marketing Manager, Digital Marketing Specialist, SEO Strategist, Communications Director, Web Analyst, Director of Marketing and Communications
Responsibilities Designing and deploying marketing campaigns; producing content; analyzing metrics and data; negotiating contracts; selecting appropriate tactics and strategies for campaigns; communicating with internal and external stakeholders; developing strategic marketing plans.
Expectations As a graduate of the MA in Communication Management program, you can expect to excel in the communication field whether working for a private business, non-profit organization, government agency, or consulting firm. Positions such as Director of Marketing, Marketing Manager, Director of Communications, Digital Marketing Specialist, Web Analyst, and SEO Strategist will suit your newfound skillset.
Communicate success Top communicators get the top rankings! Public relations specialists, marketing researchers, art directors, and marketing managers all placed among the top 100 best careers in a 2013 ranking by U.S. News & World Report. And although communication, public relations, and media jobs tend to be in larger, metropolitan areas, there is a trend that clearly shows a dispersal of job openings across the nation. Whether you're looking to enter creative services, mediation, media, training and development, or another communication field, the key is to prove ingenuity, resilience, and communication savvy.
Stay ahead of the curve! New media, new technology, and new global opportunities are all the rage within the communication industry, as employers seek industrious professionals who have innovative skills and can bring something new and dynamic to the table. By next year, total marketing spend will have shifted drastically: interactive online marketing will reach $55 billion and search marketing will grow 15% per year to reach $32 billion. Those with an innate ability to generate creative solutions, think innovatively, and market themselves will likely excel within the organizational and professional communication field.
It's time to gather your materials and apply to your program of choice. Remember to include:
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Even if you missed the application deadline, you can start taking courses for one quarter before you have to submit a completed application. We know how important it is to get started when you're ready, so review the class schedule or start the registration process now.
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Master's Concentration in Marketing Communication Online at ...