Mediaboss Marketing

Pagemodo has just submitted a new infographic on the results of a recent survey on the marketing benefits afforded by social media networking:

Of all the businesses queried, 90% say that they use social media for marketing, and 93% of that claim that its beneficial to their commerce. Interestingly, only 43% of marketers see an actual rise in sales, and 83% say that social networking helps with brand exposure. Fifty-six perrcent of those surveyed pointed out that platforms like Facebook have improved and expanded upon business partnerships, and 91% say that higher traffic can be achieved once an online storefront gets the hang of marketing in a social media environment. More experienced users spend more time marketing in social media beginners spend an average of 1-5 hours a week, while those with 3 or more years of experience spend roughly 16 hours a week.

Between 2009 and 2011, Facebook has risen in popularity by 15%, while LinkedIn lost 7%. Twitter went relatively unchanged, and MySpace and Groupon are no longer relevant for marketing, according to the survey. Video marketing is likewise gaining momentum, as 77% of businesses surveyed plan to increase their utilization of YouTube this year.

Hat tip to Pagemodo.

Excerpt from:
Social Media Marketing Trends [Infographic]

26-04-2012 02:34 Are you looking for social media careers or social networking jobs? Looking for social media marketing jobs? You should consider going for high paying Facebook or Twitter jobs instead. Companies are presently hiring people around the world for a wide range of Facebook and Twitter jobs, as such if you would like to get paid to spend time on Facebook and Twitter hurry and sign up now. Most of these jobs don't require any prior experience. The only skills you need are a good knowledge of how to use Facebook or Twitter. Positions are filling fast. Click the link below to get started:

The rest is here:
Looking for social media careers or social networking jobs? Go for Facebook or Twitter jobs! - Video

27 April 2012

According to a survey by USA Today, the No. 1 choice for consumers contacting hotels via social networks is to find local info. Users are looking for recommendations on things to do, restaurants and bars in the destination, and a concierge that is able to reply to requests on social networks is seen as a way to enhance the consumers experience. The survey points the direction of what hotel social marketing should be about.

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What do consumers want out of hotel social marketing? According to a survey by USA Today, the No. 1 choice for consumers contacting hotels via social networks is to find local info. Users are looking for recommendations on things to do, restaurants and bars in the destination, and a concierge that is able to reply to requests on social networks is seen as a way to enhance the consumers experience. The survey points the direction of what hotel social marketing should be about.

This survey got me thinking about certain digital marketing best practices that hotels should adhere to when engaging consumers on social networks. This article points out five simple tips for hoteliers that want to infuse their social presence with an engagement shot by turning their social presence into a social concierge.

Tip 1- Use your staff to describe whats happening in your neighborhood No one better than your staff knows whats happening in your neighborhood. Whether its the trendy restaurant, or the cool new bar for singles, your Facebook page and twitter stream will come alive as you discuss whats happening. Other locals may flock to your posts and enhance them with valuable information. This local, hard-to-get information is what hotel social marketing should be about, as this is what users are looking for.

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Is The Social Concierge The Answer To Hotel Social Marketing?

Are you already promoting your products and services on social sites like Facebook, Twitter and Google+, etc. You have one more platform called Pinterest. Take your SME to the next level with the help of Pinterest

Businesses that went social with their products and services tasted success. In fact, popular social sites such as Google+ and Facebook are offering exclusive schemes for businesses in general and SMEs in particular to cash in on the opportunity. And that's when social media marketing gathered momentum.

Well, social media marketing has now become the order of the day. It has created a buzz across the globe, though many in India still don't know how to use this effectively for their growth and expansion.

However, the story in the West and other developed markets are different. They are already grappling on social sites like Twitter, Facebook and YouTube, etc and their success stories are awe-inspiring.

They have now started experimenting with new social sites like Pinterest.

Recently launched, Pinterest has now become the fastest social site to cross the 10 million unique visitor-mark in history. A comScore survey says this innovative social site had registered an average growth of 52 per cent from January to February, 2012, and garnered a mind-blowing 17.8 million users.

This success has evoked a keen interest among businesses around the globe, as they sensed a huge opportunity. As a matter of fact, a few industries in the US have already begun to use it.

The registration process is simple. To join Pinterest, one needs to apply or be invited by somebody. Users can create online virtual pin boards, to which they can pin images. Multiple boards can be created and sorted by their content, and comments can be added. Users can browse through the various boards and follow their creators, and can like images or re-pin them to their own boards.

According to a top executive with a social media consultancy in the US, Pinterest provides a channel to interested consumers and can drive traffic back to a businesss website. It is visual-based and it makes it distinctive from other social sites.

In the country, Pinterest hit the bull's-eye, as its visual nature made it particularly appealing to visual-based businesses, such as weddings websites. The same feature has proved to be popular with the graphic design community, too, for it provides a simple way of visually communicating with clients.

Excerpt from:
(P)interest-ed in social media marketing?

LONDON--(BUSINESS WIRE)--

Today Useful Social Media announced that 20 leading brands will be meeting in London to debate the key issues surrounding B2B marketing and social media. Expert marketers are flying in from the US and Europe to discuss where social media fits in with marketing in the current climate.

Senior marketers from BAE Systems* Dell* General Electric* SAGE* Cisco* IBM* HP* BT* Siemens* CME Group* will be examining the benchmarks, business influencer strategy and lead generation capabilities of social media for B2B businesses.

It is the first time the UK has seen leading brands debating exclusively B2B social media and breaks the growing trend of B2C focused marketing summits.

Founder of Useful Social Media Nick Johnson stated: This is the first time the UK has seen an exclusively B2B social media summit. Most touch on the issue but very few get to the real core of the topic. We are certain this will finally get to the heart of the biggest problems facing marketers and deliver answers.

For more information on both B2B social media and the summit please visit http://www.usefulsocialmedia.com/btob or contact will.taylor@usefulsocialmedia.com

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Useful Social Media announce UK’s first B2B Social Media Marketing Summit