Mediaboss Marketing

There is a lot of chatter in the forums including WebmasterWorld and random Google Webmaster Help threads starting yesterday and this morning about significant changes to the Google search results.

I am seeing a lot of individual complaints that sites that showed up yesterday no longer show up. The folks at WebmasterWorld are claiming that the search results landscape has changed for the SERPs they track.

One webmaster said:

Have you seen changes? I am not sure if this would be considered a Panda refresh or just a general update or nothing at all. I am going to ping Google to see if they can give me more information.

Forum discussion at WebmasterWorld and random Google Webmaster Help.

Update: Google told me there is no Panda update happening right now. Nor is there a data refresh. I am not sure why so many people are seeing changes to the search results, when Google told me it is not Panda, nor is it anything else on their end.

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Updated: New Panda Refresh? Google Update Happening...

The money youre able to make from a top position in search engine result pages (SERPs) often determines the effort you're willing to take. Search engine marketing (SEM) is maturing and now that there is little secret sauce left it comes down to ability and willingness to put in the required effort. Increasingly the ability to make money from a particular keyword is the key to successful search engine optimization (SEO).

The ideal situation for ranking on any type of search results is getting clearer and clearer. Where there used to be many shortcuts, Panda offers a great example where low quality SEO and guerrilla tactics are no longer as successful. Only unfair ranking factors like exact match domains keep SEO from being a level playing field, but its getting there.

In a market where everybody should spend the same effort for the same result it all comes down to how much effort can you take? SEO effort is determined by a lot of factors which eventually all come down to money. If you make enough money you can even buy a top ranking website to re-use their positions and traffic.

Although your competitors might have a head start, they did put in the effort once. If you're currently gaining on them, you can probably predict how much effort is still needed before you beat them.

Before you overtake all the top positions of your competition, think about the following: You should avoid an arms race! If they are currently in a comfortable situation they can probably increase their effort while you are still catching a breath from just getting there. Sneak up to them and only overtake highly monitored keywords once you are breathing down their neck.

There will always be a big difference in the ways certain companies are able to use their resources. While big corporations have a lot going for them, theyre seldom flexible. They might even make less money from a top position because of this.

A small, well converting website will be able to use its creativity and flexibility to outsmart their expensive and unwieldy corporate structure. This takes SEO very close to being a level playing field.

Keyword ROIprovides a great basis for effort calculations.

When you calculate the maximum effort you can take (by looking at the money youre able to make) for you and your competitors, you can determine where they will start to fall behind. If your calculation shows they wont, you should increase the money youre able to make.

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Keyword ROI: The Key SEO Ingredient

SEO Services India, Profit By Search, has recently added a knowledge based section on its website to give a basic understanding of the SEO India techniques to the readers.

Delhi/NCR (PRWEB) March 15, 2012

Profit By Search has a rich gamut of satisfied and delighted clients who testify about the services offered. I spent a lot of time searching for 'just the right' SEO company. It was last year when I began my search in earnest for a reliable SEO company, and, after an exhausted interview process, I decided on Profit By Search, SEO Services India. This company is large enough to have a staff of knowledgeable personnel in the SEO functions, yet they are flexible enough to 'tailor' a SEO program for all my internet my needs, says Wendell P Shelton, head of twelve operating websites.

Similar experience was shared by Sam Kinch, Managing Director of Kinch electronics Ltd saying, Profit By Search has been managing my websites Pay-Per-Click campaigns on all the paid networks like Google Adwords, Yahoo Search Marketing, MSN Ad Center, & Miva Network, as well as on all the shopping verticals like Froogle, Kelkoo, Price Runner, Bizrate etc. Apart from this, the SEO company India also manages my websites affiliate programs on my behalf. I am really pleased by their services of over the last 1 and a half years and I'll definitely recommend them to anyone looking for any such assistance.

Their new homepage features five full bleed designs that change when the page is refreshed. Each of the five designs highlight a different project from their portfolio, representing the range of industries in which they work. The inner pages feature a simple, clean design that allow users to focus on the information and not become distracted by clutter. The new section features a number of SEO related articles on latest SEO advancements. Each of the articles discuss about a different SEO India technique, representing the range of industries in which Profit By Search works.

According to the company's Head Of Search, Rakesh Bijewar, it is important for them to keep updating their employees with SEO techniques along with clients which would further help them take informed decisions in every phase of business ownership. They are delighted to be working with such dedicated resources.

About The Company:

One of the premier providers of SEO Services India, at Profit By Search, they not only serve the purpose of increasing a website's visibility on the search engines, but also helps solve various technical problems of a website like providing the business owner with unique content to keep the website away from getting slapped by the Google Panda, improvise on methods to retrieve lost rankings, helps fight better against the bounce rates, maximize the rate of return on investment on advertising budget and many such services.

SEO should be a part of every website's marketing mix, they deliver result for companies around the world so if one wants Profit By Search, India's #1 SEO Company to help with their big plans then they'd love to chat about India's finest SEO Services Offered.

Visit http://www.seoindiacompany.com/ or call (888) 322-7617 for more information about the SEO reseller packages and other services provided by Profit By Search.

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SEO Company India Adds a Knowledge Based Section to Its Website

PARSIPPANY, NJ--(Marketwire -03/14/12)- An outsider might think that freeways, fax machines, and Facebook have nothing in common, but real estate agents and brokers know these innovations have played a critical role in advancing the real estate industry since its formal beginnings in the 1800s.

As ERA Real Estate commemorates its 40th Anniversary, it identified what it believes are the Top 40 innovations in history that helped to shape today's real estate industry and will continue to influence the industry for decades to come. Click here to view a slide show of the full list, which is detailed below.

"For 40 years, innovation has been an integral part of ERA Real Estate's DNA," said Charlie Young, president and CEO of ERA Real Estate. "There are many lessons to be learned from history, which is clearly reflected in our Top 40 Innovations list. As we look to the next 40 years, we will continue to monitor the business, technological and social landscape for new ideas we can leverage to drive value to our customers and propel our business forward."

ERA Real Estate, an innovator in its own right, was the first real estate franchise to use the fax machine to transmit listings across the country, the first to expand internationally and the first to post listings online.

According to ERA Real Estate, the Top 40 Innovations in Real Estate History are, chronologically:

1. 1863 - The London Underground, the first subway, opens. Built as a way to reduce traffic congestion in the city, people now don't need to live in walking distance of their jobs, offering expanded choices in where to live. Today, proximity to a train station can increase a home's value in many markets.

2. 1880s - The Multiple Listing Service finds its origins in this decade. The concept upon which it is based -- help me sell my listing and I'll help you sell yours -- serves to unify and connect real estate brokers as a group of professionals.

3. 1889 - The first Land Run took place, providing hearty, would-be land owners with an opportunity to claim unassigned lands in the United States, primarily in Oklahoma. Under the provisions of the Homestead Act of 1862, a legal settler could claim 160 acres of public land, and those who lived on and improved the claim for five years could receive title, paving the way to the economic prosperity long-associated with owning land.

4. 1890 - The first automatic electric fire alarm was invented in 1890, but it was not until 1969 that the first battery operated smoke detectors came to market.

5. 1908 - What would later become The National Association of Realtors is founded as the National Association of Real Estate Exchanges with the purpose of uniting real estate brokers to represent the combined interests of the profession.

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From the Fax Machine to Facebook, ERA Real Estate Reflects on 40 Innovations That Changed the Industry

Date: Wednesday Mar. 14, 2012 10:54 AM ET

Toronto's real estate agency is launching a full-court attack against a plan to make more information available online, including the names and addresses of home sellers.

The Toronto Real Estate Board (TREB) claims will invade the privacy of home sellers and buyers and may result in more fraud against its clients.

The country's largest real estate board says Canada's Competition Bureau is planning to release sensitive information about online real estate sales by removing safeguards used by its agents.

The Competition Bureau is demanding TREB release more information about its listings online, in a bid to even the competitive balance for online real estate websites.

In 2010, federal Competition Commissioner Melanie Aitken successfully fought to give private home sellers access to the Multiple Listing Service (MLS), which is the primary service through which homes are bought and sold in Canada.

The real estate industry has grown its online presence in recent years. The industry's main site, Realtor.ca, allows clients to browse homes over the Internet. Some information is restricted on the site and a real estate agent must grant access.

The Competition Bureau now argues that TREB's information wall is unfair for independent online real estate sale sites and should be made publicly available. The case is expected to go before a competition tribunal in the fall.

If the change is implemented, the name and address of real estate sellers will be made available online, as will property floor plans and other information about homes for sale.

Negotiated sale prices and details of buyer mortgages would also be made publicly available, TREB said on Wednesday.

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Online real estate listings invade privacy: TREB