Mediaboss Marketing

At a time when the still-nascent social marketing niche is still in search of leaders, the Social Media Advertising Consortium (SMAC)today is doubling in size with the addition of 10 new members.

Among them areSabrina Calouri, HBOs vp of social media and performance marketing, whosaid that the growing number of social platforms such as Pinterest, Instagram and Tumblr makes best-practice sharing increasingly important.

In the last quarter or so, newer platforms have hit critical mass, she said. You are going to see more activity on those platforms from HBO. We are now thinking about many platforms, rather than focusing on one or two.

Another new SMAC member is Karen Spiegel, an svp and managing director for R/GA. Its an interesting group of people from agencies, brandsome are clientsand other industry players," she said. "The organization is on the smaller side. So you really have an opportunity to hear what they are doing, hear about their challenges and hear about the ideas they are testing out. Theres so much unknown today in terms of where things are going.

Here's a list of SMAC's other new members:

Alan Osetek, president of Resolution Media, an Omnicom Media Group Company Rikard Steiber, global marketing director, mobile and social advertising, Google/Google+ Karen Robinovitz, cofounder, Digital Brand Architects Avi Savar, founder, Big Fuel Joe Burton, president, SocialChorus Reggie Bradford, CEO, Vitrue Mike Edelhart, CEO, Pivotcon Sharon Feder, COO, Mashable

Originally posted here:
HBO, R/GA, Omnicom Join Social Ads Consortium

Kristina: What does Zuberance do for brands?

Rob Fuggetta, CEO, Zuberance: Zuberance is the leading Brand Advocate Platform company. We provide a unique Brand Advocate Platform that makes it easy for retailers and online brands to systematically and continually identify and energize their authentic Brand Advocates. This is enabling retailers and online brands to increase conversion rates and sales, generate referral traffic, and slash customer acquisition costs. For example, Ancestry.com - a Zuberance customer - generated over 8,000 highly positive recommendations from its Advocates in only about three months. Ancestry.com Advocates shared these recommendations with their Facebook friends and Twitter followers, enabling Ancestry.com to reach millions of prospects with trusted, relevant advice.

Kristina: Social media has exploded over the past 18 months; how important is the social space for retailers and online brands?

Rob: Social media is incredibly important for retailers and online brands. As everyone knows, social media has empowered and amplified consumers. A single post by a consumer can reach 10,000 people if it's passed along only three times, according to Facebook. Ninety-four percent of consumers trust peer recommendations but only 24 percent trust ads, Nielsen says. That's why it's critically important that brands to find their highly-satisfied customers (which we call "Brand Advocates") and empower them to tell your brand story and help sell your products.

Kristina: How can a brand tell the difference between a sometime-shopper and a true brand advocate?

Rob: At Zuberance, we help companies identify their Brand Advocates by asking the "Ultimate Question" for customer loyalty: "On a scale of 0 to 10, how likely are you to recommend this brand or product to a friend?" Customers who answer 9 or 10 are considered Brand Advocates. We then give Brand Advocates online applications that make it easy for them to recommend the brand or product plus share promotional offers and content with their friends. Via Zuberance's Advocate Analytics, we can determine whether Advocates are actually recommending the brand, how often, and what the results of these recommendations are (in-bound clicks, referrals, sales, etc.)

More from Rob and Zuberance tomorrow - including his advice for engaging brand advocates.

Tags: WOM advertising, Zuberance, social ads, social marketing, social marketing tips, social presence

See the rest here:
How Zuberance is helping social brands

Houston, TX (PRWEB) August 26, 2012

Winnie Hart is launching a series of blogs called Twins Know which will give a fresh perspective on the elements of social media marketing. Winnie and identical twin sister, Lorrie Lee, will be contributors. The first offering is titled Twins Know: The Importance of Being Unique Online. The articles will share insights from the singular world of twinhood and apply them to elements of online marketing. http://blogs.imediaconnection.com/blog/2012/07/31/twins-know-the-importance-of-being-unique-online/?imcid=nav#%23

TwinEngine, Powered by The H Agency, is an award-winning, strategic marketing and creative agency that specializes in Social Media Marketing.

Winnie Brignac Hart, right engine creativity, and Lorrie Brignac Lee, left engine analytics, bring 20+ years of marketing experience, 125+ industry awards and a passion for leveraging their twin talents to help companies translate traditional marketing channels into forward thinking online and social marketing solutions.

TwinEngine, Powered by The H Agency Where Social Takes Flight. http://www.twinengine.com

Contact Information: Winnie Hart Winnie(at)twinengine(dot)com http://www.twinengine.com 504-522-6300

More here:
TwinEngine, Powered by The H Agency, Launches “Twins Know” Blog Series

CALGARY, ALBERTA--(Marketwire -08/20/12)- The Calgary Social Media Breakfast (SMBYYC) is pleased to announce Jaime Stein as this month's guest speaker.

The topic for the August SMBYYC is:

Are you ready for a post-social marketing world?

Lay of the marketing land is changing. "Social media" and its derivative terms have long flooded the Internet, business meetings, traditional media and everyday marketing conversations. Not that long ago, it may have provided a competitive advantage for the forward thinkers, but the current state of affairs raises some serious questions about its application, ROI and effectiveness.

Join us for a discussion about "Where do we go from here?" with Ernest Barbaric, a veteran digital marketing strategist. He will share his observations and predictions about what's next for the marketing industry and how best to prepare for a post-social marketing world.

Ernest Barbaric will then answer your questions in an interactive Q&A.

Seating is limited. Please RSVP at http://www.amiando.com/smbyyc31

About the Event

When: Friday, August 24, 8:30 a.m. - 10:30 a.m. (i)presentation will begin at 9:05 am

Where: Melrose Cafe & Bar

Read the original here:
Social Media Breakfast Calgary #31, 8:30 am - 10:30am, Friday, August 24, 2012, Melrose Café & Bar

SACRAMENTO, Calif.--(BUSINESS WIRE)--

StreamSend, a leading email marketing service provider and creator of the social marketing tool suite StreamSend Share, has released its new Email +Video widget, offering businesses the ability to more easily and effectively engage viewers with video, while sharing them with larger audiences.

Video dramatically increases conversion rates, and our new video widget lets businesses tap into that power more easily than ever before, said Dan Forootan, president of StreamSend Email Marketing. This widget adds a host of new features that not only build profitable relationships with customers, they create more new, trackable relationships as these video messages are shared with interested prospects.

StreamSends new video widget features include:

As always, StreamSends Email +Video differs from many other offerings by having the video play directly within the email, without sending the viewer outside of the email message to click a link and pursue the video at another location -- leaving the email, and the relationship, behind.

And since viewers will watch your video within the email you send them, all of their behavior stats on what they clicked, how often and much more -- will be available and trackable, letting businesses fine-tune future messages according to their likes and dislikes, building response rates while increasing the value of their email messages to customers and prospects.

Learn how to reach more viewers with StreamSend Share at http://www.streamsend.com/lp_getsocial.htm

StreamSend

StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.

Follow this link:
Businesses Use StreamSend to Engage More Customers with Video