Mediaboss Marketing

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22-04-2012 12:56 Our electronic, jammy version of Money for Nothin' performed at the Stacy Miller Memorial Benefit.

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Whatever entrepreneurial renaissance is happening, there is still a need to encourage more women and minorities to climb on the bandwagon.

Tamar-Melissa Huggins decided to tackle this issue first-hand after watching an episode of the Black in America television show that featured the NewME Accelerator, which supports minority entrepreneurs in the United States.

Inspired, Ms. Huggins created the Toronto-based Driven Accelerator Group, a digital startup accelerator for businesses led by minorities women, African-Canadians and South Asians.

Driven Accelerator was created to bridge the gap we see in the tech community when it comes to minority founders, said its founder and chief executive officer in an interview.

I feel we are offering something unique and different because we are trying to provide exposure to minority founders, and encourage minorities to start the next Facebook or the next Twitter. I have always had a passion to help other people when it comes to business, and I felt starting the accelerator was the best thing to do.

Driven will operate a 12-week program that will provide five companies with guidance on business and prototype development and the preparation of a pitch for a demo day that will cap things off.

Ms. Huggins said she is interested in people who have created mobile computing, Web-based and cloud computing startups. Driven will take a 4-per-cent equity stake in each company that is part of the program.

These are people who understand their specific market and have a prototype, but need the assistance on the business end of it, said Ms. Huggins, who has a public relations and digital background.

Each company will also receive assistance from a team of mentors that includes Ceridian Dayforce president David Ossip, technology journalist Amber MacArthur, Social Media Group founder Maggie Fox and marketing executive April Dunford. A mentor will make a presentation to a company about a particular topic, as well as participate in an informal dinner series during which entrepreneurs will have the chance to ask questions and share their opinions.

Driven, which will be housed at the Foundery co-working space in downtown Toronto, has not raised money yet to provide financial help to companies that join the accelerator.

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Digital startup accelerator targets minorities, women

Read the second in this series here.

Razorfish founders Jeffrey Dachis (right), who studied ballet, and his childhood friend Craig Kanarick (left), a tech whiz who had recently graduated from MIT Media Lab, plucked the digital agency name out of the dictionary. (Yes, its a real fish.)

In four years, Razorfish exploded from a pair of 27-year-olds laboring in a New York apartment in 1995, to more than 2,000 employees and about $250 million in revenue. More than just a hive of techies, Razorfish and its Silicon Alley digs were considered cool and urban. Kanarick remembers the office as a place you could stay up late and rollerblade around while inventing the future. The hip agency and outspoken CEO Dachis quickly became lightning rods for both fans and foes of the Web "revolution."

Razorfish relished the attention, opening offices across the U.S. and snapping up other interactive agencies, including Spray in Scandinavia. In 1997, Omnicom bought a large minority stake. And during 1999, the agency went public, raising $48 million at $16 a share.

When revenue fell off the cliff in 2000-2001, the pair - not yet 35 - was forced to resign.

Kanarick later co-founded a retail marketing studio and digital design lab for architecture firm Rockwell Group. This year, he unveiled New York Mouth, an online store for local artisanal foods. For his part, Dachis, 45, established the Dachis Group in 2008. The Austin-based social media marketing agency is hosting a social business summit in Shanghai in mid-April.

Photo: Jeffrey Dachis and Craig Kanarick (center left and center right) at the Razorfish/Plastic merger party (with Shane Ginsberg, left, and Len Sellers, right) in San Francisco, 1998.

ClickZ: What in the zeitgeist of the '90s moved you to start a Web services outfit?

Dachis: I was all about the expression of ideas through the arts, like dance, theater, photography and magazines. But distribution of these expressions was controlled by a few wealthy institutions. We saw that digital changed all that, distribution became cheap and it was democratized. Frankly, I sucked at creating those [art] forms. But I saw how I could be part of distributing them digitally.

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Digital Mad Men: Razorfish Co-founder Jeffery Dachis