Mediaboss Marketing

Enterprise SEO tools provide comprehensive site and competitor analysis. Services like seoClarity and BrightEdge provide incredible insight, but are also amazingly expensive. With a little manual effort and time you can create actionable reports at a fraction of the cost.

The power behind enterprise tools is the ability to combine the following:

First think about the following scenario. When looking at analytics, you see a spike in traffic to a particular a page. Marked at the beginning of the upward trend you also see an annotation displaying the page title had been altered, resulting in the rise in traffic for that page.

Along with the trend of organic search traffic over time, enterprise tools annotate changes to a page, increases in links, and social mentions. These and other factors might contribute to the rise or fall of incoming traffic from search engines into an aesthetically pleasing and easy to use graphical interface. While its nice to be spoon fed, it becomes more expensive with age and paying for access to enterprise tools is no exception.

Most analytics packages have the ability to annotate graphs to mark significant events. By manually pulling necessary information and adding annotations, you can mimic this functionality of enterprise tools.

Mentioned earlier was the notion that the power behind enterprise tools is way they combine site analytics with site information, rankings, links and social mentions. Most SEOs are already running similar reports manually, but there are a few interesting components to keep in mind in order to facilitate comprehensive and timely actionable insights.

Site information refers to crawling a site for response codes and changes to elements of a page that are relevant to SEO. Page titles, descriptions, headings, canonicals, meta robots tags, etc.

Some enterprise SEO tools do this on a daily basis sending notifications of any major changes. By creating a spreadsheet of canonical URLs that are crawled consistently and combining those over time using something like VLOOKUP, this functionality can be mimicked.

While most SEOs say that rankings are not important, they are. Rankings can provide actionable insight into the assessment of a sites content, but it can be hard when a client decides to focus on particular rankings rather than the big picture.

Original post:
How to Mimic Enterprise SEO Tools & Gain Actionable Insights

INDIANAPOLIS, IN--(Marketwire -06/04/12)- Slingshot SEO, the innovative firm delivering digital relevance for deserving brands, will be exhibiting at three leading national trade shows next week.

"As Slingshot SEO moves from a regional to a national focus, and from midcap to enterprise clients, it is critical we have a presence at industry events like these," said Jen Wilfong, Vice President of Marketing. "The Slingshot SEO team will be covering these events from coast to coast."

Slingshot SEO will be an exhibitor's sponsor at the BlogWorld & New Media Expo, June 5-7 in New York City. Billed as the place where new media becomes new business, BlogWorld & New Media Expo attendees reach and influence over 250 million people and generate 400 million impressions over the course of the event.

Slingshot SEO will also be an exhibitor sponsor at the 8th annual Internet Retailer Conference and Exhibition, June 5-8 in Chicago. By far the world's largest e-commerce event, the Internet Retailer Conference and Exhibition will host 8,000 e-retailing executives who will learn the latest practices and tools for connecting with the 21st Century consumer through social media, e-marketing, web merchandising, improving back-end operations, and boosting conversions and profitability.

Slingshot SEO will also invade Seattle next week at the SMX Advanced conference which runs June 5-8. SMX Advanced is the only search marketing conference designed exclusively for experienced internet marketers.

About Slingshot SEOIndianapolis-based Slingshot SEO was ranked #58 on the 2011 list of Inc's 500 Fastest Growing Companies, and was #14 on the 2011 Tech200. Founded in 2006, Slingshot SEO provides professional SEO services to more than 150 clients across the country. The company's results are driven by a tireless passion to make deserving brands digitally relevant. For more information about Slingshot SEO and to read customer reviews, visit: http://www.slingshotseo.com

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Digital Marketing Firm Slingshot SEO to Exhibit at Three Key National Conferences

John Edwards crimes were tough to prove, even tougher to stomach.

Lets be real: Few honest observers doubt he did what they said he did use huge campaign contributions to hide a mistress and illegitimate child from view in the 2008 presidential election in order to convince the public he was every bit the gallant knight he portrayed himself to be.

He didnt know anything about it all. Yeah, right.

But the beauty of our criminal justice system is that, even in highly politicized cases, the burden of proof for the government is a high threshold. In this case, that bar couldnt be hurdled.

Yet, if what Edwards did wasnt a crime, it oughta be. Call it high cynicism or theft by suckering. It doesnt get much more brazen. Big donors were used to keep mistress Rielle Hunter both quiet and comfortable and off the publics radar, in order to further the false image he tried to get us all to buy.

John Edwards known for his pretty-boy looks and locks and a charm so seductive that an alternate juror was even accused of flirting with him is now the disgraced face of an American political system that couldnt possibly become more vapid and superficial but probably will, as a result of his getting off scot-free.

Much as Bill Clinton singlehandedly lowered the standards of a nation by having illicit sex in the Oval Office itself and perjuring himself under oath about another affair, only to survive impeachment, so the Edwards case ratchets down the already low public opinion and frequent narcissistic behavior of politicians.

Edwards even tried to play the self-flagellating victim on the courthouse steps after being acquitted on one charge and winning an apparently decisive mistrial on five others. Give it a few weeks. If this case follows precedent, the man who did all the above while his wife was dying of cancer will soon be lampooning his sins in funny commercials or on late-night television, and wont that just be endearing and redemptive.

Meanwhile, Edwards aide Andrew Young established a new low for toadies not only helping Edwards hide the mistress and child, but even publicly claiming the child was his. Somehow, he got his wife to go along with the embarrassment.

Note to self: No politician is worth that kind of prostration. Let the Edwards affair be a red flag to suckers and sycophants everywhere: Be careful at what golden calfs you toss your coin.

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'Theft by suckering'

I recently bumped into a cute story that seemed familiar. It suggested a switch to an 18-cent coin. I found it by way of Hacker News for my money ($0), the best news aggregator for the tech set. It was a fairly typical blog post: a summary of a paper that ran the math and determined that the average number of coins one gets from a cash register is 4.7. But the addition of an 18-cent coin would drop that to 3.89.

I like this sort of thing. Its quirky. Its math. It speaks to the stupidity of pennies. It makes me think about government inefficiencies and the very human affection for little hunks of inconvenient metal.

But I couldnt get past the familiarity. I reread the article and realized it was originally written in 2003. Hacker News usually is pretty current, but a story like this is sort of timeless and prone to resurgence.

Then I realized the byline was Roland Piquepaille, and you dont forget a name like that. For many years, Roland was incredibly active on Slashdot, the news website I founded. His submissions were often like this 18-cent-coin piece: off the beaten path and interesting.

Roland died on Jan. 6, 2009. Apparently, last week, somebody searched online for something or other and landed on a story nearly a decade old, written by a man who had been dead for more than three years; it hit the Internet again just as effectively as if it were written yesterday. A trivial but fun little story has a bit of immortality attached to it.

Roland took a lot of garbage from Slashdot readers over the years. He was incredibly effective at what he did, and his name appeared on the site a lot. A community has a habit of being hostile toward anything extreme, and Roland often submitted stories on the fluffier end of the news spectrum. And he succeeded a lot, which made him a target. That always made me a little sad.

But Id like to think he gets the posthumous last laugh. He found fun stuff that we enjoyed reading. I hope that the traces I leave behind after Im gone are still good for the occasional laugh as well. Ill never write the Great American Novel or direct an Oscar-winning film. But the Internet lets all of us live forever.

Rob Malda is chief strategist and editor at large for the Washington Posts WaPo Labs team. Under the pseudonym "CmdrTaco," he created the "news for nerds" website Slashdot.org.

Originally posted here:
Online, fun and immortality

by Philip Wain

Dan Kneen got his 2012 Isle of Man TT Races campaign underway with a solid 11th place in the opening 6-lap Superbike TT race. Despite having a fraught few weeks leading up to the event, which saw him building the Superbike GSXR1000 Suzuki right up until the first night of practice, Dan was able to post a series of 125mph+ laps and pick up yet another silver replica. The result also saw him finish 2nd in the TT Privateer's Championship. With conditions towards the end of practice week not ideal, Dan had only actually managed one lap on the Superbike machine during the entire week and with Friday's session being cancelled due to an oil spillage he came into Saturday's race somewhat blind with his settings. However, a good opening lap of 125.977mph allowed him to sit in 12th place at the end of the first lap and with another 125mph lap, he moved up to 11th at the conclusion of the second lap as he came into the pits for his first stop. A good stop enabled him to maintain 11th but a strong lap of 125.934mph saw him move up to tenth at two thirds race distance. Michael Dunlop pushed him back to 11th a lap later and although the sixth and final lap was his quickest - 126.072mph - he ended the race just 3.25s behind the Irishman after almost two hours of racing. Speaking afterwards, a satisfied Dan said: "After only managing one lap in practice on the Superbike race, I've got to be pleased with 11th today. With a lack of time on the bike, I hadn't managed to get a setting I was totally happy with so I took it steady on the first lap as I needed to get the brake pads bedded in and all sorts. The gearing was too tall and the wheelbase too long so the bike wasn't close to where I wanted to be and it was very much a high speed practice session for me. Having said that, I learnt an awful lot about the bike and if I can do a 126mph lap when the bike's not right, I'm sure we can find a fair bit more speed when it's dialled in more. Obviously, I would have liked to have gone quicker today and finished higher up but it's a solid start and one from which we can build on. Monday should be a good couple of races for me so I'll be aiming for higher then." Dan will be in action next on Monday when he'll contest the 4-lap Supersport and Superstock races. Picture by Mark 'Wally' Walters.

Monday should be a good couple of races for me so I'll be aiming for higher then."

Dan Kneen,

If you'd like to send any information or news releases to us then please feel free to do so and we would be more than happy to consider sharing your news with the Isle of Man!

Send your Isle of Man news to:webmaster@manx.net

Manx Telecom Ltd 2012

Manx Telecom Ltd, Isle of Man Business Park, Cooil Road, Braddan, Isle of Man IM99 1HX Registered in the Isle of Man Reg no.5629V Vat Reg no GB 003-2919-12

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Solid TT start for Kneen