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Internet does not make young people abandon traditional media

Public release date: 25-Mar-2012 [ | E-mail | Share ]

Contact: Olle Findahl olle.findahl@wwi.se 46-072-530-7768 University of Gothenburg

Almost all 9- to 24-year-old Swedes use the internet. Most of them do so daily, and the older they are, the more they use it. Yet, this does not mean that they have ceased using traditional media, says Professor Olle Findahl, who has conducted a study on young people's media habits on behalf of NORDICOM at the University of Gothenburg, Sweden.

Admittedly, people in this age group do watch TV and listen to radio and recorded music somewhat less today than 30 years ago. The same trend can be observed for reading, especially when it comes to educational textbooks and nonfiction. However, children and adolescents still use traditional media more than the internet. In fact, schoolchildren (age 9-14) spend a whole 75 percent of their media time on traditional media; for the age group 15-24 the proportion is 60 percent.

Similar to what happened when television came about in the 1950s, it seems like people use the internet to complement and not substitute older media. The internet provides young people with music and films. Then there is the entirely new behaviour that is made possible through social networks contacts with like-minded individuals who share the same interests.

The social network Facebook has a greater reach among young people than newspapers, and almost the same reach as TV. And the reach of the digital music service Spotify comes close to that of radio. However, this does not mean that everything that has to do with the internet automatically becomes popular. For example, relatively few young individuals use tablet computers, e-books and the Twitter microblog service. Yet the use of so-called smartphones has increased by several hundred percent in only two years.

It should be noted that there is no direct negative correlation between internet use and the use of traditional media. Instead, the most intense internet users are also heavy consumers of traditional media.

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Internet does not make young people abandon traditional media

Confirmed: The Internet Does Not Solve Global Inequality

Oxford Internet Institute

If you live in a rich country, the Internet has probably changed the way you consume (and produce) information. But when you look at global-scale knowledge production, things are as they ever were: the Anglophone world dominates with the United States doing the lion's share of academic and user-generated publishing.

Those are the messages of the Oxford Internet Institute's new e-book, Geographies of the World's Knowledge, from which these two graphics were drawn. The book's authors, Corinne Flick of the Convoco Foundation and the Institute's Mark Graham and Viktor Mayer-Schonberger, reluctantly conclude that the Internet has not delivered on the hopes that it would make knowledge "more accessible."

"Many commentators speculated that [the Internet] would allow people outside of industrialised nations to gain access to all networked and codified knowledge, thus mitigating the traditionally concentrated nature of information production and consumption," they write. "These early expectations remain largely unrealised."

More From The Atlantic

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Confirmed: The Internet Does Not Solve Global Inequality

Chinese Internet Stocks Stall on Growth Concerns

NEW YORK, NY--(Marketwire -03/26/12)- The majority of Chinese internet stocks are coming off a difficult week as concerns about China's economic growth stalled an impressive early 2012 rally. Chinese Premier Wen Jiabao, in his annual state-of-the nation report to China's parliament, forecast 2012 growth of 7.5%. That would be the slowest pace of expansion since 1990 and well down on last year's 9.2% growth rate. Five Star Equities examines investing opportunities in China's Internet Sector and provides Stock research on Sina Corporation (NASDAQ: SINA - News) and Renren Inc. (NYSE: RENN - News). Access to the full company reports can be found at:

http://www.fivestarequities.com/SINA http://www.fivestarequities.com/RENN

Before last week, Chinese internet stocks were on an impressive run as a large uptick in social network users is expected to boost profits throughout the sector. "China's Internet stocks, especially the bigger names like Sina and Baidu, still have lots of room for growth going forward," Agnes Deng, a Hong Kong-based portfolio manager said in an interview with Bloomberg.

Five Star Equities releases regular market updates on China's Internet Sector so investors can stay ahead of the crowd and make the best investment decisions to maximize their returns. Take a few minutes to register with us free at http://www.fivestarequities.com and get exclusive access to our numerous stock reports and industry newsletters.

Last week The Daily Mail reported that leaders in China have blocked all internet reports of an alleged attempted coup. These reports came on the heels of the dismissal of Communist Party politburo member and Chongqing party chief Bo Xilai. While online reports are being closely monitored by the international intelligence communities, including the US and Britain, the Chinese position of not commenting on internal matters has left many guessing.

Five Star Equities provides Market Research focused on equities that offer growth opportunities, value, and strong potential return. We strive to provide the most up-to-date market activities. We constantly create research reports and newsletters for our members. Five Star Equities has not been compensated by any of the above-mentioned companies. We act as an independent research portal and are aware that all investment entails inherent risks. Please view the full disclaimer at: http://www.fivestarequities.com/disclaimer

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Chinese Internet Stocks Stall on Growth Concerns

Chinese Internet Stocks Have Room for Growth

NEW YORK, NY--(Marketwire -03/26/12)- The majority of Chinese internet stocks are coming off a difficult week as concerns about China's economic growth stalled an impressive early 2012 rally. Chinese Premier Wen Jiabao, in his annual state-of-the nation report to China's parliament, forecast 2012 growth of 7.5%. That would be the slowest pace of expansion since 1990 and well down on last year's 9.2% growth rate. Five Star Equities examines investing opportunities in China's Internet Sector and provides Stock research on Baidu Inc. (NASDAQ: BIDU - News) and E-Commerce China Dangdang Inc. (NYSE: DANG - News). Access to the full company reports can be found at:

http://www.fivestarequities.com/BIDU http://www.fivestarequities.com/DANG

Before last week, Chinese internet stocks were on an impressive run as a large uptick in social network users is expected to boost profits throughout the sector. "China's Internet stocks, especially the bigger names like Sina and Baidu, still have lots of room for growth going forward," Agnes Deng, a Hong Kong-based portfolio manager said in an interview with Bloomberg.

Five Star Equities releases regular market updates on China's Internet Sector so investors can stay ahead of the crowd and make the best investment decisions to maximize their returns. Take a few minutes to register with us free at http://www.fivestarequities.com and get exclusive access to our numerous stock reports and industry newsletters.

Last week, Baidu signed an agreement with leading earth imaging solution provider DigitalGlobe in order to provide increased functionality to Baidu Maps users. Dongchen Zhang, head of business development at Baidu, says, "With this agreement, Baidu can offer new ways for users to engage with the Internet while continuing to solidify Baidu's presence at the heart of China's Internet ecosystem."

Online Chinese retailer Dangdang, the owner of China's largest online bookstore, has indicated they expect increased mergers and acquisitions in China's online retail market primarily driven by increased difficulty in acquiring financing from capital markets, according to Dangdang CFO Conor Yang.

Five Star Equities provides Market Research focused on equities that offer growth opportunities, value, and strong potential return. We strive to provide the most up-to-date market activities. We constantly create research reports and newsletters for our members. Five Star Equities has not been compensated by any of the above-mentioned companies. We act as an independent research portal and are aware that all investment entails inherent risks. Please view the full disclaimer at: http://www.fivestarequities.com/disclaimer

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Chinese Internet Stocks Have Room for Growth

Bing (Yahoo) Search Update – March 2012?

There is some chatter and discussion in the Bing and Yahoo WebmasterWorld forums that an update is happening or started happening a few days ago.

Senior members are taking notice and one said:

At first I thought maybe it was just a hiccup but then I saw additional comments from webmasters and then a thread on a change at Yahoo, which uses Bing's index. That post said:

The issue with this Yahoo post is that this same webmaster is claiming their traffic is up in Bing, which doesn't make too much sense to me. Typically, the results you find in Bing are the same as the ones you find in Yahoo.

In any event, I looked at my own traffic on some sites and there does seem to be slight changes in traffic in Yahoo and Bing and those traffic changes seem to correlate between the two in the same date range.

Here is an example for the past few days on one of my sites with Bing and Yahoo traffic overlaid:

Did you notice an update?

Forum discussion at WebmasterWorld.

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Bing (Yahoo) Search Update - March 2012?