Mediaboss Marketing

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FMS Freeport Maine Singles Dot Webs Dot Com - Video

ATLANTA, March 2, 2012 /PRNewswire/ --The Incentive Solutions Inc. (ISI) Group of Companies, which includes Incentive Solutions, Loyaltyworks and Axiom Meetings, is pleased to announce the launch of OnPageOne, the newest addition to its corporate portfolio. OnPageOne is an Internet marketing firm that specializes in helping businesses flourish online.

OnPageOne will focus on providing businesses with affordable solutions to boost their search rankings by providing a variety of different optimization services. The company's initial offerings include:

Steve Damerow, CEO of the ISI Group and OnPageOne says, "The ISI Group of Companies has been very successful in growing in a down economy through the use of very sophisticated, organic, non pay-per-click search engine optimization. We're taking the basic principles that made us successful and we're offering them in an affordable package to our existing clients and others. The response has been overwhelming. It provides very good ROI, and allows us to further service our clients through a single point of contact."

The company has already launched its Web site at http://On-Page-One.com.

Hire Heroes USA

Prior to its official launch, OnPageOne recently had the chance to donate its services to Hire Heroes USA, a 501(c)(3) not-for-profit organization dedicated to creating job opportunities for US military veterans, and their spouses, through personalized employment training and corporate engagement. While OnPageOne's parent company, ISI, made a generous monetary donation to the charity, OnPageOne was given the incredible opportunity to donate its services by doing HHUSA's Web site search engine optimization. Damerow says, "We're very pleased to provide not only financial support but actual product support utilizing our systems to help further the objectives of hireheroesusa.org."

About The ISI Group of Companies

ISI is an Atlanta based incentive marketing company. Founded in 1994 by Steve Damerow, ISI now develops and manages full-service online point-based incentive programs, group travel incentives and meetings, prepaid card reward solutions, and Search Engine Optimization (SEO).

ISI started as an incentive travel company, and shortly after, added card reward solutions to their product portfolio. In 2009 ISI acquired Loyaltyworks, a leading provider of channel incentive and sales incentive programs with over 30 years of experience. In 2010, in an effort to expand its travel division, ISI partnered with Axiom Meetings.

Through this collective of companies, The ISI Group looks forward to providing their clients with full-service, comprehensive solutions that fulfill their business needs.

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Incentive Solutions Group of Companies Launches New SEO Division, OnPageOne

The way clients view SEO has evolved and grown-up a lot over recent years. SEO measurement now needs to ensure that the key performance indicators (KPIs) from campaigns are based around return on investment (ROI) and revenue. While previous SEO metrics such as rankings and traffic are still a good indicator of SEO success, they arent a clear measurement of performance at a business level.

The table above highlights what Ive found to be a common issue with reviewing SEO performance; the metrics arent in-line! If key decision makers are looking at business metrics to manage their search marketing budget - we need to understand the value of SEO based on the same goals.

SEO metrics are great indicators to show if a campaign is on track, but its not what a marketing director or CMO really needs to analyze performance or justify budgets and their decision to hire you!

The paid search model has been understood by decision makers for years. Despite the percentage of organic clicks being much higher than paid, the ROI of PPC is much easier to measure making it less of a risk and easier to justify and scale budgets.

Having an agency background, Ive found that client-side SEO is now commonly run by either a search-savvy marketing manager, or in many cases a dedicated search team. Of course, each of these clients will need to justify costs and pitch for SEO campaign budgets from their own board. This means you have to show that if your client increased spend by an extra $10,000 per month on SEO what can they expect to see in return?

Using the PPC model its easy to predict, you can review past performance average cost-per-click (CPC), cost per conversion and overall ROI. But if you analyze what you spend on SEO costs in a similar way, theres no reason why you cant find your SEO CPC, CPA and ROI calculations. Its just harder to predict the uplift in organic traffic generated via SEO activity and to put a long-term value on this - whereas in PPC, when the budget dries up, so does your traffic.

If you assess budgets in a consistent way to the PPC model, you may find that it costs you $1.00 per click on PPC and your equivalent SEO CPC is $0.50. So then you know you should invest more in SEO!

Alternatively, if SEO is more expensive than PPC put your budget where it works better for you in paid search instead. But at least its a balanced analysis.

One of the major problems with SEO budgets is that no one knows how much they should be spending, whereas in PPC we track ROI so closely that we can scale campaigns to the point that youre squeezing as much profit/revenue out of a campaign as possible. With SEO were not quite there yet.

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7 Steps to Measure SEO Like Paid Search

01-03-2012 19:06 This is a video response to barnone11967 "It is time we grow past a 2 party system of government Video." http://www.youtube.com

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Video Response to "It is time we grow past a 2 party system of government" - Video

01-03-2012 22:39 Hi everyone you can't get better online design help than this, Puppet Digital Design is open for business. Graphic Design, Creative Advertising on all media, online marketing and website designs. Give us a budget and we will spend double that of our own money so its the best. Give us a go.Rick Ovadia CD and owner,

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PUPPET DIGITAL DESIGN STUDIO - Video