Mediaboss Marketing

22-03-2012 11:55

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In her wardrobe - Emma from Stylesequel.com for themuse.tv - Video

Bishara, among Multichannel News Visionaries, Innovators, Power Brokers: 40 Under Forty, was SVP, HBO Broadband / Digital Group, responsible for broadband products including HBO GO. Prior, Bishara worked at Time Inc. and AT&T.

BUFFALO, NY (PRWEB) March 22, 2012

"We are excited to have Michael Bishara, a TV Everywhere expert, join Synacor as we continue rolling out our technology platform to MVPDs, wireless carriers, consumer electronics manufacturers and programmers, said Ron Frankel, Synacor CEO. With more than 30 million households expected to use TV Everywhere by 2016, Michaels expertise will ensure Synacors customers have all the content, apps and services they need to deliver breakthrough user experiences and to become increasingly valuable to their subscribers.

Prior to his current position, Bishara was senior vice president, HBO Broadband / Digital Group where he was responsible for the overall strategy, development and rollout of broadband products, including HBO GO. Prior to HBO, Bishara worked at Time Inc. and AT&T in marketing and product leadership roles.

Im thrilled to be joining Synacor at such an exciting time for TV Everywhere as we help accelerate adoption across the industry and among pay-TV subscribers, said Bishara. There is tremendous opportunity to grow awareness about and demand for TV Everywhere by building audiences around branded online content and by understanding swiftly evolving consumer behavior and technologies. I look forward to working with Synacor and our customers to deliver TV Everywhere across myriad connected devices.

In 2010, Bishara was named by Multichannel News editors as one of the Visionaries, Innovators, Power Brokers: 40 Under Forty for helping HBO grow and succeed as he oversaw the development and rollout of innovative products like HBO GO, which has become an industry benchmark, helping to shape the future of TV / media.

For more information on Synacor and its TV Everywhere services including TV Everywhere for Everyone, please visit synacor.com or email tvee(at)synacor(dot)com.

About Synacor

Synacors customer-branded platform enables cable, satellite, telecom and consumer electronics companies to deliver TV Everywhere, digital entertainment, services and apps to their end-consumers, strengthening those relationships while monetizing the engagement. Synacor is headquartered in Buffalo, NY. For more information, visit synacor.com. Integrate. Authenticate. Engage.

Michael Zema Weber Shandwick for Synacor 212-445-8181 Email Information

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Michael Bishara Joins Synacor as Vice President and General Manager of TV Everywhere

After hearing all that talk about Pinterest as the social network for ladies, we wondered what kind of stuff men did on the Internet, especially since we found out there's a whole male sharing culture happening on here. We've heard before that "women rule the Internet," which makes sense in a stereotypical sort of way, with all of their online shopping and, now, wedding planning. But after doing a little exploring, we found lots of men and lots of things for them to do here on this here Web. It's just a different kind of Web.

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General, overall Internet usage is split pretty evenly between our two genders, with the scale tipping slightly in favor of ladies. The most recent statistics we found via Quantcast had men making up 49 percent of web users, and women 51 percent. Once the respective gender's boot up the Internet, however, they have different habits. Women like to socialize, the conventional wisdom goes. A 2009 Pew survey found 50 percent of women had ever used social networks, compared to 42 percent of gents. And, more recent Comscore datafound ladies spend 16.3 percent of their time on social networks, compared to guys, who only devote 11.7 percent of their Internet time to that.

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But, a closer look found men like socializing, too. Even though guys spend fewer hours Facebooking than women, the XY gender still devotes more of its Internet time social networking than any other online activity, according to that same Comscore data. They might not be pinning wedding dresses on Pinterest or uploading photos on Facebook -- women do a lot more of that than men, found Harvard research -- but they're there. Where is there, you might ask? Using Quantcastdata forTumblr,Twitterand Facebook,information from Comscore for Pinterest, and stats provided to us by Reddit and Gentlemint, we put together this gender breakdown of the social Web. We understand that "third party stats are always needing of large grains of salt," as Reddit's Erik Martin told us. But, each of the social networks declined to provide us with their own data. Using the data we could get our hands on, this is where the men are at:

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Based on our knowledge of the general feel of these sites, having spent many hours persuing them, as well as the demographic breakdown (see chart below), we've put together a guy's guide to sharing on the Interwebs. (Gentlemint, as a brand new site, did not have this type of data available.)

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The Manliest Things on the Internet

The victory was short-lived, however, as the lead was obtained on March 18 and quickly given up the next day.

Chrome beat Internet Explorer one day this week.

Internet Explorer is still the world's top browser, but for a day over the weekend, it feel to second place.

According to Stat Counter, which analyzes browser market share worldwide, Chrome was the most-used browser globally on March 18, just edging out Internet Explorer for top billing. The browser was put over the top by strong usage in India, Russia, and Brazil, Stat Counter said.

But unfortunately for Chrome, it was a short-lived victory: by March 19, Internet Explorer was back on top.

"While it is only one day, this is a milestone," StatCounter CEO Aodhan Cullen said in a statement yesterday. "Whether Chrome can take the lead in the browser wars in the long term remains to be seen, however the trend towards Chrome usage at weekends is undeniable. At weekends, when people are free to choose what browser to use, many of them are selecting Chrome in preference to Internet Explorer."

StatCounter's findings on weekend usage compared to weekday usage is rather interesting. It indicates that people might be using Internet Explorer on their work machines, but when home on weekends and on their own computers, they're running Google's browser.

According to StatCounter, back in January, Chrome's global daily market share stood at around 28 percent, compared to roughly 38 percent for Internet Explorer. Since then, Chrome's market share has been steadily increasing to around 32 percent, while Internet Explorer's has declined.

StatCounter's data is based on its analysis of three million Web sites. All told, the company analyzes 15 billion page views each month, including 4 billion in the U.S.

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Chrome overtakes Internet Explorer worldwide for first time

There's this thing happening online. Communities of men are springing up and communicating their likes and dislikes, their favorite brands of organic shave gel and vintage leather tote bags, the way a certain pair of pants manages to look both dashing and casual, instructions on how to wear one's best collar. Maybe they're talking about things they want to buy; maybe they're talking about things they simply appreciate. Maybe they're asking for advice, or telling personal stories. This new movement, if we can go so far (and we think we can) as to call it that, is not about women, nor about traditional male-bonding subjects like sports or business or even porn. It's about stuff. Men are sharing about stuff. Whatever stuff it is that they want to share about.

RELATED: The Manliest Things on the Internet

Men and women have both come a long way since the restrained (or repressed) time of the pre-computer 1950s. As the Internet was born and opened up all kinds of opportunities for unprecedented virtual communications, women blazed the trail gamely, taking to sites like Facebook and Pinterest as if they were natural environments, hardly different from more traditional venues like tea parties or book clubs. Men generally trailed a bit behind -- they currently number at about 45 percent of Facebook's users; women are even more so the dominant gender on Pinterest. The Atlantic Wire's Rebecca Greenfield reports that, per the most recentQuantcaststatistics,men make up 49 percent of web users, and women 51 percent, but they spend time in different places. In a 2009 Pew survey, 50 percent of women said they had used social networks compared to just 42 percent of men. A more recent Comscore study found that while women spent 16.3 percent of their time online with social networks, the number for men was only 11.7 percent.

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Using Quantcastdata forTumblr,TwitterandFacebook,information fromComscorefor Pinterest, and stats provided to The Atlantic Wire by Reddit and Gentlemint, Greenfield put together a gender breakdown of the social Web:

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According to a 2010 article byJenna GoudreauinForbes, "Experts believe the difference between how men and women operate online mirror their motivations offline. While women often use online social networking tools to make connections and share items from their personal lives, men use them as means to gather information and increase their status." But this appears to be changing to some degree. On Reddit, on Gentlement, and even on Pinterest, where the hashtag #bropin has been adopted to indicate more guy-centric territory, there appears to be a shift from those former expectations about how men are using the Internet. It's not all guys pouring beers down their pants -- though sometimes it is. It's also, on Pinterest, breakup tips andChristopher Walken reading Where the Wild Things Are. On Gentlemint, there are beautiful photos of handlebar mustaches as coffee foam art, recipes for the perfect mac and cheese, and even affirmations of a sort. Reddit includes threads focused on adorable animals, health tips like "some personal lessons learned from 3 months of attempts at getting healthy," and discussions about cool shoes. Definitely, the discussions men are having online are more wide-ranging than ever.

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The Internet Is Where Bros Learn to Share