Motorcycle Riding and Internet Marketing Success
My brother #39;s advice when he taught me to ride a motorcycle was to stay afraid. Not shaking in your boots scared but enough so that you didn #39;t go to sleep behind the wheel. I still use his...
By: Nanci Kurtz
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Motorcycle Riding and Internet Marketing Success - Video
Internet Marketing Australia | Social Media Marketing
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Internet Marketing Australia | Social Media Marketing - Video
Image: Mashable, Will Fenstermaker
Day in and day out, I see cases of B2B marketing blindness. The cure? Widely available social marketing medication. Sufferers should liberally apply emotional storytelling, and take a healthy dose of authenticity. It does wonders for correcting an outdated business view.
But before you self-medicate, I should warn you there is a common and potentially nasty side effect that might cloud the outlook. It's called accidental narcissism.
Brands are actively encouraging individuals to use social channels and add personality to the company's image. Social media is a great way to further brand messages, but in the spirit of authenticity, these individuals will also have to talk about their personal experiences. It's a meeting of two worlds, traditionally considered very different.
No doubt some of you might flinch at the prospect of sharing your personal opinions and thoughts in what is essentially an open and unprotected online environment. I had to adopt a different mindset initially, too, but social marketing can quickly become second nature. It's an addictive habit. However, it's all too easy for social ambassadors to find they've crossed the line between sharing genuine opinion and overly promotional messages.
The truth is that a balanced image can be hard to achieve. Crafting a social marketing presence for a business audience is also particularly risky. Even posts intended with the utmost integrity and honesty will be viewed with a pinch of salt if you're also representing your business. B2B social media can seem narcissistic - or even worse, prompt backlash against your brand.
I'm always aware that even the simplest of my social media posts are open to multiple interpretations.
Case in point - I have to travel a lot for work, something which from the outside might seem glamorous, but which I'm sure many of you know is quite simply, hard work. Trips consist of airport security, endless queuing (don't pretend you Brits actually love it), and countless hours spent with clients and colleagues who are all pushed for time. And at the end of the day, you're still away from home and family, living out of a suitcase.
But enough moaning for now traveling for work can have its benefits. So when I do get a couple of free hours in a city I've never visited before, I try to make the most of it. Sometimes I even share a photo of myself beside a famous landmark, in celebration of some down-time.
Now here comes the side effect: my snapshot could be interpreted in a number of ways. It could seem like I'm boasting about my holiday, or wasting my company's time. It's a risk of simply posting a snapshot - a brief moment in time, without context. It's such a tiny thing in a huge social universe that it's virtually impossible to explain the photo without spamming my social feeds. And, without a hint of narcissism, I'm pretty confident I'm not marketing myself wrong on social channels.
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The Key to Balancing Business and Personal Social Media
May 06, 2014
Salesforce.com's ExactTarget Marketing Cloud today introduces a social media platform that combines functionalities of Salesforce's Radian6 social listening program and Buddy Media social publishing application. We're giving companies the ability to build one-to-one relationships with consumers on social channels, says Gordon Evans, VP of product marketing.
Attempting to unite what are often disparate and non-integrated social marketing efforts at enterprise companies, the new Radian6 Buddy Media Social Studio provides a single platform for social content marketing, engagement, publishing, and analytics. It allows marketing teams to set up social media workspaces by region, brand, or business function to facilitate collaboration; maintain calendars to track content history; monitor engagement to align objectives; and measure performance of posts by label, campaign, or particular target.
The average enterprise manages 131 different social channels, says Evans. Sales forces and marketing teams from different units will all have their own Facebook pages, for instance. This provides centralized management of all those channels and, once accomplished, informs marketers what content to publish.
With the publishing tool, we now have one location where our team can dynamically schedule, produce, preview, publish, and track social content across multiple accounts, said beta tester Sean Williams, director of consumer promotions at JetBlue, in a release introducing the new ExactTarget platform.
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ExactTarget Adds Social Solution to its Marketing Cloud
10 Best SEO (PRWEB) May 06, 2014
Acknowledging the country's best social media marketing Agencies, 10 Best SEO awarded the top ten companies in the field for 2014.
A product of the information age, social networking has proven just as useful in linking businesses and clients as it's effective in connecting friends and family members. To bring more attention to the hard work put into this new form of marketing, 10 Best SEO has highlighted the Best Social Media Marketing Agencies (SMM) with its award presentations.
Customer Magnetism, of Virginia Beach, Va., beat out the other nine companies listed in 10 Best SEO's Top SMM Firms category. The sheer breadth of marketing services and the firm's ability to scale each of its services to its clients needs enabled Customer Magnetism to take top honors, according to 10 Best SEO.
"From SEO to marketing, from infographics to websites, Customer Magnetism is the place to turn for achieving success in the marketplace -- and they offer assistance to any size business, from small companies to Fortune 500s," stated 10 Best SEO.
Boostability, of Lehi, Utah ranked in second, while Meltwater, of San Francicso, Calif. was honored with third place on 10 Best SEO's list of the country's best SMM companies.
Boostability was praised for its local SEO services, Search Engine Optimization, while Meltwater was lauded for its ability to integrate SMM into web designs for their clients.
"Great SMM companies tailor campaigns to each company's goals and fans," stated 10 Best SEO. "Though many claim to the Top Social Media Marketing Agency, 10 Best SEO has compiled a list of firms from which you can begin to make your own decision about one who can work well with your company."
The seven other companies completing 10 Best SEO's list of top SMM firms included Super Media, of Dallas, Texas; Bruce Clay, of Moorpark, Calif.; Edelman, of Chicago, Ill.; Ironpaper, of NYC; Fahrenheit Marketing, of Austin, Texas; WebpageFX, of Philadelphia, Penn.; and Linkable Media, of NYC.
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Top Social Media Marketing Agencies Recognized for Excellence in the Field