Mediaboss Marketing

Atlanta, GEORGIA (PRWEB) April 14, 2015

Apartment Finder today introduces FinderSocial to expand its content and social media marketing suite of products for the multifamily industry. FinderSocial will incorporate and broaden the scope of CommunitySherpa, the industry leader in social media marketing, to deliver everything apartment communities need to launch, manage and grow their online social engagement and awarenesssimply, affordably and effectively.

Since 2009, with our initial CommunitySherpa offering, Apartment Finder has been the pioneer in content and social media marketing for the multifamily industry," says Marcia Bollinger, President of Apartment Finder. "As the online marketplace is ever changing, we are always evolving our services to provide the next generation tools to our customers. In a world of do-it-yourself SaaS platforms, FinderSocial is the only full-service social media marketing and management, online reputation management, social response, and content marketing product suite for apartment communities.

FinderSocial provides a simplified and strategic approach to social media marketing offering affordable solutions designed to drive real results. Whether looking to start a social media presence or build upon their existing platform, apartment communities can create a FinderSocial package that suits their needs.

FinderSocial will continue to offer property managers a social media product suite that includes: blog writing, content and social media marketing, online reputation management, business listing distribution, Facebook campaigns, and more. New, enhanced features include:

For more information on FinderSocial, visit http://www.findersocial.com.

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About Apartment Finder Apartment Finder is the anchor of the multifamily division of Network Communications, Inc. (NCI), a leading local media company providing lead generation, advertising and Internet marketing services to the multifamily segment of the housing industry. NCI's leading brands are Apartment Finder and DigitalSherpa. NCI's strategy focuses on providing high-quality and measurable marketing solutions to local clients by leveraging its proprietary prospect-focused distribution, social media and online franchises, and content management infrastructure.

Link:
Apartment Finder Broadens Its Social Media Marketing Offerings, Launches FinderSocial

SAN FRANCISCO, CA (PRWEB) April 14, 2015

Post Planner, a leading social media publishing and content curation platform, today announced a strategic partnership with Rebekah Radice, an award winning social media blogger and experienced digital marketing strategist.

The partnership comes on the heels of Post Planners launch of the freshly minted LOVE app, a social media engagement tool designed to help businesses create a posting strategy with predictable, measurable and remarkable results.

Joshua Parkinson, Founder and Chief Executive Officer of Post Planner says the partnership is key to the continued expansion and growth of the company and a natural fit due to their mutual commitment to innovation, technology and an enhanced customer experience.

Our #1 company value at Post Planner is practicing what we preach and proving our apps value via real world results. This is why Rebekah is a perfect fit for us. She's a doer, not a talker. The proof of her social media prowess is visible on everything she touches, from her social media accounts to her blog.

Since its inception, Post Planner has offered a radically different approach to content and social media marketing. Their unparalleled combination of scientific data and psychology enables business professionals to maximize social media engagement through proven content and status updates.

There is a natural synergy between my brand and Post Planner, said Radice. Through our shared passion for data-driven decisions, innovative technology solutions and powerful tools that simplify the social media process, we will continue to transform the way content is found, shared and distributed.

The partnership will enable Post Planner to leverage Rebekah Radices 20 years of marketing experience and established online reputation. As a Post Planner Global Brand Advocate, Radice will spread the message and lend her unique voice to the Post Planner team.

Rebekah Radice has been blogging since 2004 on her top social media blog, rebekahradice.com - voted a "2015 Top 10 Social Media Blog" and Top Ten Content Marketer of 2014.

In 2013, she co-founded Imagine WOW and Social Success Academy, a digital marketing agency and social media training platform designed to help businesses and brands build a vibrant online presence.

More here:
Post Planner Partners with Social Media Marketing Leader Rebekah Radice

Durham, NC (PRWEB) April 14, 2015

Bronto Software, the leading marketing platform for commerce, today announced the launch of Socialite, a significant expansion of its capabilities to support marketers campaigns across social channels. Socialite is a new offering that enhances customer engagement and produces a measurable, attributable return-on-investment (ROI) through social channels. It capitalizes on the interplay between email and social marketing campaigns, working with Facebook Audiences, Facebook Tabs, Instagram and Twitter Cards. This app continues Brontos commitment to simplifying the marketers tasks by providing management of these networks within a single dashboard.

For many commerce marketers, social media has become an increasingly valuable channel for brands to engage with consumers, grow their audiences and foster deeper relationships. However, they continue to face challenges measuring and attributing ROI from specific social campaigns. As digital marketing budgets grow 84 percent of global marketers plan to increase or maintain their digital marketing spend in 2015, with social media as the top area marketers will face increased pressure to justify these investments.

"Socialite provides extraordinary functionality to help commerce marketers better engage customers from social networks and see measurable results," said Joe Colopy, CEO of Bronto Software. It opens a new chapter for our customers to drive revenue in the social space with Bronto.

Socialite helps commerce marketers to:

"We're excited about using Socialite to elevate our commerce marketing efforts via the social channels, especially the Instagram Shopping feature," said Chris Prawdzik, CEO of Body Candy Body Jewelry. "We look forward to seeing how Socialite helps us measure the effectiveness of social initiatives, improve campaign results and, ultimately, drive more revenue."

For more information about Socialite, visit: https://appcenter.bronto.com/apps/socialite/.

About Bronto Software Bronto Software provides a cloud-based marketing platform for organizations to drive revenue through their email, mobile and social campaigns. Bronto is the number one ranked email marketing provider to the Internet Retailer Top 1000, with a client roster of leading brands worldwide, including Armani Exchange, Timex, Just Fab, Samsonite and Boot Barn. The Bronto Marketing Platform is deeply integrated with commerce platforms, including Magento, Demandware, NetSuite and MarketLive. The company is headquartered in Durham, NC, with additional offices in London, Sydney and New York. For more information, visit http://bronto.com.

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Brontos Socialite Helps Commerce Marketers Measure Impact of Social Campaigns

You should build links with an audience-first mindset.

In other words, every single link you build should be intended for your audience. If you ever find yourself obtaining links you wouldnt want your audience to find, youre likely being manipulative or, at the very, least building worthless links.

Sometimes, link builders focus too much on how Google values links. Im not suggesting you forget Google when you build linkseveryone is well aware of the power links have in Googles algorithmbut rather that you pursue links with an audience-centric focus.

There are several tangible benefits to approaching link acquisition with an audience-first mindset:

When you focus on acquiring links for your audience, youre doing real link building, and real marketing.

Implementing an audience-focused mentality into your link strategy will create additional marketing value outside of SEO.

When you build links just for the sake of links, you often only want to get the link and be done. All you care about is link equity, and this often leads to pursuing less relevant and authoritative sites where your audience isnt truly active. Youre just acquiring another link to help boost your Google rankings and then moving on to the next link.

Conversely, when you focus on your audience and create links theyll actually encounter, its much more akin to real marketing. If other marketing opportunities present themselves, youll actually want to follow up, because it represents a real chance to engage with your audience.

When you focus on your audience, the links you get will have a higher likelihood of being valuable, regardless of SEO. A link on a site where your audience regularly engages will still be useful, even if it has no value for search.

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Real Marketing In SEO: Building Links For Your Audience

Are you still using outdated, ineffective SEO strategies? Im not talking about black hat SEO strategies that will destroy your site; I hope by this point most business owners have left those behind. Im talking about strategies that used to be effective, and that many webmasters still do out of habit but that dont actually do anything to improve our rankings.

Stop wasting your time on strategies that are ineffective (at best) and harmful (at worst). This article will examine five strategies you can stop using immediately.

1.Targeting single keywords

Its long past time to stop chasing after highly-competitive, highly-generalized keywords. The mindset used to be that more search traffic was always better even if that traffic was largely irrelevant to your business or website. For instance, ranking for a keyword like dogs would send you hundreds of thousands of visitors, but if your goal was to sell your dog training services, most visitors would be unlikely to convert.

Today, were much more concerned with driving highly-relevant, highly-targeted traffic. Visitors who are actually looking for what we offer and who are likely to buy what were selling. This is why its so important to focus on long-tail keywords.

Long-tail phrases are less popular and thus easier to rank for; and the best part is that they more closely match the intent of the user. For instance, using the example above, it would be far more lucrative to rank highly for dog training Seattle than dogs, even though ranking for dogs would send much more traffic. In 2015, its better to focus on the quality of the search traffic youll receive rather than the quantity.

2.Using keyword-rich anchor text

Using diverse yet descriptive anchor text is good; using the same anchor text again and again isnt. Google needs to see a natural link profile, not one thats been carefully planned and built solely as a means of ranking for certain keywords.

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5 SEO Tactics You Can Stop Using