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Princeton venture capital firm and Russians collaborate on life sciences

Domain Associates latest investment is as much a bet on Russia as it is on the potential of new medicines.

The Princeton-based venture capital firm is teaming up with the Russian government-backed investment group Rusnano in an ambitious deal to bring new medicines and medical devices to Russias emerging healthcare market.

Its very daunting and its very exciting, said Brian Dovey, a partner at Domain. The Russian government is very committed to establishing a regional pharmaceutical industry.

The agreement calls for Rusnano and Domain to co-invest in as many as 20 U.S. life science companies with products in advanced stages of development. The joint investment will provide up to $660 million over a three-year period to the companies all of which will be selected from Domains existing portfolio.

And theres more to the deal a specialty pharmaceutical company will be created in Russia and through a combination of technology transfer agreements and licensing arrangements, the new company will have rights to manufacture and sell products resulting from the joint venture. In that way, Russia will gain a local pharmaceutical company with a variety of products in a few years far quicker than if the business was started from scratch. Forming the new company will be funded with an additional $190 million, according to the agreement.

Domain, which has $2.4 billion of capital under management, is known throughout the country for its investments in the life science industry. Nearly 25 years ago, it provided early financing to Amgen and helped the company grow into a biotech giant. Its portfolio also includes such names as Align Technology, which makes clear braces and Cardiac Science, a defibrillator maker.

The collaboration with Rusnano represents its first venture in Russia.

Its not such an unusual bet though. With the market for initial public offerings withered by the wobbly world economy and many early-stage companies considered too risky, venture capitalists are putting their money on the promise of emerging markets.

In addition to Russia, venture capitalist firms are pouring money into China and India. For Russia, the partnership provides a leveraging of Domains life sciences expertise and for Domain, the partnership is strengthened by Rusnanos knowledge of Russia and neigboring markets in Ukraine, Belarus and Kazakhstan.

Pavel Rodyukov, Rusnanos senior investment manager, said the group will invest in products that are in the later stages of development, enabling them to go to market within about four years. This will be one of the first big players in a regional pharmaceutical industry, Rodyukov said. It is also the countrys first brush with innovation in the pharmaceutical area.

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Princeton venture capital firm and Russians collaborate on life sciences

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18-03-2012 16:45 Y Dot @ GRINDE SEASON STUDIOS With (FlightGangMuzik)

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FlightGangMuzik Producing New Single For Y-Dot @ GRINDE SEASON STUDIOS - Video

Lord Knows – Video

18-03-2012 18:59 NEW VIDEO FORM KP_SUCKAFREE OFF OF THEIR NEW MIXTAPE "WELCOME TO THE GUILLOTINE VOL.3" download link below http://www.kpsuckafree.bandcamp.com

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Lord Knows - Video

B Rolla Feat. BC (B Dot) – Maybe I Should Be A Playa (Prod. Track King Cole) – Video

19-03-2012 00:19 B Rolla Featuring BC (B Dot) Produced by Track King Cole Follow @BRolla on Twitter RIP Quincy Blue aka B Dot Subscribe!!!!

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B Rolla Feat. BC (B Dot) - Maybe I Should Be A Playa (Prod. Track King Cole) - Video

TV still most effective ad channel for driving web traffic, says Deloitte

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Posted 19 March 2012 11:00am by David Moth with 0 comments

Television is still the most effective advertising channel in driving traffic to websites, according to a new survey by Deloitte.

The sixth annual State of the Media Democracy report, based on responses from 2,276 UK consumers aged between 14 and 75 years old,found that 64% of respondents had visited a website after seeing an advert on TV.

61% said they visited a website after seeing a magazine ad, 59% said a newspaper ad drove them online, while only12% of respondents said a mobile app advert had prompted them to visit a brand's site.

A further 62% of respondents said they paid more attention to newspaper adverts than their online equivalents.

Deloitte said that online display advertising had actually lost ground year-on-year, in 2010 only 49% of respondents said they paid more attention to print than online.

The power of TV advertising is to be expected, as the survey also found that 98% of people chose TV services as their favourite type of media.

The data is supported by an Efficient Frontier report from last year, which showed that during an eight-week TV ad campaign searches will typically jump between 60% to 80% on a brand's name, and between 40% and 60% on generic terms related to the brand.

Traffic attributed to TV ads is also presumably driven by the rise of smartphones though the survey doesnt specifically question participants about method of access - since it's now much easier to visit a website while watching a show via your mobile.

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TV still most effective ad channel for driving web traffic, says Deloitte