Mediaboss Marketing

Did you know the Google Developer section has an education section for Webmaster Tools at developers.google.com/webmasters?

Fili Wiese, who works at Google on ad quality, but formerly part of search quality, posted this on his Google+ page.

Here is the video followed by the transcript:

0:01 The internet is amazing.
0:03 It's easy to share anything you create with the entire world.
0:07 Like Alice.
0:08 She just opened an online store for her handmade jewelry.
0:11 But now she's wondering, can people find her site on Google?
0:15 With Google Webmaster Tools, Alice can make sure that Google
0:19 finds her store and shows it for the correct search query.
0:23 Webmaster Tools displays the errors that Google finds when
0:26 reading her site so Alice can check those errors and fix
0:29 them to make all her pages appear in search results.
0:33 Every time Alice creates a new product page, she can use
0:36 Webmaster Tool to see if other people link to it and how often
0:39 it appears in Google's search results.
0:42 She can use that data to discover the most successful
0:44 pages and products in her store, so she can focus
0:47 on that and increase traffic to her site.
0:51 Webmaster Tools also regularly checks her site for malware,
0:54 and another problems, and will even send an email if it
0:57 finds important issues.
0:59 Now Alice can be sure that everything is OK with her site
1:02 with Google Webmaster Tools.

Forum discusion at Google+.

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Video Overview Of Google Webmaster Tools

At SMX West today, Microsoft’s Bing revealed some updates to Bing Webmaster Tools. There’s a new organic keyword research tool and an API.

On the keyword research tool, Bing’s Duane Forrester explains, “This tool allows you to perform keyword research on any phrase you enter. It resides within your WMT account and offers the ability to see query volume data on the phrase you enter, and related phrases, across many different countries and languages. You can easily explore query volumes on keywords by simply clicking on any related keyword. All data within the tool is exportable, and we hold a history of up to 6 months for all phrases. This means you can select a date range covering up to the previous six months to see query volume data for the time period you select. Query data shown in the results within this tool are based on organic query data from Bing and is raw data, not rounded in any way. This tool is found when you login, on the Keyword tab.”

“Upon login, you see a simple interface with a few options to help you target country and language. You can also select “strict” to ensure results are restricted to the exact phrase to word you entered,” he continues. “Entering a phrase or keyword and clicking the Search button will bring back organic keyword query data for the phrase entered, as well as for related phrases. Here we have selected one filter for the United States, but left the language open, and strict unchecked to see what the keyword ecosystem looks like around our topic, in the US. Not surprisingly, our example of fly fishing, during these winter months, nets us lower query volumes. The graph clearly shows a run-up on query volume coming into the holiday season, and trending lower afterwards. ”

The API, of course, lets you access the data in other places. The documentation for that is here.

Forrester goes more in depth into the new changes in this blog post.

The features are currently available to all people with webmaster tools accounts.

Go here to read the rest:
Bing Webmaster Tools Gets Organic Keyword Research Tool, API

Bing has announced three new features for Bing Webmaster Tools but the biggest new feature to me is the new Bing Webmaster Tools API.

Markup Validation Tool. This feature allows webmasters to enter any URL and see what the markup looks like on the page, within the code. Keyword research tool. This tool allows webmasters to perform keyword research on any phrase they enter. All data within the tool is exportable, and Bing holds a history of up to six months for all phrases. Bing Webmaster Tools API. This feature allows webmasters to easily use Bing WMT data in other locations. The main exceptions to this are the messaging and keyword research data.

Now Bing is giving developers structured access to the data within Bing Webmaster Tools. To access it, go to Bing Webmaster Tools API, head to the main page when you login. Immediately below the Preferences option in the left hand navigation, you’ll see the option to access the API.

Here is the full API documents for developers to review.

Outside of that, the first two features list, the first one we covered a couple weeks ago at Bing Webmaster Tools Adds Markup Validator.

Related Topics: Microsoft: Bing Webmaster Tools

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Bing Webmaster Tools API Now Available

SEO Positive is set to review the campaign of high-profile logbook loans client V5 Loans as this company enjoys unprecedented exposure within the major search engines after only several months of optimisation activity.

(PRWEB UK) 27 February 2012

V5 Loans is a fast-growing logbook loans company based in London, UK. The firm offers customers the chance to take out secure financial loans against the log book of their vehicle, therefore eliminating the need for lengthy credit checks and offering individuals in need of extra cash the opportunity to borrow at a reasonable rate.

V5 Loans approached SEO Positive late last year looking to improve their search engine ranking positions and secure their position amongst some of the industry’s best known names for highly competitive search terms.

The Search team at the SEO agency quickly set to work to create a long-term optimisation strategy that would suit both the company’s high objectives and their budget, and after just several months of work are proud to announce that v5loans.co.uk has gained first-page positions within Google UK for all of the keywords targeted in phase one of their campaign.

Dave Damhar, the SEO specialist responsible for V5 Loans’ account at SEO Positive, is currently looking at ways of expanding the campaign to include a wider range of search terms.

“We’ve achieved phenomenal results for V5 Loans in a very short space of time and we need to seize the opportunity to push their online presence forward to new heights,” Dave explains.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and online reputation control.

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Ben Austin
SEO Positive Limited
0800 088 6000
Email Information

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SEO Positive Reviews Logbook Loans Specialists’ Successful SEO Campaign

New free educational resources help photographers improve search engine rankings and attract clients to their photography websites.

New York, NY (PRWEB) February 28, 2012

PhotoShelter (http://www.photoshelter.com), the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today released a new free educational workbook, SEO for Photographers. The workbook provides valuable insights to coach photographers on search engine optimization tactics and online tools that will improve search engine rankings and drive more traffic to their websites. The SEO for Photographers Workbook can be downloaded here: http://bit.ly/SEOforphotogs

As an added bonus when photographers sign up, they will also receive the SEO for Photographers Bootcamp, four weeks of additional SEO tips delivered straight to their inbox. The Bootcamp includes:        

    Week 1: Interpreting SEO Metrics for Success

    Week 2: The Simple Explanation of How Google Ranks Websites

    Week 3: Proven Tactics to Beat the Competition

    Week 4: Tracking Your Progress to Get More Business

“Search engines continue to change the way they index and rank websites, so savvy photographers must evolve their own SEO tactics if they want to harness the power of this highly effective online marketing tool,” said PhotoShelter CEO Allen Murabayashi. “This new set of resources represents our latest research into smart SEO strategies for photography websites.”

The SEO for Photographers Bootcamp is PhotoShelter’s second online educational series joining The Photo Business Bootcamp, a series equipped with interviews and business tactics from the industry’s leading professionals.

The SEO for Photographers Workbook is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s e-book library includes 19 educational guides including topics like email marketing, search engine optimization, and starting a photography business. All can be downloaded here: http://bit.ly/psresearch.

About PhotoShelter

PhotoShelter is the leader in portfolio websites, photo sales, marketing and archiving tools for photographers. Over 70,000 photographers worldwide use PhotoShelter to power their success online, with customizable website templates, searchable photo galleries, e-commerce capabilities, and bulletproof image storage. Photographers can create a professional PhotoShelter website in under five minutes, or customize the design of PhotoShelter to power their existing photography website.

A complete solution designed to make the business of photography easier to manage - PhotoShelter offers image security, online image delivery, and advanced marketing tools like SEO and social media sharing capabilities so photographers can make their images work harder for them. To join our community or try PhotoShelter, visit http://www.photoshelter.com.

All trademarks are the property of their respective owners.

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Deborah Block
PhotoShelter
212-206-0808
Email Information

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SEO for Photographers: PhotoShelter Publishes New SEO Workbook Plus Bonus 4-Week Online Bootcamp