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Suddenly, the outfit behind the .co domain is everywhere, even if many people barely notice. It's all part of Juan Diego Calle's shrewd strategy.

Juan Diego Calle of .CO Internet at SXSW

AUSTIN,Texas--If you haven't heard of Juan Diego Calle's company quite yet, consider yourself not among the in-the-know here over the last few days.

Yes, the buzz at this year's South by Southwest Interactive has been around social apps like Highlight and Glancee hoping for a Twitter-like breakout. But there's another hot startup here that gets little press and yet is everywhere.

I'm referring to .CO Internet, the Miami company that fought hard to land a contract with the government of Colombia so it could commercialize the country's top-level-domain, or TLD.

At last year's SXSW, founder and CEO Calle could barely get a party invite. This year, he was hobnobbing and sharing stages with the likes of Reid Hoffman, Steve Case, and big-time angel investor Dave McClure of 500Startups.

More importantly to Calle is that evidence of his efforts are everywhere: Case has rebranded his Startup America Partnership to S.co, and a slew of startups here--Bumpercrop.co, Tailored.co, Gourmair.co, Cardflick.co--are proudly displaying their .co brand.

"Someone came up to me and said, 'You guys are like Brooklyn,'" Calle told me during a packed SXSW party that he was sponsoring with Tech Cocktail to showcase startups. "'You're like where the cool guys in N.Y. want to be.'"

Taking advantage of the domain shortage There's one obvious reason that so many startups are building their Web sites on .co domains: the good .com names are long gone. Coming up with a company name is hard enough. Finding an available domain nearly impossible. They're either in use or, more likely, have been snapped up by domain investors (let's save the term cybersquatter for those going after trademark names) betting that a deep-pocketed buyer would come along.

Juan Diego Calle (right), with Zappos Founder Tony Hsieh and LeanStartup guru Eric Ries at SXSW

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.CO Internet is a company cool enough for Brooklyn hipsters

BREWER, Maine Municipal leaders will consider a resolve Tuesday that will withdraw the citys support for building a proposed Interstate 395-Route 9 connector road that has been in the planning stages for more than a dozen years.

Its pretty darn clear that city councilors are upset with the Maine Department of Transportation, City Manager Steve Bost said Monday.

City Council members are frustrated with the DOTs recent actions mainly the departments recent change of its preferred route from one selected in 2003 without first consulting city or area town leaders.

In an unusual move all five councilors have put their names on a resolve withdrawing support for building the limited-access highway.

While city leaders support improving the transportation corridor between the Canadian Maritime Provinces and the federal highway system, The City of Brewer and other stakeholders have been excluded from the public process as well as the decision-making process used by the DOT, the proposed council resolve states.

State transportation officials have been studying a Brewer-Holden-Eddington connector since before 2000. Brewer and Eddington leaders learned in January that the DOT had selected a new preferred I-395-Route 9 connector route.

A draft Environmental Impact Study and Clean Water Act Section 404 Permit Application which include more than 300 pages of information have been completed on the new preferred route and two others that are similar, and the state and federal governments are now taking public comment, the states I-395-Route 9 connector website states.

Maine transportation officials recently eliminated the proposed route they selected in 2003 which was supported by Brewer councilors and would have cut through the mostly unpopulated center of Holden and have now selected the 2B2 option.

The new preferred route would extend I-395 at its Wilson Street junction and would roughly follow the Holden-Brewer line until entering Eddington and connecting with 4.5 miles of rebuilt Route 9.

The DOT and the Federal Highway Administration also are officially considering two other alternatives 5A2B2 and 5B2B2 which are similar to 2B2.

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Brewer councilors line up against DOT’s preferred I-395-Route 9 connector

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