Archive for May, 2014

topseos.com Announces Pravda SEO as the Fourth Best Content Marketing Firm for May 2014

(PRWEB) May 13, 2014

The independent authority on search marketing solutions, topseos.com, has named Pravda SEO the 4th best content marketing agency for the month of May 2014. Pravda SEO was chosen based on their effective performance in an in-depth analysis of the solutions they offer. While there are thousands of companies offering a variety of solutions, the rankings consist of the best featured based on the results of the thorough evaluation process.

The independent research team at topseos.com performs a meticulous analysis of the competing services in order to remain apprised of the latest developments within the industry. Performing services are investigated through the use of five criteria of evaluation in areas including keyword analysis, needs analysis, targeting, identify, and reporting. The ratings consist of the best content marketing services each month with the ratings being updated due to the latest information obtained from the analysis.

In order to obtain a more in-depth view of the company, the topseos.com research team also interviews customer references. Competing agencies provide at least three customer references to give the research team the opportunity to obtain feedback directly from customers. In some cases customers contact topseos.com direct to voice their opinions.

Clients of online marketing solutions often turn to topseos.com when searching for reliable content marketing firms. The independent research team has named Pravda SEO as the 4th top service based on the results of the investigation process. topseos.com strongly believes in Pravda SEO's continued dedication towards excellence.

About Pravda SEO

About topseos.com

topseos.com is a well-known independent authority on search marketing. The primary ambition of topseos.com is to identify and proclaim those individuals or companies supplying the best search marketing solutions all over the world. A specialized team of researchers examine thousands of applicants each month who are seeking to be ranked as a top search marketing product or service by the independent authority.

To find out more about Pravda SEO visit:

http://topseos.news-prs.com/us/profile-pravda-seo

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topseos.com Announces Pravda SEO as the Fourth Best Content Marketing Firm for May 2014

Its May 2014, and Here Are Four Ways that SEO Is Drastically Changing by @danielthrelfall

The only unchanging truth about SEO is that its always changing.

I almost didnt write that line, because it sounds so cliche.

I dont want to dish up half-baked cliches. Instead, I intend to deliver some stop-and-think advice. Weve heard cliches before. Ad nauseum. Search marketing in 2014 demands more than cliches. We to need to take a hard look at where search marketing is now, and maybe why our marketing gimmicks and tricks are having diminishing efficacy.

Its time to consider whats changed in SEO, and what we need to do about it. There are four major changes that Ive observed during the first part of 2014. These changes some subtle, and some overt are signs that we need to adapt.

Its popular to say Content is King.

Sheesh. Talk about cliches.

While it is true,I want to make a case for content marketing over against the rather anemic content alone. Content marketing has a robust connotative meaning, and brings to mind more than just optimized titlesand 800 words of content on a home page.

Content marketing trumps SEO in the conventional sense. Heres why.

Im a huge fan of what Im calling conventional SEO. I, in fact, am a conventional SEO. I geek out about robots.txt with the rest of them. I even wrote a nerdy uberlong magnum opus on recovering from a manual penalty. I dig conventional SEO.

But this kind of SEO the robots.txt. the rel=canonicals, the 301 redirects, the optimized H1s, and the sitemap.xmls thats not winning you links and generating conversions. Thats just keeping you from having a shoddy site. See? Youre not going to win rank by just complying with standards. Sure, youve got to comply, but then what?

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Its May 2014, and Here Are Four Ways that SEO Is Drastically Changing by @danielthrelfall

5 Ways to Sell SEO to Your CMO

To increase the chances of winning budget, you need to sell SEO like a CMO. Here's how to find the data you need to get buy-in from the decision-makers.

If I came to you and asked to borrow $40,000 for a business venture I'm considering, and I said that you needed to trust the idea was going to work based on my knowledge and experience, what would you say? Would you give me the money, no questions asked?

I'm guessing your answer is no. That's the same answer the CEO is going to give you as the marketing representative in charge of the brand's SEO whether you're in-house or on the agency or consulting side.

As an SEO professional, you need to think of yourself as the chief marketing officer of every project you propose.

In days gone by, it may have been easy to throw some SEO jargon at the decision-makers along with some documentation from Google and other quick SEO wins to get buy-in for budget.

Today's SEO professional is much more than just a competent optimizer. The SEO of today has a sophisticated skill set and knows how to prove the performance of SEO and communicate its business value, just like a CMO does. Now more than ever, performance tracking is key as SEOs deal with more channels and more data.

So where does that leave the SEO today? What are the factors that make SEO strategies work to keep the investments coming? How do you think like a leading-edge CMO?

When dealing with the decision-makers about your SEO plans, put your CMO "hat" on and be prepared to answer questions like:

This takes planning and research. You have to be able to benchmark:

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5 Ways to Sell SEO to Your CMO

Unnecessary Censorship – Avatar: The Last Airbender – Video


Unnecessary Censorship - Avatar: The Last Airbender
Well, I felt like doing it so I did it. Here you go! I unnecessarily censored my favourite cartoon show of all time, I give you; "Unnecessary Censorship - Avatar: The Last Airbender". Avatar...

By: brianian16

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Unnecessary Censorship - Avatar: The Last Airbender - Video

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May 14, 2014

A Google logo is reflected on the screen of a smartphone in this file photo illustration taken in Prague January 31, 2014. Reuters pic, May 14, 2014.A European Court of Justice decision ordering Google to delete some personal data on request has raised concerns about online censorship and how Internet search works in various countries.

The EU's top court ruled yesterday that individuals have the right to ask the US Internet giant to delete personal data and "to be forgotten" online under certain circumstances when their personal data becomes outdated or inaccurate.

Analysts who follow the online space said the global impact of the ruling was not immediately clear, but that it could raise some tricky issues in Europe and beyond.

"The practical implementation seems to be vague and potentially very messy," said Greg Sterling, analyst at Opus Research who follows the search business.

Sterling said Google should be able to comply and filter the results, but that means Internet search results could be different depending on where the user is located, in a manner similar to what takes place in China under government censorship rules.

"This opens the door to people who don't like search results to remove or change their information," Sterling told AFP.

The analyst added that it could be "problematic" trying to determine which results to remove and that "this begs the question about what is in the public interest".

Danny Sullivan of the website Search Engine Land said the impact may be positive if it only applies to protection of privacy.

"However, there's a real concern if this turns out to be abused, if done to prevent easy access to legitimate public records," Sullivan added.

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