Mediaboss Marketing

CHESTER, United Kingdom, May 2, 2012 /PRNewswire/ --

SEO Consult, an award-winning UK based agency specialising in organic search engine optimisation, have just announced a new high profile client acquisition in the form of Virgin Balloon Flights, the number one provider of hot air balloon rides in the UK.

Virgin Balloon Flights are looking to unify their online marketing strategy under the guidance of one agency, and SEO Consult's range of creative solutions and innovative SEO strategies made them the ideal candidates. SEO Consult hope their results-driven approach to search marketing will help Virgin Balloon Flights achieve higher rankings in the search engine results pages, and also increase non-brand traffic to their website through organic search and PPC.

SEO Consult are renowned for delivering sustainable results by blending creativity and experience, with their range of internally developed technologies, allowing for a highly targeted SEO campaign. Through this methodology, they have acquired a client portfolio that is now 350-strong, including a number of leading brands from a range of industries, and they will be aiming to make the Virgin Balloon Flights account another success story.

Alexander Ferguson, Head of Communications & Marketing for the Virgin Balloon Flights said, "After a rigorous selection process, involving existing suppliers and a number of other agencies, SEO Consult were the clear winners. They provided an extremely thorough audit of our current position and a comprehensive strategy for future success, building on our already strong natural rankings. They also demonstrated a deeply analytical approach, a high level of expertise and, more importantly, a real passion for our brand. We have been impressed by their creative approach so far and we are looking forward to a long, profitable partnership."

"We've developed a really strong client portfolio here at SEO Consult, and acquiring a prestigious new client like Virgin Balloon Flights is a real indication of the progress we have made as an SEO agency. Our client retention rate currently stands at 97%, and I think that is a testament to how committed we are to achieving quality results without sacrificing transparency. We intend to provide Virgin Balloon Flights with an unparalleled quality of service, and help maximise the chances of success for their search marketing campaign." said Geoff Parker, Client Services Director at SEO Consult. "We believe the range of creative solutions we are able to offer our clients make us a great fit for businesses looking to develop their search marketing strategy. We are confident that this results-driven approach will help deliver a quality of service that exceeds Virgin Balloon Flight's expectations."

For more details about SEO Consult, visit their website at http://www.seoconsult.com or call +44(0)845-205-0292.

About SEO Consult:

SEO Consult is the specialist SEO division of Click Consult. Established in 2003, Click Consult is a leading provider of Search Engine Marketing (SEM) solutions, including PPC Campaigns, Web Design & Development, SEO, Reputation Management, Social Media Marketing and Mobile Web Builds & Marketing. With over 100 staff in Cheshire and London, the Google AdWords and Microsoft adExcellence certified company now has over 350 clients and an impressive portfolio of page one results.

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30-04-2012 12:43 Troubled couples often try to hide money from each other. But electronic discovery is making it a lot easier to uncover all that covert activity, as Veronica Dagher explains on Lunch Break. Illustration: Jason Schneider.

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Your iTunes collection really is a matter of life and death, according to a new report on estate planning by BMO Retirement Institute.

Digital assets, alongside caretaking provisions for parents and pets, are named among the top "new frontiers" often overlooked by Canadians when formalizing their final wishes. The report, published Monday, cites the migration of our personal, professional and financial affairs online, the elevated place of pets in families, and longer life expectancy as reasons for the growing importance of these areas.

"Estate planning is evolving way beyond traditional things like completing your will and power of attorney," says Tina Di Vito, head of the BMO Retirement Institute. "Over the last six months, I've come across all three of these topics in our business here."

In a survey of 1,006 Canadians age 45 and older, 36 per cent of people included at least one digital asset in their estate plan. Of those looking after an elderly parent, 34 per cent had designated arrangements for their care only marginally higher than the 31 per cent of pet owners whose companion animals were accounted for in their final plans.

Di Vito says each of these is critical in its own way, though digital assets likely will affect the greatest number of Canadians going forward. These might include electronic banking information (86 per cent of those 45 and older use at least one online financial tool), e-commerce accounts, social media profiles on sites such as Facebook or LinkedIn, loyalty programs, iTunes collections, digital photos and virtual money (think PayPal credits).

"Upon your death, the rules around this type of thing haven't really been established," says Di Vito. "It becomes more complicated for an executor to step in when they're not aware of assets like frequent-flyer miles and grocery points. Those things have value."

When it comes to pets, kept by half of Canadians 45-plus, three-quarters of owners believe it's important to make arrangements for their care but only one-third have actually done so. Di Vito recommends not only designating a caregiver but also including a monetary legacy for that care; Oprah's dogs, for example, are reportedly looking at a $30 million bequest.

More complex are arrangements for a parent. Di Vito notes that even Canadians who don't act as formal caregivers, or pay for caregiving services, need to make provisions for routine tasks that require help say, shovelling residential snow.

"Should something happen to you, who's going to step in?" says Di Vito. "If there's no mention of it in the estate, there's no legal obligation to the beneficiaries to provide that care."

In Canada, 65 per cent of boomers provide some kind of aid to an aging parent, 22 per cent to a relative, 10 per cent to a friend and eight per cent to a step-parent. Fifty-five per cent of that group, however, have not made provisions for that person in their estate plans, with the most common reason cited by two in five being the assumption of outliving them.

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