Mediaboss Marketing

Internet players are set to make a big splash at the world's biggest IT fair opening in Germany Monday, likely to widen the event's appeal from a traditional devotion to pure technology.

While CeBIT, held in Hanover, tends to focus on the business side of technology, it has been overshadowed recently by the gadget wizardry unveiled at other showcases in Las Vegas, Berlin or Barcelona.

"It's not the attendance figures that count but the contracts which are signed," Reinhold Umminger, vice-president of CeBIT's organising company, stressed, ahead of the March 6-9 fair in the northern German city.

But the Internet with all its new possibilities looks set to muscle in on this year's event with some big hi-tech names due to attend after having long skipped Hanover on the annual calendar of technology events.

South Korea's Samsung, Japan's Sharp are due to return. Microsoft, the IT giant which has just launched the test version of a new generation of its Windows operating system, Windows 8, will all also be represented.

And the business networking website Xing will attend for the first time.

Google chief Eric Schmidt will deliver the official opening speech late Monday, alongside German Chancellor Angela Merkel, who will also address the fair, and Brazilian President Dilma Rousseff, whose country is guest of honour.

Schmidt may well use the occasion to promote Google+, the Internet titan's Facebook rival, after The Wall Street Journal recently commented that "Google+ is a virtual ghost town compared with Facebook".

Among other likely highlights is new software that shows in real time what is causing excitement on the Web by reflecting on screen the themes most discussed by 150 million sources including social networks.

Others include a virtual "eraser" for wiping out traces of potentially embarrassing mistakes on the Internet, a system for protecting smartphones from eavesdropping and a mobile device for asthmatics to assess the air quality.

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Internet muscles in on world's biggest IT fair

Kaspar Szymanski, a Googler responsible for Webmaster Communication and spam prevention, said in a Google+ post that "correlation does not imply causation."

Something many have said before, but heck, it can't hurt to say again. It comes off a lot stronger anyway when a Googler who sees the details of a specific situation says it himself.

Kaspar said:

He is clearly hinting that someone in the forums blamed a ranking drop to a header tag change when in reality, Google emailed the webmaster via the Webmaster Tools message center the real reason. If he just checked there, he would not have felt his H2 change caused such a serious ranking drop because it did not.

Often it is hard for SEOs to realize that Correlation Does Not Imply Causation but they need to. Too many variables in search to simply pinpoint one change as the deciding factor in many cases.

Forum discussion at Google+.

Image credit to ShutterStock for SEO graphic.

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Google: Correlation Does Not Imply Causation In Search Rankings

At SMX West last week Tiffany Oberoi from Google shared that Google has sent over 700,000 messages to webmasters via Google Webmaster Tools in January and February 2012. That is more than the total number of messages Google sent in 2011 and almost more than what Google has sent since launching Google Webmaster Tools message center.

Google told us, this number includes both manual and automated messages but does not include messages such as malware notifications, responses to generic reconsideration requests, or generic responses to the more feedback form.

As you can see from the chart below, Google has seriously stepped up the one-on-one communication with webmasters with this tool. If they keep this rate up, Google will send almost 5 million messages to individual webmasters over the course of 2012. I guess Google figured out a way to scale these messages.

I do not know the rate of manual versus automated messages that make up the 700,000 figure.

Tiffany from Google presented this chart at the Ask The Search Engines session at SMX West last week.

Related Topics: Google: Webmaster Central

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Google Sent Over 700,000 Messages Via Webmaster Tools In Past Two Months

When you first launch a new website, its a blank slate in the eyes of Google and the other search engines. Sure, the search engine spiders are able to glean some information about your site from the content and keywords that are present, but at first, they arent able to effectively measure the authority of your site based on these words alone.

Over time, theyll make this value determination based on a number of different factors, including the number and quality of sites linking to your page, the number of links and shares your site receives on social networking sites and the hundreds of other elements that go into the natural search algorithm. But when your site has been newly launched, youll have the unprecedented opportunity to control how the search engines value your site, based on the actions you take.

Search expert David Wood refers to this breaking point as the trust barrier between Google and your site:

Search engines like Google automatically put up a wall when they come into contact with new sites. Its like a trust barrier you can only lower over a period of time And once youvesuccessfullylowered the barrier, you can go wild!

To maximize the potential of this evaluation period, consider the following tips on how to implement an appropriate SEO strategy for your new domain:

Before you even begin thinking about conducting a backlinking campaign, make sure that your site is set up as effectively as possible from an internal SEO standpoint. Heres what to consider:

At this stage in your sites development, its more important to worry about making sure things are set up correctly inside your house. So in addition to the structural considerations listed above, its also important to take the keywords youre using into account

The web runs on keywords, so targeting the wrong keywords at the outset of your SEO campaign will make it difficult for you to see results. For this reason, its important to invest some time in ensuring that youre building your site around the right target phrases.

Essentially, you want to find the Goldilocks of keywords the words that get good search volume but that arent too competitive to rank for. Targeting the keyword lose weight, for example, would be a mistake. Even though the search volume is good, youll have to invest years of effort before you could even hope to get ranked well in the SERPs.

When it comes to specifics, the ideal search volume for your site will depend on your goals. If youre planning a small niche-oriented site, keywords with as few as 500-1,000 exact match monthly searches might provide enough traffic to meet your earning expectations. Even if you anticipate growing your site to be much larger, it might still be a good idea to start with these long-tail keywords, as focusing on them will give you the confidence to tackle keywords with higher search volume and, consequently, higher competition.

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SEO Strategy for New Domains

Slingshot SEO addressed the countrys top chief marketing officers yesterday at the Marketing 360 West Exchange conference in San Francisco.

Indianapolis, Indiana (PRWEB) March 05, 2012

Slingshot SEO addressed the gathering on how companies can identify value from SEO (search engine optimization).

We are honored to have been asked to present to this group of enterprise brand marketers, Daren Tomey, Senior VP of Corporate Development for Slingshot SEO. SEO is one of the most cost effective tactics to drive lead generation while increasing your brands online presence. In addition to being a thought-leader in SEO, Slingshot SEO helps clients achieve first page rankings on Google and Bing by planning, managing, and executing SEO campaigns for targeted keyword categories. We help our clients develop a great online presence that both users and search engines want.

The Marketing 360 Exchange West Coast is an invitation-only event that brings together senior marketing executives focused on executing leading strategies to achieve brand excellence and greater profitability.

About Slingshot SEO

Indianapolis-based Slingshot SEO was ranked #58 on the 2011 list of Incs 500 Fastest Growing Companies, and was #14 on the 2011 Tech200. Founded in 2006, Slingshot SEO provides professional SEO services to more than 150 clients across the country. The companys results are driven by a tireless passion to make deserving brands digitally relevant. For more information about Slingshot SEO and to read customer reviews, visit: http://www.slingshotseo.com

Kate Snedeker Slingshot SEO 888.603.7337 Email Information

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Slingshot SEO Addresses Top CMOs at Marketing 360 West Exchange