Archive for October, 2014

New: Track your Google Rankings as if your Business was Located in 84,000+ Different Locations with SEOprofiler

Staudt, Germany (PRWEB) October 10, 2014

The web-based search engine optimization tool provider SEOprofiler announced a new version of their popular ranking monitor. The new ranking monitor enables businesses to find out how Google ranks their web pages in the search results in different cities.

Google shows different results to searchers from different cities. If a website has high rankings for the search term "plumber" in New York, it's very likely that the same website isn't listed at all if you search Google from Chicago. That's an important fact that many businesses do not know, although it has a major influence on the performance of their web pages on Google.

With the new ranking monitor in SEOprofiler, businesses can check their search engine rankings from all 84,755 locations that are officially supported by Google. That means that businesses can see exactly the same search results that their customers from a particular city get.

"Knowing how your website ranks in a particular city is vital if you want to reach customers in that city," said Andr Voget, CEO of SEOprofiler.com. "The new ranking monitor makes it as easy as possible to find out how your customers see your website on search engines."

Even within a region, the search engine results can vary. In addition to many small and big cities, the ranking monitor in SEOprofiler enables users to track their rankings from airports, states, TV regions, universities, and zip codes.

The users of the ranking monitor get exactly the same search results that searchers in these locations get. That enables businesses to make better business decisions when marketing their websites to particular regions.

The ranking monitor is a part of SEOprofiler, which is a complete web-based search engine optimization suite. SEOprofiler offers businesses the tools that they need to improve the search engine positions of their web pages.

In addition to the ranking monitor, SEOprofiler offers tools for keyword research, web page optimization, social media tracking, link building and link analysis and automatic website audits.

To test the new ranking monitor, users can create a free trial version at "http://www.SEOprofiler.com".

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New: Track your Google Rankings as if your Business was Located in 84,000+ Different Locations with SEOprofiler

Founders intended limits on gun rights

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The National Rifle Association and their fellow gun enthusiasts continue to misconstrue the founders original intent in creating the Second Amendment to the Constitution. A recently published NRA comment states that Guns save lives, stop crime and protect you. This is why we arm police, why people arm themselves and why the Founders put the Second Amendment in the Constitution.

The amendment reads as follows: A well regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms shall not be infringed. A total of 27 words.

The NRAs comment in the first paragraph would be accurate if these first 13 words of the Second Amendment concerning the role of a militia had not been included in this simple statement. The first 13 words have meaning. The founders were much concerned about the power of a standing army and the possibility of overt military control of the fledgling country.

In 1791 the members of the Virginia legislature elaborated on the importance of a militia in a letter accompanying their ratification of the first 10 amendments (1791). They stated that, a well regulated Militia composed of the body of the people trained to arms is the proper, natural and safe defence of a free State. That armies in the time of peace are dangerous to liberty: and that in all cases the military should be under strict subordination to and governed by the Civil power. 1791 was a time when less than 15 percent of the white male population, mostly untrained in the military use of weapons, possessed guns.

The requirement for a well trained militia rather than a standing army was further emphasized in several issues of the Federalist Papers authored by Alexander Hamilton, James Madison and John Jay. In fact, Federalist No. 29 was exclusively dedicated to the need for a militia.

Of course, the issue of no standing army was short-lived. The War of 1812 proved that a standing army and navy were essential to our survival as an independent nation. The concern, however, about undue influence of the military remains today.

Over the years Supreme Court rulings have essentially ignored the first half of the Second Amendment, opting instead for easy access to weapons. A major question: How did the founders intent to provide for a militia evolve into a nation with over 300 million guns in circulation?

Retired Supreme Court Justice John Paul Stevens, in his recent book, Six Amendments: How and Why We Should Change the Constitution, proposes the addition of five words to the Second Amendment. As so amended, it would read: A well regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms when serving in the Militia shall not be infringed.

There is no Second Amendment right to own guns! So intended the founders!

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Founders intended limits on gun rights

TOWIE sparks 111% increase in travel searches after first Ibiza spin-off show premieres

Hotels.com reports a surge in interest for island overnight following show Reality show has previously influenced a rise in holidays to Marbella Party season on the Spanish island ended over a week ago

By Andrea Magrath for MailOnline

Published: 05:54 EST, 10 October 2014 | Updated: 10:02 EST, 10 October 2014

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Ibiza holidaymakers can expect to see an increase in fake tans and hair extensions on the beach next summer.

Following this week's premiere of TOWIE spin-off The Only Way Is Ibiza, web searches for the Balearic island increased by 111 per cent, Hotels.com reports.

Fans of the Essex-based show hoping to holiday like their onscreen heroes flooded the website, which saw a sudden surge in interest for accommodation in Ibiza, despite the summer party season ending a week ago.

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TOWIE sparks 111% increase in travel searches after first Ibiza spin-off show premieres

Ultimate Wedding Collection Launches California Experience at La Valencia Hotel

La Jolla, CA (PRWEB) October 10, 2014

What makes a bride the most anxious about her wedding day? The weather? The catering? The location? Her hair? Her dress? Keeping all the relatives entertained? Depending on others to make her dreams a reality? Making it all memorable? With the new Ultimate Wedding Collection offering at the iconic La Valencia Hotel in La Jolla, there is now an antidote to those worries.

As the launch site for this new international, destination wedding collection, the historic, 112-room oceanfront Southern California resort that has entertained everyone from Mary Pickford to Madonna is bought out for up to 200 guests and literally becomes the bridal partys seaside Mediterranean style villa for the weekend. The hotels chefs, housekeepers, waiters, concierge, rooms, pool, lounges and restaurants are there for the sole purpose of servicing the wedding. And, the wide array of attractions in the area from shopping to art galleries; from yachting to scuba diving are made available for the entertainment of you and your guests.

Future UWC locations include: Monaco, Tuscany, St. Tropez, Ibiza, St. Barths and more.

This is a truly exclusive wedding destination option, with all of the design and personal customizations that high-profile clients want, but with one difference. The producers La Valencia Hotel and Alchemy Fine Events have a full team of wedding experts entertainment producers, event stylists, culinary artists, couture bridal gown designers, Hollywood hair & makeup artists, musicians, florists, photographers and videographers ready to deploy, with budgets and timelines in place. This takes weeks and weeks off the planning process and items off the couples wedding To-Do List; encourages a stress-free, positive experience; and offers a range of smart options from some of the best wedding vendors in Southern California. The hotel-of-your-own wedding also includes strategic partnerships with the likes of Net Jets and Uber for bridal party and guest transportation as well as Prestige Motor Sports & Yachts.

Couples can then relax and enjoy the fun side of customizing their luxury wedding weekend options with the team in place, or opt to use their own entourage of style.

This ultra-customized wedding experience is designed for the couple who want effortless luxury, explains Rita Moore, La Valencias Director of Sales & Marketing. Our carefully selected design team leverages the art of listening while working closely with the bride and groom to actually create a brand for your wedding. From the big picture to the tiniest details luxury invitations, guest welcome notes, picnic baskets, excursion maps, bespoke furniture, custom place settings; even parting gifts at the Farewell Brunch everything will be designed to express your wedding vision. All youll need to do is arrive and enjoy.

This hotel-as-private-villa custom wedding starts at $1 million and includes the following services provided for both the bridal party & guests:

With a cathedral-like lobby lounge complete with hand painted ceiling murals, wrought iron chandeliers, colorful mosaics and a picture window with full ocean viewsa Romeo & Juliet mezzanine balcony idea for a musical trio a garden terrace suspended over the oceana centerpiece signature poola street facing European bistro and a great room style fine dining restaurantLa V is a wedding destination unto itself.

Everyone in the area knows that La Valencia epitomizes the ultimate bridal backdrop, explains Vanessa Van Wieren, founder of Alchemy Fine Events. This unique wedding offering will set the standard for a personalized, user-friendly luxury event. It is designed to appeal to international taste makers whether they live an hour or a world away.

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Ultimate Wedding Collection Launches California Experience at La Valencia Hotel

Social Media and Marketing

An innovative marketing campaign in the European city of Amsterdam has shed new light on the power of consumer-to-consumer marketing, writes guest columnist David Hornstein

If youve been to Amsterdam lately, youre likely to have seen the large three-dimensional I amsterdam letters in front of the citys famous Rijksmuseum. The letters were installed in 2005 as part of the citys rebranding campaign. By now, the sculpture is the citys most photographed item, being photographed over 8,000 times on a sunny day.

With smartphones and visual social media on the rise, the I Amsterdam letters are an innovative example of how destination marketers can harness the power of C2C marketing.

Heres why.

The social media revolution has turned the traditional one-way flow of destination marketing information on its head. Indeed much of the destination marketing organisations (DMO) power has been transferred to the public - the connected and empowered consumer who co-creates and shapes the destination brand.

Visual user-generated content such as tourist photography plays a particularly important role as social media is increasingly based on visuals. DMOs must address this fundamental shift in power and place social sharing at the heart of their campaigns. This means directing all efforts towards turning visitors and residents into brand ambassadors and viral agents.

Four ways that destination marketers can get visitors talking.

1. Provide attractive visuals that add meaning to peoples personal brand story: DMOs must find ways to get visitors to talk about them in their private social networks. It must be attractive (add value) to people to share destination information with their peers. Essentially, this is about story telling: when travelling, we use photography future memory-making but also to create compelling visual stories about our selves. These travel tales are often designed with the purpose of telling our personal brand stories things we would like everyone else to think about us. Common themes include basic statements such as I had fun or I had a unique experience etc. Through images on social media we essentially construct our own idealised selves and identities. If DMOs want people to share their destination brand material on social media, they must provide those attractive visuals that add meaning to peoples personal brand story.

2. Find the perfect photo: Every destination needs that one place-indicative photo. Think of the Eiffel Tower or Brandenburger Gate. The reason why these buildings are photographed and shared on social media time and again is because they contain the information of place. These images have PARIS or BERLIN written all over them and set the stage for the following images and travel narrative. These images are fundamental as they add context to our stories. Your destination doesnt have an Eiffel Tower? Oh well, I guess a snapshot of an airline ticket will do (but, duh, seriously).

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Social Media and Marketing