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San Francisco, CA (PRWEB) October 22, 2014
The JM Internet Group, the leader in local SEO training, is proud to announce that they have published an informative resource list on Yelp for business owners. Yelp, of course, is one of the most popular local review sites on the Internet. Many small business owners take the companys training in Search Engine Optimization, and their special class on local SEO in order to improve their brand image on Yelp and other local sites such as Google+ Local, CitySearch, and YellowPages.com.
Yelp is both one of the most popular local review sites and one of the most controversial, explained Jason McDonald, director of the JM Internet Group. Many small business owners and marketers do not understand the importance of Yelp to their local SEO strategy, nor the right way to handle the social media interaction with potential clients. Our new resource list is a first step towards education, and our in-depth classes really help small business marketers wrap their heads around local search engine optimization and social media marketing.
To learn more, please visit http://www.jm-seo.org/2014/10/yelp-business-owners-resources/. That page is a gateway to basic information on Yelp for business owners. Interested parties can pursue further opportunities by clicking the page on Local SEO training at http://www.jm-seo.org/local-seo/.
Major Factors in Yelp Optimization
The resource list identifies important official Yelp resources, starting with how to claim a business on Yelp. Unfortunately, many of the Internet companies such as Facebook, Google, Yelp and others are so Silicon Valley centric that they fail to reach out to average business owners and marketers with easy-to-understand information on how to use their services. With respect to Yelp, for example, the simple process of claiming a business listing can be baffling to the business owner. Even worse, the Yelp system does not have an easy-to-use password reset and reclaim system for business owners, especially if their listing was previously claimed by an employee and the original email address lost or forgotten. Finally, the process of dealing with customers reviews good, bad, and ugly is yet another area in which official information is only of so much utility. The JM Internet Groups resource list is a first start at exploring the many opportunities of Yelp; its paid training is a necessary in-depth step for those businesses that are serious about local SEO and local SMM.
About JM Internet Group
The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each students computer.
Contact:
JM Internet Group, Media Relations Web. http://www.jm-seo.org/ Email. jm.internetgroup@gmail.com Tel. +1-510-713-2150
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Yelp for Business Owners Resource List Released by JM Internet Group
Toronto, Ontario (PRWEB) October 23, 2014
Theres sales-lead gold in website search-engine optimization, but most real estate agents have no effective way to mine it.
That was the most telling discovery from a recent survey that asked 342 North American real-estate agents and brokers if -- and how -- they used search engine optimization, also called SEO, to uncover sales prospects.
The survey was conducted in August by WebsiteBox, the technology firm that offers do-it-all real estate websites for a $99 one-time fee.
We already know that search is the number-one traffic driver to real-estate websites and that search is way more important than social media, said Peyman Aleagha, WebsiteBox CEO. So, if 90 percent of prospective home buyers search online, and three-quarters of those buyers never click past the first page of search results, then its crucial to make sure your website shows up at the top of those results.
Big Three: Keywords, Coding and Content
Survey respondents who were all WebsiteBox customers and real estate professionals indicated they have a basic understanding of what SEO means: encouraging search engines like Google and Bing to direct interested property buyers to their business websites and sales listings. In fact, 83 percent said they believed SEO to be the most important source of online sales-lead generation.
The WebsiteBox survey results suggested that most realtors are making an effort to comply with best SEO practices: relevant keywords, compelling content, and sound website coding. More than half of the respondents said they already use keyword research, and 35 percent said they employ website meta-tags and backlinks. A respectable 45 percent said they are blogging and posting content that buyers would find useful.
For all their effort, few respondents (4.9 percent) said they generated referrals through SEO. The problem may be that the agents are using the wrong tools. Indeed, 69 percent of the WebsiteBox survey respondents said the tools they have dont seem to get the SEO job done.
Agents Lack Time, Money, Expertise for SEO
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SEO: The Powerful Sales-Lead Source Most Realtors Have Yet to Tap
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Learn how capitalizing on the insights from customer reviews can increase search traffic and landing page conversion rates. Join Chris Silver Smith from Argent Media and Andrew Shotland from Local SEO Guide for this October 30 webcast. Theyll discuss how implementing a third-party customer review platform can positively impact your branding and SEO efforts while []
Personal navigation device (PND) and maps provider TomTom teamed up with independent mapping and local search company deCarta to offer developers an end-to-end alternative to Google Maps. The new joint offering provides connected mapping and navigation, local search and real-time traffic to enterprises and developers. Kim Fennell, CEO of deCarta, laid out for me last week the []
Today, Bing Ads announced the global launch of Universal Event Tracking to allow advertisers to define and track goals specific to their businesses. The company also announced that Universal Event Tracking (UET) sets the stage for audience based remarketing scenarios, which will roll out soon. UET will help advertisers understand Which ad campaigns are most []
Search Marketing Expo SMX West returns to Silicon Valley for its eighth year in March 2015! Featuring three days jam-packed with cutting-edge tactics, the program will include sessions on search engine optimization (SEO), paid search advertising (PPC), social media marketing, local search and more. The SMX West conference program will run March 3-5; the []
Columnist Bryson Meunier notes that Google will soon consider mobile user experience as a ranking factor. Use these tools to prepare your site!
German publishers want their snippets and thumbnails back. A consortium of roughly 200 companies, together known as VG Media, have said that the loss of traffic from the disappearance of these elements could cause some of their members to go bankrupt. The publishers have been trying for more than a year to collect money from Google for their []
If youve been using AdWords scripts for any substantial period of time, your account may feel like this messy bookshelf. There are unfinished scripts everywhere. Some scripts were added by the guy who left the company a few months ago, others by your intern who was curious and started tinkering around before she left for the summer. []
seoClarity has published a new click-through ranking study, this one not just looking at desktop search, but more importantly, mobile search. The study finds that if you do not rank in the number one position in the mobile results, the click-through rate drops off significantly, so much so that ranking number barely matters. Here is []
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SearchCap: Germany Publishers & Google, Bing Ads Tracking & Search Mobile CTR
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