Mediaboss Marketing

This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing Summit in Kansas City. The workshop was four hours and the presentation totaled just more than 100 slides.

As you might imagine, there was a lot of stuff to talk about. By its nature, some of that content was a "bit" on the technical side, but we tried our best to speak "English" so that the attendees could walk away with fewer questions than they had coming in.

We wanted the workshop to be interactive, and welcomed questions. One question did strike me as something that I think too often is bantered in executive meetings throughout the world

The comment (and question), as best as I can recall was something like, "Youve covered a lot of technical stuff in this presentation, but can you just tell me what the one thing is that we can do to really improve our results for SEO?"

We didnt dodge the question. I mean, if you had to pick one tactic, I would have to pick "create content." But, thats really too simplistic an answer.

I shared with this individual that sometimes content isnt the answer. Each and every project is unique, the competitive set is unique, and every website (company) has its own set of unique challenges. I shared a few examples of instances where I had worked with large organizations that simply had an issue with getting content indexed. Once this "one thing" was fixed, it was a hockey stick. Traffic, in some cases, doubled. These companies already had authority built into their site (solid link profile/larger brands, etc.). And, in some cases, that "one thing" was the fact that their title tags were absolutely horrible (yes, there are still some with the title tag of "home" on their home/index page of their sites).

There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same search for "home page."

But, these "one thing" opportunities dont come around very often.

More often, you are engaging in an omni-channel approach to building authority, strategically developing content, technical stuff, and optimizing conversion rates as much as you are title tags.

This, in my opinion, is "todays SEO."

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SEO Is No One-Trick Pony

Atlanta, GA (PRWEB) October 01, 2014

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Part 2 of 6 New Digital Marketing Rules For 2015 Webinar Series: SEO

TerraFormars Episode 1 First Impressions/Review -- Censorship Cockroaches!
TerraFormars Episode 1 First Impression,Review Reaction, Episode 2 Will Be Interesting! Will The Censorship Damage The Series Tho?! Get Hanson #39;d ...

By: JaymesHanson

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TerraFormars Episode 1 First Impressions/Review -- Censorship & Cockroaches! - Video

PROOF, YAHOO CENSORSHIP TOOK MY COMMENT AGAINST BEHEADING OFF
9-26-14 M2U05141 BULLSHIT!! PROPAGANDA/INDOCTRINATION, BE SKEERED FOLKS THAT #39;S WHAT THEY #39;RE PUSHING EH? FBI -- WARNING -- Federal law allows citizens to repr...

By: WheepingWillow2

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PROOF, YAHOO CENSORSHIP TOOK MY COMMENT AGAINST BEHEADING OFF - Video

We have rating systems for movies, television shows, and video gamesso why not rating systems for books? That's the thought behind services that rate books with the aim of helping parents and protecting children. But these services are contributing to censorship in schoolsand harming public education in the process.

When many of us think of books being banned or challenged in schools, we may think of evangelical Christian objections to Harry Potter or parental panic over nudity in Maurice Sendak's In the Night Kitchen. But there is a small industry that feeds parents' anxiety over the content of their children's reading material: book ratings.

Now, when we talk about book ratings, we're not talking about reviews of books or qualitative discussions of their content. We're talking about rating systems like that of Common Sense Media, which scores books based on things like educational value, role models, violence, sex, and profanity and then assigns them an age rating.

While Common Sense Media touts on its website that, "We believe in sanity, not censorship," the National Coalition Against Censorship has found that such rating systems do, in fact, contribute to censorship in public schools. "I think [book rating]'s commonly written about as the 'helicopter parenting' phenomenon and that's fairly well recognized," NCAC Executive Director Joan E. Bertin told us. "I think the piece that people have missed is the way in which it's playing itself out in kids' educational experiences, with parents second-guessing teachers and taking the position that kids should be sheltered from everything, including the content of books that might be disturbing."

NCAC is opposed to broad rating systems for all media, calling for more qualitative review systems. "What Common Sense Media and these other sites have done is flag these as problematic areas and therefore create the message that if you're a good parent, you really shouldn't let your kids see this stuff. It's like a scarlet letter," says Bertin. Different parents may have different views on whether and in what context their kids should be reading about sex, profanity, and the human capacity for violence, but rating services tend to boil content down into overly simplified categories, with bullet points that can at times read less as thoughtful dissection of the texts than as a warning to parents.

NCAC is hardly alone in their criticism of these rating systems. They've joined with other organizations, including but not limited to the American Library Association Office for Intellectual Freedom, National Council of Teachers of English, Society of Children's Book Writers & Illustrators, and the Authors Guild to protest the way Common Sense Media rates books.

While the goals of sites like Common Sense Media (it's hardly the only rating site out there, but it's large, well funded, and even has an endorsement from President Obama) may be noble onesmaking parents' and children's lives easierthese rating systems can and do contribute to censorship in schools. "We know that people check these sites and refer to them as authoritative when they complain about books," explains Bertin. "I think there are probably some teachers and librarians who check them to see whether, if they assign a particular book, it's going to be problematic, whether they're going to get complaints, because they know parents will be checking them. It is definitely playing a role, and I think the most insidious element of it is the decontextualization and the stigmatizing of certain types of content."

When you look at the organizations backing Common Sense Media, it's hard to imagine they actually want to see books censored in schools. According to its 2011 annual report, the non-profit received 38 percent of its revenue in 2010 from grants, and its list of foundation supporters is a veritable who's who of do-gooding charitable organizations. So why do they put their money into a media rating service?

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The Thriving Industry That Helps Encourage Book Censorship