4 Big Reasons Why SEO Will Never Die
Our industry tends to revisit one topic over and over and over again:SEO is dead. This has been happening for years because someone always wants to drive traffic to a blog post or an article by claiming something similar.
OneBozo once claimed that SEO was b.s. That was six years ago.
It's funny because, six years later, SEOs arestill optimizing website content for search engines and there seems to be no shortage of people who want our help.Truth is, SEO will be here for the foreseeable future. Here's why.
Google still has the potential to provide an enormous amount of traffic through organic search, and does for all of my clients.An enormous amount of money is at stake. Where there's money, there is competition and a willingness to spend money to win.
Search engine best practices aren't intuitive (try explaining rel=canonical to someone who isn't familiar with SEO). There will always be a need to communicate best practices to people whose primary focus isn't SEO every day. This is especially true as Google (and other search engines like Bing, Baidu, etc.) continues to change the rules.
Figuring out intelligent ways to scale keywords across an organization's digital landscape will always be important. People forget that keywords aren't an SEO thing. They're a marketing thing.
The first rule of communication: speak in a language that your audience understands. Good keyword research is actually user research into the language that is most often used by your prospective and current customers to describe your products, services and content topics. Ignore at your own peril.
Many of the same activities that benefit SEO, benefit user experience:
And by the way, the bigger the company, the harder these things are to do on an ongoing, consistent basis. It takes a focused effort, often requiring a guiding hand to ensure that these activities are executed properly.
Even as search evolves by fragmenting into hyper niche channels (like TV did when cable came around) and as it evolves to voice based searching, there will be still be a need to ensure that the technology that is being used to do the searching, one that can find, process, and understand the data that it is looking for.There will still be a need to communicate that protocol to companies that want their information to be found.
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4 Big Reasons Why SEO Will Never Die