Mediaboss Marketing

CHICAGO, May 1, 2012 /PRNewswire/ -- As Search Engine Optimization (SEO) continues to be the number one source of leads for both B2C and B2B marketers, without proper tools, small businesses find it increasingly difficult to beat out their competitors and get onto the all-important first page of Google's search results.

In an effort to provide small businesses with the essential SEO tools they need, Venture Marketing introduces an easy-to-use, online Free SEO Scorecard (www.FreeSEOScorecard.com) to empower small businesses to instantly spot web page errors that prevent search engines like Google and Bing from sending traffic to their sites when someone searches for the products and services they offer.

"When search engines can't figure out the meaning of your web page, you're making it nearly impossible for them to send traffic to your site, even when your potential customer is looking for exactly what you have to sell," said Robert Sieracki, President at RocketClicks.com, an SEO marketing agency. "The Free SEO Scorecard is a terrific little SEO tool that gives everyone (even people who know nothing about SEO and HTML) the ability to run a report and have a conversation with their agency or web team to fix the problems."

"I use Free SEO Scorecard to write more relevant content," said Jeff Martyka, Director of Internet Marketing at TieMart.com. "Now, after I publish a new web page, I use Free SEO Scorecard's synoptic keyword tool, which shows me the keywords Google's going use to index my page. If those keywords aren't what I intended I just edit the page until it's right."

Free SEO Scorecard features:

About Venture Marketing

Venture Marketing is a marketing consulting firm, headquartered in Chicago and led by John Fox, President. It focuses on original content creation and tools for SMB firms.

Contact:

John Fox johnfox@venturemarketing.com 1 (408) 840-3692

Market sources: State of Digital Marketing Report (http://goo.gl/bCzK0) and accompanying infographic (http://goo.gl/t3XrW)

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Free SEO Scorecard Helps Small Businesses Avoid Costly Website Mistakes That Block Search Engine Traffic

CHESTER, England, May 1, 2012 /PRNewswire/ --

SEO Consult, an award winning agency specialising in a range of ethical and organic SEO techniques, have recently commented on Google's latest algorithm update, known as 'Penguin'.

SEO Consult, whose 350-strong client portfolio consists of leading brands from a range of different industries, are currently reviewing the impact of Google's Penguin update, which was designed to penalise websites that employ spammy techniques to achieve high rankings in the search engine results pages. These techniques, which include 'keyword stuffing' and 'cloaking', are never used by SEO Consult who are renowned for their use of innovative and natural search engine optimisation strategies.

SEO Consult aren't expecting their client sites to be affected by the 'Penguin' update, as it targets sites that use the kind of manipulative techniques that they avoid. However, they are still conducting a full review into the impact it has had on other websites as they believe this proactive approach to SEO minimises the risk that their clients are not penalised by any future updates.

The results of SEO Consult's review into the 'Penguin' update are expected to be published on their blog sometime next month.

"Google's latest algorithm update, 'Penguin', is really positive for agencies like SEO Consult who are committed to using natural techniques to help clients achieve higher rankings in the search engine results pages. Obviously, it's also a big improvement for Google's users who will benefit from receiving higher quality, more relevant results," said Matt Bullas, Managing Director of SEO Consult. "Our proactive approach to researching the latest industry news and trends ensured that we were prepared when this algorithm update was rolled out, and because of our commitment to organic search engine optimisation, it is highly unlikely that any of our client websites will be affected by the algorithm update. We intend to maintain our use of innovative SEO techniques, as the sustainable and quality results we have achieved using them ensure the greatest chances of success for our client's search marketing campaigns."

For more details about SEO Consult, visit their website at http://www.seoconsult.com or call +44(0)845-205-0292.

About SEO Consult:

SEO Consult is the specialist SEO division of Click Consult. Established in 2003, Click Consult is a leading provider of Search Engine Marketing (SEM) solutions, including PPC Campaigns, Web Design & Development, SEO, Reputation Management, Social Media Marketing and Mobile Web Builds & Marketing. With over 100 staff in Cheshire and London, the Google AdWords and Microsoft adExcellence certified company now has over 350 clients and an impressive portfolio of page one results.

Tel: +44(0)845-205-0292

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SEO Consult® to Conduct Review Into Google's Penguin Update

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