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Safer Internet Day focuses on Net safety for families

Safer Internet Day is marked mostly in Europe, but there are events around the world

(Credit: Safer Internet Day) You don't hear much about it in the United States, but today is Safer Internet Day across Europe, with some events planned in Asia, Latin America, Australia, and the United States.

The annual event started in 2004 as an initiative of the European Commission's Safer Internet Programme. It features school assemblies and major conferences in many countries.

I'm in Moscow to speak at Russia's Safer Internet Day conference. Several members of Russia's parliament, along with other government officials, are expected to participate along with educators, Moscow area schoolchildren and representatives of technology companies including Google and Microsoft. Here's a transcript of my speech.

This year's theme is "connecting generations," and to that end, Microsoft is releasing a study it conducted with the AARP that found that 83 percent of teens, young adults, parents, and older adults said going online is helpful in terms of family communication," according Jacqueline Beauchere, Microsoft's director of Trustworthy Computing. "For some," she added, "that translates to a deeper understanding of one another." Beauchere, as you might expect, is bullish on Internet for youth and seniors, but stresses the importance of "thinking before you post online and being very cautious about your personal information." Microsoft provides safety and security advice at its Safety & Security Center.

Goolge is using Safer Internet Day to launch its new digital literacy portal called ThinkB4U. The project, which is a collaboration between Google and its nonprofit safety partners, Common Sense Media, ConnectSafely.org and the National Consumers League, features "choose-your-adventure" style videos along with targeted safety tips from the nonprofit groups. The videos depict a family's use of media throughout the day with a variety of scenarios that could turn out OK or not so good, depending on members' choices. The viewer gets to pick the choices and help determine the outcome.

"The Parkers"is a stereotypical extended family that makes its share of online mistakes. Users get to determine how their day turns out.

(Credit: Google)

Here in Russia, as in the United States, there are some in government who want to put restrictions on the Internet to limit material that is "harmful to children." At a conference ahead of Internet Safety Day, several legislators and government officials questioned whether sites that depict pornography or advocate the use of drugs, alcohol, or political extremism should be blocked for all Russian citizens. Other speakers, including a representative from Google, advocated self-regulation and consumer education.

(Disclosure: Larry Magid serves as co-director of ConnectSafely.org, a non-profit Internet safety organization that receives funding from Google and consulted on the development of Google's ThinkB4U program.)

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Safer Internet Day focuses on Net safety for families

Sheryl Tuchman, SPHR, Named PIHRA District 9 2011 Member of the Year

Professionals In Human Resources Association (PIHRA) District 9 of the West San Fernando Valley, California has named Sheryl Tuchman, SPHR, of Tools 2 Succeed, Inc. their 2011 Member of the Year.

Woodland Hills, CA (PRWEB) February 07, 2012

Susan Mayberry, SPHR, PIHRA District 9 2010 Member Of The Year presented the 2011 award to Sheryl Tuchman, SPHR. Sheryl is the Webmaster and Communications Chair for PIHRA District 9, a volunteer non-profit association. She is also the founder and CEO of Tools 2 Succeed, Inc., a training and development company.

Susan's award presentation speech included, "Sheryl brought District 9 into the 21st century through her website and communication strategy. In District 9, no detail goes unattended because of her expertise. She contributes to the PIHRA Foundation by donating tickets to her fun and interactive Tools 2 Succeed monthly leadership workshops. Sheryl is a focused Senior Professional in Human Resources (SPHR), a dedicated District 9 Board Member, and an amazing woman. Congratulations on this prestigious award to a most deserving HR Professional."

The Member of the Year must meet the following qualifications:

Professionals in Human Resources Association (PIHRA) is a volunteer-led, fiscally sound, nonprofit association offering services, leadership roles and development opportunities for its members. PIHRA provides opportunities for member interaction and professional development to enhance and enrich the profession. PIHRA serves as advocate and source of expert information on Human Resource legislative information. PIHRA contributes to the body of Human Resource knowledge and promotes professional ethics.

Tools 2 Succeed, Inc. provides business training, consulting, and coaching services to facilitate organizational growth and change. With more than 25 years of global business and technical experience in multiple industries, Tools 2 Succeed can provide the right tools to help your business to succeed. Services include onsite employee development training, Compass Series leadership workshops, leadership coaching, outplacement services, strategic planning, process improvement, technical consulting, customer satisfaction surveys, DISC assessments, and an extensive offering of e-learning courses. Tools 2 Succeed is an Approved Provider of the HR Certification Institute (HRCI).

For more information, please visit the Tools 2 Succeed website at http://Tools2Succeed.com and the Professionals In Human Resources Association (PIHRA) website at http://pihra.org.

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Sheryl Tuchman
sheryl@tools2succeed.com
(818) 581-4888
Email Information

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Sheryl Tuchman, SPHR, Named PIHRA District 9 2011 Member of the Year

Inbound Marketing IS the New SEO – Facts, Figures

03-02-2012 15:00 Thanks to everyone who joined the Kuno Creative inbound marketing team to learn why inbound marketing is the new SEO, how Google has changed search engine optimization forever and the new role of social media in search marketing. The event was a huge success and boasted a record number of registrants for a Kuno webinar. This video will: - Take A Look at Traditional SEO - Define the New SEO - Inbound Marketing - Cause You to Rethink SEO - Explore the 633% Growth in Leads - Provide Seven Actionable SEO Takeaways Chad Pollitt, Director of Inbound Marketing for Kuno Creative discussed the reasons why traditional SEO campaigns aren't as important as they once were for web visibility and why they are quickly being replaced by inbound marketing. Backed with real data, he proved that traditional SEO tactics aren't as effective as inbound marketing at driving organic traffic and business leads. The webinar also explored how Google's ranking algorithm and indexing system has changed and its effect on traditional SEO. Also, Chad explained how to take advantage of the changes in order to maximize web visibility and organic leads utilizing inbound marketing. Slides are available here: http://www.kunocreative.com

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Inbound Marketing IS the New SEO - Facts, Figures

SEO Positive Treats Staff To Night Out

The management team at SEO Positive treated staff to a night out at Essex hotspot Southend Casino to celebrate a record month for sales.

(PRWEB UK) 7 February 2012

Ben Austin, Managing Director at SEO Positive, treated his staff to a night out at the Rendezvous Southend Casino to thank all for their hard work and commitment throughout the Christmas period.

The majority of the team and many of their partners attended the night, which began with the party quiet drinks in Chelmsford before making the short journey to the seaside town in a black Hummer limo.

And the SEO agency truly does have a reason to celebrate. January of this year was in fact the firm’s most successful month to date, with the business development division achieving record acquisitions thanks to a noticeably more aggressive in-house marketing campaign and the expansion of its sales team to accommodate for an increase in demand for SEO, PPC and social media services.

Ben believes that organising regular social events outside of work hours encourages better relationships amongst his staff and forms a greater sense of teamwork and unity at what is a crucial time for the development of his business.

“I’ve always placed huge emphasis on building bonds between the team,” Ben explains. “As a team we’re incredibly focused yet have created a great office atmosphere as we move forward into expanding the company even further.”

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and online reputation control.

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Ben Austin
SEO Positive Limited
0800 088 6000
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SEO Positive Treats Staff To Night Out

Conductor Searchlight Now Includes Enhanced Task Management and SEO Workflow Features for Faster Results and …

NEW YORK, NY--(Marketwire -02/07/12)- Conductor, the leading provider of SEO technology software, announces the launch of a suite of innovative SEO workflow and task management features available in its leading SEO platform, Searchlight. The first-of-its-kind suite of task management and workflow solutions gives marketers the tools to stay on top of SEO projects of any size and ensure projects are completed quickly and efficiently to stay ahead of the competition.

More than 1,000 brands now have instant access to task management to help them take advantage of the richest set of SEO and competitive intelligence data in the market, expand their search visibility, increase traffic and grow revenue from enterprise SEO.

The complex task of enterprise SEO management is now made simple with a suite of dynamic task and workflow features not available in any other SEO solution. Users can create events, tasks and reminders across all their SEO data quickly and easily; assign tasks to others in real-time; set deadlines and track progress all from a single location. Users also benefit from the suite's robust management features that allow them to alert team members when changes are made or new tasks are assigned, keeping everyone updated with activity and progress reports.

The launch of comprehensive task and workflow management features in Searchlight continues a commitment to delivering solutions that solve the modern challenges of enterprise SEO and include innovative features such as universal search reporting, international SEO, analytics integrations and social signal tracking designed to help achieve success through natural search.

"We have listened in-depth to the needs of marketers and have been able to deliver intuitive, transparent and collaborative task management and workflow features never before seen," said Seth Besmertnik, CEO of Conductor. "Listening to the needs of marketers is engrained in every Conductor employee and initiative. We strive daily to build solutions that make the lives of marketers easier, increase transparency and create successful search marketing programs."

About Conductor: Conductor is the undisputed leader in SEO technology, empowering enterprise marketers to manage and improve their SEO efforts and deliver provable ROI. The company created the first and most widely adopted enterprise SaaS SEO technology solution, Conductor Searchlight™, which helps marketers scale natural search, monitor competitive market share and boost revenue. Conductor recently launched the SEO Cloud™, which makes it possible to blend SEO data and workflow across any other form of web marketing. Companies such as FedEx, Siemens, Toys"R"Us, Autodesk and GE rely on the company's technology platform and team of experts to continually measure and improve their natural search traffic and revenue.

Based in Manhattan, Conductor was recently voted as one of Crain's Best Places to Work in NY for the second year running and was named as the 13th fastest growing software company in Inc. Magazine's latest rankings.

http://www.conductor.com
@conductor

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Conductor Searchlight Now Includes Enhanced Task Management and SEO Workflow Features for Faster Results and ...