Mediaboss Marketing

By JULIEN MERCED C. MATABUENA

The first two TV ads launched by the Department of Tourism consisted of memes, such as this one, that tell why it's 'more fun in the Philippines' (Screen grab courtesy of DOTPhilippines' YouTube page)

MANILA, Philippines The Department of Tourisms Its More Fun in the Philippines campaign takes off and goes international as its TV ads debut in one of the worlds premiere news cable channel, the CNN (Cable News Network), on Monday, April 30.

The announcement of its airing was made by DOT Sec. Ramon Jimenez Jr. himself on his Twitter account the same day.

Gusto nating ipakita na talagang it's more fun in the Philippines. Kaya ang ginamit nating music, ginamit nating mga images, even the pacing of the music, and the timing, it's fun, DOT Asec. Domingo Ramon Enerio III told 24 Oras in a taped interview aired on Tuesday.

The 30-second ad features photos not only of the most popular tourist destinations in the country, but also of its people and things that are uniquely Filipino. The images used were shot by regular Filipinos, depicting variations of the Its more fun in the Philippines slogan and flashed one after the other accompanied by an upbeat song in the background. Parts of it were reportedly sung by Apl.de.Ap, the Filipino-American member of the hip-hop group Black Eyed Peas.

A second ad that runs for 15 seconds was released also on Monday, featuring a clip of a tarsier perched on a tree branch with the slogan, "Staring contests. More fun in the Philippines."

Incidentally, CNN has put the Philippines on the spotlight through its Eye On series. For a whole week, from April 30 to May 4, the news channel will run special reports about various topics such as the people, culture, politics, and business.

Meanwhile, Enerio stressed that this ad campaign is everybody's campaign.

Tourism is the Filipino people's business. We want them to be part of this campaign. We want them to embrace it and call it their own, he added.

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‘It’s More Fun in the Philippines’ TVC premieres on international news channel

(PRWEB) May 02, 2012

Doctors Trust Network of Indianapolis, Indiana and Dr Jay Greenstein of Washington DC take great pride in announcing the upcoming kickoff of a national cooperative television ad campaign for Doctors of Chiropractic nationwide. This campaign will help promote public awareness of the health and wellness benefits of Chiropractic as well as generate patient referrals for the Doctors of Chiropractic participating in the program. The principals of Doctors Trust Network have over 7 decades of combined experience in advertising and mass marketing, bringing their unique and creative approach to national Tv advertising. Dr Greenstein is the professional consultant for the campaign and is forming an advisory board of prominent Doctors of Chiropractic nationwide.

Doctors Trust Network offers these Doctors the opportunity to reap the benefits of national TV advertising at a monthly cost of less than a one time magazine ad or direct mailer. The unique exclusive territory aspect of the Doctors Trust Network cooperative offers these Doctors the opportunity to enjoy the branding advantages of national TV exposure while acquiring new patient referrals in their local zip codes. The TV commercials are state of the art high definition spots featuring Dr Greenstein himself as the spokesman for the Network. They are currently in production by Mercury Media of Boston, one of the largest and most effective agencies for direct response television advertising in the nation. The Doctors Trust Network is currently enrolling the first group of Doctors for the kickoff with national airing of these spots on major TV networks beginning during the 3rd quarter of this year.

The monthly investment for each Doctor of Chiropractic is based on the population of the area they wish to claim exclusive rights to. Once again, this monthly investment is so relatively little that it makes this state of the art marketing approach affordable and available to most Doctors who meet the credential requirements for membership. Even more attractive to interested Doctors is the fact that Doctors Trust Network is now offering a Charter Membership with huge discounts and incentives that is only available until the national kickoff on or about August 1.

For complete information on the program, visit http://www.TVForDocs.com and follow the links or contact Ms. Jodi Perry, National Sales Director at jodi(at)doctorstrustnetwork(dot)com or call her at (800) 348-1646.

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National TV for Doctors of Chiropractic for Doctors of Chiropractic

01-05-2012 11:31 SUBSCRIBE to The Internet Adventure Hour! New Episode every Tuesday! TJ & Cozmo interview My Drunk Kitchen's Hannah Hart!

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Internet Adventure Hour: Interview with Hannah Hart - Video

Paul Miller, a technology blogger, is trying life without the Internet for a year.

STORY HIGHLIGHTS

(CNN) -- Maybe it seems like the fastest way for a gadget-and-technology blogger to commit career suicide, but Paul Miller gave up the Internet at midnight Tuesday.

Miller, who was and still is a senior editor at a tech news site called The Verge, plans to stay offline for a full year. When he needs to post something to the website that employs him, he will hand his editors a thumb drive with his stories saved in offline files. If he needs to look up a phone number, he'll get on the phone and start calling people -- who hopefully know people who know the person that he's trying to reach for an interview. There's no other way without access to professional websites and directories, he said.

"I'm going to try to use the six degrees of separation a little bit," he said on Tuesday afternoon in an interview -- by phone, of course. "I have a lot of co-workers and they know a lot of people and so anybody I can get a phone number for I'll call that person and maybe they have a phone number for another person. So I'll have to follow that sort of chain."

Why go to all this trouble? For years, the idea of a digital sabbatical has appealed to the hyper-connected set -- people who spend most of their days in front of computer screens, checking blogs, reading Twitter and somehow trying to figure out how to get their work done in between. At the office, they dodge dozens of click-me-now messages per minute, each demanding instant attention.

Even away from work, phones chime and vibrate to the point that, according to a market research study from Martin Lindstrom, the buzz of a vibrating phone is now one of the top three "most powerful, affecting sounds" -- after a baby giggling and the Intel chime, he wrote in The New York Times.

Depending on your perspective, it may be either surprising or fitting that a technology blogger would get so caught up in the online tornado that he would quit, completely, and for a full year.

On one hand, the Internet is Miller's passion and livelihood.

"I love the Internet," he said. "It allows people to interact in really deep and meaningful ways and to create awesome things and do awesome things. I think it's a wonderful invention and I have no ill will against it."

The rest is here:
Blogger: 'I'm leaving the Internet'

Paul Miller, a technology blogger, is trying life without the Internet for a year.

STORY HIGHLIGHTS

(CNN) -- Maybe it seems like the fastest way for a gadget-and-technology blogger to commit career suicide, but Paul Miller gave up the Internet at midnight Tuesday.

Miller, who was and still is a senior editor at a tech news site called The Verge, plans to stay offline for a full year. When he needs to post something to the website that employs him, he will hand his editors a thumb drive with his stories saved in offline files. If he needs to look up a phone number, he'll get on the phone and start calling people -- who hopefully know people who know the person that he's trying to reach for an interview. There's no other way without access to professional websites and directories, he said.

"I'm going to try to use the six degrees of separation a little bit," he said on Tuesday afternoon in an interview -- by phone, of course. "I have a lot of co-workers and they know a lot of people and so anybody I can get a phone number for I'll call that person and maybe they have a phone number for another person. So I'll have to follow that sort of chain."

Why go to all this trouble? For years, the idea of a digital sabbatical has appealed to the hyper-connected set -- people who spend most of their days in front of computer screens, checking blogs, reading Twitter and somehow trying to figure out how to get their work done in between. At the office, they dodge dozens of click-me-now messages per minute, each demanding instant attention.

Even away from work, phones chime and vibrate to the point that, according to a market research study from Martin Lindstrom, the buzz of a vibrating phone is now one of the top three "most powerful, affecting sounds" -- after a baby giggling and the Intel chime, he wrote in The New York Times.

Depending on your perspective, it may be either surprising or fitting that a technology blogger would get so caught up in the online tornado that he would quit, completely, and for a full year.

On one hand, the Internet is Miller's passion and livelihood.

"I love the Internet," he said. "It allows people to interact in really deep and meaningful ways and to create awesome things and do awesome things. I think it's a wonderful invention and I have no ill will against it."

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Prominent blogger: 'I'm leaving the Internet for a year'