Facebook Leads Social Traffic, Pinterest Second
Social media marketing is one of the most effective ways to increase traffic to your website. But forget sites like Twitter, Reddit, StumbleUpon and LinkedIn. A new report reveals that Facebook and Pinterest and maybe even Google+ are your safest bets.
Content sharing and amplification platform Shareaholic released this week its quarterly social media traffic report, indicating that Facebook drives the most traffic to websites, with Pinterest being its strongest contender. Google+, though further down the totem pole, is also on the rise. However, channels like StumbleUpon, Reddit, YouTube and LinkedIn probably aren't worth your time or dime, the report revealed.
Shareaholic's report includes both quarterly and year-on-year data covering activities across more than 200,000 websites and 250 million unique visitors. Here are the key takeaways. [20 Social Media Marketing Solutions for Small Businesses]
Facebook is a traffic gold mine ...
Facebook is still king when it comes to converting social media marketing campaigns to website visits. It drives four times as much traffic as Pinterest, its closest social traffic competitor, and blows away other social networks. This is due, in part, to Facebook's ability to deliver highly personalized content that customers actually care about. Shareaholic says Facebook's share of traffic has "exploded," growing 115.63 percent since September of last year and driving 22.36 percent of overall traffic to websites.
But watch out for Pinterest
Pinterest may not be as big as Facebook or Twitter, but with an estimated 70 million users and a huge following among American women it drives far more traffic than Twitter and is creeping up on Facebook. Pinterest is now the second-largest social traffic referrer, driving 5.52 percent of total visits. That's a 50.07 percent growth since last year, blazing past Twitter, Reddit and StumbleUpon.
Twitter may not be the way to go
Twitter marketing is far from ineffective, but its share of social traffic has steadily declined. The microblogging website has referred only 1.17 percent of social traffic to websites, down 24.97 percent over the past year. Because of this, Twitter is "losing influence and clout," Shareaholic found.
And the other five are 'forgettable'
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Facebook Leads Social Traffic, Pinterest Second