Mediaboss Marketing

Baltimore, Md. (PRWEB) May 06, 2014

Localist, the industrys only provider of an interactive online calendaring platform, today announced the Spring 2014 Release of its expanded platform, which improves SEO and audience engagement through advancements in marketing automation, analytics and mobility. Localists intuitive, cloud-based calendar takes the confusion out of managing events, turning event content into a powerful marketing driver that saves time, boosts attendance and increases overall brand awareness and SEO.

Localists unique calendaring platform has helped hundreds of enterprise customers use events to positively impact their bottom lines in various industries, including education, healthcare, health and beauty, marketing, media, government, and travel and tourism. In the past five years, Localist has powered more than one million events and saved customers an average of 8,000 hours of work per year over other calendar software. It has shown to raise awareness and increase event attendance by up to 70 percent and web traffic more than 3,000 percent.

In a recent case study, the University of Texas at Austin found that the new Localist-powered calendar allows it to easily curate content for thousands of events promoted to more than 52,000 users, and the social media and RSVP features significantly increased the user experience. The Localist platform reduced the administrative burden and also helped the university achieve a 35 percent increase in event website traffic.

The Localist Spring 2014 Release features new capabilities that complement the existing platform, such as:

With advancements in marketing automation, analytics, and mobility, Localist helps marketers and webmasters take full advantage of their event calendar content in a wide range of industries. Recent customers include Northland Church, Penn State University Liberal Arts College, Pennsylvania Department of Conservation and Natural Resource, Travel Portland and The Vineyard Gazette Media Group.

We are always adding new capabilities to our platform to further our mission of helping our customers connect their audiences to events, said Localist CEO Mykel Nahorniak. We're dedicated to staying ahead of the curve, relentlessly challenging what's expected from a calendar. We are passionate about the power of authentic content and helping organizations make the most out of their online event calendars. Whether you are a hospital administrator in charge of whole-health activities for patients or a librarian hosting literary events for the public, Localist makes event promotion simple.

About Localist

Localist is the industrys only provider of an interactive online calendaring platform that optimizes event content for enterprise marketing goals. The Localist platform helps marketing professionals take full advantage of their event content while delivering a unique and engaging experience for their audiences. Localists intuitive, cloud-based calendar takes the confusion out of managing events, turning event content into a powerful marketing driver that saves time, boosts attendance, and increases overall brand awareness. Localist serves hundreds of enterprise customers in various industries, including higher education, healthcare, media, cosmetics, sports, and government. In the past five years, Localist has powered more than 1 million events across the globe. For more information, visit localist.com or follow on Twitter @localist.

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Localist Spring 2014 Release Improves SEO and Audience Engagement for Marketing Professionals with Expanded Online ...

Build some links. Update your metadata. Optimize your site speed. Build some cool content. Have you heard about interactive infographics? They are the new thing!

Thats just not the way digital marketing works anymore. In fact, Im currently in the process of trying to get my peers to quit using the term SEO, not only when they refer to my job title, but when they refer to the practice of website optimization in general.

I will always be grateful for the opportunity I was given by a now rebranded company called Slingshot SEO. They helped kick-start my knowledge of search with link building and my curiosity guided me from there. It wasnt too long before I found myself in charge of accounts at a small agency in Portland, saying things similar to the comments above to my clients on a monthly and weekly basis. Since my stint in that position, I have been fortunate enough to link up with The New Group, a bigger agency dedicated tobringing brand experiences to life with data and technology. During my time here, I have decided that I no longer want to be an SEO. Why would I? SEO is limited; digital strategy is comprehensive and lucrative. I truly believe that narrowing your job title and expertise to simply search (even when it includes paid as well) is going to leave you in the dust as time progresses.

I mean, part of this perspective is based on fear. I know if I just hang out and keep up on the latest SEO trends, I am going to be passed up by people who have SEO expertise as only a fraction of their overall skill set.

So lets take a look at the digital strategists evolution into a multitalented professional.

Source: Wikimedia Commons Labeled for Reuse

Ah! That moment when our ancestors first noticed how changing keyword density and building anchor text links could impact rankings on the World Wide Web. I am not here to hate on this early technique. Our practice generally evolves as Google adjusts, and these methods were valid at one point. It is just amazing to me that some people have yet to escape the trap that leaves them hunched over like a prehistoric human. This is the group of SEOs who still looks for shortcuts, evolves black-hat software and have a risk-taking approach to their profession.

You have to respect those who understand the fundamentals of SEO, and this group of ancestors has it down pat. They likely realize in the past few months, character limits for meta tags have changed, and they encourage their clients to make strong content. They can conduct a solid audit and also have a strong understanding of paid search. This group knows how to optimize a site, and they know how search, social, and paid work together. The only problem is this knowledge has a barrier. When it comes to ongoing SEO, this person says Go do PR, instead of understanding the principles of link development and how PR efforts can make an impact. There is no reason to look back at this ancestor and be ashamed; it is just sad to see someone who could be a strong strategist work with a client one time and send them off into the wild, because there isnt enough knowledge of measurement and ongoing tactics.

The next stage of our evolution includes a professional who has a pretty good grip on things. Not only can they help get your SEO campaigns off the ground, but they understand measurement and some changes you can make to improve some basic metrics. They know how to deal with duplicate content from a technical standpoint, know how to build links in an ongoing manner, and provide insightful reporting on a monthly basis. In reality, they have all the tools needed to become a full-fledged digital strategist; they just dont know that search doesnt have to live alone. They are confident and skilled, but dont realize they are capable of combining one skill set with others to become an even better marketer.

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The Evolution of the SEO Professional by @JeffBiomecca

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