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Once more President Barack Obama is determined to win the future. After a long hiatus, he is again talking about putting the American economy on a new foundation. But when it comes to speaking with utter clarity, his interest has never waned.

Let me be clear, he likes to say and keep saying.

The Obama presidency is littered with catch phrases and rhetorical devices, enthusiastically embraced and summarily discarded as tastes and political needs change. None has piqued the publics imagination. Six years into his tenure, Mr. Obama is still casting about for a slogan as punchy and enduring as FDRs New Deal, Lyndon Johnsons Great Society or even his own 2008 campaign mantra: Yes We Can.

In todays short-attention-span politics, every president needs a motto. And the Obama presidency has been in search of a clear theme from Day One, said Stephen Farnsworth, author of the book, Spinner in Chief: How Presidents Sell Their Policies and Themselves.

Mr. Obama came into office promising to put the nation on a new foundation, a phrase he had come up with himself in crafting his inaugural address in 2009. He used it 103 times in various speeches and statements in 2009-10, according to speech texts compiled by the American Presidency Project at University of California, Santa Barbara.

Then he stopped.

Americans went three years without hearing Mr. Obama discuss his new foundation. Some didnt miss it. Presidential biographer Doris Kearns Goodwin once said the phrase reminded her of foundation girdles,the womens undergarments.

Yet in June 2013, while seeing off top economic adviser Alan Krueger, the president trotted it out once more, telling the audience that weve cleared away the rubble of (economic) crisis and laid a new foundation for growth.

Since then he has used the phrase at least 19 more times, the universitys records show.

A slogan with even less staying power was Win the Future. It popped up in an Obama speech at a community college in North Carolina in late 2010, as he made the case that both parties should set aside narrow differences and work in bipartisan fashion to help the country win the future.

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Obama Still Hunts for a Catchy Slogan

Will Senators Rand Paul and Elizabeth Warren Unite to Finally Audit the Fed?
Will Senators Rand Paul and Elizabeth Warren Unite to Finally Audit the Fed?

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Will Senators Rand Paul and Elizabeth Warren Unite to Finally Audit the Fed? - Video

David Stockman - "Rand Paul Is The One Guy In Washington Speaking Truth To Power"
Former OMB director under President Ronald Reagan, David Stockman, shares his thoughts on Rand Paul on Bloomberg Market Makers 9/25/14. FAIR USE NOTICE: This video may contain ...

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David Stockman - "Rand Paul Is The One Guy In Washington Speaking Truth To Power" - Video

updated 10:05 AM EDT, Tue October 7, 2014

Sen. Rand Paul, R-Kentucky, is considering a presidential bid in 2016.

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(CNN) -- Sen. Rand Paul appears to be warning former Florida Gov. Jeb Bush and other potential 2016 candidates that support for Common Core would be a losing position in the GOP presidential contest.

"If there's a Republican candidate out there -- let's just say there's a hypothetical one that's for Common Core. I'm saying that that hypothetical candidate that's for Common Core probably doesn't have much chance of winning in a Republican primary," the Kentucky Republican told Breitbart.com.

His comments, published Monday, come from an interview last week while Paul was in North Carolina campaigning for Senate hopeful Thom Tillis and Rep. Walter Jones.

Paul didn't mention Bush or any other potential 2016 candidate by name, but the former Florida governor has been a vocal backer of Common Core, a set of national education standards for English and math.

"The danger of having one central governmental authority deciding curriculum is, what if we get some people who decide we really need to treat Karl Marx fairly, we need to make sure he gets a good writeup in the history, and Adam Smith, oh gosh, he was terrible," Paul said. "You can see how once it's nationalized, one person can insert a bias into the curriculum, and it goes everywhere, and then you have to fight it."

While conservatives accuse the program of interfering with local government control, the standards were developed by the bipartisan National Governors Association, state governments and nonprofit groups.

But if states want a share of President Barack Obama's Race to the Top education grants, one of the ways to get it is by adopting Common Core. In that sense, the government created incentives for states to embrace the standards.

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Rand Paul takes veiled swipe at Jeb Bush over Common Core

updated 10:53 AM EDT, Tue October 7, 2014

But Maher told Salon there's stark daylight between him and Rand Paul on the environment.

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(CNN) -- Sen. Rand Paul has spent quite a bit of time reaching out to liberals over the past year, and that list apparently now includes Bill Maher.

Paul, a libertarian-leaning Republican from Kentucky, and Maher, a comedian who shares some of Paul's libertarian views, had drinks two weeks ago, Maher told the liberal news outlet Salon.

The two met not long after Maher said on his HBO show that Paul is "interesting" and could "possibly" get his vote. If the 2016 presidential race came down to Paul and Hillary Clinton, Maher said he might consider backing Paul.

Affleck, Maher in heated debate about Islam

Maher said he was most attracted to Paul because of the senator's general views on foreign policy, though he's not a fan of his recent support for bombing ISIS.

"He's great on ending the empire, not getting into any more foreign entanglements -- I'm even to the left of him on the bombing (of ISIS); he wants to keep bombing ISIS, I want us to stop bombing altogether," he said.

While Maher donated $1 million to a super PAC backing President Barack Obama in 2012, he has been less than enthusiastic about a potential Clinton presidency, especially when it comes to her foreign policy.

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Bill Maher: I had drinks with Rand Paul