Mediaboss Marketing

HR and marketing luminaries will headline virtual workshop of hour-long sessions covering PR, social media and building relationships with industry influencers.

Capitola, CA (PRWEB) March 12, 2012

The hour-long sessions will begin at 11 a.m. ET (8 a.m. PT) and attendees can register for all four webinars or just the topics that interest them.

Two panel discussions will highlight the event, moderated by HRmarketer and SocialEars expert and chief strategy officer, Kevin W. Grossman. First, Grossman will moderate the interactive discussion "Social PR: Rising Above the Noise." The session will take place at 12:30 p.m. ET (9:30 a.m. PT). Panel members include:

At 2:00 p.m. ET (11:00 a.m. PT), Kevin W. Grossman will again moderate a panel discussion titled "Online Influence: Are We Over-Stimulated or Under-Whelmed?" Panel members include:

For more information and to register for the March 13 event, visit:

http://www.hr.com/en?t=/contentManager/onStory&StoryID=1329322932050

"In today's new world of media, social voices and online influencers, what's most important is targeting the right audiences and building relationships to get your brand noticed," said Elrond Lawrence, vice president of media relations for HRmarketer and SocialEars. "Whether you're a beginner or expert in PR, marketing and sales, we've brought together two amazing panels of HR and marketing experts to help attendees learn about the latest tools and techniques."

Other sessions include:

"The Role of Content Marketing in SEO, Social Media and Your Web Presence," presented by Krista LaRiviere, co-founder and CEO, gShift Labs. The session will take place at 11 a.m. ET (8 a.m. PT).

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HRmarketer and HR.com to Present March 13 Webinar Series on Media Relations, Online Influence and Social Marketing

StreamSend announced StreamSend Share for Campaigns, a powerful tool that lets businesses create social marketing campaigns that add new social fans and builds relationships with existing fans, for free.

Sacramento, CA (PRWEB) March 12, 2012

Now, businesses can really put social marketing to work for them, said Dan Forootan, president of StreamSend Email Marketing. With StreamSend Share for Campaigns, we are taking a big step forward in helping businesses leverage the power of social media to create profitable relationships. After sending one message from one place, businesses will then create a series of social contact points where customers can like or share the message, and propel that message further into the social network to find more customers.

Businesses can automatically share campaigns and messages to Facebook fans, Twitter followers, Linked-In connections, Google+ and email subscribers. And Social Share, fan pages and blog embeds are always free; unlike many other services, business only pay for the emails they send.

A wide selection of effective templates is available so that businesses can easily produce Facebook landing pages, create engagement and deliver messages with professional-looking Like pages. Approaches already proven effective can be easily uploaded to email, share and post.

Meanwhile, StreamSend Share reporting -- integrated with Google Analytics -- will show how campaigns drive page visits, shares, new Facebook fans and email subscribers so that business can not only track it all, they can exactly measure success to fine-tune future campaigns.

Within the email, senders can simply drag and drop to install widgets and engagement tools that keep users right in the message with play-in-place videos -- a key feature that keeps communication direct with customers and allows full tracking of viewer behavior. Successful campaign pieces can also easily be embedded in a blog or web page so that viewers can read the offer and share it along.

StreamSend Share for Campaigns offers free, personal social media coaching and support.

About StreamSend

StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.

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StreamSend Share for Marketing Campaigns Becomes Available, Tool Puts Social Marketing to Work for Businesses - Free

MIDDLETOWN, NJ--(Marketwire -03/09/12)-

WHO: Jeanne Achille, CEO of The Devon Group, a public relations and marketing services firm

WHAT: Will participate in a panel discussion titled "Social PR: Rising Above the Noise," as part of HRmarketer and HR.com's joint virtual event series, "Sales and Social Marketing 101 and Beyond."

WHEN: Tuesday, March 13, 2012 from 12:30 p.m. to 1:30 p.m. EDT.

WHERE: Registration details are available at: http://www.hr.com/en?t=/contentManager/onStory&StoryID=1329322932050

DETAILS: With social media creating unlimited marketing potential, it's easier than ever for companies to share their stories with HR journalists and analysts. But despite the ability to connect like never before, the audience is becoming increasingly complex. As such, the lines between traditional media outlets and a vocal community of bloggers, HR professionals and thought leaders is blurring, and organizations need to make sure they reach out to the right people in this environment to gain interest in their news. During this complimentary webinar, Jeanne Achille, CEO of The Devon Group, will join Sarah-Beth Anders, senior manager of Communications at Achievers, and David McInnis, founder of PRWeb, in a discussion aimed at teaching participants how to navigate the changing face of media and identify the influencers and social voices who can draw attention to their companies and elevate their brands.

Attendees will also learn how to target journalists and influencers who may be interested in their news; effective methods for pitching news and story ideas; and the best practices for building relationships with media and online influencers.

Marketing, PR and sales professionals interested in learning the newest tactics for building their company's image, brand and sales are encouraged to attend this interactive session that will teach them how to direct their news and stories to the people who can make a difference.

About The Devon GroupFounded in 1994, The Devon Group delivers quantifiable branding, public relations and marketing results to a wide variety of global companies and organizations. The Devon Group is committed to fully engaged partnerships with our clients and has one of the highest client retention rates in the PR industry. The Company's full range of brand definition and articulation, PR and marketing programs build awareness and accelerate sales. The Devon Group has won numerous awards for branding, writing outstanding feature stories and press releases, and designing and executing local, national and global print and online media campaigns.

Headquartered outside New York City in Middletown, N.J., The Devon Group's U.K. office is located in central London. For more information about The Devon Group, please visit http://www.devonpr.com or follow the Company on Twitter: twitter.com/devongroup.

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Devon Group CEO to Be Panelist During Webinar Discussion on Successful PR Strategies in the Age of Social Media

AUSTIN, TX--(Marketwire -03/09/12)- Yammer, Inc., the leading provider of enterprise social networks, today announced participation in three panels at The South by Southwest (SXSW) Interactive Conference and Festival, to be held March 9-13 in Austin, Texas. Yammer representatives will address topics including maximizing social ROI, improving user experience and cultivating a successful startup culture. In addition, Yammer will be sponsoring two parties open to all attendees at the event.

Panel OverviewsWho: Dee Anna McPherson, VP of Marketing, Yammer What: "The Making of the Modern Office," a session focusing on what makes startups great places to work and how to create successful and fun work environments. When: Sun., March 11 from 11 a.m. - 12 p.m. Where: Courtyard Marriott - Brazos

Who: Maria Ogneva, Head of Community, Yammer What: "How Not to Piss People Off," a session on social marketing best practices to maximize returns on social initiatives. When: Sun., March 11 from 11 a.m. - 12 p.m. Where: InterContinental Stephen F. Austin - Capital Ballroom B

Who: Cindy Alvarez, Head of User Experience, Yammer What: "The UX-Driven Startup: Lessons from the Trenches," a session focusing on practical tools to enhance the user experience. When: Sun., March 11 from 11 a.m. - 12 p.m. Where: Hilton Austin Downtown - Salon A

Yammer-Sponsored Party What: Refuel - day party in conjunction with SocialVibe and theMIX Agency When: Sun., March 11 from 11 a.m. to 4 p.m. Where: The Hangar - 318 Colorado Street RSVP: http://refuelaustin.eventbrite.com/

About Yammer, Inc.Yammer (www.yammer.com) is the leading provider of enterprise social networks, enabling organizations to make transformative changes quickly by empowering employees to collaborate across departments, geographies, content and business applications. The basic version of Yammer is free, and customers can pay to upgrade their network to receive additional administrative and security controls, priority customer service and a dedicated customer success manager. Companies and organizations from across the globe, including more than 85 percent of the Fortune 500, are using our award-winning Software-as-a-Service (SaaS) solution to improve employee productivity and engagement. Visit our blog to see how our customers are benefiting from Yammer.

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Media Alert: Yammer to Discuss Startup Culture, Social Marketing ROI and the Importance of User Experience at SXSW ...

SCOTTS VALLEY, Calif.--(BUSINESS WIRE)--

New Business Strategies, a strategic marketing consultancy, announces the six laws companies should embrace to drive ROI from their social business strategies.

Recent polls found that over fifty percent of B2B companies are seeing their sales cycles lengthen or change. To accelerate sales cycles, B2B vendors must embrace social business models that include new ways to engage with and enable prospects. The biggest challenge companies face is understanding what it means to be a social business. Most executives believe it is either a marketing tactic or an additional channel through which to serve customers.

Companies that transform into social businesses uniquely align outward to their prospects and customers self-directed processes and expectations, says Christine Crandell, president New Business Strategies. The business case is an easy one shorter sales cycles, increased pipeline velocity, and lower cost of sales.

Companies can align to their customers new social-based processes by following the Six Laws of Social Business:

Social business is more than just adopting social media and collaboration tools. Aligning the company to meet buyer expectations is the key to growth, shares Susan Lucas-Conwell, chief executive officer of Great Places To Work Institute (www.greatplacestowork.com). New Business Strategies Seller Compass Framework is a unique methodology to guide us through the social business transformation and more effectively enable, engage and establish, enduring relationships with our customers.

To access New Business Strategies social business assessment tool, please go to http://tinyurl.com/6mdu82r

ABOUT NEW BUSINESS STRATEGIES

New Business Strategies (NBS Consulting Group, Inc.) is an international marketing strategy consulting firm focused on accelerating revenue for mid-size and large companies. For twenty years and across three continents, New Business Strategies has increased the operational performance of clients and achieved 100 percent customer satisfaction. http://facebook.com/NewBusinessStrategies and http://www.newbizs.com

Excerpt from:
New Business Strategies™ Reveals Six Laws of Social Business